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A API AdMob pode criar experimentos A/B de mediação para maximizar seus anúncios
o desempenho do aplicativo
testando várias configurações. Com um teste A/B, você pode avaliar
duas variações de um grupo de mediação para comparar os resultados lado a lado e
selecione uma configuração preferida.
Confira alguns exemplos de experimentos que você pode configurar:
Adicione ou remova origens de anúncios para ver o impacto no seu grupo de mediação.
Usar uma ordem de hierarquia diferente alterando o valor de eCPM manual do anúncio
fontes
Ativar ou desativar a otimização nas origens de anúncios em hierarquia
Alterar o número de vezes que uma origem de anúncios é chamada
Exemplos
Comece com um grupo de mediação atual e crie uma variação dele para ver
qual variante, A ou B, tem melhor desempenho. O teste divide os usuários do seu app
entre a configuração do grupo de mediação existente e a variação, com base em uma
porcentagem (1%, 10% ou 50%) que você fornecer.
Na primeira vez que você realizar essa etapa, será solicitado que você aceite uma
prompt de autorização do navegador. Antes de aceitar, confirme se
fez login com uma Conta do Google que tem acesso à API AdMob. Seu
aplicativo será autorizado a acessar dados em nome de qualquer conta
está conectado no momento.
Para autenticação e autorização, recomendamos usar
oauth2l, uma ferramenta de linha de comando simples para
que funcionam com o Google OAuth 2.0. Instale o oauth2l e execute o comando abaixo.
substituindo path_to_credentials_json por um caminho
arquivo credentials.json baixado ao registrar sua nuvem
app. Na primeira execução, o comando mostra as etapas do OAuth 2.0.
fluxo de autorização. As execuções subsequentes atualizam o token automaticamente.
Substitua pub-XXXXXXXXXXXXXXXX por seu editor
ID e ZZZZZZZZZZ pela sua
ID do grupo de mediação. O ID do grupo de mediação fica na interface da AdMob ou
usando o
accounts.mediationGroups:list
.
A solicitação a seguir cria um experimento A/B de mediação em que o
variante de tratamento, também conhecida como variante B, contém uma única mediação
linha para a rede AdMob usando
Modo LIVE.
Confira o exemplo de resposta abaixo, em que SSSSSSSSSSSSSSSSSSSSSS representa
o ID do experimento A/B de mediação criado, e YYYYYYYYYY representa o
últimos 10 dígitos do seu bloco de anúncios
ID, em conformidade com o formato:
ca-app-pub-XXXXXXXXXXXXXXXX/YYYYYYYYYY.
A
mediationAbExperimentState
foi definido como RUNNING para experimentos A/B de mediação ativos e NOT_RUNNING
se não houver um experimento em execução no grupo de mediação.
Interrompa o experimento A/B de mediação e selecione uma variante.
Substitua pub-XXXXXXXXXXXXXXXX por seu editor
ID e ZZZZZZZZZZ pela sua
ID do grupo de mediação. O ID do grupo de mediação fica na interface da AdMob ou
usando o
accounts.mediationGroups:list
.
Para concluir o experimento, especifique a variante vencedora na solicitação:
VARIANT_CHOICE_A: use as linhas de mediação da variante A e conclua
o experimento. A variante A contém as linhas de veiculação originais antes da
a criação do experimento.
VARIANT_CHOICE_B: use as linhas de mediação da variante B e preencha
o experimento. A variante B contém as linhas de veiculação recém-adicionadas.
[null,null,["Última atualização 2025-08-31 UTC."],[[["\u003cp\u003eThe AdMob API enables the creation of mediation A/B experiments to optimize ad performance by comparing different mediation group configurations.\u003c/p\u003e\n"],["\u003cp\u003eYou can test variations like adding/removing ad sources, adjusting waterfall order, enabling/disabling optimization, and modifying ad source call frequency.\u003c/p\u003e\n"],["\u003cp\u003eExperiments split app users between the existing setup and a variation to determine the better performer, with traffic allocation options of 1%, 10%, or 50%.\u003c/p\u003e\n"],["\u003cp\u003eA mediation group can only have one active A/B experiment running at any given time.\u003c/p\u003e\n"],["\u003cp\u003eExperiments are managed using curl commands to create, monitor, and conclude the test, ultimately choosing the preferred variant for your mediation group.\u003c/p\u003e\n"]]],["The AdMob API facilitates mediation A/B experiments to optimize ad performance by comparing two mediation group configurations. Experiments can involve adding/removing ad sources, adjusting waterfall order/eCPM, enabling/disabling optimization, or changing call frequency. To set up an experiment, you must create a variation (variant B) of an existing mediation group (variant A), and define the percentage of users that will see variant B. To use the API, it is required to obtain an authorization, then you can create, check the status and stop the experiments. Only one experiment can be active in each mediation group at a time.\n"],null,["# Mediation A/B experiment\n\nThe AdMob API can create mediation A/B experiments to maximize your ads\nperformance by testing various configurations. An A/B test lets you evaluate\ntwo variations of a mediation group to compare the results side by side and\nselect a preferred configuration.\n\nHere are examples of experiments you can set up:\n\n- Adding or removing ad sources to see their impact on your mediation group\n- Using a different waterfall order by changing the manual eCPM value of ad sources\n- Enabling or disabling optimization on waterfall ad sources\n- Changing the number of times an ad source is called\n\nExamples\n--------\n\nStart with an existing mediation group and create a variation of it to see\nwhich variant, A or B, performs better. The test splits your app's users\nbetween your existing mediation group setup and the variation, based on a\npercentage (1%, 10%, or 50%) you provide.\n**Key Point:** A mediation group can only run one mediation A/B experiment at a time. \n\n### curl (command line)\n\n### Requests using curl\n\n1. **Load the [client secrets file](https://console.cloud.google.com/apis/credentials) and generate authorization\n credentials.**\n\n The first time you perform this step, you are asked to accept an\n authorization prompt in your browser. Before accepting, make sure you're\n signed in with a Google Account that has access to the AdMob API. Your\n app will be authorized to access data on behalf of whichever account is\n currently logged in.\n\n For authentication and authorization, we recommend using\n [oauth2l](//github.com/google/oauth2l), a simple command-line tool for\n working with Google OAuth 2.0. Install oauth2l and run the command below,\n replacing \u003cvar translate=\"no\"\u003epath_to_credentials_json\u003c/var\u003e with a path to a\n `credentials.json` file that you download when registering your cloud\n app. For the first run, the command walks you through the OAuth 2.0\n authorization flow. Subsequent runs refresh the token automatically. \n\n ```\n oauth2l header --json path_to_credentials_json --scope admob.monetization,admob.readonly\n ```\n2. **Create a mediation A/B experiment.**\n\n Replace `pub-XXXXXXXXXXXXXXXX` with your [publisher\n ID](//support.google.com/admob/answer/2784578) and `ZZZZZZZZZZ` with your\n mediation group ID. The mediation group ID can be found in the AdMob UI or\n by using the\n [`accounts.mediationGroups:list`](/admob/api/reference/rest/v1beta/accounts.mediationGroups/list)\n method.\n\n You need to specify the\n [`treatmentMediationLines`](/admob/api/reference/rest/v1beta/accounts.mediationGroups.mediationAbExperiments)\n and\n [`treatmentTrafficPercentage`](/admob/api/reference/rest/v1beta/accounts.mediationGroups.mediationAbExperiments),\n however, the\n [`controlMediationLines`](/admob/api/reference/rest/v1beta/accounts.mediationGroups.mediationAbExperiments)\n are inherited from the parent mediation group and do not need to be\n specified.\n | **Key Point:** Possible values for `treatmentTrafficPercentage` are 1, 10, or 50, representing 1%, 10%, and 50%, respectively.\n\n The following request creates a mediation A/B experiment where the\n treatment variant, also known as variant B, contains a single mediation\n line for the AdMob network using\n [`LIVE`](/admob/api/reference/rest/v1beta/MediationGroupLine#cpmmode) mode. \n\n ```\n curl --http1.0 \\\n -X POST https://admob.googleapis.com/v1beta/accounts/pub-XXXXXXXXXXXXXXXX/mediationGroups/ZZZZZZZZZZ/mediationAbExperiments \\\n -H \"Content-Type:application/json\" \\\n -H \"$(oauth2l header --json path_to_credentials_json --scope admob.monetization)\" \\\n --data @- \u003c\u003c EOF\n {\n \"displayName\":\"Mediation A/B Experiment Test Name\",\n \"treatmentTrafficPercentage\": \"50\",\n \"treatmentMediationLines\": [{\n \"mediationGroupLine\": {\n \"displayName\": \"Test mediation group line\",\n \"adSourceId\": \"5450213213286189855\",\n \"cpm_mode\": \"LIVE\"\n }\n }]\n }\n EOF\n ```\n\n See the sample response below where `SSSSSSSSSSSSSSSSSSSSSS` represents\n the created mediation A/B experiment ID and `YYYYYYYYYY` represents the\n last 10 digits of your [ad unit\n ID](//support.google.com/admob/answer/7356431), complying to the format:\n `ca-app-pub-XXXXXXXXXXXXXXXX/YYYYYYYYYY`. \n\n ```text\n {\n \"name\": \"accounts/pub-XXXXXXXXXXXXXXXX/mediationGroups/ZZZZZZZZZZ/mediationAbExperiments/SSSSSSSSSSSSSSSSSSSSSS\",\n \"displayName\": \"Mediation A/B Experiment Test Name\",\n \"experimentId\": \"SSSSSSSSSSSSSSSSSSSSSS\",\n \"treatmentTrafficPercentage\": \"50\",\n \"treatmentMediationLines\": [\n {\n \"mediationGroupLine\": {\n \"id\": \"11111111111111111\",\n \"displayName\": \"Test mediation group line\",\n \"adSourceId\": \"5450213213286189855\",\n \"cpmMode\": \"LIVE\",\n \"cpmMicros\": \"10000\",\n \"adUnitMappings\": {\n \"ca-app-pub-XXXXXXXXXXXXXXXX/YYYYYYYYYY\": \"accounts/pub-XXXXXXXXXXXXXXXX/adUnits/YYYYYYYYYY/adUnitMappings/\n \"ca-app-pub-XXXXXXXXXXXXXXXX/YYYYYYYYYY\": \"accounts/pub-XXXXXXXXXXXXXXXX/adUnits/YYYYYYYYYY/adUnitMappings/\n },\n \"state\": \"ENABLED\"\n }\n }\n ],\n \"controlMediationLines\": [\n {\n \"mediationGroupLine\": {\n \"id\": \"22222222222222222\",\n \"displayName\": \"AdMob Network (control)\",\n \"adSourceId\": \"5450213213286189855\",\n \"cpmMode\": \"LIVE\",\n \"cpmMicros\": \"10000\",\n \"adUnitMappings\": {\n \"ca-app-pub-XXXXXXXXXXXXXXXX/YYYYYYYYYY\": \"accounts/pub-XXXXXXXXXXXXXXXX/adUnits/YYYYYYYYYY/adUnitMappings/\n \"ca-app-pub-XXXXXXXXXXXXXXXX/YYYYYYYYYY\": \"accounts/pub-XXXXXXXXXXXXXXXX/adUnits/YYYYYYYYYY/adUnitMappings/\n },\n \"state\": \"ENABLED\"\n }\n }\n ],\n \"state\": \"RUNNING\"\n }\n ```\n3. **Verify the mediation A/B experiment is running.**\n\n Call\n [`accounts.mediationGroups:list`](/admob/api/reference/rest/v1beta/accounts.mediationGroups/list)\n to get the mediation A/B experiment status for that mediation group. See\n the [mediation groups\n guide](/admob/api/v1/mediation-groups) for more\n details.\n\n The\n [`mediationAbExperimentState`](/admob/api/reference/rest/v1beta/accounts.mediationGroups.mediationAbExperiments#experimentstate)\n is set to `RUNNING` for active mediation A/B experiments and `NOT_RUNNING`\n if there is no experiment running in the mediation group.\n\n Sample request: \n\n ```\n curl --http1.0 \\\n -X GET https://admob.googleapis.com/v1beta/accounts/pub-XXXXXXXXXXXXXXXX/mediationGroups \\\n -H \"$(oauth2l header --json path_to_credentials_json --scope admob.readonly)\"\n ```\n4. **Stop the mediation A/B experiment and select a variant.**\n\n Replace `pub-XXXXXXXXXXXXXXXX` with your [publisher\n ID](//support.google.com/admob/answer/2784578) and `ZZZZZZZZZZ` with your\n mediation group ID. The mediation group ID can be found in the AdMob UI or\n by using the\n [`accounts.mediationGroups:list`](/admob/api/reference/rest/v1beta/accounts.mediationGroups/list)\n method.\n\n To complete the experiment, specify the winning variant in the request:\n - `VARIANT_CHOICE_A`: Use the mediation lines from Variant A and complete the experiment. Variant A contains the original serving lines before the experiment creation.\n - `VARIANT_CHOICE_B`: Use the mediation lines form Variant B and complete the experiment. Variant B contains the newly added serving lines.\n\n Sample request: \n\n curl --http1.0 \\\n -X POST https://admob.googleapis.com/v1beta/accounts/pub-XXXXXXXXXXXXXXXX/mediationGroups/ZZZZZZZZZZ/mediationAbExperiments:stop \\\n -H \"Content-Type:application/json\" \\\n -H \"$(oauth2l header --json path_to_credentials_json --scope admob.monetization)\" \\\n --data @- \u003c\u003c EOF\n {\n \"variantChoice\": \"VARIANT_CHOICE_A\"\n }\n\n Sample response: \n\n ```text\n {\n \"experimentId\": \"SSSSSSSSSSSSSSSSSSSSSS\",\n \"state\": \"EXPIRED\",\n }\n ```"]]
