La finestra di scadenza per gli eventi di fatturazione basati su impressioni varia in base al tipo di inventario. Il periodo di scadenza della richiesta, in secondi, viene inviato nel campo BidRequest.imp.exp in OpenRTB e nel protocollo BidRequest.adslot.impression_expiration_seconds di Google RTB obsoleto.
[null,null,["Ultimo aggiornamento 2024-08-22 UTC."],[[["All creative types use delayed impressions, meaning impressions are only counted after the creative renders and sends a request back to Google."],["This delayed impression process can lead to a discrepancy between winning bids and billable impressions, especially in Real-Time Bidding (RTB) scenarios."],["Impression billing has varying expiration windows depending on the inventory type: App Open, server-side, and podded in-stream video requests have a 4-6 hour window, while all other inventory has a 1-hour window."]]],[]]
