You want to know where your most valuable users come from and how much it costs to acquire them. With Google Analytics, you can compare performance across different acquisition channels and attribute installs. Combine this with the ability to measure lifetime value and ARPU for a holistic snapshot of your most valuable users, acquisition and engagement channels.
Measure what matters
While the App Stores provide reporting about purchases happening in your app, you can gain more insight by seeing how those actions link to other pieces of information. For example, you might want to know which acquisition channel led to the most in-app purchases. Google Analytics allows you to segment your audience to understand who your best customers are and what the levers are that you can use to maximize revenue and turn more people into paying users.