插页式广告（或全屏广告）是一种大部分覆盖屏幕的广告。因此，在展示插页式广告时，发布商内容不会出现在屏幕上。您可以验证 Google 协议的 BidRequest.mobile.is_interstitial_request 字段是否已设置为 true，从而在出价请求中发现插页式广告机会。对于 OpenRTB，在 Protobuf 中，BidRequest.imp.instl 字段设置为 true 或对于 JSON 中的 1。
广告位尺寸
插页式广告的广告位尺寸表示可用于呈现广告素材的区域，具体取决于特定格式和屏幕尺寸等多种因素。
第一对广告位宽度和高度（Google RTB 中的 BidRequest.adslot.width 和 BidRequest.adslot.height 字段，或 OpenRTB 中的 BidRequest.imp.banner.format 字段）表示广告位尺寸，其余宽度和高度表示建议的广告尺寸列表。
广告素材并不局限于出价请求中的建议尺寸，但出价请求中的所有推荐尺寸都保证在可接受的尺寸范围内。
您可以使用宽度和高度符合以下条件的任何广告素材进行出价：
- 小于或等于广告位的宽度和高度
- 大于或等于广告位宽度的 50%
- 大于或等于广告位高度的 40%
如果广告尺寸过大或过小，则出价响应会因拒绝原因 INTERSTITIAL_SIZE_MISMATCH 而被滤除。
如果您未在出价响应中指定广告尺寸，则响应将被滤除，拒绝原因为 MISSING_AD_SIZE。
出价请求示例
下面是插页式广告的一些出价请求示例。
显示示例
id: "(\232m\232xp\035\326w\260\250\262\205\r:\313\373:3\215!L\234"
ip: "\300\250"
user_agent: "Mozilla/5.0 (iPhone; CPU iPhone OS 16_6_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148"
url: "https://www.google.com"
detected_language: "en"
adslot {
id: 1
width: 398
width: 320
height: 744
height: 480
excluded_attribute: 19
excluded_attribute: 18
allowed_vendor_type: 828
allowed_vendor_type: 4697
matching_ad_data {
billing_id: 37034094959
billing_id: 19705546350
minimum_cpm_micros: 200000
}
slot_visibility: ABOVE_THE_FOLD
ad_block_key: 7260775726
publisher_settings_list_id: 1906995857014069503
viewability: 91
click_through_rate: 0.021559697
allowed_ad_types: ALLOWED_AD_TYPE_BANNER
is_amp_page: DIALECT_HTML
amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
api: OMID_1
api: MRAID_1
omidpn: "Google"
omidpv: "afma-sdk-i-v11.2.0"
creative_enforcement_settings {
policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment: SERVER_SIDE_AUCTION
impression_expiration_seconds: 14400
billable_event_rate_bid_adjustment {
bid_adjustment: 1.1087964
creative_type: HTML_SNIPPET
}
supported_auction_environment: SERVER_SIDE_AUCTION
display_manager: "GoogleMobileAds-iOS"
display_manager_version: "11.2.0"
}
is_test: false
timezone_offset: 480
mobile {
app_id: "500811620"
is_app: true
is_interstitial_request: true
app_name: "Test App"
skadn {
sourceapp: "500811620"
skadnetids: "41dEOEaD"
skadnetids: "580dmbSX"
versions: "2.0"
versions: "2.1"
supported_fidelity_types: VIEW_THROUGH_ADS
supported_fidelity_types: STOREKIT_RENDERED_ADS
skoverlay: true
}
is_app_open_ad: true
}
geo_criteria_id: 20827
publisher_settings_list_id: 18428013069233776176
publisher_type: PUBLISHER_OWNED_AND_OPERATED
partner_id: 4672461785023090980
device {
device_type: HIGHEND_PHONE
platform: "iphone"
brand: "Apple"
model: "iPhone11,8"
os_version {
major: 16
minor: 6
micro: 1
}
carrier_id: 0
screen_width: 414
screen_height: 896
screen_pixel_ratio_millis: 2000
screen_orientation: PORTRAIT
hardware_version: "iPhone11,8"
limit_ad_tracking: true
app_tracking_authorization_status: NOT_DETERMINED
connection_type: WIFI
}
publisher_country: "SG"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 1000
google_query_id: "ANy-z06138-98U8A68As2n5q57SoKI3EBuB5RV414N6krfd385z0q1c9o28Bv3176Zw2LuJe"
auction_type: FIRST_PRICE
geo {
lat: 10.24
lon: 123.79
country: "PHL"
region: "PH-CEB"
utcoffset: 480
accuracy: 39443
}
user_agent_data {
platform {
brand: "iPhone"
version: "16"
version: "6"
}
mobile: true
model: "iPhone"
browsers {
brand: "Mozilla"
version: "5"
version: "0"
}
browsers {
brand: "AppleWebKit"
version: "605"
version: "1"
}
bitness: "64"
source: USER_AGENT_STRING
}
supply_chain {
complete: true
nodes {
advertising_system_identifier: "testdomain.com"
seller_identifier: "pub-1111111111111111"
handles_payment: true
}
version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_APP
privacy_treatments {
allow_user_data_collection: true
}
inventory_partner_domain: "OMITTED"
OpenRTB JSON
显示示例
{
"id": "8460Dv0171574mt7n9tOQ9",
"imp": [
{
"id": "1",
"banner": {
"w": 428,
"h": 846,
"pos": 7,
"api": [
3,
5
],
"format": [
{
"w": 428,
"h": 846
},
{
"w": 414,
"h": 736
}
]
},
"displaymanager": "GoogleMobileAds-iOS",
"displaymanagerver": "10.10.0",
"instl": 1,
"tagid": "4914454382",
"bidfloor": 0.01,
"bidfloorcur": "USD",
"secure": 1,
"exp": 3600,
"clickbrowser": 1,
"metric": [
{
"type": "click_through_rate",
"value": 0.560609757900238,
"vendor": "EXCHANGE"
},
{
"type": "viewability",
"value": 0.97,
"vendor": "EXCHANGE"
}
],
"ext": {
"billing_id": [
73848702501
],
"publisher_settings_list_id": [
9781603598081027997,
9488077458915289715
],
"allowed_vendor_type": [
698,
414
],
"ampad": 2,
"excluded_creatives": [
{
"buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
},
{
"buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
}
],
"skadn": {
"sourceapp": "com.google.testapp",
"skadnetids": [
"43D4r5x9"
],
"versions": [
"2.0",
"2.1"
],
"fidelities": [
0,
1
],
"skoverlay": 1
},
"creative_enforcement_settings": {
"policy_enforcement": 2,
"publisher_blocks_enforcement": 1
},
"auction_environment": 0,
"ae": 0
}
}
],
"app": {
"name": "Test App",
"bundle": "com.google.testapp",
"publisher": {
"id": "pub-5842596021161378",
"ext": {
"country": "IN"
}
},
"content": {
"url": "https://www.google.com",
"livestream": 0,
"language": "en"
},
"storeurl": "https://www.google.com",
"ext": {
"inventorypartnerdomain": "OMITTED"
}
},
"device": {
"ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 17_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148",
"geo": {
"lat": 0.0,
"lon": 0.0,
"country": "SAU",
"region": "SA-02",
"city": "Jiddah",
"zip": "23462",
"type": 2,
"utcoffset": 180,
"accuracy": 1291
},
"ipv6": "2a02:9b0:4047::",
"carrier": "71681",
"make": "Apple",
"model": "iPhone14,8",
"os": "iOS",
"osv": "17.4.1",
"connectiontype": 6,
"devicetype": 4,
"lmt": 1,
"hwv": "iPhone14,8",
"w": 428,
"h": 926,
"pxratio": 3,
"sua": {
"browsers": [
{
"brand": "Mozilla",
"version": [
"5",
"0"
]
},
{
"brand": "AppleWebKit",
"version": [
"605",
"1"
]
}
],
"platform": {
"brand": "iPhone",
"version": [
"17",
"4"
]
},
"mobile": 1,
"bitness": "64",
"model": "iPhone",
"source": 3
},
"ext": {
"atts": 2
}
},
"at": 1,
"tmax": 1000,
"cur": [
"USD"
],
"bcat": [
"IAB23-4",
"IAB18-5"
],
"source": {
"schain": {
"complete": 1,
"nodes": [
{
"asi": "testssp.com",
"sid": "pub-1111111111111111",
"hp": 1
}
],
"ver": "1.0"
},
"ext": {
"omidpn": "Google",
"omidpv": "afma-sdk-i-v10.10.0",
"schain": {
"complete": 1,
"nodes": [
{
"asi": "testssp.com",
"sid": "pub-1111111111111111",
"hp": 1
}
],
"ver": "1.0"
}
}
},
"ext": {
"google_query_id": "ANy-z562Q0-p46Tz77U15Ie9774Mnu3QIa45V73X99r9NR1694g5301D186q8ZFJ57Ja8L78",
"fcap_scope": 4,
"privacy_treatments": {
"allow_user_data_collection": 1
}
}
}
OpenRTB 协议
显示示例
id: "3Sh9IsB712x9QzGDA1k93z"
imp {
id: "1"
banner {
w: 360
h: 711
pos: AD_POSITION_FULLSCREEN
battr: VIDEO_IN_BANNER_AUTO_PLAY
battr: VIDEO_IN_BANNER_USER_INITIATED
api: MRAID_1
api: MRAID_2
format {
w: 360
h: 711
}
format {
w: 360
h: 640
}
}
displaymanager: "GoogleMobileAds-Android"
displaymanagerver: "21.3.0"
instl: true
tagid: "8679500107"
bidfloor: 0.02
bidfloorcur: "USD"
secure: true
exp: 14400
clickbrowser: true
metric {
type: "viewability"
value: 0.9
vendor: "EXCHANGE"
}
metric {
type: "session_depth"
value: 99.0
vendor: "EXCHANGE"
}
[com.google.doubleclick.imp] {
billing_id: 42834631855
ampad: AMP_AD_NOT_ALLOWED
excluded_creatives {
buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
}
creative_enforcement_settings {
policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment: SERVER_SIDE_AUCTION
ae: SERVER_SIDE_AUCTION
}
}
app {
name: "Test App"
bundle: "com.google.testapp"
publisher {
id: "pub-8815040790812473"
[com.google.doubleclick.publisher] {
country: "SG"
}
}
content {
url: "https://www.google.com"
userrating: "4.6"
livestream: false
language: "id"
}
storeurl: "https://www.google.com"
[com.google.doubleclick.app] {
inventorypartnerdomain: "OMITTED"
}
}
device {
ua: "Dalvik/2.1.0 (Linux; U; Android 11; in-; RMX1971 Build/RKQ1.201217.002)"
ip: "192.168.1.0"
geo {
lat: 0.0
lon: 0.0
country: "IDN"
region: "ID-SS"
city: "Palembang"
type: IP
utcoffset: 420
accuracy: 7498
}
make: "Realme"
model: "RMX1971"
os: "android"
osv: "11"
connectiontype: CELL_4G
devicetype: HIGHEND_PHONE
ifa: "b\'\\xa9>3\\xa2\\xbb\\x95\\x8dIQq\\xd0\\x8f\\xee\\xc1k}\'"
lmt: false
w: 360
h: 711
pxratio: 3.0
sua {
browsers {
brand: "Dalvik"
version: "2"
version: "1"
}
platform {
brand: "Android"
version: "11"
}
mobile: true
model: "RMX1971"
source: USER_AGENT_STRING
}
}
user {
id: "21QP3H9IaS263665PMP52FIes26"
}
at: FIRST_PRICE
tmax: 300
cur: "USD"
source {
schain {
complete: true
nodes {
asi: "testssp.com"
sid: "pub-1111111111111111"
hp: true
}
ver: "1.0"
}
[com.google.doubleclick.source] {
omidpn: "Google"
omidpv: "afma-sdk-a-v240304999.223104000.1"
schain {
complete: 1
nodes {
asi: "testssp.com"
sid: "pub-1111111111111111"
hp: 1
}
ver: "1.0"
}
}
}
[com.google.doubleclick.bid_request] {
google_query_id: "ANy-z52N8Y-VzuCT3Q7jr9Ixx3iR4pM1bm1q84NyH1tMMtV9SSO7y83u6Ec3xlaf1563Tt5k"
fcap_scope: FREQUENCY_CAPPING_SCOPE_DEVICE
privacy_treatments {
allow_user_data_collection: true
}
}
最佳实践
Google 建议采用以下最佳做法：
您可以在 HTML 广告素材代码段中添加格式属性，使广告在广告位居中。否则，广告会显示在广告位的左上角。
采用在广告位中占据尽可能大空间的插页式广告进行响应。请勿使用小得多的广告填充插页式广告位。例如，对于 420x800 的插页式广告位，320x480 的广告过小。
请勿添加任何关闭按钮：
- 我们的 SDK 会自动显示一个关闭按钮（如果适用），以确保用户可以点击该按钮。
- 不支持 MRAID
useCustomClose()。
使用出价请求中建议的尺寸，为出价响应选择可接受的广告尺寸。
请参阅
screen_orientation信号，选择屏幕方向适当的广告素材。- 我们建议您使用竖屏和横屏广告素材，以便根据
screen_orientation信号以合适的屏幕方向进行出价。
- 我们建议您使用竖屏和横屏广告素材，以便根据
无尺寸（自适应）插页式广告
无尺寸插页式广告（也称为自适应插页式广告或自适应插页式广告）会动态调整大小，以占据整个广告位的宽度和高度。Authorized Buyers 不会为您调整广告素材大小。您必须提供可动态调整大小的广告素材。
您只需提交一次无尺寸插页式广告以供审核，即使它们能够以多种尺寸投放也是如此。为确保您的广告素材不会被针对每个广告位尺寸重新接受审核，建议您采取以下措施：
出价响应
在出价响应中，声明广告素材属性中的
SIZELESS_ADX属性 105。使用您希望广告素材根据（#ad-size[广告尺寸要求]）呈现的尺寸来填充
BidResponse.Ad.width和BidResponse.Ad.height，例如，对于 360x480 的广告位，填充 360x480。广告素材可能仍会以其他尺寸投放。
如果您向现有广告素材添加 SIZELESS_ADX 属性，则必须重新审核该广告素材。
广告素材预审批
- 在提交广告素材以供审核时，请在
attribute字段中添加SIZELESS_ADX属性。 - 提交广告素材时，请使用您期望投放的尺寸（即插页式广告素材的常用尺寸）。此广告素材仍可以以其他尺寸投放。
- 每个不限定尺寸的广告素材都只会计入广告素材限制一次，即使以多种尺寸投放也是如此。