插頁式廣告 (或全螢幕廣告) 是一種廣告類型，會覆蓋大部分畫面。因此，當插頁式廣告顯示時，發布商內容就不會顯示在畫面上。
您可以透過驗證出價要求的 BidRequest.imp.instl 欄位是否設為 Protobuf 中的 true，或 JSON 中的 1，來找出出價要求中的插頁式廣告機會。
廣告版位大小
插頁式廣告的廣告版位大小表示可用於算繪廣告素材的區域，取決於特定格式和螢幕尺寸等多項因素。
OpenRTB 的 BidRequest.imp.banner.format 欄位中，第一個寬度和高度組合代表實際的廣告版位大小，其餘組合則代表符合廣告版位需求範圍內的廣告大小清單。
廣告素材不受出價要求中建議的大小限制，但出價要求中的所有建議大小都保證在可接受的大小範圍內。
您可以使用寬度和高度符合下列條件的任何廣告素材出價：
- 小於或等於廣告版位寬度和高度
- 大於或等於廣告版位寬度的 50%
- 大於或等於廣告版位高度的 40%
如果廣告尺寸過大或過小，系統會以拒絕原因 INTERSTITIAL_SIZE_MISMATCH 篩除出價回應。
如果您未在出價回應中指定廣告尺寸，系統會以拒登原因 MISSING_AD_SIZE 篩除回應。
出價要求範例
以下是插頁式廣告的出價要求範例。
OpenRTB Protobuf
顯示範例
[序列化要求](/authorized-buyers/rtb/data/request-response/openrtb_protobuf_mobile_app_interstitial_ad_request.bin){: .download}id: "D3x8RPLO96R6T137tQ6168" imp { id: "1" banner { w: 360 h: 715 pos: AD_POSITION_FULLSCREEN api: MRAID_1 api: MRAID_2 format { w: 360 h: 715 } format { w: 320 h: 568 } } displaymanager: "GoogleMobileAds-Android" displaymanagerver: "22.3.0" instl: true tagid: "5771994185" bidfloor: 2764.414643547123 bidfloorcur: "JPY" secure: true exp: 3600 clickbrowser: true metric { type: "click_through_rate" value: 0.03971313312649727 vendor: "EXCHANGE" } metric { type: "viewability" value: 0.91 vendor: "EXCHANGE" } [com.google.doubleclick.imp] { billing_id: 68640308112 billing_id: 56606437068 publisher_settings_list_id: 1984414516100776281 publisher_settings_list_id: 5846951473307279661 allowed_vendor_type: 0 allowed_vendor_type: 57823 ampad: AMP_AD_NOT_ALLOWED excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } creative_enforcement_settings { policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES } auction_environment: SERVER_SIDE_AUCTION ae: SERVER_SIDE_AUCTION jsver: "test-sdk_123456789" } } app { name: "Test App" bundle: "com.google.testapp" publisher { id: "pub-7405557148270612" [com.google.doubleclick.publisher] { country: "HK" } } content { url: "https://www.google.com" userrating: "4.7" livestream: false language: "en" } storeurl: "https://www.google.com" } device { ua: "OMITTED" geo { lat: 0.0 lon: 0.0 country: "GBR" region: "GB-ENG" zip: "RH20" type: IP utcoffset: 60 accuracy: 2312 [com.google.doubleclick.geo] { geo_criteria_id: 9191103 } } ipv6: "2a02:c7c:7c25::" make: "Huawei" model: "LYA-L09" os: "android" osv: "10" connectiontype: WIFI devicetype: HIGHEND_PHONE ifa: "0f0f33d1-fa18-4a2c-bc47-79ef855b5c16" w: 360 h: 715 pxratio: 3.0 sua { browsers { brand: "Mozilla" version: "5" version: "0" } browsers { brand: "AppleWebKit" version: "537" version: "36" } platform { brand: "Android" version: "10" } mobile: true model: "LYA-L09" source: USER_AGENT_STRING } [com.google.doubleclick.device] { metereddata: false chargelevel: 0.93 charging: false diskspace: 2100 audioout: AUDIO_SILENT } } user { id: "D17oNZQUJqB4Rt4n4Ec61AC9tee" consent: "OMITTED" [com.google.doubleclick.user] { consented_providers_settings { consented_providers: 1205 consented_providers: 415 additional_consent: "OMITTED" } consent: "OMITTED" session { duration: 6 depth: 12 requestssinceappopen: 12 priorclicks: 0 } idage: 44064000 } } at: FIRST_PRICE tmax: 1500 cur: "EUR" cur: "JPY" bcat: "32" bcat: "33" regs { [com.google.doubleclick.regs] { gdpr: true } } source { schain { complete: true nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: true } ver: "1.0" } [com.google.doubleclick.source] { omidpn: "Google" omidpv: "afma-sdk-a-v251815999.232400000.1" } } cattax: GOOGLE_CATEGORIES [com.google.doubleclick.bid_request] { google_query_id: "ANy-zc395b-x973i1113tK7P9K633CKoo3Pl45uz8D40mz3v48s9Zp604a8FsGL3893PT15M" fcap_scope: FREQUENCY_CAPPING_SCOPE_DEVICE privacy_treatments { allow_user_data_collection: true } }
OpenRTB JSON
顯示範例
{ "id": "D3x8RPLO96R6T137tQ6168", "imp": [ { "id": "1", "banner": { "w": 360, "h": 715, "pos": 7, "api": [ 3, 5 ], "format": [ { "w": 360, "h": 715 }, { "w": 320, "h": 568 } ] }, "displaymanager": "GoogleMobileAds-Android", "displaymanagerver": "22.3.0", "instl": 1, "tagid": "5771994185", "bidfloor": 2764.414643547123, "bidfloorcur": "JPY", "secure": 1, "exp": 3600, "clickbrowser": 1, "metric": [ { "type": "click_through_rate", "value": 0.03971313312649727, "vendor": "EXCHANGE" }, { "type": "viewability", "value": 0.91, "vendor": "EXCHANGE" } ], "ext": { "billing_id": [ "68640308112", "56606437068" ], "publisher_settings_list_id": [ "1984414516100776281", "5846951473307279661" ], "allowed_vendor_type": [ 0, 57823 ], "ampad": 2, "excluded_creatives": [ { "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID" }, { "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID" } ], "creative_enforcement_settings": { "policy_enforcement": 2, "publisher_blocks_enforcement": 1 }, "auction_environment": 0, "ae": 0, "jsver": "test-sdk_123456789" } } ], "app": { "name": "Test App", "bundle": "com.google.testapp", "publisher": { "id": "pub-7405557148270612", "ext": { "country": "HK" } }, "content": { "url": "https://www.google.com", "userrating": "4.7", "livestream": 0, "language": "en" }, "storeurl": "https://www.google.com" }, "device": { "ua": "OMITTED", "geo": { "lat": 0.0, "lon": 0.0, "country": "GBR", "region": "GB-ENG", "zip": "RH20", "type": 2, "utcoffset": 60, "accuracy": 2312, "ext": { "geo_criteria_id": 9191103 } }, "ipv6": "2a02:c7c:7c25::", "make": "Huawei", "model": "LYA-L09", "os": "android", "osv": "10", "connectiontype": 2, "devicetype": 4, "ifa": "0f0f33d1-fa18-4a2c-bc47-79ef855b5c16", "w": 360, "h": 715, "pxratio": 3.0, "sua": { "browsers": [ { "brand": "Mozilla", "version": [ "5", "0" ] }, { "brand": "AppleWebKit", "version": [ "537", "36" ] } ], "platform": { "brand": "Android", "version": [ "10" ] }, "mobile": 1, "model": "LYA-L09", "source": 3 }, "ext": { "metereddata": 0, "chargelevel": 0.93, "charging": 0, "diskspace": 2100, "audioout": 3 } }, "user": { "id": "D17oNZQUJqB4Rt4n4Ec61AC9tee", "consent": "OMITTED", "ext": { "consented_providers_settings": { "consented_providers": [ "1205", "415" ], "additional_consent": "OMITTED" }, "consent": "OMITTED", "session": { "duration": 6, "depth": 12, "requestssinceappopen": 12, "priorclicks": 0 }, "idage": 44064000 } }, "at": 1, "tmax": 1500, "cur": [ "EUR", "JPY" ], "bcat": [ "32", "33" ], "regs": { "ext": { "gdpr": 1 } }, "source": { "schain": { "complete": 1, "nodes": [ { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 } ], "ver": "1.0" }, "ext": { "omidpn": "Google", "omidpv": "afma-sdk-a-v251815999.232400000.1" } }, "cattax": 500, "ext": { "google_query_id": "ANy-zc395b-x973i1113tK7P9K633CKoo3Pl45uz8D40mz3v48s9Zp604a8FsGL3893PT15M", "fcap_scope": 3, "privacy_treatments": { "allow_user_data_collection": 1 } } }
最佳做法
Google 建議您採用下列最佳做法：
在 HTML 廣告素材片段中加入格式化屬性，即可在廣告位內置中顯示廣告。否則，廣告會在廣告版位的左上方顯示。
回覆的插頁式廣告應盡可能占用廣告版位中的空間。請勿使用較小的廣告填入插頁式廣告版位。舉例來說，320x480 廣告太小，無法顯示在 420x800 插頁式廣告版位中。
請勿新增任何關閉按鈕：
- 我們的 SDK 會自動顯示關閉按鈕 (如適用)，確保使用者能點按按鈕。
- 系統不支援 MRAID
useCustomClose()。
請使用出價要求中的建議大小，為出價回應選擇可接受的廣告尺寸。
比較
BidRequest.device.w和BidRequest.device.h欄位，選擇適當方向的廣告素材。- 建議您準備直向和橫向廣告素材，以便根據適當的方向出價。
無尺寸 (流動式) 插頁式廣告
不限定大小的插頁廣告 (也稱為回應式或自動調整插頁廣告) 會動態調整大小，以便佔用整個廣告版位的寬度和高度。授權買家不會為您調整廣告素材大小。您必須提供可動態調整大小的廣告素材。
即使無尺寸插頁式廣告可放送多種尺寸，您只需提交一次即可。為確保廣告素材不會針對個別廣告版位大小重新審查，建議您採取以下做法：
出價回應
請使用
BidResponse.seatbid.bid.ext.attribute在出價回應中宣告Rendering: Sizeless AdX(屬性 105)。您可以在 buyer-declarable-creative-attributes.txt 資料檔案中找到可宣告的廣告素材屬性。根據廣告大小規定，填入
BidResponse.seatbid.bid.w和BidResponse.seatbid.bid.h的大小，例如 360x480 廣告版位為 360x480。廣告素材仍可能以其他尺寸放送。如果是已淘汰的 Google RTB 通訊協定，您需要填入BidResponse.Ad.width和BidResponse.Ad.height。
如果您在現有廣告素材中新增 Rendering: Sizeless AdX 屬性，則必須重新審查廣告素材。