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Questa guida illustra come configurare i parametri per gli eventi consigliati e
eventi personalizzati sul tuo sito web, per consentirti di raccogliere più informazioni dai tuoi
eventi. Per informazioni su come aggiungere parametri basati sugli articoli, consulta
Misurare l'e-commerce.
Pubblico
Vuoi raccogliere più informazioni sui tuoi utenti attività tramite
eventi che hai già impostato.
Utilizzi il tag Google (gtag.js) o Google Tag Manager sul tuo sito web.
Se vuoi configurare i parametri evento per un'app mobile, consulta Eventi dei log.
Visualizzare gli eventi in Analytics
Puoi visualizzare gli eventi e i relativi parametri utilizzando il report In tempo reale e
Report DebugView. Tieni presente che il report DebugView richiede alcune
configurazione aggiuntiva prima di poter utilizzare il report. Questi due report mostrano gli eventi man mano che vengono attivati dagli utenti sul tuo sito web.
Alcuni parametri completano automaticamente dimensioni e metriche predefinite in
Google Analytics. Ad esempio, i parametri nella scheda
eventi di misurazione avanzata e di misurazione avanzata, nonché i parametri obbligatori e facoltativi
che invii con gli eventi consigliati, compila le dimensioni e le metriche predefinite.
Per altri parametri è invece necessario creare metriche e dimensioni personalizzate per poter visualizzare i valori parametro in Google Analytics. Ogni volta che crei un modello
devi creare una dimensione o una metrica personalizzata corrispondente per poter
possono vedere i dati.
[null,null,["Ultimo aggiornamento 2024-09-12 UTC."],[[["\u003cp\u003eThis guide explains how to configure parameters for recommended and custom events on your website using gtag.js or Google Tag Manager to gather richer data.\u003c/p\u003e\n"],["\u003cp\u003eYou can monitor events and their parameters in real-time using the \u003cem\u003eRealtime\u003c/em\u003e and \u003cem\u003eDebugView\u003c/em\u003e reports within Google Analytics.\u003c/p\u003e\n"],["\u003cp\u003eWhile some event parameters automatically populate pre-built dimensions and metrics, others require creating custom dimensions and metrics to analyze their values.\u003c/p\u003e\n"],["\u003cp\u003eFor mobile app event parameter setup, refer to the Firebase documentation on logging events.\u003c/p\u003e\n"],["\u003cp\u003eTo gain insights from custom event parameters, create corresponding custom dimensions and metrics in Google Analytics.\u003c/p\u003e\n"]]],["This guide explains how to enhance event tracking on websites using Google Analytics. It details setting up parameters for recommended and custom events via Google tag (gtag.js) or Google Tag Manager. Events and parameters can be monitored in Realtime and DebugView reports. Some parameters automatically populate prebuilt dimensions and metrics, while others require creating custom dimensions/metrics to view data. The next step is to create these custom dimensions/metrics for custom event parameters.\n"],null,["# Set up event parameters\n\nThis guide shows you how to set up parameters for [recommended events](https://support.google.com/analytics/answer/9267735) and\n[custom events](https://support.google.com/analytics/answer/12229021) on your website so you can collect more information from your\nevents. For information about how to add item-scoped parameters, see\n[Measure ecommerce](/analytics/devguides/collection/ga4/ecommerce#implementation).\n\nAudience\n--------\n\nYou want to collect more information about your users' activity through the\nevents you've already set up.\n\nYou use either the Google tag (gtag.js) or Google Tag Manager on your website.\nIf you want to set up event parameters for a mobile app, see [Log events](https://firebase.google.com/docs/analytics/events).\n\n\u003cbr /\u003e\n\n\ngtag.js Tag Manager\n\nSee your events in Analytics\n----------------------------\n\nYou can see your events and their parameters using the [*Realtime*](https://support.google.com/analytics/answer/9271392) and\n[*DebugView*](https://support.google.com/analytics/answer/7201382) reports. Note that the *DebugView* report requires some\nadditional configuration before you can use the report. These two reports show\nyou the events users trigger on your website as the events are triggered.\n\nSome parameters automatically populate prebuilt [dimensions and metrics](https://support.google.com/analytics/answer/9143382) in\nGoogle Analytics. For example, the parameters on the automatically collected\nand enhanced measurement events, as well as the required and optional parameters\nyou send with the recommended events, populate pre-built dimensions and metrics.\n\nOther parameters require you to create [custom dimensions and metrics](https://support.google.com/analytics/answer/10075209) to\nsee the parameter values in Google Analytics. Whenever you create a custom\nparameter, you need to create a corresponding custom dimension or metric so you\ncan see that data.\n\nNext steps\n----------\n\n[Create custom dimensions and metrics](https://support.google.com/analytics/answer/10075209) for your custom event parameters."]]
