Memproses Permintaan

Interaksi bidding real-time dimulai saat Google mengirimkan permintaan bid ke aplikasi Anda. Panduan ini menjelaskan cara membuat kode aplikasi untuk memproses permintaan bid.

Perhatian: Protokol Google RTB tidak digunakan lagi. Contoh dalam panduan ini akan menggunakan penerapan Protobuf OpenRTB Google, kecuali jika dinyatakan lain.

Mengurai permintaan Protobuf

Google mengirimkan permintaan bid sebagai buffering protokol serial yang dilampirkan sebagai payload biner permintaan POST HTTP. Content-Type disetel ke application/octet-stream. Lihat Contoh permintaan bid untuk mengetahui contohnya.

Anda harus mengurai permintaan ini menjadi instance pesan BidRequest. Bergantung pada protokol yang Anda pilih, BidRequest ditentukan dalam openrtb.proto atau realtime-bidding.proto yang tidak digunakan lagi, yang dapat diperoleh dari halaman data referensi. Anda dapat mengurai pesan menggunakan metode ParseFromString() di class yang dihasilkan untuk BidRequest. Misalnya, kode C++ berikut mengurai permintaan dengan payload POST dalam string:

string post_payload = /* the payload from the POST request */;
BidRequest bid_request;
if (bid_request.ParseFromString(post_payload)) {
  // Process the request.
}

Setelah memiliki BidRequest, Anda dapat menggunakannya sebagai objek, mengekstrak, dan menafsirkan kolom yang diperlukan. Misalnya, dalam C++, melakukan iterasi melalui transaksi di `BidRequest` OpenRTB dapat terlihat seperti berikut:

for (const BidRequest::Imp::Pmp::Deal& deal : pmp.deals()) {
  DoSomething(deal.id(), deal.wseat());
}

ID Penagihan

Anda menerima permintaan bid saat inventaris iklan penayang ditargetkan oleh satu atau beberapa konfigurasi pra-penargetan Anda. BidRequest.imp.ext.billing_id akan diisi dengan ID penagihan pembeli yang memenuhi syarat, dan konfigurasi pretargeting yang relevan. Selain itu, untuk inventaris transaksi, Anda dapat menemukan ID penagihan yang terkait dengan pembeli yang relevan menggunakan BidRequest.imp.pmp.deal.ext.billing_id. Hanya ID penagihan pembeli yang disertakan dalam permintaan bid yang dapat ditentukan saat mengajukan bid.

Jika beberapa ID penagihan disertakan dalam permintaan bid, Anda harus menentukan ID penagihan pembeli yang ingin Anda atribusikan bid dengan kolom BidResponse.seatbid.bid.ext.billing_id.

File kamus

Permintaan bid menggunakan ID yang ditentukan dalam file kamus, yang tersedia di halaman data referensi.

Makro URL bid protokol Google RTB

Secara opsional, beberapa kolom BidRequest dapat disisipkan ke dalam URL yang digunakan dalam permintaan POST HTTP. Hal ini berguna, misalnya, jika Anda menggunakan frontend ringan yang melakukan load balancing di beberapa backend menggunakan nilai dari permintaan. Hubungi Account Manager teknis Anda untuk meminta dukungan terkait makro baru.

Macro	Deskripsi
%%GOOGLE_USER_ID%%	Diganti dengan google_user_id dari BidRequest. Misalnya, URL bidder http://google.bidder.com/path?gid=%%GOOGLE_USER_ID%% akan diganti dengan sesuatu seperti http://google.bidder.com/path?gid=dGhpyBhbiBleGFtGxl pada waktu permintaan. Jika ID Pengguna Google tidak diketahui, string kosong akan diganti, dengan hasil yang mirip dengan http://google.bidder.com/path?gid=
%%HAS_MOBILE%%	Diganti dengan 1 atau 0 saat memanggil has_mobile() BidRequest.
%%HAS_VIDEO%%	Diganti dengan 1 (true) atau 0 (false) saat memanggil has_video() BidRequest.
%%HOSTED_MATCH_DATA%%	Diganti dengan nilai kolom hosted_match_data dari BidRequest.
%%MOBILE_IS_APP%%	Diganti dengan 1 (true) atau 0 (false) dari kolom mobile.is_app BidRequest.

Menemukan ID aplikasi seluler dari URL transaksi

Transaksi aplikasi seluler akan melaporkan URL yang terlihat seperti ini:

mbappgewtimrzgyytanjyg4888888.com

Gunakan dekoder base-32 untuk mendekode bagian string yang dicetak tebal (gewtimrzgyytanjyg4888888).

Anda dapat menggunakan dekoder online, tetapi Anda harus menggunakan huruf besar dan mengganti 8 akhir dengan nilai =.

Jadi, mendekode nilai ini:

GEWTIMRZGYYTANJYG4======

menghasilkan:

1-429610587

String 429610587 adalah ID aplikasi untuk aplikasi iOS iFunny.

Berikut contoh lainnya. URL yang dilaporkan adalah:

mbappgewtgmjug4ytmmrtgm888888.com

Mendekode nilai ini:

GEWTGMJUG4YTMMRTGM======

menghasilkan:

1-314716233

314716233 yang dihasilkan adalah ID aplikasi untuk aplikasi iOS TextNow.

Menemukan nama aplikasi seluler dari URL transaksi

Berikut adalah contoh cara mendapatkan nama aplikasi. URL yang dilaporkan adalah sebagai berikut:

mbappMFUXELTDN5WS42DZOBQWQLTJN4XHG3DJORUGK4Q888.com

Mendekode nilai ini:

MFUXELTDN5WS42DZOBQWQLTJN4XHG3DJORUGK4Q===

menghasilkan:

air.com.hypah.io.slither

Hasilnya sama dengan aplikasi Android slither.io.

Kolom Bidding Terbuka

Permintaan bid yang dikirim ke bidder bursa dan jaringan yang berpartisipasi dalam Bidding Terbuka mirip dengan permintaan Authorized Buyers yang berpartisipasi dalam bidding real-time standar. Pelanggan Bidding Terbuka akan menerima sejumlah kecil kolom tambahan, dan beberapa kolom yang ada mungkin memiliki penggunaan alternatif. Hal ini meliputi:

OpenRTB	Authorized Buyers	Detail
BidRequest.imp[].ext.dfp_ad_unit_code	BidRequest.adslot[].dfp_ad_unit_code	Berisi kode jaringan Ad Manager penayang, diikuti dengan hierarki unit iklan, yang dipisahkan dengan garis miring ke depan. Sebagai contoh, ini akan muncul dengan format yang mirip dengan: /1234/cruises/mars.
BidRequest.user.data[].segment[]	BidRequest.adslot[].exchange_bidding.key_value[]	Pasangan nilai kunci berulang yang dikirim dari penayang ke bidder bursa. Anda dapat menentukan bahwa nilai tersebut adalah pasangan nilai kunci yang dikirim oleh penayang saat BidRequest.user.data[].name ditetapkan ke “Publisher Passed”. Catatan: Kolom ini saat ini hanya dikirim ke peserta beta tertutup.

Mendeklarasikan vendor yang diizinkan

Vendor teknologi yang menyediakan layanan seperti riset, pemasaran ulang, dan penayangan iklan dapat berperan dalam interaksi antara pembeli dan penjual. Hanya vendor yang telah diseleksi oleh Google untuk berpartisipasi dalam interaksi Authorized Buyers yang diizinkan.

Untuk memahami BidRequest dan membuat BidResponse, Anda perlu mengetahui dua kemungkinan yang berbeda untuk mendeklarasikan vendor teknologi:

1. Beberapa vendor tidak perlu dideklarasikan; vendor ini tercantum dalam Vendor Eksternal Tersertifikasi Ad Manager.
2. Vendor lain hanya dapat berpartisipasi jika dideklarasikan dalam BidRequest:
   • Di BidRequest, kolom BidRequest.imp.ext.allowed_vendor_type menentukan vendor yang diizinkan penjual. Vendor yang akan dikirim dalam allowed_vendor_type tercantum dalam file kamus vendors.txt.

Contoh permintaan bid

Contoh berikut mewakili contoh permintaan Protobuf dan JSON yang dapat dibaca manusia.

Protobuf OpenRTBJSON OpenRTBGoogle (Tidak digunakan lagi)

Berikan contohnya

Permintaan serialisasi

id: "G44mF74ywRs183dKa9565D"
imp {
  id: "1"
  banner {
    w: 320
    h: 50
    pos: BELOW_THE_FOLD
    expdir: LEFT
    expdir: RIGHT
    expdir: UP
    expdir: DOWN
    wmax: 320
    hmax: 50
    wmin: 214
    hmin: 33
    format {
      w: 320
      h: 50
    }
    format {
      w: 300
      h: 50
    }
    [com.google.doubleclick.banner_ext] {
      flexslot {
        wmin: 214
        wmax: 320
        hmin: 33
        hmax: 50
      }
    }
  }
  tagid: "3724651684"
  bidfloor: 0.01
  bidfloorcur: "USD"
  secure: true
  exp: 3600
  metric {
    type: "click_through_rate"
    value: 2.80155200016452e-05
    vendor: "EXCHANGE"
  }
  metric {
    type: "viewability"
    value: 0.14
    vendor: "EXCHANGE"
  }
  [com.google.doubleclick.imp] {
    billing_id: 61560909063
    dfp_ad_unit_code: "/2149822/google/test"
    ampad: AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED
    buyer_generated_request_data {
      data: "Test Data"
    }
    buyer_generated_request_data {
      data: "Test Data"
    }
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    open_bidding {
      is_open_bidding: true
    }
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_OVERRIDDEN
    }
    auction_environment: SERVER_SIDE_AUCTION
    ae: SERVER_SIDE_AUCTION
  }
}
site {
  page: "https://www.google.com"
  publisher {
    id: "pub-1111111111111111"
    [com.google.doubleclick.publisher] {
      country: "US"
    }
  }
  content {
    livestream: false
    language: "es"
  }
  mobile: true
  [com.google.doubleclick.site] {
    amp: DIALECT_HTML
    page_visibility: VISIBILITY_STATE_HIDDEN
    inventorypartnerdomain: "OMITTED"
    uact {
      wasact: true
      isact: true
    }
    ntype: NAVIGATION_TYPE_NAVIGATE
  }
}
device {
  ua: "OMITTED"
  ip: "192.168.1.0"
  geo {
    lat: 0.0
    lon: 0.0
    country: "MEX"
    region: "MX-NLE"
    zip: "67050"
    type: IP
    utcoffset: -360
    accuracy: 3447
    [com.google.doubleclick.geo] {
      geo_criteria_id: 9143049
    }
  }
  make: "Motorola"
  model: "razr 2024"
  os: "android"
  osv: "14"
  devicetype: HIGHEND_PHONE
  lmt: false
  w: 320
  h: 783
  pxratio: 3.375
  sua {
    browsers {
      brand: "Chromium"
      version: "130"
      version: "0"
    }
    browsers {
      brand: "Android WebView"
      version: "130"
      version: "0"
    }
    platform {
      brand: "Android"
      version: "14"
      version: "0"
    }
    mobile: true
    model: "motorola razr 2024"
    source: CLIENT_HINTS_HIGH_ENTROPY
  }
}
user {
  id: "7pWq9gH2c44W14G0diM896340U7"
  buyeruid: "ob9RP0311MR4X7c983o221v0B890U239"
  customdata: "77o24I2Ie6j9g1Svm1J60Nnn8zB185Bk1yBhM6i28cWp9wjb"
  [com.google.doubleclick.user] {
    eids {
      source: "OMITTED"
      uids {
        id: "12JD92JD8078S8J29SDOAKC0EF230337"
      }
    }
    eids {
      source: "OMITTED"
      uids {
        id: "12JD92JD8078S8J29SDOAKC0EF230337"
      }
    }
    idage: 1296000
  }
}
at: FIRST_PRICE
tmax: 350
cur: "USD"
source {
  schain {
    complete: true
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    ver: "1.0"
  }
  [com.google.doubleclick.source] {
    schain {
      complete: 1
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  google_query_id: "ANy-zph5Vk-45u86x7963d1Se8v5W33W604M5WCTYJ4eH7jzh9702Y7A818s510l2vhC7tK4"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_NONE
}

Berikan contohnya

{
  "id": "G44mF74ywRs183dKa9565D",
  "imp": [
    {
      "id": "1",
      "banner": {
        "w": 320,
        "h": 50,
        "pos": 3,
        "expdir": [
          1,
          2,
          3,
          4
        ],
        "wmax": 320,
        "hmax": 50,
        "wmin": 214,
        "hmin": 33,
        "format": [
          {
            "w": 320,
            "h": 50
          },
          {
            "w": 300,
            "h": 50
          }
        ],
        "ext": {
          "flexslot": {
            "wmin": 214,
            "wmax": 320,
            "hmin": 33,
            "hmax": 50
          }
        }
      },
      "tagid": "3724651684",
      "bidfloor": 0.01,
      "bidfloorcur": "USD",
      "secure": 1,
      "exp": 3600,
      "metric": [
        {
          "type": "click_through_rate",
          "value": 2.80155200016452e-05,
          "vendor": "EXCHANGE"
        },
        {
          "type": "viewability",
          "value": 0.14,
          "vendor": "EXCHANGE"
        }
      ],
      "ext": {
        "billing_id": [
          "61560909063"
        ],
        "dfp_ad_unit_code": "/2149822/google/test",
        "ampad": 3,
        "buyer_generated_request_data": [
          {
            "data": "Test Data"
          },
          {
            "data": "Test Data"
          }
        ],
        "excluded_creatives": [
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          },
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          }
        ],
        "open_bidding": {
          "is_open_bidding": 1
        },
        "creative_enforcement_settings": {
          "policy_enforcement": 1,
          "publisher_blocks_enforcement": 2
        },
        "auction_environment": 0,
        "ae": 0
      }
    }
  ],
  "site": {
    "page": "https://www.google.com",
    "publisher": {
      "id": "pub-1111111111111111",
      "ext": {
        "country": "US"
      }
    },
    "content": {
      "livestream": 0,
      "language": "es"
    },
    "mobile": 1,
    "ext": {
      "amp": 0,
      "page_visibility": 2,
      "inventorypartnerdomain": "OMITTED",
      "uact": {
        "wasact": 1,
        "isact": 1
      },
      "ntype": 1
    }
  },
  "device": {
    "ua": "OMITTED",
    "ip": "192.168.1.0",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "MEX",
      "region": "MX-NLE",
      "zip": "67050",
      "type": 2,
      "utcoffset": -360,
      "accuracy": 3447,
      "ext": {
        "geo_criteria_id": 9143049
      }
    },
    "make": "Motorola",
    "model": "razr 2024",
    "os": "android",
    "osv": "14",
    "devicetype": 4,
    "lmt": 0,
    "w": 320,
    "h": 783,
    "pxratio": 3.375,
    "sua": {
      "browsers": [
        {
          "brand": "Chromium",
          "version": [
            "130",
            "0"
          ]
        },
        {
          "brand": "Android WebView",
          "version": [
            "130",
            "0"
          ]
        }
      ],
      "platform": {
        "brand": "Android",
        "version": [
          "14",
          "0"
        ]
      },
      "mobile": 1,
      "model": "motorola razr 2024",
      "source": 2
    }
  },
  "user": {
    "id": "7pWq9gH2c44W14G0diM896340U7",
    "buyeruid": "ob9RP0311MR4X7c983o221v0B890U239",
    "customdata": "77o24I2Ie6j9g1Svm1J60Nnn8zB185Bk1yBhM6i28cWp9wjb",
    "ext": {
      "eids": [
        {
          "source": "OMITTED",
          "uids": [
            {
              "id": "12JD92JD8078S8J29SDOAKC0EF230337"
            }
          ]
        },
        {
          "source": "OMITTED",
          "uids": [
            {
              "id": "12JD92JD8078S8J29SDOAKC0EF230337"
            }
          ]
        }
      ],
      "idage": 1296000
    }
  },
  "at": 1,
  "tmax": 350,
  "cur": [
    "USD"
  ],
  "source": {
    "schain": {
      "complete": 1,
      "nodes": [
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        }
      ],
      "ver": "1.0"
    },
    "ext": {
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "google_query_id": "ANy-zph5Vk-45u86x7963d1Se8v5W33W604M5WCTYJ4eH7jzh9702Y7A818s510l2vhC7tK4",
    "fcap_scope": 1
  }
}

Berikan contohnya

Permintaan serialisasi

id: "To1)\351\216ec%\362\220w\235\300\010\255G\020^\257\'[}"
ip: "\300\250"
user_agent: "OMITTED"
url: "https://www.google.com"
detected_language: "it"
adslot {
  id: 1
  width: 336
  width: 300
  height: 280
  height: 250
  excluded_attribute: 70
  excluded_attribute: 16
  allowed_vendor_type: 445
  allowed_vendor_type: 704
  excluded_sensitive_category: 31
  excluded_sensitive_category: 24
  matching_ad_data {
    billing_id: 78614473201
    minimum_cpm_micros: 10000
  }
  slot_visibility: BELOW_THE_FOLD
  excluded_product_category: 10003
  excluded_product_category: 10017
  ad_block_key: 5501504864
  publisher_settings_list_id: 3066683014322168515
  iframing_state: UNKNOWN_IFRAME_STATE
  viewability: 80
  click_through_rate: 0.001814635
  renderer: GOOGLE
  allowed_ad_types: ALLOWED_AD_TYPE_BANNER
  is_amp_page: DIALECT_HTML
  amp_ad_requirement_type: AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED
  consented_providers_settings {
    consented_providers: 1227
    consented_providers: 2140
    tcf_consent_string: "OMITTED"
    additional_consent_string: "OMITTED"
  }
  regs_gdpr: true
  flexible_adslot_settings {
    max_width: 412
    max_height: 361
    min_width: 206
    min_height: 46
  }
  creative_enforcement_settings {
    policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
    publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
  }
  auction_environment: SERVER_SIDE_AUCTION
  impression_expiration_seconds: 3600
  supported_auction_environment: SERVER_SIDE_AUCTION
}
is_test: false
cookie_version: 1
google_user_id: "Fl9o7N66Yl32fK90ZvfV50238gt"
timezone_offset: 120
mobile {
  app_id: "com.google.testapp"
  is_app: false
  is_mobile_web_optimized: true
  app_name: "Test App"
  app_rating: 3.9867892
}
cookie_age_seconds: 10368000
geo_criteria_id: 1008141
publisher_settings_list_id: 7538157606866003226
publisher_type: PUBLISHER_OWNED_AND_OPERATED
partner_id: 7568211982740612868
device {
  device_type: HIGHEND_PHONE
  platform: "android"
  brand: "Samsung"
  model: "sm-a750fn"
  os_version {
    major: 10
  }
  carrier_id: 70150
  screen_width: 412
  screen_height: 846
  screen_pixel_ratio_millis: 2625
  screen_orientation: PORTRAIT
  limit_ad_tracking: false
}
publisher_country: "IT"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 350
google_query_id: "ANy-zM40L2-685i3i9Pb9aV5D0nlcJ6vR1yvq0Xev4635927DQi781B2X403h2GoyQQdMl26"
auction_type: FIRST_PRICE
geo {
  lat: 0.0
  lon: 0.0
  country: "ITA"
  region: "IT-BO"
  city: "Bologna"
  utcoffset: 120
  accuracy: 5230
}
user_agent_data {
  platform {
    brand: "Android"
    version: "10"
    version: "0"
  }
  mobile: true
  model: "SM-A750FN"
  browsers {
    brand: "Android WebView"
    version: "129"
    version: "0"
  }
  browsers {
    brand: "Not=A?Brand"
    version: "8"
    version: "0"
  }
  source: CLIENT_HINTS_HIGH_ENTROPY
}
page_visibility: VISIBILITY_STATE_VISIBLE
supply_chain {
  complete: true
  nodes {
    advertising_system_identifier: "testdomain.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_BROWSER
privacy_treatments {
  allow_user_data_collection: true
}
inventory_partner_domain: "OMITTED"

Untuk mengonversi permintaan bid menjadi bentuk biner, seperti yang akan Anda dapatkan dari payload POST dalam permintaan sebenarnya, Anda dapat melakukan hal berikut (dalam C++). Namun, perhatikan bahwa hal ini tidak berlaku untuk JSON OpenRTB.

string text_format_example = /* example from above */;
BidRequest bid_request;
if (TextFormat::ParseFromString(text_format_example, &bid_request)) {
  string post_payload;
  if (bid_request.SerializeToString(&post_payload)) {
    // post_payload is a binary serialization of the protocol buffer
  }
}

Masukan real-time

Masukan real-time tersedia untuk Authorized Buyers, serta bursa dan jaringan yang menggunakan Bidding Terbuka.

Masukan respons bid didukung pada permintaan bid berikutnya untuk OpenRTB dan protokol Google RTB yang tidak digunakan lagi. Untuk OpenRTB, pesan dikirim dalam BidRequest.ext.bid_feedback.

Selain kolom default yang dikirim dalam Masukan Respons Bid, Anda juga dapat mengirim data kustom dalam respons bid menggunakan kolom BidResponse.seatbid.bid.ext.event_notification_token. event_notification_token adalah data arbitrer yang hanya diketahui oleh bidder yang dapat membantu proses debug, misalnya: ID penargetan atau ID bidding baru yang mewakili taktik baru, atau metadata yang terkait dengan materi iklan yang hanya diketahui oleh bidder. Untuk mengetahui detailnya, lihat Buffering Protokol Ekstensi OpenRTB untuk OpenRTB atau protokol Google RTB yang tidak digunakan lagi.

Peringatan: Jika Anda memiliki endpoint bidding yang dikonfigurasi untuk menggunakan OpenRTB dan Google RTB, masalah yang diketahui adalah event_notification_token yang ditetapkan dalam respons bid untuk satu protokol dapat muncul dalam masukan respons bid di protokol lainnya. Anda harus menetapkan event_notification_token dalam respons bid ke string UTF-8 di kedua protokol. Jika tidak, permintaan bid yang menyertakan token mungkin gagal diserialisasi dan tidak menjangkau endpoint Anda.

Saat Authorized Buyers mengirimkan permintaan bid kepada bidder, bidder akan membalas dengan BidResponse. Jika bidder mengaktifkan masukan real-time, maka dalam permintaan bid berikutnya, Authorized Buyers akan mengirimkan masukan tentang respons dalam pesan BidFeedback:

message BidFeedback {
  // The unique id from BidRequest.id.
  optional string request_id = 1;

  // The status code for the ad. See creative-status-codes.txt in the
  // technical documentation for a list of ids.
  optional int32 creative_status_code = 2;

  // Deprecated. This field is not populated and will be removed after March,
  // 2025. If the bid won the auction, this is the price paid in your account
  // currency. If the bid participated in the auction but was out-bid, this
  // is the CPM that should have been exceeded in order to win. This is not
  // set if the bid was filtered prior to the auction, if the publisher or
  // winning bidder has opted out of price feedback or if your account has
  // opted out of sharing winning prices with other bidders. For first-price
  // auctions, minimum_bid_to_win is populated instead of this field.
  optional double price = 3 [deprecated = true];

  // The minimum bid value necessary to have won the auction, in your account
  // currency. If your bid won the auction, this is the second highest bid
  // that was not filtered (including the floor price). If your bid didn't win
  // the auction, this is the winning candidate's bid. This field will only be
  // populated if your bid participated in a first-price auction, and will not
  // be populated if your bid was filtered prior to the auction.
  optional double minimum_bid_to_win = 6;

  // The minimum bid value necessary to have won the server-side component of
  // the overall auction given that there was also an interest group bidding
  // component to the overall auction which ran using the Protected Audience
  // API. The value is expressed in CPM of the buyer account currency. The
  // minimum bid to win for the overall auction, including bids from the
  // server-side and the on-device interest group components, is populated in
  // the minimum_bid_to_win field of the same BidFeedback object.
  optional double sscminbidtowin = 14;

  // Billable event rate multiplier that was applied to this bid during
  // ranking. The adjustment reflects the likelihood that your bid would
  // generate a billable event (namely, the ad renders successfully) if it won
  // the auction, relative to the probability that other bids generate a
  // billable event if they won the auction. This adjustment can be larger or
  // smaller than 1. This affects the final ranking in the auction only; in
  // particular, this multiplier does not affect the payment or whether the
  // bid clears any floor price.
  optional float billable_event_rate_bid_adjustment = 13 [default = 1];

  // When a publisher uses an RTB auction and waterfall-based SDK mediation on
  // the same query, the winner of the real-time auction must also compete in
  // a mediation waterfall (which is ordered by price) to win the impression.
  // If the bid participated in the auction and there was no waterfall, the
  // value of this field is 0. If the bid participated in the auction and
  // there was a waterfall, the value of this field is a price representing a
  // sample bid from the eligible mediation networks that were higher than the
  // auction winner, weighted by expected fill rate. This field can be used
  // in conjunction with minimum_bid_to_win to train bidding models. The CPM
  // is in your account currency.
  optional double sampled_mediation_cpm_ahead_of_auction_winner = 8;

  message EventNotificationToken {
    // The contents of the token.
    optional string payload = 1;
  }

  // The token included in the corresponding bid.
  optional EventNotificationToken event_notification_token = 4;

  // The creative ID included in the corresponding bid.
  optional string buyer_creative_id = 5;

  // Possible types of bid response feedback objects.
  enum FeedbackType {
    FEEDBACK_TYPE_UNSPECIFIED = 0;

    // Feedback for a bid that was submitted on a bid response.
    BID_FEEDBACK = 1;

    // Feedback for an interest group buyer submitted on a bid response to
    // particpate in an interest group bidding component of the auction run
    // using the Protected Audience API.
    INTEREST_GROUP_BUYER_FEEDBACK = 2;
  }

  // The type of the BidFeedback message. Google will send separate
  // BidFeedback objects for:
  // a) Each bid submitted on a bid response
  // b) Each buyer submitted on a bid response to particpate in an interest
  // group bidding component of the auction run using the Protected Audience
  // API.
  optional FeedbackType feedbacktype = 15;

  // Origin of an interest group buyer that was included in the bid response.
  // This field is populated only for feedback where a bidder opted in an
  // interest group buyer to participate in the interest group bidding
  // component of the overall auction run using the Protected Audience API.
  // To learn more about origins, see https://www.rfc-editor.org/rfc/rfc6454.
  // To learn more about interest group bidding and the Protected Audience
  // API, see
  // https://developers.google.com/authorized-buyers/rtb/fledge-origin-trial.
  optional string buyerorigin = 16;

  // The status code for the submitted interest group buyer. This field is
  // only populated in the feedback for an interest group buyer that a bidder
  // requested to enter into the interest group auction through the bid
  // response. Individual creative status codes of bids submitted by the buyer
  // in the on-device interest group auction are not available. See
  // https://storage.googleapis.com/adx-rtb-dictionaries/interest-group-buyer-status-codes.txt
  // for a list of interest group buyer status codes.
  optional int32 igbuyerstatus = 17;
}

Dari pesan ini, kolom pertama yang harus Anda periksa adalah bid_feedback.creative_status_code; Anda dapat menemukan arti kode di creative-status-codes.txt. Perhatikan bahwa jika memenangkan bid, Anda dapat memilih untuk tidak menerima masukan harga. Untuk informasi selengkapnya, lihat Cara memilih tidak ikut.

Masukan real-time mencakup ID permintaan bid dan salah satu hal berikut:

Hasil lelang	Masukan real-time
Pembeli tidak mengirimkan bid.	Tidak ada.
Pembeli mengirimkan bid yang difilter sebelum mencapai lelang.	Kode status materi iklan (creative-status-codes.txt).
Pembeli mengirimkan bid, tetapi kalah dalam lelang.	Kode status materi iklan 79 (kalah bid dalam lelang).
Pembeli mengirimkan bid yang memenangkan lelang.	Harga penyelesaian dan kode status materi iklan 1. Untuk tayangan aplikasi dan kode status materi iklan 83, penayang aplikasi mungkin menggunakan waterfall mediasi sehingga bid pemenang akan bersaing dengan permintaan lain dalam rantai waterfall passback penayang. Pelajari cara menggunakan sampled_mediation_cpm_ahead_of_auction_winner saat mengajukan bid.

Contoh

Berikut adalah contoh masukan real-time seperti yang terlihat dalam protokol yang didukung:

Protobuf OpenRTBJSON OpenRTBGoogle (Tidak digunakan lagi)

Berikan contohnya

Permintaan serialisasi

id: "01WjN3uc042XYP8Yw509Q7"
imp {
  id: "1"
  banner {
    w: 344
    h: 650
    pos: AD_POSITION_FULLSCREEN
    api: MRAID_1
    api: MRAID_2
    format {
      w: 344
      h: 650
    }
    format {
      w: 300
      h: 600
    }
  }
  displaymanager: "GoogleMobileAds-Android"
  displaymanagerver: "22.6.0"
  instl: true
  tagid: "7282514850"
  bidfloor: 0.01
  bidfloorcur: "USD"
  secure: true
  exp: 14400
  clickbrowser: true
  metric {
    type: "viewability"
    value: 0.77
    vendor: "EXCHANGE"
  }
  [com.google.doubleclick.imp] {
    billing_id: 75441834964
    publisher_settings_list_id: 9268043626392948934
    publisher_settings_list_id: 2867966915706729060
    allowed_vendor_type: 113
    allowed_vendor_type: 41423
    ampad: AMP_AD_NOT_ALLOWED
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    allowed_restricted_category: 32
    allowed_restricted_category: 33
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
    }
    auction_environment: SERVER_SIDE_AUCTION
    is_app_open_ad: true
    ae: SERVER_SIDE_AUCTION
  }
}
app {
  name: "Test App"
  ver: "6.46.0"
  bundle: "com.google.testapp"
  publisher {
    id: "pub-7120195540802809"
    [com.google.doubleclick.publisher] {
      country: "US"
    }
  }
  content {
    url: "https://www.google.com"
    userrating: "4.6"
    livestream: false
    language: "en"
  }
  storeurl: "https://www.google.com"
  [com.google.doubleclick.app] {
    inventorypartnerdomain: "OMITTED"
  }
}
device {
  ua: "OMITTED"
  ip: "192.168.1.0"
  geo {
    lat: 0.0
    lon: 0.0
    country: "GHA"
    type: IP
    utcoffset: 0
    accuracy: 8865
    [com.google.doubleclick.geo] {
      geo_criteria_id: 9067654
    }
  }
  make: "Itel"
  model: "itel W6502"
  os: "android"
  osv: "10"
  connectiontype: CELL_4G
  devicetype: HIGHEND_PHONE
  lmt: true
  w: 360
  h: 722
  pxratio: 2.0
  sua {
    browsers {
      brand: "Mozilla"
      version: "5"
      version: "0"
    }
    browsers {
      brand: "AppleWebKit"
      version: "537"
      version: "36"
    }
    platform {
      brand: "Android"
      version: "10"
    }
    mobile: true
    model: "itel W6502"
    source: USER_AGENT_STRING
  }
}
user {
  [com.google.doubleclick.user] {
    session {
      duration: 660
    }
  }
}
at: FIRST_PRICE
tmax: 300
cur: "USD"
bcat: "IAB19-22"
bcat: "IAB23-1"
source {
  schain {
    complete: true
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    ver: "1.0"
  }
  [com.google.doubleclick.source] {
    schain {
      complete: 1
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  bid_feedback {
    request_id: "4004C52Z6Z7Fa39Lf6F2AQ"
    creative_status_code: 79
    buyer_creative_id: "test_creative_id_129669"
    minimum_bid_to_win: 0.1
    feedbacktype: BID_FEEDBACK
  }
  google_query_id: "ANy-zbp8Gw-Mv43u3ni49Ena0i57E0789881P6YVa8jXDHq36B3fNk8me8F20GS6114onx7A"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_APP
  privacy_treatments {
    allow_user_data_collection: true
  }
}

Berikan contohnya

{
  "id": "01WjN3uc042XYP8Yw509Q7",
  "imp": [
    {
      "id": "1",
      "banner": {
        "w": 344,
        "h": 650,
        "pos": 7,
        "api": [
          3,
          5
        ],
        "format": [
          {
            "w": 344,
            "h": 650
          },
          {
            "w": 300,
            "h": 600
          }
        ]
      },
      "displaymanager": "GoogleMobileAds-Android",
      "displaymanagerver": "22.6.0",
      "instl": 1,
      "tagid": "7282514850",
      "bidfloor": 0.01,
      "bidfloorcur": "USD",
      "secure": 1,
      "exp": 14400,
      "clickbrowser": 1,
      "metric": [
        {
          "type": "viewability",
          "value": 0.77,
          "vendor": "EXCHANGE"
        }
      ],
      "ext": {
        "billing_id": [
          "75441834964"
        ],
        "publisher_settings_list_id": [
          "9268043626392948934",
          "2867966915706729060"
        ],
        "allowed_vendor_type": [
          113,
          41423
        ],
        "ampad": 2,
        "excluded_creatives": [
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          },
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          }
        ],
        "allowed_restricted_category": [
          32,
          33
        ],
        "creative_enforcement_settings": {
          "policy_enforcement": 2,
          "publisher_blocks_enforcement": 1
        },
        "auction_environment": 0,
        "is_app_open_ad": 1,
        "ae": 0
      }
    }
  ],
  "app": {
    "name": "Test App",
    "ver": "6.46.0",
    "bundle": "com.google.testapp",
    "publisher": {
      "id": "pub-7120195540802809",
      "ext": {
        "country": "US"
      }
    },
    "content": {
      "url": "https://www.google.com",
      "userrating": "4.6",
      "livestream": 0,
      "language": "en"
    },
    "storeurl": "https://www.google.com",
    "ext": {
      "inventorypartnerdomain": "OMITTED"
    }
  },
  "device": {
    "ua": "OMITTED",
    "ip": "192.168.1.0",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "GHA",
      "type": 2,
      "utcoffset": 0,
      "accuracy": 8865,
      "ext": {
        "geo_criteria_id": 9067654
      }
    },
    "make": "Itel",
    "model": "itel W6502",
    "os": "android",
    "osv": "10",
    "connectiontype": 6,
    "devicetype": 4,
    "lmt": 1,
    "w": 360,
    "h": 722,
    "pxratio": 2.0,
    "sua": {
      "browsers": [
        {
          "brand": "Mozilla",
          "version": [
            "5",
            "0"
          ]
        },
        {
          "brand": "AppleWebKit",
          "version": [
            "537",
            "36"
          ]
        }
      ],
      "platform": {
        "brand": "Android",
        "version": [
          "10"
        ]
      },
      "mobile": 1,
      "model": "itel W6502",
      "source": 3
    }
  },
  "user": {
    "ext": {
      "session": {
        "duration": 660
      }
    }
  },
  "at": 1,
  "tmax": 300,
  "cur": [
    "USD"
  ],
  "bcat": [
    "IAB19-22",
    "IAB23-1"
  ],
  "source": {
    "schain": {
      "complete": 1,
      "nodes": [
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        }
      ],
      "ver": "1.0"
    },
    "ext": {
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "bid_feedback": [
      {
        "request_id": "4004C52Z6Z7Fa39Lf6F2AQ",
        "creative_status_code": 79,
        "buyer_creative_id": "test_creative_id_129669",
        "minimum_bid_to_win": 0.1,
        "feedbacktype": 1
      }
    ],
    "google_query_id": "ANy-zbp8Gw-Mv43u3ni49Ena0i57E0789881P6YVa8jXDHq36B3fNk8me8F20GS6114onx7A",
    "fcap_scope": 4,
    "privacy_treatments": {
      "allow_user_data_collection": 1
    }
  }
}

Berikan contohnya

Permintaan serialisasi

id: "\334\225\241N\334P\373p\340\000\300C\327+\215\013\355Q\337\251Z\236g"
ip: "\300\250"
user_agent: "OMITTED"
url: "https://www.google.com"
detected_language: "es"
adslot {
  id: 1
  width: 320
  height: 50
  excluded_attribute: 19
  excluded_attribute: 20
  allowed_vendor_type: 42
  allowed_vendor_type: 144
  matching_ad_data {
    billing_id: 58232806131
    billing_id: 71082687953
    minimum_cpm_micros: 1400000
  }
  matching_ad_data {
    billing_id: 82776154517
    billing_id: 59477532962
    minimum_cpm_micros: 78750000
  }
  slot_visibility: ABOVE_THE_FOLD
  ad_block_key: 7742701593
  publisher_settings_list_id: 4723020262350940099
  publisher_settings_list_id: 6354748437627634678
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  viewability: 99
  allowed_ad_types: ALLOWED_AD_TYPE_BANNER
  is_amp_page: DIALECT_HTML
  amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
  session_depth: 300
  api: OMID_1
  api: MRAID_1
  omidpn: "Google"
  omidpv: "afma-sdk-i-v10.14.0"
  creative_enforcement_settings {
    policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
    publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
  }
  auction_environment: SERVER_SIDE_AUCTION
  impression_expiration_seconds: 3600
  supported_auction_environment: SERVER_SIDE_AUCTION
  display_manager: "GoogleMobileAds-iOS"
  display_manager_version: "10.14.0"
}
is_test: false
timezone_offset: -420
mobile {
  app_id: "350328655"
  is_app: true
  is_mobile_web_optimized: true
  encrypted_advertising_id: ",\271\302R\363\232\001NA\001\240D\"\032\001N\251+\271\000\3510\026)\356n\3733\214a\276\321P\202\205\033"
  app_name: "Test App"
  advertising_id: "^\274v\200\002\333u\227Y\304\343u\304\272\312\247"
  skadn {
    sourceapp: "350328655"
    skadnetids: "6sZrk2l9"
    skadnetids: "L60y296B"
    versions: "2.0"
    versions: "2.1"
    supported_fidelity_types: STOREKIT_RENDERED_ADS
    supported_fidelity_types: VIEW_THROUGH_ADS
  }
}
postal_code: "10011"
geo_criteria_id: 9194140
bid_response_feedback {
  request_id: "\177f\245p\252\347p\251\266\326S(\272\335\013\257"
  creative_status_code: 80
  event_notification_token: "token"
  buyer_creative_id: "test_creative_id_923023"
  minimum_bid_to_win: 3750000
  feedback_type: BID_FEEDBACK
}
bid_response_feedback {
  request_id: "6\374\201J\0355\275\014\335\270\202\307\261\253I\247"
  creative_status_code: 80
  event_notification_token: "token"
  buyer_creative_id: "test_creative_id_923023"
  minimum_bid_to_win: 570000
  feedback_type: BID_FEEDBACK
}
publisher_type: PUBLISHER_OWNED_AND_OPERATED
device {
  device_type: HIGHEND_PHONE
  platform: "iphone"
  brand: "Apple"
  model: "iPhone14,5"
  os_version {
    major: 17
    minor: 6
    micro: 1
  }
  carrier_id: 0
  screen_width: 390
  screen_height: 844
  screen_pixel_ratio_millis: 3000
  screen_orientation: PORTRAIT
  hardware_version: "iPhone14,5"
  limit_ad_tracking: false
  app_tracking_authorization_status: AUTHORIZED
  connection_type: WIFI
}
publisher_country: "CA"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 300
google_query_id: "ANy-z73p95-804i3oEddT04Y8kl9v8C0D3k33ZDTAuc547f0v52955w82z36pq70wV1j5xKW"
auction_type: FIRST_PRICE
geo {
  lat: 0.0
  lon: 0.0
  country: "USA"
  metro: "807"
  city: "San Mateo"
  zip: "94401"
  utcoffset: -420
  accuracy: 997
}
user_agent_data {
  platform {
    brand: "iPhone"
    version: "17"
    version: "6"
  }
  mobile: true
  model: "iPhone"
  browsers {
    brand: "Mozilla"
    version: "5"
    version: "0"
  }
  browsers {
    brand: "AppleWebKit"
    version: "605"
    version: "1"
  }
  bitness: "64"
  source: USER_AGENT_STRING
}
supply_chain {
  complete: true
  nodes {
    advertising_system_identifier: "testdomain.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  nodes {
    advertising_system_identifier: "testdomain.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_DEVICE
privacy_treatments {
  allow_user_data_collection: true
}
inventory_partner_domain: "OMITTED"
session_duration_seconds: 411

Membuat model bidding untuk lelang harga pertama

Setelah mengajukan bid dalam lelang harga pertama, Anda akan menerima masukan real-time, termasuk kolom minimum_bid_to_win dan sampled_mediation_cpm_ahead_of_auction_winner jika bid tidak difilter dari lelang. Sinyal ini dapat digunakan untuk menginformasikan logika bidding Anda tentang seberapa tinggi atau rendah bid Anda agar dapat memenangkan tayangan.

• minimum_bid_to_win: Bid minimum yang dapat ditempatkan untuk memenangkan lelang bidding real-time. Jika Anda memenangkan lelang, ini akan menjadi bid terendah yang dapat Anda ajukan sekaligus tetap menang. Jika Anda kalah dalam lelang, ini akan menjadi bid pemenang.
• sampled_mediation_cpm_ahead_of_auction_winner: Jika ada jaringan lain di rantai mediasi, nilai kolom ini adalah harga yang mewakili contoh bid dari salah satu jaringan mediasi yang memenuhi syarat yang lebih tinggi dari pemenang lelang, dengan bobot rasio pengisian yang diharapkan. Nilai ini akan ditetapkan ke 0 jika tidak ada jaringan dalam rantai mediasi yang diharapkan akan terisi, atau jika penayang tidak menggunakan mediasi SDK.

Cara kerjanya

Untuk menjelaskan penghitungan yang digunakan untuk menentukan kemungkinan nilai untuk minimum_bid_to_win dan sampled_mediation_cpm_ahead_of_auction_winner, kita harus menentukan hal berikut terlebih dahulu:

• Berikut adalah CPM dalam rantai mediasi dalam urutan menurun:
  $$C_1, C_2, …, C_n$$
• Berikut adalah rasio pengisian yang sesuai untuk CPM dalam rantai mediasi:
  $$f_1, f_2, …, f_n$$
• Berikut adalah fungsi yang digunakan untuk menentukan CPM yang diharapkan dan probabilitasnya dari elemen rantai mediasi $i$, berdasarkan rasio pengisian yang diberikan:
  $X_i = \{C_i$ dengan probabilitas $f_i$; $0$ dengan probabilitas $1 - f_i\}$
• Rantai mediasi pemenang akhir adalah:
  $$\{C_1, C_2, …, C_K, W\}$$
  dengan $W$ adalah bid pemenang, dan $C_K > W >= C_{K+1}$
• Harga minimum, atau harga terendah, dilambangkan sebagai $F$.
• Bid runner-up dilambangkan sebagai $R$.

Penghitungan untuk pemenang lelang

Kolom	Penghitungan
minimum_bid_to_win	$max\{F, R, X_{K+1}, …, X_n\}$
sampled_mediation_cpm_ahead_ of_auction_winner	$\{C_i$ dengan probabilitas $\prod_{j=1}^{i-1}(1-f_j) \cdot f_i \div \prod_{j=1}^{K}(1-f_j)\}$ Untuk $1 <= i <= K$.

Penghitungan untuk pihak yang kalah lelang

Kolom	Penghitungan
minimum_bid_to_win	$max\{F, W\}$
sampled_mediation_cpm_ahead_ of_auction_winner	$max\{X_1, …, X_K\}$

Contoh dengan rantai mediasi sederhana

Anggap penayang menggunakan bidding real-time dan rantai mediasi SDK sebagai berikut:

Rantai Mediasi SDK	CPM yang Diperkirakan	Rasio Pengisian
Jaringan 1	$C_1 = $3.00$	$f_1 = 5\%$
Jaringan 2	$C_2 = $2.00$	$f_2 = 45\%$
Jaringan 3	$C_3 = $0.50$	$f_3 = 80\%$
Jaringan 4	$C_4 = $0.10$	$f_4 = 85\%$

Asumsikan hal berikut sebagai hasil lelang RTB:

Lelang RTB	CPM
Pemenang Lelang (W)	$1,00
Runner-UP Lelang (R)	$0,05
Harga Minimum / Dasar (F)	$0

Bid yang memenangkan lelang

Berikut adalah contoh cara nilai dan probabilitas untuk minimum_bid_to_win dan sampled_mediation_cpm_ahead_of_auction_winner dihitung untuk bid yang menang.

minimum_bid_to_win	Probability
$max(F, R, C_3) = $0.50$	$f_3 = 80\%$
$max(F, R, C_4) = $0.10$	$(1-f_3) \cdot f_4 = 17\%$
$max(F, R, 0) = $0.05$	$(1-f_3) \cdot (1-f_4) = 3\%$

sampled_mediation_cpm_ ahead_of_auction_winner	Probability
$C_1 = $3.00$	$f_1 \div (1-(1-f_1) \cdot (1-f_2)) =~ 10.5\%$
$C_2 = $2.00$	$((1-f_1) \cdot f_2) \div (1-(1-f_1) \cdot (1-f_2)) =~ 89.5\%$

Catatan: Jika pemenang lelang menayangkan iklannya dan menerima notifikasi penagihan—misalnya, melalui endpoint yang ditentukan di BidResponse.seatbid[].bid[].burl—pemenang lelang dapat menyimpulkan bahwa tidak satu pun CPM mediasi sampel yang akhirnya terisi, dan dapat menyertakan frekuensi terjadinya hal ini ke dalam model mereka.

Bid yang kalah dalam lelang

Berikut adalah contoh cara nilai dan probabilitas untuk minimum_bid_to_win dan sampled_mediation_cpm_ahead_of_auction_winner dihitung untuk bid yang kalah.

minimum_bid_to_win	Probability
$max(F, W) = $1.00$	$100\%$

sampled_mediation_cpm_ ahead_of_auction_winner	Probability
$C_1 = $3.00$	$f_1 = 5\%$
$C_2 = $2.00$	$(1-f_1) \cdot f_2 =~ 42.8\%$
$0$	$(1-f_1) \cdot (1-f_2) =~ 52.2\%$

Catatan: Nilai sampled_mediation_cpm_ahead_of_auction_winner 0 menunjukkan bahwa lelang bidding real-time dimenangkan. Dalam contoh di atas, pemenang lelang diperkirakan tidak akan kalah bid oleh jaringan mediasi pesaing 52,2% dari waktu.

Pemisahan bid

Perataan bid menjelaskan pemrosesan satu BidRequest kompleks menjadi beberapa permintaan bid yang dikirim ke aplikasi Anda. Saat permintaan bid diratakan, Anda dapat mengetahui permintaan bid mana yang merupakan bagian dari permintaan asli karena permintaan tersebut akan memiliki nilai yang sama di kolom BidRequest.ext.google_query_id.

Penyamaan bid diaktifkan secara default, tetapi Anda dapat menghubungi Account Manager Anda jika ingin menonaktifkannya.

Format iklan

Beberapa peluang iklan dapat menerima beberapa format. Dengan penyederhanaan bid, setiap format dikirim dalam permintaan bid yang berbeda, dengan atribut seperti ID penagihan yang memenuhi syarat relevan dengan format yang ditentukan dalam permintaan.

Permintaan bid yang berisi format berikut akan disatukan menjadi permintaan bid yang berbeda:

• Banner
• Video
• Audio
• Native

Contoh penyederhanaan format iklan

Berikut adalah contoh yang menunjukkan permintaan bid JSON OpenRTB yang disederhanakan tanpa penyederhanaan format iklan dibandingkan dengan kumpulan permintaan yang disederhanakan yang setara:

Pra-meratakanPasca-flatten

Berikan contohnya

{
  "id": "V5ar1wXqKP58nbsyJ6549D",
  "imp": [
    {
      "id": "1",
      "video": {
        "linearity": 1,
        "w": 300,
        "h": 250,
        "pos": 1,
        "skip": 1,
        "playbackmethod": [
          6
        ],
        "placement": 3,
        "mimes": [
          "video/mp4"
        ],
        "protocols": [
          2,
          3
        ]
      },
      "banner": {
        "format": [
          {
            "w": 300,
            "h": 250
          }
        ],
        "w": 300,
        "h": 250,
        "pos": 1
      },
      "ext": {
        "billing_id": [
          47039494050,
          52030317241
        ]
      }
    }
  ],
  "ext": {
    "google_query_id": "ANy-zdp266-244itJsom3dmXb7SvW1IPg6478g639g0867v1126w630F3M7lAp640H666744"
  }
}

Berikan contohnya

Permintaan 1

{
  "id": "B3xr1yZqRL48nbsyJ6367N",
  "imp": [
    {
      "id": "1",
      "video": {
        "linearity": 1,
        "w": 300,
        "h": 250,
        "pos": 1,
        "skip": 1,
        "playbackmethod": [
          6
        ],
        "placement": 3,
        "mimes": [
          "video/mp4"
        ],
        "protocols": [
          2,
          3
        ]
      }
      "ext": {
        "billing_id": [
          47039494050
        ]
      }
  ],
  "ext": {
    "google_query_id": "ANy-zdp266-244itJsom3dmXb7SvW1IPg6478g639g0867v1126w630F3M7lAp640H666744"
  }
}

Permintaan 2

{
  "id": "M1dY8qHyNK74bMsjF393Gf",
  "imp": [
    {
      "id": "1",
      "banner": {
        "format": [
          {
            "w": 300,
            "h": 250
          }
        ],
        "w": 300,
        "h": 250,
        "pos": 1
      },
      "ext": {
        "billing_id": [
          52030317241
        ]
      }
    }
  ],
  "ext": {
    "google_query_id": "ANy-zdp266-244itJsom3dmXb7SvW1IPg6478g639g0867v1126w630F3M7lAp640H666744"
  }
}

Promo

Peluang iklan untuk bidder tertentu dapat berlaku untuk berbagai jenis transaksi, selain lelang terbuka. Dengan penyederhanaan bid untuk transaksi, satu permintaan bid akan dikirim untuk lelang terbuka, dan satu permintaan untuk setiap jenis transaksi harga tetap. Dalam praktiknya, batasan iklan dapat berbeda antara jenis lelang dan transaksi harga tetap, misalnya, untuk peluang iklan video tertentu yang tersedia untuk lelang terbuka dan transaksi harga tetap, bidder akan menerima permintaan bid yang berbeda untuk setiap jenis transaksi dengan batasan seperti durasi iklan maksimum dan apakah iklan yang dapat dilewati diizinkan atau tidak. Akibatnya, perataan yang diterapkan ke peluang iklan memungkinkan Anda lebih mudah membedakan batasan iklan untuk lelang terbuka dan transaksi harga tetap.

Catatan: Lelang Pribadi dan Paket Lelang akan memiliki batasan yang sama dengan lelang terbuka, dan akan terus disertakan dalam permintaan bid lelang terbuka.

Durasi maksimal video yang dapat dilewati

Protokol Google dan penerapan OpenRTB mendukung kolom berikut untuk durasi dan kemampuan lewati video:

	Durasi	Durasi yang dapat dilewati	Dapat tidaknya dilewati
Protokol Google	max_ad_duration	skippable_max_ad_duration	video_ad_skippable
OpenRTB	maxduration	t/a	skip

Artinya, meskipun protokol Google dapat memiliki durasi yang dapat dilewati dan tidak dapat dilewati secara terperinci, implementasi OpenRTB hanya memiliki satu nilai durasi maksimum.

Sebelum penyederhanaan bid, maxduration OpenRTB akan ditetapkan ke kolom max_ad_duration dan skippable_max_ad_duration protokol Google yang lebih rendah. Perilaku ini kini telah diubah menjadi mengirim dua permintaan bid terpisah jika nilai ini berbeda: satu mewakili maxduration untuk peluang yang dapat dilewati dan yang lainnya untuk peluang yang tidak dapat dilewati.

Contoh berikut menunjukkan cara permintaan protokol Google diterjemahkan ke OpenRTB sebelum dan sesudah penyederhanaan bid. Permintaan protokol Google yang setara memiliki max_ad_duration sebesar 15 dan skippable_max_ad_duration sebesar 60.

Contoh	max_ad_duration	skip (true OR false)
Permintaan asli tanpa penyederhanaan	15	true
Permintaan yang diratakan #1: Tidak dapat dilewati	15	false
Permintaan yang diratakan #2: Dapat dilewati	60	true

Perataan permintaan bid durasi video yang dapat dilewati hanya akan dilakukan jika kondisi berikut terpenuhi:

• Permintaan tersebut mengizinkan video.
• Video yang dapat dilewati dan tidak dapat dilewati diizinkan, dan kedua durasi maksimumnya berbeda.
• Permintaan ini memenuhi syarat untuk Lelang Pribadi atau Lelang Terbuka.
• Akun bidder memiliki endpoint OpenRTB yang aktif.

Anda dapat memilih untuk tidak menggunakan jenis penyederhanaan ini dengan menghubungi manajer akun teknis Anda.

Pod video

Permintaan bid untuk pod video dengan beberapa peluang iklan akan disatukan, sehingga setiap permintaan bid ditujukan untuk setiap peluang iklan dari pod tersebut. Dengan demikian, Anda dapat mengajukan bid untuk beberapa peluang iklan untuk pod tertentu.

Pengukuran Terbuka

Pengukuran Terbuka memungkinkan Anda menentukan vendor pihak ketiga yang menyediakan layanan pengukuran dan verifikasi independen untuk iklan yang ditayangkan ke lingkungan aplikasi seluler.

Anda dapat menentukan apakah penayang mendukung Pengukuran Terbuka dalam permintaan bid dengan memeriksa apakah peluang iklan mengecualikan atribut OmsdkType: OMSDK 1.0 yang ditemukan di Atribut materi iklan yang dapat dikecualikan penayang. Ini akan ditemukan di bagian atribut battr untuk Banner atau Video, bergantung pada formatnya.

Untuk informasi selengkapnya tentang cara menafsirkan permintaan bid yang berisi sinyal Pengukuran Terbuka, lihat artikel Pusat Bantuan SDK Pengukuran Terbuka.

Contoh permintaan bid

Bagian berikut menunjukkan contoh permintaan bid untuk berbagai jenis iklan.

Catatan: Contoh Protobuf menyertakan link download ke permintaan bid serial serupa. Tidak ada jaminan bahwa keduanya identik.

Banner aplikasi

Protobuf OpenRTBJSON OpenRTBGoogle (Tidak digunakan lagi)

Berikan contohnya

Permintaan serialisasi

id: "8361O9Ep6E42p52Hu6v18o"
imp {
  id: "1"
  banner {
    w: 300
    h: 50
    pos: ABOVE_THE_FOLD
    api: MRAID_1
    api: MRAID_2
    wmax: 390
    hmax: 61
    wmin: 261
    hmin: 46
    format {
      w: 300
      h: 50
    }
    format {
      w: 390
      h: 61
    }
    [com.google.doubleclick.banner_ext] {
      flexslot {
        wmin: 261
        wmax: 390
        hmin: 46
        hmax: 61
      }
    }
  }
  displaymanager: "GoogleMobileAds-iOS"
  displaymanagerver: "11.2.0"
  tagid: "5609900911"
  bidfloor: 0.01
  bidfloorcur: "USD"
  secure: true
  exp: 3600
  clickbrowser: true
  metric {
    type: "click_through_rate"
    value: 0.0028797138947993517
    vendor: "EXCHANGE"
  }
  metric {
    type: "viewability"
    value: 0.92
    vendor: "EXCHANGE"
  }
  [com.google.doubleclick.imp] {
    billing_id: 70614819650
    publisher_settings_list_id: 3994817494897795207
    publisher_settings_list_id: 8449380548613820850
    allowed_vendor_type: 550
    allowed_vendor_type: 79
    ampad: AMP_AD_NOT_ALLOWED
    skadn {
      sourceapp: "com.google.testapp"
      skadnetids: "Y8HK1z22"
      versions: "2.0"
      versions: "2.1"
      fidelities: STOREKIT_RENDERED_ADS
      fidelities: VIEW_THROUGH_ADS
    }
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
    }
    auction_environment: SERVER_SIDE_AUCTION
    billable_event_rate_bid_adjustment {
      bid_adjustment: 0.9408176
      creative_type: HTML_SNIPPET
    }
    ae: SERVER_SIDE_AUCTION
  }
}
app {
  name: "Test App"
  ver: "4.6.3"
  bundle: "com.google.testapp"
  publisher {
    id: "pub-2905535032168301"
    [com.google.doubleclick.publisher] {
      country: "JP"
    }
  }
  content {
    url: "https://www.google.com"
    livestream: false
    language: "ja"
  }
  storeurl: "https://www.google.com"
  [com.google.doubleclick.app] {
    inventorypartnerdomain: "OMITTED"
  }
}
device {
  ua: "OMITTED"
  ip: "192.168.1.0"
  geo {
    lat: 0.0
    lon: 0.0
    country: "JPN"
    region: "JP-13"
    type: IP
    utcoffset: 540
    accuracy: 26487
    [com.google.doubleclick.geo] {
      geo_criteria_id: 20636
    }
  }
  carrier: "70002"
  make: "Apple"
  model: "iPhone13,2"
  os: "iOS"
  osv: "16.1.1"
  connectiontype: CELL_4G
  devicetype: HIGHEND_PHONE
  lmt: true
  hwv: "iPhone13,2"
  w: 390
  h: 844
  pxratio: 3.0
  sua {
    browsers {
      brand: "Mozilla"
      version: "5"
      version: "0"
    }
    browsers {
      brand: "AppleWebKit"
      version: "605"
      version: "1"
    }
    platform {
      brand: "iPhone"
      version: "16"
      version: "1"
    }
    mobile: true
    bitness: "64"
    model: "iPhone"
    source: USER_AGENT_STRING
  }
  [com.google.doubleclick.device] {
    atts: 2
  }
}
user {
  [com.google.doubleclick.user] {
    session {
      duration: 61
    }
  }
}
at: FIRST_PRICE
tmax: 1000
cur: "USD"
bcat: "IAB14-1"
bcat: "IAB7-39"
source {
  schain {
    complete: true
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    ver: "1.0"
  }
  [com.google.doubleclick.source] {
    omidpn: "Google"
    omidpv: "afma-sdk-i-v11.2.0"
    schain {
      complete: 1
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  google_query_id: "ANy-z60259-oh0d8s5Z26f34EZa77T0p62zWhI2939jRL32216xlr9483rnAC6t07lL0ky4q"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_APP
  privacy_treatments {
    allow_user_data_collection: true
  }
}

Berikan contohnya

{
  "id": "8361O9Ep6E42p52Hu6v18o",
  "imp": [
    {
      "id": "1",
      "banner": {
        "w": 300,
        "h": 50,
        "pos": 1,
        "api": [
          3,
          5
        ],
        "wmax": 390,
        "hmax": 61,
        "wmin": 261,
        "hmin": 46,
        "format": [
          {
            "w": 300,
            "h": 50
          },
          {
            "w": 390,
            "h": 61
          }
        ],
        "ext": {
          "flexslot": {
            "wmin": 261,
            "wmax": 390,
            "hmin": 46,
            "hmax": 61
          }
        }
      },
      "displaymanager": "GoogleMobileAds-iOS",
      "displaymanagerver": "11.2.0",
      "tagid": "5609900911",
      "bidfloor": 0.01,
      "bidfloorcur": "USD",
      "secure": 1,
      "exp": 3600,
      "clickbrowser": 1,
      "metric": [
        {
          "type": "click_through_rate",
          "value": 0.0028797138947993517,
          "vendor": "EXCHANGE"
        },
        {
          "type": "viewability",
          "value": 0.92,
          "vendor": "EXCHANGE"
        }
      ],
      "ext": {
        "billing_id": [
          "70614819650"
        ],
        "publisher_settings_list_id": [
          "3994817494897795207",
          "8449380548613820850"
        ],
        "allowed_vendor_type": [
          550,
          79
        ],
        "ampad": 2,
        "skadn": {
          "sourceapp": "com.google.testapp",
          "skadnetids": [
            "Y8HK1z22"
          ],
          "versions": [
            "2.0",
            "2.1"
          ],
          "fidelities": [
            1,
            0
          ]
        },
        "creative_enforcement_settings": {
          "policy_enforcement": 2,
          "publisher_blocks_enforcement": 1
        },
        "auction_environment": 0,
        "billable_event_rate_bid_adjustment": [
          {
            "bid_adjustment": 0.9408176,
            "creative_type": 1
          }
        ],
        "ae": 0
      }
    }
  ],
  "app": {
    "name": "Test App",
    "ver": "4.6.3",
    "bundle": "com.google.testapp",
    "publisher": {
      "id": "pub-2905535032168301",
      "ext": {
        "country": "JP"
      }
    },
    "content": {
      "url": "https://www.google.com",
      "livestream": 0,
      "language": "ja"
    },
    "storeurl": "https://www.google.com",
    "ext": {
      "inventorypartnerdomain": "OMITTED"
    }
  },
  "device": {
    "ua": "OMITTED",
    "ip": "192.168.1.0",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "JPN",
      "region": "JP-13",
      "type": 2,
      "utcoffset": 540,
      "accuracy": 26487,
      "ext": {
        "geo_criteria_id": 20636
      }
    },
    "carrier": "70002",
    "make": "Apple",
    "model": "iPhone13,2",
    "os": "iOS",
    "osv": "16.1.1",
    "connectiontype": 6,
    "devicetype": 4,
    "lmt": 1,
    "hwv": "iPhone13,2",
    "w": 390,
    "h": 844,
    "pxratio": 3.0,
    "sua": {
      "browsers": [
        {
          "brand": "Mozilla",
          "version": [
            "5",
            "0"
          ]
        },
        {
          "brand": "AppleWebKit",
          "version": [
            "605",
            "1"
          ]
        }
      ],
      "platform": {
        "brand": "iPhone",
        "version": [
          "16",
          "1"
        ]
      },
      "mobile": 1,
      "bitness": "64",
      "model": "iPhone",
      "source": 3
    },
    "ext": {
      "atts": 2
    }
  },
  "user": {
    "ext": {
      "session": {
        "duration": 61
      }
    }
  },
  "at": 1,
  "tmax": 1000,
  "cur": [
    "USD"
  ],
  "bcat": [
    "IAB14-1",
    "IAB7-39"
  ],
  "source": {
    "schain": {
      "complete": 1,
      "nodes": [
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        }
      ],
      "ver": "1.0"
    },
    "ext": {
      "omidpn": "Google",
      "omidpv": "afma-sdk-i-v11.2.0",
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "google_query_id": "ANy-z60259-oh0d8s5Z26f34EZa77T0p62zWhI2939jRL32216xlr9483rnAC6t07lL0ky4q",
    "fcap_scope": 4,
    "privacy_treatments": {
      "allow_user_data_collection": 1
    }
  }
}

Berikan contohnya

Permintaan serialisasi

id: "%\360\313c\223\244&\242H\313\345\032T\223^\3325p;e\320\275\333"
ip: "\300\250"
user_agent: "OMITTED"
url: "https://www.google.com"
detected_language: "en"
adslot {
  id: 1
  width: 300
  width: 250
  height: 250
  height: 250
  excluded_attribute: 14
  excluded_attribute: 30
  allowed_vendor_type: 566
  allowed_vendor_type: 113
  excluded_sensitive_category: 36
  excluded_sensitive_category: 31
  matching_ad_data {
    billing_id: 99718422589
    minimum_cpm_micros: 40000
  }
  slot_visibility: ABOVE_THE_FOLD
  ad_block_key: 1885999125
  publisher_settings_list_id: 3855970278395809335
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  viewability: 79
  click_through_rate: 0.00562083
  allowed_ad_types: ALLOWED_AD_TYPE_BANNER
  is_amp_page: DIALECT_HTML
  amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
  api: OMID_1
  api: MRAID_1
  omidpn: "Google"
  omidpv: "afma-sdk-i-v11.3.0"
  creative_enforcement_settings {
    policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
    publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
  }
  auction_environment: SERVER_SIDE_AUCTION
  impression_expiration_seconds: 3600
  billable_event_rate_bid_adjustment {
    bid_adjustment: 1.0
    creative_type: HTML_SNIPPET
  }
  excluded_app_ids: "1359763701"
  excluded_app_ids: "367003839"
  supported_auction_environment: SERVER_SIDE_AUCTION
  display_manager: "GoogleMobileAds-iOS"
  display_manager_version: "11.3.0"
}
is_test: false
timezone_offset: 330
mobile {
  app_id: "195751234"
  is_app: true
  is_mobile_web_optimized: true
  app_name: "Test App"
  skadn {
    sourceapp: "195751234"
    skadnetids: "DofiF4X5"
    versions: "2.0"
    versions: "2.1"
    supported_fidelity_types: VIEW_THROUGH_ADS
    supported_fidelity_types: STOREKIT_RENDERED_ADS
  }
}
geo_criteria_id: 1007776
publisher_settings_list_id: 8761862033459127079
publisher_type: PUBLISHER_OWNED_AND_OPERATED
partner_id: 9618759969316406640
device {
  device_type: HIGHEND_PHONE
  platform: "iphone"
  brand: "Apple"
  model: "iPhone15,3"
  os_version {
    major: 18
    minor: 0
  }
  carrier_id: 0
  screen_width: 430
  screen_height: 932
  screen_pixel_ratio_millis: 3000
  screen_orientation: PORTRAIT
  hardware_version: "iPhone15,3"
  limit_ad_tracking: true
  app_tracking_authorization_status: DENIED
  connection_type: CELL_4G
}
publisher_country: "SG"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 1000
google_query_id: "ANy-z77R39-62EWf097071AiV91giun09eX9bwHu5TL506725r73P656pqL7A344LmT9485F"
auction_type: FIRST_PRICE
geo {
  lat: 0.0
  lon: 0.0
  country: "IND"
  region: "IN-KL"
  city: "Cochin"
  utcoffset: 330
  accuracy: 11461
}
user_agent_data {
  platform {
    brand: "iPhone"
    version: "18"
    version: "0"
  }
  mobile: true
  model: "iPhone"
  browsers {
    brand: "Mozilla"
    version: "5"
    version: "0"
  }
  browsers {
    brand: "AppleWebKit"
    version: "605"
    version: "1"
  }
  bitness: "64"
  source: USER_AGENT_STRING
}
supply_chain {
  complete: true
  nodes {
    advertising_system_identifier: "testdomain.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_APP
privacy_treatments {
  allow_user_data_collection: true
}
inventory_partner_domain: "OMITTED"
session_duration_seconds: 660

Interstisial aplikasi

Protobuf OpenRTBJSON OpenRTBGoogle (Tidak digunakan lagi)

Berikan contohnya

Permintaan serialisasi

id: "27q8F4ja125b5Ay5Lg5I8Y"
imp {
  id: "1"
  banner {
    w: 368
    h: 740
    pos: AD_POSITION_FULLSCREEN
    api: MRAID_1
    api: MRAID_2
    format {
      w: 368
      h: 740
    }
    format {
      w: 300
      h: 600
    }
  }
  displaymanager: "GoogleMobileAds-Android"
  displaymanagerver: "21.5.0"
  instl: true
  tagid: "7072441745"
  bidfloor: 0.01
  bidfloorcur: "USD"
  secure: true
  exp: 14400
  clickbrowser: true
  metric {
    type: "click_through_rate"
    value: 0.026930272579193115
    vendor: "EXCHANGE"
  }
  metric {
    type: "viewability"
    value: 0.82
    vendor: "EXCHANGE"
  }
  [com.google.doubleclick.imp] {
    billing_id: 14443955188
    publisher_settings_list_id: 7634109184153514733
    publisher_settings_list_id: 4552400977800686866
    allowed_vendor_type: 4374
    allowed_vendor_type: 4651
    ampad: AMP_AD_NOT_ALLOWED
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
    }
    auction_environment: SERVER_SIDE_AUCTION
    is_app_open_ad: true
    ae: SERVER_SIDE_AUCTION
  }
}
app {
  name: "Test App"
  ver: "9.1.6"
  bundle: "com.google.testapp"
  publisher {
    id: "pub-8897222327395144"
    [com.google.doubleclick.publisher] {
      country: "TH"
    }
  }
  content {
    url: "https://www.google.com"
    userrating: "4.7"
    livestream: false
    language: "en"
  }
  storeurl: "https://www.google.com"
  [com.google.doubleclick.app] {
    inventorypartnerdomain: "OMITTED"
  }
}
device {
  ua: "OMITTED"
  geo {
    lat: 0.0
    lon: 0.0
    country: "IND"
    region: "IN-OR"
    zip: "751024"
    type: IP
    utcoffset: 330
    accuracy: 5126
    [com.google.doubleclick.geo] {
      geo_criteria_id: 9149991
    }
  }
  ipv6: "2401:4900:3da4::"
  carrier: "70210"
  make: "Samsung"
  model: "SM-A705GM"
  os: "android"
  osv: "11"
  connectiontype: WIFI
  devicetype: HIGHEND_PHONE
  lmt: true
  w: 384
  h: 812
  pxratio: 2.813
  sua {
    browsers {
      brand: "Mozilla"
      version: "5"
      version: "0"
    }
    browsers {
      brand: "AppleWebKit"
      version: "537"
      version: "36"
    }
    platform {
      brand: "Android"
      version: "11"
    }
    mobile: true
    model: "SM-A705GM"
    source: USER_AGENT_STRING
  }
  [com.google.doubleclick.device] {
    session_id: "LFcNok-qRI2ea_Z5FPgRiA"
  }
}
user {
  [com.google.doubleclick.user] {
    session {
      duration: 89
    }
  }
}
at: FIRST_PRICE
tmax: 300
cur: "USD"
bcat: "IAB23-3"
bcat: "IAB23-4"
source {
  schain {
    complete: true
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    ver: "1.0"
  }
  [com.google.doubleclick.source] {
    omidpn: "Google"
    omidpv: "afma-sdk-a-v243220999.224400000.1"
    schain {
      complete: 1
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  google_query_id: "ANy-z7C179-E2Rj2VZOiHt5vMyI25Z3W94Lk71Tbz95m005IfNm8OP88j46C27ovLV5yV57m"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_APP
  privacy_treatments {
    allow_user_data_collection: true
  }
}

Berikan contohnya

{
  "id": "27q8F4ja125b5Ay5Lg5I8Y",
  "imp": [
    {
      "id": "1",
      "banner": {
        "w": 368,
        "h": 740,
        "pos": 7,
        "api": [
          3,
          5
        ],
        "format": [
          {
            "w": 368,
            "h": 740
          },
          {
            "w": 300,
            "h": 600
          }
        ]
      },
      "displaymanager": "GoogleMobileAds-Android",
      "displaymanagerver": "21.5.0",
      "instl": 1,
      "tagid": "7072441745",
      "bidfloor": 0.01,
      "bidfloorcur": "USD",
      "secure": 1,
      "exp": 14400,
      "clickbrowser": 1,
      "metric": [
        {
          "type": "click_through_rate",
          "value": 0.026930272579193115,
          "vendor": "EXCHANGE"
        },
        {
          "type": "viewability",
          "value": 0.82,
          "vendor": "EXCHANGE"
        }
      ],
      "ext": {
        "billing_id": [
          "14443955188"
        ],
        "publisher_settings_list_id": [
          "7634109184153514733",
          "4552400977800686866"
        ],
        "allowed_vendor_type": [
          4374,
          4651
        ],
        "ampad": 2,
        "excluded_creatives": [
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          },
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          }
        ],
        "creative_enforcement_settings": {
          "policy_enforcement": 2,
          "publisher_blocks_enforcement": 1
        },
        "auction_environment": 0,
        "is_app_open_ad": 1,
        "ae": 0
      }
    }
  ],
  "app": {
    "name": "Test App",
    "ver": "9.1.6",
    "bundle": "com.google.testapp",
    "publisher": {
      "id": "pub-8897222327395144",
      "ext": {
        "country": "TH"
      }
    },
    "content": {
      "url": "https://www.google.com",
      "userrating": "4.7",
      "livestream": 0,
      "language": "en"
    },
    "storeurl": "https://www.google.com",
    "ext": {
      "inventorypartnerdomain": "OMITTED"
    }
  },
  "device": {
    "ua": "OMITTED",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "IND",
      "region": "IN-OR",
      "zip": "751024",
      "type": 2,
      "utcoffset": 330,
      "accuracy": 5126,
      "ext": {
        "geo_criteria_id": 9149991
      }
    },
    "ipv6": "2401:4900:3da4::",
    "carrier": "70210",
    "make": "Samsung",
    "model": "SM-A705GM",
    "os": "android",
    "osv": "11",
    "connectiontype": 2,
    "devicetype": 4,
    "lmt": 1,
    "w": 384,
    "h": 812,
    "pxratio": 2.813,
    "sua": {
      "browsers": [
        {
          "brand": "Mozilla",
          "version": [
            "5",
            "0"
          ]
        },
        {
          "brand": "AppleWebKit",
          "version": [
            "537",
            "36"
          ]
        }
      ],
      "platform": {
        "brand": "Android",
        "version": [
          "11"
        ]
      },
      "mobile": 1,
      "model": "SM-A705GM",
      "source": 3
    },
    "ext": {
      "session_id": "LFcNok-qRI2ea_Z5FPgRiA"
    }
  },
  "user": {
    "ext": {
      "session": {
        "duration": 89
      }
    }
  },
  "at": 1,
  "tmax": 300,
  "cur": [
    "USD"
  ],
  "bcat": [
    "IAB23-3",
    "IAB23-4"
  ],
  "source": {
    "schain": {
      "complete": 1,
      "nodes": [
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        }
      ],
      "ver": "1.0"
    },
    "ext": {
      "omidpn": "Google",
      "omidpv": "afma-sdk-a-v243220999.224400000.1",
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "google_query_id": "ANy-z7C179-E2Rj2VZOiHt5vMyI25Z3W94Lk71Tbz95m005IfNm8OP88j46C27ovLV5yV57m",
    "fcap_scope": 4,
    "privacy_treatments": {
      "allow_user_data_collection": 1
    }
  }
}

Berikan contohnya

Permintaan serialisasi

id: "\275\302\334\306\350\275\013\246\272\341\347:\001\261e\316\266A\345-\275KY"
user_agent: "OMITTED"
url: "https://www.google.com"
detected_language: "fa"
adslot {
  id: 1
  width: 756
  width: 336
  height: 384
  height: 280
  excluded_attribute: 27
  excluded_attribute: 18
  allowed_vendor_type: 414
  allowed_vendor_type: 780
  excluded_sensitive_category: 19
  excluded_sensitive_category: 4
  matching_ad_data {
    billing_id: 12608068331
    billing_id: 32735556853
    minimum_cpm_micros: 530000
  }
  matching_ad_data {
    billing_id: 57993817261
    billing_id: 38977320457
    minimum_cpm_micros: 220000
  }
  slot_visibility: ABOVE_THE_FOLD
  excluded_product_category: 10137
  excluded_product_category: 13314
  ad_block_key: 9588004964
  publisher_settings_list_id: 5660377215376132006
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  viewability: 74
  click_through_rate: 0.010888527
  allowed_ad_types: ALLOWED_AD_TYPE_BANNER
  is_amp_page: DIALECT_HTML
  amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
  api: OMID_1
  api: MRAID_1
  omidpn: "Google"
  omidpv: "afma-sdk-a-v243220999.241199000.1"
  creative_enforcement_settings {
    policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
    publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
  }
  auction_environment: SERVER_SIDE_AUCTION
  impression_expiration_seconds: 3600
  supported_auction_environment: SERVER_SIDE_AUCTION
  display_manager: "GoogleMobileAds-Android"
  display_manager_version: "23.1.0"
}
is_test: false
timezone_offset: 210
mobile {
  app_id: "com.google.testapp"
  is_app: true
  is_interstitial_request: true
  is_mobile_web_optimized: true
  app_name: "Test App"
  app_rating: 4.392222
}
geo_criteria_id: 2276
publisher_settings_list_id: 12210881757835437691
publisher_type: PUBLISHER_OWNED_AND_OPERATED
partner_id: 5268591861321003271
device {
  device_type: HIGHEND_PHONE
  platform: "android"
  brand: "Samsung"
  model: "SM-A546E"
  os_version {
    major: 14
  }
  carrier_id: 0
  screen_width: 756
  screen_height: 384
  screen_pixel_ratio_millis: 2813
  screen_orientation: LANDSCAPE
  limit_ad_tracking: false
  connection_type: CELL_4G
}
publisher_country: "GB"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 300
google_query_id: "ANy-zCczd2-28ZNY4j78b8024p1s4MJUg62G4F8H3P1YS544377wezcJVi4h3I9LB3y7yW80"
auction_type: FIRST_PRICE
geo {
  lat: 0.0
  lon: 0.0
  country: "DEU"
  utcoffset: 210
  accuracy: 346648
}
user_agent_data {
  platform {
    brand: "Android"
    version: "14"
  }
  mobile: true
  model: "SM-A546E"
  browsers {
    brand: "Mozilla"
    version: "5"
    version: "0"
  }
  browsers {
    brand: "AppleWebKit"
    version: "537"
    version: "36"
  }
  bitness: "64"
  source: USER_AGENT_STRING
}
supply_chain {
  complete: true
  nodes {
    advertising_system_identifier: "testdomain.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_DEVICE
privacy_treatments {
  ip: IP_REDACTED
  user_agent: USER_AGENT_COARSE
  non_personalized_ads_reason: PUBLISHER_DECLARED_NPA
  allow_user_data_collection: false
}
inventory_partner_domain: "OMITTED"
navigation_type: NAVIGATION_TYPE_UNKNOWN
session_duration_seconds: 25

Video interstisial aplikasi

Protobuf OpenRTBJSON OpenRTBGoogle (Tidak digunakan lagi)

Berikan contohnya

Permintaan serialisasi

id: "Z75GBa308fk6hn20L15573"
imp {
  id: "1"
  video {
    mimes: "video/mp4"
    linearity: LINEAR
    maxduration: 600
    w: 808
    h: 393
    startdelay: 0
    playbackmethod: AUTO_PLAY_SOUND_ON
    pos: AD_POSITION_FULLSCREEN
    api: MRAID_1
    api: MRAID_2
    protocols: VAST_2_0
    protocols: VAST_3_0
    skip: true
    placement: FLOATING_PLACEMENT
    playbackend: COMPLETION_OR_USER
    maxseq: 2
    poddur: 30
    plcmt: PLCMT_INTERSTITIAL
    [com.google.doubleclick.video] {
      inferredplcmt: PLCMT_INTERSTITIAL
    }
  }
  displaymanager: "GoogleMobileAds-iOS"
  displaymanagerver: "11.7.0"
  instl: true
  tagid: "4967856214"
  bidfloor: 0.01
  bidfloorcur: "USD"
  secure: true
  exp: 3600
  clickbrowser: true
  metric {
    type: "click_through_rate"
    value: 0.1879923790693283
    vendor: "EXCHANGE"
  }
  metric {
    type: "video_completion_rate"
    value: 0.5191752910614014
    vendor: "EXCHANGE"
  }
  rwdd: true
  [com.google.doubleclick.imp] {
    billing_id: 11004606416
    publisher_settings_list_id: 8773808361916105146
    publisher_settings_list_id: 3073503389278955207
    allowed_vendor_type: 39523
    allowed_vendor_type: 237
    is_rewarded_inventory: true
    ampad: AMP_AD_NOT_ALLOWED
    skadn {
      sourceapp: "com.google.testapp"
      skadnetids: "O5O88B57"
      versions: "2.0"
      versions: "2.1"
      fidelities: VIEW_THROUGH_ADS
      fidelities: STOREKIT_RENDERED_ADS
      skoverlay: true
    }
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
    }
    auction_environment: SERVER_SIDE_AUCTION
    ae: SERVER_SIDE_AUCTION
  }
}
app {
  name: "Test App"
  ver: "4.90.0"
  bundle: "com.google.testapp"
  publisher {
    id: "pub-7879459471889169"
    [com.google.doubleclick.publisher] {
      country: "TR"
    }
  }
  content {
    url: "https://www.google.com"
    livestream: false
    language: "ar"
  }
  storeurl: "https://www.google.com"
  [com.google.doubleclick.app] {
    inventorypartnerdomain: "OMITTED"
  }
}
device {
  ua: "OMITTED"
  geo {
    lat: 0.0
    lon: 0.0
    country: "SAU"
    region: "SA-02"
    city: "Jiddah"
    type: IP
    utcoffset: 180
    accuracy: 25209
    [com.google.doubleclick.geo] {
      geo_criteria_id: 1012089
    }
  }
  ipv6: "2001:16a4:253::"
  make: "Apple"
  model: "iPhone12,1"
  os: "iOS"
  osv: "17.4.1"
  connectiontype: CELL_4G
  devicetype: HIGHEND_PHONE
  ifa: "cd6a5706-5a73-4ab8-a2bb-cd19244bf295"
  lmt: false
  hwv: "iPhone12,1"
  w: 896
  h: 414
  pxratio: 2.0
  sua {
    browsers {
      brand: "Mozilla"
      version: "5"
      version: "0"
    }
    browsers {
      brand: "AppleWebKit"
      version: "605"
      version: "1"
    }
    platform {
      brand: "iPhone"
      version: "17"
      version: "4"
    }
    mobile: true
    bitness: "64"
    model: "iPhone"
    source: USER_AGENT_STRING
  }
  [com.google.doubleclick.device] {
    atts: 3
  }
}
user {
  id: "19G1O820z9ay0DxfvVm89xd7Gbh"
  [com.google.doubleclick.user] {
    session {
    }
    idage: 2592000
  }
}
at: FIRST_PRICE
tmax: 1500
cur: "USD"
bcat: "IAB7-39"
bcat: "IAB14-1"
bapp: "372513032"
source {
  schain {
    complete: true
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    ver: "1.0"
  }
  [com.google.doubleclick.source] {
    omidpn: "Google"
    omidpv: "afma-sdk-i-v11.7.0"
    schain {
      complete: 1
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  google_query_id: "ANy-z8zAo9-0x39o5pDG1Y19AT868LK88gvsh49Y6357Sb40978n97j8nn75XXGGp19xFp5E"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_DEVICE
  privacy_treatments {
    allow_user_data_collection: true
  }
}

Berikan contohnya

{
  "id": "Z75GBa308fk6hn20L15573",
  "imp": [
    {
      "id": "1",
      "video": {
        "mimes": [
          "video/mp4"
        ],
        "linearity": 1,
        "maxduration": 600,
        "w": 808,
        "h": 393,
        "startdelay": 0,
        "playbackmethod": [
          1
        ],
        "pos": 7,
        "api": [
          3,
          5
        ],
        "protocols": [
          2,
          3
        ],
        "skip": 1,
        "placement": 5,
        "playbackend": 1,
        "maxseq": 2,
        "poddur": 30,
        "plcmt": 3,
        "ext": {
          "inferredplcmt": 3
        }
      },
      "displaymanager": "GoogleMobileAds-iOS",
      "displaymanagerver": "11.7.0",
      "instl": 1,
      "tagid": "4967856214",
      "bidfloor": 0.01,
      "bidfloorcur": "USD",
      "secure": 1,
      "exp": 3600,
      "clickbrowser": 1,
      "metric": [
        {
          "type": "click_through_rate",
          "value": 0.1879923790693283,
          "vendor": "EXCHANGE"
        },
        {
          "type": "video_completion_rate",
          "value": 0.5191752910614014,
          "vendor": "EXCHANGE"
        }
      ],
      "rwdd": 1,
      "ext": {
        "billing_id": [
          "11004606416"
        ],
        "publisher_settings_list_id": [
          "8773808361916105146",
          "3073503389278955207"
        ],
        "allowed_vendor_type": [
          39523,
          237
        ],
        "is_rewarded_inventory": 1,
        "ampad": 2,
        "skadn": {
          "sourceapp": "com.google.testapp",
          "skadnetids": [
            "O5O88B57"
          ],
          "versions": [
            "2.0",
            "2.1"
          ],
          "fidelities": [
            0,
            1
          ],
          "skoverlay": 1
        },
        "creative_enforcement_settings": {
          "policy_enforcement": 2,
          "publisher_blocks_enforcement": 1
        },
        "auction_environment": 0,
        "ae": 0
      }
    }
  ],
  "app": {
    "name": "Test App",
    "ver": "4.90.0",
    "bundle": "com.google.testapp",
    "publisher": {
      "id": "pub-7879459471889169",
      "ext": {
        "country": "TR"
      }
    },
    "content": {
      "url": "https://www.google.com",
      "livestream": 0,
      "language": "ar"
    },
    "storeurl": "https://www.google.com",
    "ext": {
      "inventorypartnerdomain": "OMITTED"
    }
  },
  "device": {
    "ua": "OMITTED",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "SAU",
      "region": "SA-02",
      "city": "Jiddah",
      "type": 2,
      "utcoffset": 180,
      "accuracy": 25209,
      "ext": {
        "geo_criteria_id": 1012089
      }
    },
    "ipv6": "2001:16a4:253::",
    "make": "Apple",
    "model": "iPhone12,1",
    "os": "iOS",
    "osv": "17.4.1",
    "connectiontype": 6,
    "devicetype": 4,
    "ifa": "cd6a5706-5a73-4ab8-a2bb-cd19244bf295",
    "lmt": 0,
    "hwv": "iPhone12,1",
    "w": 896,
    "h": 414,
    "pxratio": 2.0,
    "sua": {
      "browsers": [
        {
          "brand": "Mozilla",
          "version": [
            "5",
            "0"
          ]
        },
        {
          "brand": "AppleWebKit",
          "version": [
            "605",
            "1"
          ]
        }
      ],
      "platform": {
        "brand": "iPhone",
        "version": [
          "17",
          "4"
        ]
      },
      "mobile": 1,
      "bitness": "64",
      "model": "iPhone",
      "source": 3
    },
    "ext": {
      "atts": 3
    }
  },
  "user": {
    "id": "19G1O820z9ay0DxfvVm89xd7Gbh",
    "ext": {
      "idage": 2592000
    }
  },
  "at": 1,
  "tmax": 1500,
  "cur": [
    "USD"
  ],
  "bcat": [
    "IAB7-39",
    "IAB14-1"
  ],
  "bapp": [
    "372513032"
  ],
  "source": {
    "schain": {
      "complete": 1,
      "nodes": [
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        }
      ],
      "ver": "1.0"
    },
    "ext": {
      "omidpn": "Google",
      "omidpv": "afma-sdk-i-v11.7.0",
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "google_query_id": "ANy-z8zAo9-0x39o5pDG1Y19AT868LK88gvsh49Y6357Sb40978n97j8nn75XXGGp19xFp5E",
    "fcap_scope": 3,
    "privacy_treatments": {
      "allow_user_data_collection": 1
    }
  }
}

Berikan contohnya

Permintaan serialisasi

id: "\r[\217Z\313$\317\325\226\261\321\1775\317O7#\003\232\315\322y\242"
ip: "\300\250"
user_agent: "OMITTED"
url: "https://www.google.com"
detected_language: "ja"
adslot {
  id: 1
  width: 393
  width: 375
  height: 734
  height: 667
  excluded_attribute: 17
  excluded_attribute: 20
  allowed_vendor_type: 38523
  allowed_vendor_type: 797
  matching_ad_data {
    billing_id: 95400492935
    minimum_cpm_micros: 1610000
  }
  slot_visibility: ABOVE_THE_FOLD
  ad_block_key: 2826108213
  publisher_settings_list_id: 4043976311652409571
  viewability: 87
  click_through_rate: 0.2761753
  video_completion_rate: 0.43977627
  is_rewarded: true
  allowed_ad_types: ALLOWED_AD_TYPE_VIDEO
  is_amp_page: DIALECT_HTML
  amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
  session_depth: 1
  api: OMID_1
  api: MRAID_1
  omidpn: "Google"
  omidpv: "afma-sdk-i-v9.14.0"
  creative_enforcement_settings {
    policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
    publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
  }
  auction_environment: SERVER_SIDE_AUCTION
  impression_expiration_seconds: 3600
  supported_auction_environment: SERVER_SIDE_AUCTION
  display_manager: "GoogleMobileAds-iOS"
  display_manager_version: "9.14.0"
}
is_test: false
cookie_version: 1
google_user_id: "502CF94564uk2a9qWk698927A00"
timezone_offset: 540
mobile {
  app_id: "751592940"
  is_app: true
  is_interstitial_request: true
  is_mobile_web_optimized: true
  encrypted_advertising_id: "\371\014\274[\224\356\250D\210\224\023\2518\230P.\000\325j1\310\341\215i\336\2063\213a\276b\263\236\201\007n"
  app_name: "Test App"
  advertising_id: "}\372\006\246c\347\275s\243|\353\326\272\305\021|"
  skadn {
    sourceapp: "751592940"
    skadnetids: "113tdmXM"
    versions: "2.0"
    versions: "2.1"
    supported_fidelity_types: STOREKIT_RENDERED_ADS
    supported_fidelity_types: VIEW_THROUGH_ADS
  }
}
video {
  videoad_start_delay: 0
  video_ad_skippable: REQUIRE_SKIPPABLE
  skippable_max_ad_duration: 600000
  allowed_video_formats: VIDEO_MP4
  max_ads_in_pod: 2
  end_cap_support: END_CAP_OPTIONAL
  playback_method: AUTO_PLAY_SOUND_ON
  is_clickable: true
  placement: INTERSTITIAL
  protocols: VAST_2_0
  protocols: VAST_3_0
  is_livestream: false
  playback_cessation_mode: COMPLETION_OR_USER
  max_pod_duration_seconds: 30
  plcmt: PLCMT_INTERSTITIAL
  inferred_plcmt: PLCMT_INTERSTITIAL
}
cookie_age_seconds: 1987200
geo_criteria_id: 9198798
publisher_settings_list_id: 11747008975924952385
publisher_type: PUBLISHER_OWNED_AND_OPERATED
partner_id: 2681496334840881279
device {
  device_type: HIGHEND_PHONE
  platform: "iphone"
  brand: "Apple"
  model: "iPhone17,1"
  os_version {
    major: 18
    minor: 0
    micro: 1
  }
  carrier_id: 0
  screen_width: 393
  screen_height: 852
  screen_pixel_ratio_millis: 3000
  screen_orientation: PORTRAIT
  hardware_version: "iPhone17,1"
  limit_ad_tracking: false
  app_tracking_authorization_status: AUTHORIZED
  connection_type: WIFI
}
publisher_country: "JP"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 1000
google_query_id: "ANy-zFwQ7x-eW9k8bHJRKvLLM9e761HV19R7ov42ZD0Xgyt270Y690867s819cwM7RA163W7"
auction_type: FIRST_PRICE
geo {
  lat: 0.0
  lon: 0.0
  country: "JPN"
  region: "JP-34"
  city: "Hiroshima"
  utcoffset: 540
  accuracy: 6105
}
user_agent_data {
  platform {
    brand: "iPhone"
    version: "18"
    version: "0"
  }
  mobile: true
  model: "iPhone"
  browsers {
    brand: "Mozilla"
    version: "5"
    version: "0"
  }
  browsers {
    brand: "AppleWebKit"
    version: "605"
    version: "1"
  }
  bitness: "64"
  source: USER_AGENT_STRING
}
supply_chain {
  complete: true
  nodes {
    advertising_system_identifier: "testdomain.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_DEVICE
privacy_treatments {
  allow_user_data_collection: true
}
inventory_partner_domain: "OMITTED"
session_duration_seconds: 370

Native aplikasi

Protobuf OpenRTBJSON OpenRTBGoogle (Tidak digunakan lagi)

Berikan contohnya

Permintaan serialisasi

id: "3rF2U7Feg24806GjUY2Lr5"
imp {
  id: "1"
  displaymanager: "GoogleMobileAds-Android"
  displaymanagerver: "22.3.0"
  tagid: "3320317218"
  bidfloor: 0.01
  bidfloorcur: "USD"
  secure: true
  native {
    ver: "1.2"
    api: MRAID_1
    api: MRAID_2
    request_native {
      ver: "1.2"
      assets {
        id: 1
        required: true
        title {
          len: 25
        }
      }
      assets {
        id: 2
        required: true
        data {
          type: DESC
          len: 90
        }
      }
      assets {
        id: 3
        data {
          type: CTATEXT
          len: 15
        }
      }
      assets {
        id: 4
        required: true
        data {
          type: SPONSORED
          len: 25
        }
      }
      assets {
        id: 5
        required: true
        img {
          type: MAIN
          wmin: 1200
          hmin: 627
        }
      }
      assets {
        id: 6
        img {
          type: LOGO
          wmin: 100
          hmin: 100
        }
      }
      eventtrackers {
        event: IMPRESSION
        methods: IMG
      }
      privacy: true
    }
  }
  exp: 3600
  clickbrowser: true
  metric {
    type: "click_through_rate"
    value: 0.10741956532001495
    vendor: "EXCHANGE"
  }
  metric {
    type: "viewability"
    value: 0.58
    vendor: "EXCHANGE"
  }
  [com.google.doubleclick.imp] {
    billing_id: 29846056590
    publisher_settings_list_id: 4793646945897060511
    publisher_settings_list_id: 3704654811398966070
    allowed_vendor_type: 780
    allowed_vendor_type: 237
    ampad: AMP_AD_NOT_ALLOWED
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
    }
    auction_environment: SERVER_SIDE_AUCTION
    billable_event_rate_bid_adjustment {
      bid_adjustment: 1.2858465
      creative_type: NATIVE
    }
    ae: SERVER_SIDE_AUCTION
  }
}
app {
  name: "Test App"
  bundle: "com.google.testapp"
  publisher {
    id: "pub-9497839363952914"
    [com.google.doubleclick.publisher] {
      country: "HK"
    }
  }
  content {
    url: "https://www.google.com"
    userrating: "4.4"
    livestream: false
    language: "ar"
  }
  storeurl: "https://www.google.com"
  [com.google.doubleclick.app] {
    inventorypartnerdomain: "OMITTED"
  }
}
device {
  ua: "OMITTED"
  ip: "192.168.1.0"
  geo {
    lat: 0.0
    lon: 0.0
    country: "EGY"
    region: "EG-ALX"
    city: "Alexandria"
    type: IP
    utcoffset: 180
    accuracy: 2052
    [com.google.doubleclick.geo] {
      geo_criteria_id: 9198011
    }
  }
  make: "Xiaomi"
  model: "M2006C3MG"
  os: "android"
  osv: "10"
  connectiontype: CELL_4G
  devicetype: HIGHEND_PHONE
  lmt: false
  w: 360
  h: 725
  pxratio: 2.0
  sua {
    browsers {
      brand: "Mozilla"
      version: "5"
      version: "0"
    }
    browsers {
      brand: "AppleWebKit"
      version: "537"
      version: "36"
    }
    platform {
      brand: "Android"
      version: "10"
    }
    mobile: true
    model: "M2006C3MG"
    source: USER_AGENT_STRING
  }
}
user {
  [com.google.doubleclick.user] {
    session {
      duration: 14
    }
  }
}
at: FIRST_PRICE
tmax: 300
cur: "USD"
source {
  schain {
    complete: true
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    ver: "1.0"
  }
  [com.google.doubleclick.source] {
    omidpn: "Google"
    omidpv: "afma-sdk-a-v243799999.232400000.1"
    schain {
      complete: 1
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  google_query_id: "ANy-z2g135-A631Sj54M16BCG6dC277E40D9nL3r921i0k2974f1q051601623F0i9232692"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_BROWSER
  privacy_treatments {
    non_personalized_ads_reason: USER_OPT_OUT
    allow_user_data_collection: false
  }
}

Berikan contohnya

{
  "id": "3rF2U7Feg24806GjUY2Lr5",
  "imp": [
    {
      "id": "1",
      "displaymanager": "GoogleMobileAds-Android",
      "displaymanagerver": "22.3.0",
      "tagid": "3320317218",
      "bidfloor": 0.01,
      "bidfloorcur": "USD",
      "secure": 1,
      "native": {
        "ver": "1.2",
        "api": [
          3,
          5
        ],
        "request": "{\"ver\":\"1.2\",\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":25}},{\"id\":2,\"required\":1,\"data\":{\"type\":2,\"len\":90}},{\"id\":3,\"data\":{\"type\":12,\"len\":15}},{\"id\":4,\"required\":1,\"data\":{\"type\":1,\"len\":25}},{\"id\":5,\"required\":1,\"img\":{\"type\":3,\"wmin\":1200,\"hmin\":627}},{\"id\":6,\"img\":{\"type\":2,\"wmin\":100,\"hmin\":100}}],\"eventtrackers\":[{\"event\":1,\"methods\":[1]}],\"privacy\":1}"
      },
      "exp": 3600,
      "clickbrowser": 1,
      "metric": [
        {
          "type": "click_through_rate",
          "value": 0.10741956532001495,
          "vendor": "EXCHANGE"
        },
        {
          "type": "viewability",
          "value": 0.58,
          "vendor": "EXCHANGE"
        }
      ],
      "ext": {
        "billing_id": [
          "29846056590"
        ],
        "publisher_settings_list_id": [
          "4793646945897060511",
          "3704654811398966070"
        ],
        "allowed_vendor_type": [
          780,
          237
        ],
        "ampad": 2,
        "excluded_creatives": [
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          },
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          }
        ],
        "creative_enforcement_settings": {
          "policy_enforcement": 2,
          "publisher_blocks_enforcement": 1
        },
        "auction_environment": 0,
        "billable_event_rate_bid_adjustment": [
          {
            "bid_adjustment": 1.2858465,
            "creative_type": 3
          }
        ],
        "ae": 0
      }
    }
  ],
  "app": {
    "name": "Test App",
    "bundle": "com.google.testapp",
    "publisher": {
      "id": "pub-9497839363952914",
      "ext": {
        "country": "HK"
      }
    },
    "content": {
      "url": "https://www.google.com",
      "userrating": "4.4",
      "livestream": 0,
      "language": "ar"
    },
    "storeurl": "https://www.google.com",
    "ext": {
      "inventorypartnerdomain": "OMITTED"
    }
  },
  "device": {
    "ua": "OMITTED",
    "ip": "192.168.1.0",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "EGY",
      "region": "EG-ALX",
      "city": "Alexandria",
      "type": 2,
      "utcoffset": 180,
      "accuracy": 2052,
      "ext": {
        "geo_criteria_id": 9198011
      }
    },
    "make": "Xiaomi",
    "model": "M2006C3MG",
    "os": "android",
    "osv": "10",
    "connectiontype": 6,
    "devicetype": 4,
    "lmt": 0,
    "w": 360,
    "h": 725,
    "pxratio": 2.0,
    "sua": {
      "browsers": [
        {
          "brand": "Mozilla",
          "version": [
            "5",
            "0"
          ]
        },
        {
          "brand": "AppleWebKit",
          "version": [
            "537",
            "36"
          ]
        }
      ],
      "platform": {
        "brand": "Android",
        "version": [
          "10"
        ]
      },
      "mobile": 1,
      "model": "M2006C3MG",
      "source": 3
    }
  },
  "user": {
    "ext": {
      "session": {
        "duration": 14
      }
    }
  },
  "at": 1,
  "tmax": 300,
  "cur": [
    "USD"
  ],
  "source": {
    "schain": {
      "complete": 1,
      "nodes": [
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        }
      ],
      "ver": "1.0"
    },
    "ext": {
      "omidpn": "Google",
      "omidpv": "afma-sdk-a-v243799999.232400000.1",
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "google_query_id": "ANy-z2g135-A631Sj54M16BCG6dC277E40D9nL3r921i0k2974f1q051601623F0i9232692",
    "fcap_scope": 2,
    "privacy_treatments": {
      "non_personalized_ads_reason": [
        3
      ],
      "allow_user_data_collection": 0
    }
  }
}

Berikan contohnya

Permintaan serialisasi

id: "\\>\313j\000>Rh\321\301\367[\212\'j\204\273/\242\304\231\221\335"
ip: "\300\250"
user_agent: "OMITTED"
url: "https://www.google.com"
detected_language: "ja"
adslot {
  id: 1
  excluded_attribute: 25
  excluded_attribute: 34
  allowed_vendor_type: 3
  allowed_vendor_type: 42
  excluded_sensitive_category: 36
  excluded_sensitive_category: 4
  matching_ad_data {
    billing_id: 41106584355
    billing_id: 30773030290
    minimum_cpm_micros: 130000
  }
  slot_visibility: ABOVE_THE_FOLD
  excluded_product_category: 10031
  ad_block_key: 1332130058
  publisher_settings_list_id: 8685019249309350543
  publisher_settings_list_id: 9740837501405857020
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  viewability: 83
  allowed_ad_types: ALLOWED_AD_TYPE_NATIVE
  is_amp_page: DIALECT_HTML
  amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
  api: MRAID_1
  api: MRAID_2
  native_ad_template {
    required_fields: 83
    recommended_fields: 388
    headline_max_safe_length: 25
    body_max_safe_length: 90
    call_to_action_max_safe_length: 15
    image_width: 1200
    image_height: 627
    app_icon_width: 100
    app_icon_height: 100
  }
  omidpn: "Google"
  omidpv: "afma-sdk-i-v11.5.0"
  creative_enforcement_settings {
    policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
    publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
  }
  auction_environment: SERVER_SIDE_AUCTION
  impression_expiration_seconds: 14400
  billable_event_rate_bid_adjustment {
    bid_adjustment: 1.0
    creative_type: NATIVE
  }
  supported_auction_environment: SERVER_SIDE_AUCTION
  display_manager: "GoogleMobileAds-iOS"
  display_manager_version: "11.5.0"
}
is_test: false
timezone_offset: 540
mobile {
  app_id: "627009739"
  is_app: true
  is_mobile_web_optimized: true
  app_name: "Test App"
  skadn {
    sourceapp: "627009739"
    skadnetids: "l6x39K4z"
    versions: "2.0"
    versions: "2.1"
    supported_fidelity_types: STOREKIT_RENDERED_ADS
    supported_fidelity_types: VIEW_THROUGH_ADS
  }
}
postal_code: "10011"
geo_criteria_id: 9161820
publisher_type: PUBLISHER_OWNED_AND_OPERATED
device {
  device_type: HIGHEND_PHONE
  platform: "iphone"
  brand: "Apple"
  model: "iPhone10,3"
  os_version {
    major: 16
    minor: 7
    micro: 10
  }
  carrier_id: 0
  screen_width: 375
  screen_height: 812
  screen_pixel_ratio_millis: 3000
  screen_orientation: PORTRAIT
  hardware_version: "iPhone10,3"
  limit_ad_tracking: true
  app_tracking_authorization_status: RESTRICTED
  connection_type: WIFI
}
publisher_country: "US"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 300
google_query_id: "ANy-zrk77i-KbW4i79W0c018hwPx3aS9rl10TU52SMd7Sv82r01g5O4D20sxKTj53Xrr9VK0"
auction_type: FIRST_PRICE
geo {
  lat: 0.0
  lon: 0.0
  country: "JPN"
  region: "JP-36"
  zip: "771-0212"
  utcoffset: 540
  accuracy: 1031
}
user_agent_data {
  platform {
    brand: "iPhone"
    version: "16"
    version: "7"
  }
  mobile: true
  model: "iPhone"
  browsers {
    brand: "Mozilla"
    version: "5"
    version: "0"
  }
  browsers {
    brand: "AppleWebKit"
    version: "605"
    version: "1"
  }
  bitness: "64"
  source: USER_AGENT_STRING
}
supply_chain {
  complete: true
  nodes {
    advertising_system_identifier: "testdomain.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_NONE
privacy_treatments {
  allow_user_data_collection: true
}
inventory_partner_domain: "OMITTED"

Video web

Protobuf OpenRTBJSON OpenRTBGoogle (Tidak digunakan lagi)

Berikan contohnya

Permintaan serialisasi

id: "474xe8G3edB9ZG60IaK880"
imp {
  id: "1"
  video {
    mimes: "video/mp4"
    linearity: LINEAR
    w: 300
    h: 250
    playbackmethod: ENTER_SOUND_OFF
    pos: ABOVE_THE_FOLD
    api: OMID_1
    protocols: VAST_2_0
    protocols: VAST_3_0
    skip: true
    placement: IN_ARTICLE_PLACEMENT
    playbackend: LEAVING_OR_USER
    plcmt: PLCMT_NO_CONTENT_STANDALONE
    [com.google.doubleclick.video] {
      inferredplcmt: PLCMT_NO_CONTENT_STANDALONE
      embeddedoffsite: true
    }
  }
  displaymanager: "GOOGLE"
  tagid: "8378930064"
  bidfloor: 0.19
  bidfloorcur: "USD"
  secure: true
  exp: 3600
  metric {
    type: "click_through_rate"
    value: 0.0012572698760777712
    vendor: "EXCHANGE"
  }
  metric {
    type: "viewability"
    value: 0.62
    vendor: "EXCHANGE"
  }
  [com.google.doubleclick.imp] {
    billing_id: 47460168025
    publisher_settings_list_id: 5764601004062573461
    publisher_settings_list_id: 9583254202940413383
    allowed_vendor_type: 3
    allowed_vendor_type: 42
    dfp_ad_unit_code: "/3049200/google/test"
    ampad: AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED
    buyer_generated_request_data {
      data: "Test Data"
    }
    buyer_generated_request_data {
      data: "Test Data"
    }
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    open_bidding {
      is_open_bidding: true
    }
    allowed_restricted_category: 33
    allowed_restricted_category: 32
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
    }
    auction_environment: SERVER_SIDE_AUCTION
    ae: SERVER_SIDE_AUCTION
  }
}
site {
  page: "https://www.google.com"
  publisher {
    id: "pub-1111111111111111"
    [com.google.doubleclick.publisher] {
      country: "US"
    }
  }
  content {
    livestream: false
    producer {
    }
    language: "en"
  }
  mobile: true
  [com.google.doubleclick.site] {
    amp: DIALECT_HTML
    page_visibility: VISIBILITY_STATE_VISIBLE
    inventorypartnerdomain: "OMITTED"
    ntype: NAVIGATION_TYPE_NAVIGATE
  }
}
device {
  ua: "OMITTED"
  geo {
    lat: 0.0
    lon: 0.0
    country: "USA"
    region: "TX"
    metro: "618"
    city: "Houston"
    zip: "77032"
    type: IP
    utcoffset: -300
    accuracy: 3682
    [com.google.doubleclick.geo] {
      geo_criteria_id: 9027607
    }
  }
  ipv6: "2600:100d:b045::"
  carrier: "70092"
  make: "Samsung"
  model: "sm-a037u"
  os: "android"
  osv: "13"
  devicetype: HIGHEND_PHONE
  lmt: false
  w: 412
  h: 915
  pxratio: 1.75
  sua {
    browsers {
      brand: "Google Chrome"
      version: "129"
      version: "0"
    }
    browsers {
      brand: "Not=A?Brand"
      version: "8"
      version: "0"
    }
    platform {
      brand: "Android"
      version: "13"
      version: "0"
    }
    mobile: true
    model: "SM-A037U"
    source: CLIENT_HINTS_HIGH_ENTROPY
  }
}
user {
  buyeruid: "8cw7780874mg61q5MBecJyQ8hXIoYQPM"
  customdata: "l7898Ufx682216u9F0WUQsxMFr1956dw76p8ZAdpwA3586Y2"
  data {
    segment {
      id: "OMITTED"
    }
    segment {
      id: "OMITTED"
    }
    [com.google.doubleclick.data] {
      segtax: 601
    }
  }
  [com.google.doubleclick.user] {
    eids {
      source: "OMITTED"
      uids {
        id: "12JD92JD8078S8J29SDOAKC0EF230337"
      }
    }
    eids {
      source: "OMITTED"
      uids {
        id: "12JD92JD8078S8J29SDOAKC0EF230337"
      }
    }
  }
}
at: FIRST_PRICE
tmax: 350
cur: "USD"
regs {
  gpp: "OMITTED"
}
source {
  schain {
    complete: true
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    ver: "1.0"
  }
  [com.google.doubleclick.source] {
    schain {
      complete: 1
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  bid_feedback {
    request_id: "V68ZT9H20868b1ze4z5rWa"
    creative_status_code: 80
    event_notification_token {
      payload: "token"
    }
    buyer_creative_id: "test_creative_id_175726"
    minimum_bid_to_win: 8.62
    feedbacktype: BID_FEEDBACK
  }
  google_query_id: "ANy-z732H2-9Z57W2Ufp82238m3DQ5T47oEIDlSkITGYWkX1CgL2VPch1wbeQV6kb1631u7h"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_NONE
}

Berikan contohnya

{
  "id": "474xe8G3edB9ZG60IaK880",
  "imp": [
    {
      "id": "1",
      "video": {
        "mimes": [
          "video/mp4"
        ],
        "linearity": 1,
        "w": 300,
        "h": 250,
        "playbackmethod": [
          6
        ],
        "pos": 1,
        "api": [
          7
        ],
        "protocols": [
          2,
          3
        ],
        "skip": 1,
        "placement": 3,
        "playbackend": 2,
        "plcmt": 4,
        "ext": {
          "inferredplcmt": 4,
          "embeddedoffsite": 1
        }
      },
      "displaymanager": "GOOGLE",
      "tagid": "8378930064",
      "bidfloor": 0.19,
      "bidfloorcur": "USD",
      "secure": 1,
      "exp": 3600,
      "metric": [
        {
          "type": "click_through_rate",
          "value": 0.0012572698760777712,
          "vendor": "EXCHANGE"
        },
        {
          "type": "viewability",
          "value": 0.62,
          "vendor": "EXCHANGE"
        }
      ],
      "ext": {
        "billing_id": [
          "47460168025"
        ],
        "publisher_settings_list_id": [
          "5764601004062573461",
          "9583254202940413383"
        ],
        "allowed_vendor_type": [
          3,
          42
        ],
        "dfp_ad_unit_code": "/3049200/google/test",
        "ampad": 3,
        "buyer_generated_request_data": [
          {
            "data": "Test Data"
          },
          {
            "data": "Test Data"
          }
        ],
        "excluded_creatives": [
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          },
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          }
        ],
        "open_bidding": {
          "is_open_bidding": 1
        },
        "allowed_restricted_category": [
          33,
          32
        ],
        "creative_enforcement_settings": {
          "policy_enforcement": 1,
          "publisher_blocks_enforcement": 1
        },
        "auction_environment": 0,
        "ae": 0
      }
    }
  ],
  "site": {
    "page": "https://www.google.com",
    "publisher": {
      "id": "pub-1111111111111111",
      "ext": {
        "country": "US"
      }
    },
    "content": {
      "livestream": 0,
      "language": "en"
    },
    "mobile": 1,
    "ext": {
      "amp": 0,
      "page_visibility": 1,
      "inventorypartnerdomain": "OMITTED",
      "ntype": 1
    }
  },
  "device": {
    "ua": "OMITTED",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "USA",
      "region": "TX",
      "metro": "618",
      "city": "Houston",
      "zip": "77032",
      "type": 2,
      "utcoffset": -300,
      "accuracy": 3682,
      "ext": {
        "geo_criteria_id": 9027607
      }
    },
    "ipv6": "2600:100d:b045::",
    "carrier": "70092",
    "make": "Samsung",
    "model": "sm-a037u",
    "os": "android",
    "osv": "13",
    "devicetype": 4,
    "lmt": 0,
    "w": 412,
    "h": 915,
    "pxratio": 1.75,
    "sua": {
      "browsers": [
        {
          "brand": "Google Chrome",
          "version": [
            "129",
            "0"
          ]
        },
        {
          "brand": "Not=A?Brand",
          "version": [
            "8",
            "0"
          ]
        }
      ],
      "platform": {
        "brand": "Android",
        "version": [
          "13",
          "0"
        ]
      },
      "mobile": 1,
      "model": "SM-A037U",
      "source": 2
    }
  },
  "user": {
    "buyeruid": "8cw7780874mg61q5MBecJyQ8hXIoYQPM",
    "customdata": "l7898Ufx682216u9F0WUQsxMFr1956dw76p8ZAdpwA3586Y2",
    "data": [
      {
        "segment": [
          {
            "id": "OMITTED"
          },
          {
            "id": "OMITTED"
          }
        ],
        "ext": {
          "segtax": 601
        }
      }
    ],
    "ext": {
      "eids": [
        {
          "source": "OMITTED",
          "uids": [
            {
              "id": "12JD92JD8078S8J29SDOAKC0EF230337"
            }
          ]
        },
        {
          "source": "OMITTED",
          "uids": [
            {
              "id": "12JD92JD8078S8J29SDOAKC0EF230337"
            }
          ]
        }
      ]
    }
  },
  "at": 1,
  "tmax": 350,
  "cur": [
    "USD"
  ],
  "regs": {
    "gpp": "OMITTED"
  },
  "source": {
    "schain": {
      "complete": 1,
      "nodes": [
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        },
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        }
      ],
      "ver": "1.0"
    },
    "ext": {
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          },
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "bid_feedback": [
      {
        "request_id": "V68ZT9H20868b1ze4z5rWa",
        "creative_status_code": 80,
        "event_notification_token": {
          "payload": "token"
        },
        "buyer_creative_id": "test_creative_id_175726",
        "minimum_bid_to_win": 8.62,
        "feedbacktype": 1
      }
    ],
    "google_query_id": "ANy-z732H2-9Z57W2Ufp82238m3DQ5T47oEIDlSkITGYWkX1CgL2VPch1wbeQV6kb1631u7h",
    "fcap_scope": 1
  }
}

Berikan contohnya

Permintaan serialisasi

id: "J#\010\024\351\000\207\247\265\033\315\nA\251\257}\216\313\206\214\323\312\215"
ip: "\300\250"
user_agent: "OMITTED"
url: "https://www.google.com"
detected_language: "ja"
adslot {
  id: 1
  width: 1176
  width: 480
  height: 1046
  height: 800
  excluded_attribute: 7
  excluded_attribute: 16
  allowed_vendor_type: 4513
  allowed_vendor_type: 485
  excluded_sensitive_category: 36
  excluded_sensitive_category: 31
  matching_ad_data {
    billing_id: 75752641104
    billing_id: 20395399239
    minimum_cpm_micros: 40000
  }
  matching_ad_data {
    billing_id: 97958384088
    billing_id: 56530052009
    minimum_cpm_micros: 530000
  }
  slot_visibility: ABOVE_THE_FOLD
  ad_block_key: 5888439717
  publisher_settings_list_id: 4545709109957121468
  allowed_restricted_category: 32
  allowed_restricted_category: 33
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  iframing_state: UNKNOWN_IFRAME_STATE
  viewability: 86
  allowed_restricted_category_for_deals: 32
  allowed_restricted_category_for_deals: 33
  renderer: GOOGLE
  is_rewarded: true
  allowed_ad_types: ALLOWED_AD_TYPE_VIDEO
  is_amp_page: DIALECT_HTML
  amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
  session_depth: 1
  api: OMID_1
  creative_enforcement_settings {
    policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
    publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
  }
  auction_environment: SERVER_SIDE_AUCTION
  impression_expiration_seconds: 3600
  supported_auction_environment: SERVER_SIDE_AUCTION
}
is_test: false
cookie_version: 1
google_user_id: "0bQri772Ba4h145n2m5dRK2e7IM"
timezone_offset: 540
mobile {
  is_interstitial_request: true
}
video {
  max_ad_duration: 30000
  video_ad_skippable: BLOCK_SKIPPABLE
  allowed_video_formats: VIDEO_MP4
  end_cap_support: END_CAP_OPTIONAL
  playback_method: CLICK_TO_PLAY
  is_clickable: true
  placement: INTERSTITIAL
  protocols: VAST_2_0
  protocols: VAST_3_0
  playback_cessation_mode: COMPLETION_OR_USER
  plcmt: PLCMT_INTERSTITIAL
  inferred_plcmt: PLCMT_INTERSTITIAL
}
cookie_age_seconds: 57024000
hosted_match_data: "\207r9\204\322\022\324Ezf\263\305\373\3153\311\271i\305"
geo_criteria_id: 1009341
publisher_settings_list_id: 6038657471597087436
bid_response_feedback {
  request_id: "\373\263!2t;\224C\363\372\224\220\376red"
  creative_status_code: 79
  event_notification_token: "token"
  buyer_creative_id: "test_creative_id_378410"
  minimum_bid_to_win: 114000000
  feedback_type: BID_FEEDBACK
}
publisher_type: PUBLISHER_OWNED_AND_OPERATED
partner_id: 3153428956954513893
device {
  device_type: PERSONAL_COMPUTER
  platform: "Windows"
  limit_ad_tracking: false
}
publisher_country: "JP"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 350
google_query_id: "ANy-zz9y8d-2p0141lC5k418ht4e0FOF2M06a40So6pmPJim2U4LWw2hERI5310mnf649802"
auction_type: FIRST_PRICE
geo {
  lat: 0.0
  lon: 0.0
  country: "JPN"
  region: "JP-14"
  city: "Saiwai"
  utcoffset: 540
  accuracy: 1785
}
user_agent_data {
  platform {
    brand: "Windows"
    version: "10"
    version: "0"
  }
  mobile: false
  architecture: "x86"
  browsers {
    brand: "Google Chrome"
    version: "129"
    version: "0"
  }
  browsers {
    brand: "Not=A?Brand"
    version: "8"
    version: "0"
  }
  bitness: "64"
  source: CLIENT_HINTS_HIGH_ENTROPY
}
page_visibility: VISIBILITY_STATE_VISIBLE
supply_chain {
  complete: true
  nodes {
    advertising_system_identifier: "testdomain.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_BROWSER
privacy_treatments {
  allow_user_data_collection: true
}
inventory_partner_domain: "OMITTED"

Banner web seluler untuk bidder bursa

Protobuf OpenRTBJSON OpenRTB

Berikan contohnya

Permintaan serialisasi

id: "W5rO389B0p836803G6tI3T"
imp {
  id: "1"
  banner {
    w: 320
    h: 50
    pos: ABOVE_THE_FOLD
    expdir: LEFT
    expdir: RIGHT
    expdir: UP
    expdir: DOWN
    api: MRAID_1
    api: MRAID_2
    format {
      w: 320
      h: 50
    }
    format {
      w: 320
      h: 100
    }
  }
  displaymanager: "GoogleMobileAds-Android"
  displaymanagerver: "23.1.0"
  tagid: "3758755668"
  bidfloor: 0.11
  bidfloorcur: "USD"
  secure: true
  exp: 3600
  clickbrowser: true
  metric {
    type: "viewability"
    value: 0.71
    vendor: "EXCHANGE"
  }
  [com.google.doubleclick.imp] {
    billing_id: 50962964480
    dfp_ad_unit_code: "/5025729/google/test"
    ampad: AMP_AD_NOT_ALLOWED
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    open_bidding {
      is_open_bidding: true
    }
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_OVERRIDDEN
    }
    auction_environment: SERVER_SIDE_AUCTION
    ae: SERVER_SIDE_AUCTION
  }
}
app {
  name: "Test App"
  ver: "6.8.1"
  bundle: "com.google.testapp"
  publisher {
    id: "pub-6120362493380457"
    [com.google.doubleclick.publisher] {
      country: "PL"
    }
  }
  content {
    url: "https://www.google.com"
    userrating: "4.5"
    livestream: false
    language: "pl"
  }
  storeurl: "https://www.google.com"
  [com.google.doubleclick.app] {
    inventorypartnerdomain: "OMITTED"
  }
}
device {
  ua: "OMITTED"
  ip: "192.168.1.0"
  geo {
    lat: 0.0
    lon: 0.0
    country: "POL"
    region: "PL-MZ"
    city: "Warsaw"
    zip: "04"
    type: IP
    utcoffset: 120
    accuracy: 2263
    [com.google.doubleclick.geo] {
      geo_criteria_id: 9061066
    }
  }
  carrier: "70872"
  make: "Samsung"
  model: "SM-A346B"
  os: "android"
  osv: "14"
  connectiontype: CELL_4G
  devicetype: HIGHEND_PHONE
  ifa: "1f3ed9c7-e8d8-4cec-9167-2811375e2cbe"
  lmt: false
  w: 384
  h: 758
  pxratio: 2.813
  sua {
    browsers {
      brand: "Mozilla"
      version: "5"
      version: "0"
    }
    browsers {
      brand: "AppleWebKit"
      version: "537"
      version: "36"
    }
    platform {
      brand: "Android"
      version: "14"
    }
    mobile: true
    bitness: "64"
    model: "SM-A346B"
    source: USER_AGENT_STRING
  }
}
user {
  id: "a9S5d7s7r38o1q8ifv4U80GBxKA"
  [com.google.doubleclick.user] {
    consented_providers_settings {
      consented_providers: 1215
      consented_providers: 2567
      additional_consent: "OMITTED"
    }
    consent: "OMITTED"
    session {
      duration: 464
    }
    idage: 25920000
  }
}
at: FIRST_PRICE
tmax: 1000
cur: "USD"
regs {
  gpp: "OMITTED"
  [com.google.doubleclick.regs] {
    gdpr: true
  }
}
source {
  schain {
    complete: true
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    ver: "1.0"
  }
  [com.google.doubleclick.source] {
    omidpn: "Google"
    omidpv: "afma-sdk-a-v243799999.241199000.1"
    schain {
      complete: 1
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  google_query_id: "ANy-z4luKF-u274F3WU34uUUoQ7E82k3L42z23v2K4T1k0eA7Rw8Xb6JeXDG6K703e88p491"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_DEVICE
}

Berikan contohnya

{
  "id": "W5rO389B0p836803G6tI3T",
  "imp": [
    {
      "id": "1",
      "banner": {
        "w": 320,
        "h": 50,
        "pos": 1,
        "expdir": [
          1,
          2,
          3,
          4
        ],
        "api": [
          3,
          5
        ],
        "format": [
          {
            "w": 320,
            "h": 50
          },
          {
            "w": 320,
            "h": 100
          }
        ]
      },
      "displaymanager": "GoogleMobileAds-Android",
      "displaymanagerver": "23.1.0",
      "tagid": "3758755668",
      "bidfloor": 0.11,
      "bidfloorcur": "USD",
      "secure": 1,
      "exp": 3600,
      "clickbrowser": 1,
      "metric": [
        {
          "type": "viewability",
          "value": 0.71,
          "vendor": "EXCHANGE"
        }
      ],
      "ext": {
        "billing_id": [
          "50962964480"
        ],
        "dfp_ad_unit_code": "/5025729/google/test",
        "ampad": 2,
        "excluded_creatives": [
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          },
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          }
        ],
        "open_bidding": {
          "is_open_bidding": 1
        },
        "creative_enforcement_settings": {
          "policy_enforcement": 1,
          "publisher_blocks_enforcement": 2
        },
        "auction_environment": 0,
        "ae": 0
      }
    }
  ],
  "app": {
    "name": "Test App",
    "ver": "6.8.1",
    "bundle": "com.google.testapp",
    "publisher": {
      "id": "pub-6120362493380457",
      "ext": {
        "country": "PL"
      }
    },
    "content": {
      "url": "https://www.google.com",
      "userrating": "4.5",
      "livestream": 0,
      "language": "pl"
    },
    "storeurl": "https://www.google.com",
    "ext": {
      "inventorypartnerdomain": "OMITTED"
    }
  },
  "device": {
    "ua": "OMITTED",
    "ip": "192.168.1.0",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "POL",
      "region": "PL-MZ",
      "city": "Warsaw",
      "zip": "04",
      "type": 2,
      "utcoffset": 120,
      "accuracy": 2263,
      "ext": {
        "geo_criteria_id": 9061066
      }
    },
    "carrier": "70872",
    "make": "Samsung",
    "model": "SM-A346B",
    "os": "android",
    "osv": "14",
    "connectiontype": 6,
    "devicetype": 4,
    "ifa": "1f3ed9c7-e8d8-4cec-9167-2811375e2cbe",
    "lmt": 0,
    "w": 384,
    "h": 758,
    "pxratio": 2.813,
    "sua": {
      "browsers": [
        {
          "brand": "Mozilla",
          "version": [
            "5",
            "0"
          ]
        },
        {
          "brand": "AppleWebKit",
          "version": [
            "537",
            "36"
          ]
        }
      ],
      "platform": {
        "brand": "Android",
        "version": [
          "14"
        ]
      },
      "mobile": 1,
      "bitness": "64",
      "model": "SM-A346B",
      "source": 3
    }
  },
  "user": {
    "id": "a9S5d7s7r38o1q8ifv4U80GBxKA",
    "ext": {
      "consented_providers_settings": {
        "consented_providers": [
          "1215",
          "2567"
        ],
        "additional_consent": "OMITTED"
      },
      "consent": "OMITTED",
      "session": {
        "duration": 464
      },
      "idage": 25920000
    }
  },
  "at": 1,
  "tmax": 1000,
  "cur": [
    "USD"
  ],
  "regs": {
    "gpp": "OMITTED",
    "ext": {
      "gdpr": 1
    }
  },
  "source": {
    "schain": {
      "complete": 1,
      "nodes": [
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        }
      ],
      "ver": "1.0"
    },
    "ext": {
      "omidpn": "Google",
      "omidpv": "afma-sdk-a-v243799999.241199000.1",
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "google_query_id": "ANy-z4luKF-u274F3WU34uUUoQ7E82k3L42z23v2K4T1k0eA7Rw8Xb6JeXDG6K703e88p491",
    "fcap_scope": 3
  }
}

Native dan Video Multiformat

Protobuf OpenRTBJSON OpenRTBGoogle (Tidak digunakan lagi)

Berikan contohnya

Permintaan serialisasi

id: "o9j8MO3eW468670y7CVv1A"
imp {
  id: "1"
  banner {
    w: 300
    h: 250
    pos: ABOVE_THE_FOLD
    battr: VIDEO_IN_BANNER_AUTO_PLAY
    battr: VIDEO_IN_BANNER_USER_INITIATED
    api: MRAID_1
    api: MRAID_2
    format {
      w: 300
      h: 250
    }
    format {
      w: 320
      h: 50
    }
  }
  video {
    mimes: "video/mp4"
    linearity: LINEAR
    w: 300
    h: 250
    battr: VIDEO_IN_BANNER_AUTO_PLAY
    battr: VIDEO_IN_BANNER_USER_INITIATED
    playbackmethod: ENTER_SOUND_OFF
    pos: ABOVE_THE_FOLD
    api: MRAID_1
    api: MRAID_2
    protocols: VAST_2_0
    protocols: VAST_3_0
    skip: true
    placement: IN_FEED_PLACEMENT
    playbackend: LEAVING_OR_USER
    plcmt: PLCMT_NO_CONTENT_STANDALONE
    [com.google.doubleclick.video] {
      inferredplcmt: PLCMT_NO_CONTENT_STANDALONE
      embeddedoffsite: true
    }
  }
  displaymanager: "GoogleMobileAds-Android"
  displaymanagerver: "22.3.0"
  tagid: "6247365183"
  bidfloor: 0.01
  bidfloorcur: "USD"
  secure: true
  native {
    ver: "1.2"
    api: MRAID_1
    api: MRAID_2
    battr: VIDEO_IN_BANNER_AUTO_PLAY
    battr: VIDEO_IN_BANNER_USER_INITIATED
    request_native {
      ver: "1.2"
      assets {
        id: 1
        required: true
        title {
          len: 25
        }
      }
      assets {
        id: 2
        required: true
        data {
          type: DESC
          len: 90
        }
      }
      assets {
        id: 3
        data {
          type: CTATEXT
          len: 15
        }
      }
      assets {
        id: 4
        required: true
        img {
          type: MAIN
          wmin: 1200
          hmin: 627
        }
      }
      assets {
        id: 5
        required: true
        img {
          type: ICON
          wmin: 100
          hmin: 100
        }
      }
      assets {
        id: 6
        data {
          type: RATING
          len: 5
        }
      }
      assets {
        id: 7
        data {
          type: PRICE
          len: 15
        }
      }
      eventtrackers {
        event: IMPRESSION
        methods: IMG
      }
      privacy: true
    }
  }
  exp: 3600
  clickbrowser: true
  metric {
    type: "viewability"
    value: 0.64
    vendor: "EXCHANGE"
  }
  metric {
    type: "session_depth"
    value: 7.0
    vendor: "EXCHANGE"
  }
  [com.google.doubleclick.imp] {
    billing_id: 21221902373
    billing_id: 53569531917
    publisher_settings_list_id: 7651048085774412615
    publisher_settings_list_id: 3305930710629093223
    allowed_vendor_type: 3
    allowed_vendor_type: 42
    ampad: AMP_AD_NOT_ALLOWED
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
    }
    auction_environment: SERVER_SIDE_AUCTION
    billable_event_rate_bid_adjustment {
      bid_adjustment: 1.1452553
      creative_type: HTML_SNIPPET
    }
    ae: SERVER_SIDE_AUCTION
  }
}
app {
  name: "Test App"
  ver: "14.27.7"
  bundle: "com.google.testapp"
  publisher {
    id: "pub-8822142511593237"
    [com.google.doubleclick.publisher] {
      country: "SE"
    }
  }
  content {
    url: "https://www.google.com"
    userrating: "4.5"
    livestream: false
    producer {
    }
    language: "en"
  }
  storeurl: "https://www.google.com"
  [com.google.doubleclick.app] {
    inventorypartnerdomain: "OMITTED"
  }
}
device {
  ua: "OMITTED"
  ip: "192.168.1.0"
  geo {
    lat: 0.0
    lon: 0.0
    country: "NGA"
    region: "NG-LA"
    city: "Lagos"
    zip: "106104"
    type: IP
    utcoffset: 60
    accuracy: 1559
    [com.google.doubleclick.geo] {
      geo_criteria_id: 9198908
    }
  }
  make: "Xiaomi"
  model: "23129RAA4G"
  os: "android"
  osv: "14"
  connectiontype: WIFI
  devicetype: HIGHEND_PHONE
  ifa: "94b6ef8c-99d8-4997-98d2-c2377bd7abd1"
  lmt: false
  w: 393
  h: 792
  pxratio: 2.75
  sua {
    browsers {
      brand: "Mozilla"
      version: "5"
      version: "0"
    }
    browsers {
      brand: "AppleWebKit"
      version: "537"
      version: "36"
    }
    platform {
      brand: "Android"
      version: "14"
    }
    mobile: true
    bitness: "64"
    model: "23129RAA4G"
    source: USER_AGENT_STRING
  }
}
user {
  id: "04X9BE2175274aL0C296l24WI68"
  [com.google.doubleclick.user] {
    session {
      duration: 439
    }
    idage: 7776000
  }
}
at: FIRST_PRICE
tmax: 1500
cur: "USD"
cur: "EUR"
bcat: "IAB23-9"
bcat: "IAB14-1"
bapp: "com.ayoba.ayoba"
source {
  schain {
    complete: true
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    ver: "1.0"
  }
  [com.google.doubleclick.source] {
    omidpn: "Google"
    omidpv: "afma-sdk-a-v243799999.232400000.1"
    schain {
      complete: 1
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  google_query_id: "ANy-zM284h-2Q24Y9v315v54F50lLaqQ3hq549685jR3ack28k6J6Ko65F1aS73r197eM8zX"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_DEVICE
  privacy_treatments {
    allow_user_data_collection: false
  }
}

Berikan contohnya

{
  "id": "o9j8MO3eW468670y7CVv1A",
  "imp": [
    {
      "id": "1",
      "banner": {
        "w": 300,
        "h": 250,
        "pos": 1,
        "battr": [
          6,
          7
        ],
        "api": [
          3,
          5
        ],
        "format": [
          {
            "w": 300,
            "h": 250
          },
          {
            "w": 320,
            "h": 50
          }
        ]
      },
      "video": {
        "mimes": [
          "video/mp4"
        ],
        "linearity": 1,
        "w": 300,
        "h": 250,
        "battr": [
          6,
          7
        ],
        "playbackmethod": [
          6
        ],
        "pos": 1,
        "api": [
          3,
          5
        ],
        "protocols": [
          2,
          3
        ],
        "skip": 1,
        "placement": 4,
        "playbackend": 2,
        "plcmt": 4,
        "ext": {
          "inferredplcmt": 4,
          "embeddedoffsite": 1
        }
      },
      "displaymanager": "GoogleMobileAds-Android",
      "displaymanagerver": "22.3.0",
      "tagid": "6247365183",
      "bidfloor": 0.01,
      "bidfloorcur": "USD",
      "secure": 1,
      "native": {
        "ver": "1.2",
        "api": [
          3,
          5
        ],
        "battr": [
          6,
          7
        ],
        "request": "{\"ver\":\"1.2\",\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":25}},{\"id\":2,\"required\":1,\"data\":{\"type\":2,\"len\":90}},{\"id\":3,\"data\":{\"type\":12,\"len\":15}},{\"id\":4,\"required\":1,\"img\":{\"type\":3,\"wmin\":1200,\"hmin\":627}},{\"id\":5,\"required\":1,\"img\":{\"type\":1,\"wmin\":100,\"hmin\":100}},{\"id\":6,\"data\":{\"type\":3,\"len\":5}},{\"id\":7,\"data\":{\"type\":6,\"len\":15}}],\"eventtrackers\":[{\"event\":1,\"methods\":[1]}],\"privacy\":1}"
      },
      "exp": 3600,
      "clickbrowser": 1,
      "metric": [
        {
          "type": "viewability",
          "value": 0.64,
          "vendor": "EXCHANGE"
        },
        {
          "type": "session_depth",
          "value": 7.0,
          "vendor": "EXCHANGE"
        }
      ],
      "ext": {
        "billing_id": [
          "21221902373",
          "53569531917"
        ],
        "publisher_settings_list_id": [
          "7651048085774412615",
          "3305930710629093223"
        ],
        "allowed_vendor_type": [
          3,
          42
        ],
        "ampad": 2,
        "creative_enforcement_settings": {
          "policy_enforcement": 2,
          "publisher_blocks_enforcement": 1
        },
        "auction_environment": 0,
        "billable_event_rate_bid_adjustment": [
          {
            "bid_adjustment": 1.1452553,
            "creative_type": 1
          }
        ],
        "ae": 0
      }
    }
  ],
  "app": {
    "name": "Test App",
    "ver": "14.27.7",
    "bundle": "com.google.testapp",
    "publisher": {
      "id": "pub-8822142511593237",
      "ext": {
        "country": "SE"
      }
    },
    "content": {
      "url": "https://www.google.com",
      "userrating": "4.5",
      "livestream": 0,
      "language": "en"
    },
    "storeurl": "https://www.google.com",
    "ext": {
      "inventorypartnerdomain": "OMITTED"
    }
  },
  "device": {
    "ua": "OMITTED",
    "ip": "192.168.1.0",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "NGA",
      "region": "NG-LA",
      "city": "Lagos",
      "zip": "106104",
      "type": 2,
      "utcoffset": 60,
      "accuracy": 1559,
      "ext": {
        "geo_criteria_id": 9198908
      }
    },
    "make": "Xiaomi",
    "model": "23129RAA4G",
    "os": "android",
    "osv": "14",
    "connectiontype": 2,
    "devicetype": 4,
    "ifa": "94b6ef8c-99d8-4997-98d2-c2377bd7abd1",
    "lmt": 0,
    "w": 393,
    "h": 792,
    "pxratio": 2.75,
    "sua": {
      "browsers": [
        {
          "brand": "Mozilla",
          "version": [
            "5",
            "0"
          ]
        },
        {
          "brand": "AppleWebKit",
          "version": [
            "537",
            "36"
          ]
        }
      ],
      "platform": {
        "brand": "Android",
        "version": [
          "14"
        ]
      },
      "mobile": 1,
      "bitness": "64",
      "model": "23129RAA4G",
      "source": 3
    }
  },
  "user": {
    "id": "04X9BE2175274aL0C296l24WI68",
    "ext": {
      "session": {
        "duration": 439
      },
      "idage": 7776000
    }
  },
  "at": 1,
  "tmax": 1500,
  "cur": [
    "USD",
    "EUR"
  ],
  "bcat": [
    "IAB23-9",
    "IAB14-1"
  ],
  "bapp": [
    "com.ayoba.ayoba"
  ],
  "source": {
    "schain": {
      "complete": 1,
      "nodes": [
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        }
      ],
      "ver": "1.0"
    },
    "ext": {
      "omidpn": "Google",
      "omidpv": "afma-sdk-a-v243799999.232400000.1",
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "google_query_id": "ANy-zM284h-2Q24Y9v315v54F50lLaqQ3hq549685jR3ack28k6J6Ko65F1aS73r197eM8zX",
    "fcap_scope": 3,
    "privacy_treatments": {
      "allow_user_data_collection": 0
    }
  }
}

Berikan contohnya

Permintaan serialisasi

id: "\3213\327N\305\205|\363P-\002\271\321\255\2422a\336\344w\032\315\364"
ip: "\300\250"
user_agent: "OMITTED"
url: "https://www.google.com"
detected_language: "ko"
adslot {
  id: 1
  width: 336
  width: 300
  height: 280
  height: 250
  excluded_attribute: 16
  excluded_attribute: 34
  allowed_vendor_type: 3
  allowed_vendor_type: 42
  excluded_sensitive_category: 36
  excluded_sensitive_category: 27
  matching_ad_data {
    billing_id: 46229095026
    minimum_cpm_micros: 6000000
    direct_deal {
      direct_deal_id: 41020803
      fixed_cpm_micros: 6000000
      deal_type: AUCTION_PACKAGE
    }
    direct_deal {
      direct_deal_id: 83063356
      fixed_cpm_micros: 6000000
      deal_type: AUCTION_PACKAGE
    }
  }
  matching_ad_data {
    billing_id: 97161713426
    billing_id: 54565593373
    minimum_cpm_micros: 60000
  }
  slot_visibility: BELOW_THE_FOLD
  excluded_product_category: 10031
  excluded_product_category: 10080
  ad_block_key: 1676780364
  publisher_settings_list_id: 4302366834898588447
  publisher_settings_list_id: 5535773595467535705
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  iframing_state: UNKNOWN_IFRAME_STATE
  viewability: 3
  click_through_rate: 0.00045286646
  renderer: GOOGLE
  allowed_ad_types: ALLOWED_AD_TYPE_NATIVE
  allowed_ad_types: ALLOWED_AD_TYPE_BANNER
  is_amp_page: DIALECT_HTML
  amp_ad_requirement_type: AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED
  session_depth: 1
  api: OMID_1
  flexible_adslot_settings {
    max_width: 412
    max_height: 371
    min_width: 300
    min_height: 250
  }
  native_ad_template {
    required_fields: 81
    recommended_fields: 132
    headline_max_safe_length: 25
    body_max_safe_length: 90
    call_to_action_max_safe_length: 15
    image_width: 1200
    image_height: 627
    app_icon_width: 100
    app_icon_height: 100
    style_id: 188124
    style_height: 250
    style_width: 300
  }
  native_ad_template {
    required_fields: 25
    recommended_fields: 36
    headline_max_safe_length: 90
    body_max_safe_length: 90
    call_to_action_max_safe_length: 15
    advertiser_max_safe_length: 25
    image_width: 1200
    image_height: 627
    logo_width: 100
    logo_height: 100
    style_id: 192343
    style_height: 250
    style_width: 300
  }
  creative_enforcement_settings {
    policy_enforcement: POLICY_ENFORCEMENT_PLATFORM_POLICY
    publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
  }
  auction_environment: SERVER_SIDE_AUCTION
  impression_expiration_seconds: 3600
  supported_auction_environment: SERVER_SIDE_AUCTION
}
is_test: false
cookie_version: 1
google_user_id: "s13Tq1N7711701GoYey29S07G4O"
timezone_offset: 540
mobile {
  app_id: "com.google.testapp"
  is_app: false
  is_mobile_web_optimized: true
  app_name: "Test App"
  app_rating: 4.0387864
}
video {
  video_ad_skippable: ALLOW_SKIPPABLE
  allowed_video_formats: VIDEO_MP4
  playback_method: INITIATE_ON_ENTERING_VIEWPORT_SOUND_OFF
  is_clickable: true
  placement: IN_ARTICLE
  protocols: VAST_2_0
  protocols: VAST_3_0
  playback_cessation_mode: LEAVING_OR_USER
  plcmt: PLCMT_NO_CONTENT_STANDALONE
  inferred_plcmt: PLCMT_NO_CONTENT_STANDALONE
}
cookie_age_seconds: 28512000
hosted_match_data: "\017\345\237\340\225\030\327\003\332\303-\t\267\244E\365*K\367"
geo_criteria_id: 9207704
publisher_type: PUBLISHER_OWNED_AND_OPERATED
device {
  device_type: HIGHEND_PHONE
  platform: "android"
  brand: "Samsung"
  model: "sm-n981n"
  os_version {
    major: 13
  }
  carrier_id: 0
  screen_width: 412
  screen_height: 915
  screen_pixel_ratio_millis: 2625
  screen_orientation: PORTRAIT
  limit_ad_tracking: false
}
publisher_country: "KR"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 350
google_query_id: "ANy-zPlGA9-Bn8zO1n4y6DiyW32gF8LE7901694954EJXoV4WF7nMGDL3Ao08pJ88w463SK6"
auction_type: FIRST_PRICE
geo {
  lat: 0.0
  lon: 0.0
  country: "KOR"
  region: "KR-29"
  city: "Gwangju"
  utcoffset: 540
  accuracy: 3889
}
user_agent_data {
  platform {
    brand: "Android"
    version: "13"
    version: "0"
  }
  mobile: true
  model: "SM-N981N"
  browsers {
    brand: "Chromium"
    version: "130"
    version: "0"
  }
  browsers {
    brand: "Android WebView"
    version: "130"
    version: "0"
  }
  source: CLIENT_HINTS_HIGH_ENTROPY
}
page_visibility: VISIBILITY_STATE_VISIBLE
supply_chain {
  complete: true
  nodes {
    advertising_system_identifier: "testdomain.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_BROWSER
privacy_treatments {
  allow_user_data_collection: false
}
inventory_partner_domain: "OMITTED"
navigation_type: NAVIGATION_TYPE_NAVIGATE