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Considerações importantes ao preparar seu app para as mudanças de privacidade do Google Play e do Android estão disponíveis nas estratégias de privacidade para Android.
ID próprio do publisher, antes conhecido como mesma chave de app
Pré-requisitos:
SDK dos anúncios para dispositivos móveis do Google
21.4.0 ou
mais recente
O SDK dos anúncios para dispositivos móveis do Google apresentou o ID próprio do publisher, que era conhecido como mesma chave de app, para ajudar você a veicular anúncios mais relevantes e personalizados com base nos dados coletados dos seus apps.
O ID próprio do publisher é ativado por padrão, mas pode ser desativado usando o método a seguir.
Kotlin
// Disables Publisher first-party ID, formerly known as same app key.MobileAds.putPublisherFirstPartyIdEnabled(false)
Java
// Disables Publisher first-party ID, formerly known as same app key.MobileAds.putPublisherFirstPartyIdEnabled(false);
[null,null,["Última atualização 2025-08-31 UTC."],[[["\u003cp\u003ePublisher first-party ID (formerly same app key) in Google Mobile Ads SDK helps deliver personalized ads using app data and is enabled by default.\u003c/p\u003e\n"],["\u003cp\u003eYou can disable Publisher first-party ID using \u003ccode\u003eMobileAds.putPublisherFirstPartyIdEnabled(false)\u003c/code\u003e in your app's code (Kotlin or Java).\u003c/p\u003e\n"],["\u003cp\u003eThis feature requires Google Mobile Ads SDK 21.4.0 or higher and the API name changed in version 22.6.0 but remains compatible with previous versions.\u003c/p\u003e\n"],["\u003cp\u003eFor further guidance on Android privacy and Google Play compliance, refer to the Privacy strategies for Android resource.\u003c/p\u003e\n"]]],["The content focuses on the transition from \"same app key\" to \"Publisher first-party ID\" within the Google Mobile Ads SDK. This ID, enabled by default, uses data from apps to personalize ads. It requires SDK version 21.4.0 or higher. Version 22.6.0 updated the API name, but previous versions (21.4.0 to 22.5.0) still work seamlessly. Publishers can disable the Publisher first-party ID using `MobileAds.putPublisherFirstPartyIdEnabled(false)` in Kotlin or Java. Also advises to check for Android privacy strategies.\n"],null,["# Privacy strategies\n\nSelect platform: [Android](/admob/android/privacy/strategies \"View this page for the Android platform docs.\") [iOS](/admob/ios/privacy/strategies \"View this page for the iOS platform docs.\") [Unity](/admob/unity/privacy/strategies \"View this page for the Unity platform docs.\")\n\n\u003cbr /\u003e\n\nFor key considerations when preparing your app for Google Play and Android\nprivacy changes, see\n\n[Privacy strategies for Android](//support.google.com/admob/answer/11402075).\n\n\nPublisher first-party ID, formerly known as same app key\n--------------------------------------------------------\n\n**Prerequisites:\nGoogle Mobile Ads SDK\n21.4.0 or\nhigher**\n\n| **Note:** Same app key has been renamed to [Publisher first-party ID](//support.google.com/admob/answer/11402075#publisher-first-party-id) . The same app key API changed to reflect Publisher first-party ID in version 22.6.0. This change doesn't impact existing activation of same app key for Google Mobile Ads SDK versions 21.4.0 to 22.5.0. All applicable SDK versions process the identifier seamlessly.\n\n\u003cbr /\u003e\n\nThe\n\n\nGoogle Mobile Ads SDK\n\n\nintroduced\n[Publisher first-party ID](//support.google.com/admob/answer/11402075#publisher-first-party-id),\nformerly known as same app key to help you deliver more relevant and\npersonalized ads by using data collected from your apps.\n\nPublisher first-party ID is enabled by default, but you can disable it using the\nfollowing method. \n\n### Kotlin\n\n // Disables Publisher first-party ID, formerly known as same app key.\n MobileAds.putPublisherFirstPartyIdEnabled(false)\n\n### Java\n\n // Disables Publisher first-party ID, formerly known as same app key.\n MobileAds.putPublisherFirstPartyIdEnabled(false);\n\n\u003cbr /\u003e"]]
