BidRequest Migration

This page catalogs every field and message used in the Google RTB Protocol's BidRequest message, lists the closest supported equivalent fields in OpenRTB, and provides instructions to help you migrate from the Google RTB protocol to OpenRTB.

BidRequest

Google RTB	OpenRTB	Notes
id	BidRequest.id	The Google RTB id has type bytes, while the OpenRTB id is a base64-encoded string.
ip	BidRequest.device.ip BidRequest.device.ipv6	Nearly equivalent. The Google RTB ip is represented as a bytes binary in network byte order, while OpenRTB's ip and ipv6 are a string representation of the IP address. For example, in Google protocol ip could be set to \x7f\x00\x00, and the equivalent value of ip for OpenRTB would be "127.0.0.0". The mapped field is dependent on whether the IP is an IPv4 or IPv6 address.
google_user_id	BidRequest.user.id	Equivalent.
cookie_version	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation.
cookie_age_seconds	BidRequest.user.ext.idage	Equivalent.
hosted_match_data	BidRequest.user.buyeruid	Nearly equivalent. The Google RTB hosted_match_data is represented as bytes, while OpenRTB's buyeruid is a string. OpenRTB represents this value in websafe base64 encoding without padding.
session_id	BidRequest.device.ext.session_id	Equivalent.
publisher_provided_id	BidRequest.user.eids.uids.id	Nearly equivalent. The meaning of OpenRTB's field depends on the value of the BidRequest.user.eids.uid.ext.stype extension. When set to ppuid, it refers to a publisher provided ID.
publisher_first_party_id	Message field. See Notes.	See PublisherFirstPartyId.
user_agent	BidRequest.device.ua	Equivalent. Note that this data is subject to generalization in both protocols.
privacy_treatments	Message field. See Notes.	See PrivacyTreatments.
segment_data	Message field. See Notes.	See SegmentData.
user_agent_data	Message field. See Notes.	See UserAgent.
publisher_country	BidRequest.site.publisher.ext.country BidRequest.app.publisher.ext.country	Equivalent. Mapping depends on whether the bid request originates from an app or website.
host_publisher_id	BidRequest.site.publisher.ext.host_publisher_id BidRequest.app.publisher.ext.host_publisher_id	Equivalent. Mapping depends on whether the bid request originates from an app or website.
inventory_partner_domain	BidRequest.site.ext.inventorypartnerdomain BidRequest.app.ext.inventorypartnerdomain	Equivalent. Mapping depends on whether the bid request originates from an app or website.
geo_criteria_id	BidRequest.device.geo.ext.geo_criteria_id	Equivalent.
geo	Message field. See Notes.	See Geo.
postal_code	BidRequest.device.geo.zip	Equivalent.
postal_code_prefix	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation. Use Geo instead.
encrypted_hyperlocal_set	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation. Use Geo instead. We recommend using BidRequest.device.geo.{lat/lon} for approximate device location.
hyperlocal_set	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation. Use Geo instead. We recommend using BidRequest.device.geo.{lat/lon} for approximate device location.
timezone_offset	BidRequest.device.geo.utcoffset	Equivalent.
user_list	N/A	Unsupported. This field isn't populated in the Google RTB protocol, and won't be provided in Google's OpenRTB implementation.
publisher_id	BidRequest.app.publisher.id BidRequest.site.publisher.id	Equivalent. Mapping depends on whether the bid request originates from an app or website.
seller_network_id	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation.
partner_id	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation.
url	BidRequest.app.content.url BidRequest.site.page	Equivalent. Mapping depends on whether the bid request originates from an app or website.
is_semi_transparent_request	BidRequest.site.ext.is_semi_transparent_request	Equivalent.
detected_language	BidRequest.app.content.language BidRequest.site.content.language	Equivalent. Mapping depends on whether the bid request originates from an app or website.
detected_vertical	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation.
detected_content_label	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation.
production_quality	BidRequest.app.content.prodq BidRequest.site.content.prodq	Equivalent. Mapping depends on whether the bid request originates from an app or website.
content_rating	BidRequest.app.content.contentrating BidRequest.site.content.contentrating	Nearly equivalent. Represented as a string rather than enum. Here is the mapping of possible values: GENERAL_AUDIENCES = DV-G PARENTAL_GUIDANCE = DV-PG TEEN = DV-T MATURE_AUDIENCES = DV-MA
google_query_id	BidRequest.ext.google_query_id	Equivalent.
auction_type	BidRequest.at	Equivalent. Our OpenRTB implementation adds an unused FIXED_PRICE value (integer value of 3 for JSON format) that doesn't exist in the OpenRTB spec. This will always be set to FIRST_PRICE.
device	Message field. See Notes.	See Device.
key_value	N/A	Unsupported. This field is deprecated and isn't supported in Google's OpenRTB implementation.
mobile	Message field. See Notes.	See Mobile.
video	Message field. See Notes.	See Video.
publisher_settings_list_id	BidRequest.imp.ext.publisher_settings_list_id	Nearly equivalent. In OpenRTB, this single field contains the IDs found in both of Google RTB protocol's BidRequest.publisher_settings_list_id and BidRequest.adslot.publisher_settings_list_id fields.
publisher_type	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation.
page_visibility	BidRequest.site.ext.page_visibility	Equivalent.
user_activation	Message field. See Notes.	See UserActivation.
navigation_type	BidRequest.site.ext.ntype	Equivalent.
adslot	Message field. See Notes.	See Adslot.
bid_response_feedback	Message field. See Notes.	See BidResponseFeedback.
response_deadline_ms	BidRequest.tmax	Equivalent.
is_test	BidRequest.test	Equivalent.
is_ping	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation.
is_predicted_to_be_ignored	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation.
supply_chain	Message field. See Notes.	See SupplyChain.
frequency_capping_scope	BidRequest.ext.fcap_scope	Equivalent.
dsa	Message field. See Notes.	See Dsa.
session_duration_seconds	BidRequest.user.ext.session.duration	Equivalent.
experiment_ids	BidRequest.ext.expids	Equivalent.

PublisherFirstPartyId

Parent: BidRequest

Google RTB	OpenRTB	Notes
id_type	BidRequest.user.eids.uid.ext.stype	Nearly equivalent. The Google RTB protocol's id_type field only has a SITE_SCOPED_COOKIE value. OpenRTB's stype field is equivalent when set to "fpc".
id	BidRequest.user.eids.uids.id	Nearly equivalent. The meaning of OpenRTB's field depends on the value of the stype extension. When set to "fpc", it refers to a publisher first-party (site-scoped) cookie.

PrivacyTreatments

Parent: BidRequest

Google RTB	OpenRTB	Notes
ip	BidRequest.ext.privacy_treatments.ip	Equivalent.
user_agent	BidRequest.ext.privacy_treatments.user_agent	Equivalent.
user_agent_data	BidRequest.ext.privacy_treatments.user_agent_data	Equivalent.
non_personalized_ads_reason	BidRequest.ext.privacy_treatments.non_personalized_ads_reason	Equivalent.
allow_user_data_collection	BidRequest.ext.privacy_treatments.allow_user_data_collection	Equivalent.

SegmentData

Parent: BidRequest

Google RTB	OpenRTB	Notes
name	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation.
id	BidRequest.user.data.id BidRequest.site.content.data.id BidRequest.app.content.data.id	Nearly equivalent.
segment	Message field. See Notes.	See Segment.
type	BidRequest.user.data.ext.segtax BidRequest.site.content.data.ext.segtax BidRequest.app.content.data.ext.segtax	Equivalent.

Segment

Parent: SegmentData

Google RTB	OpenRTB	Notes
id	BidRequest.user.data.segment.id BidRequest.site.content.data.segment.id BidRequest.app.content.data.segment.id	Equivalent

UserAgent

Parent: BidRequest

Google RTB	OpenRTB	Notes
browsers	Message field. See Notes.	See BrandVersion.
platform	Message field. See Notes.	See BrandVersion.
mobile	BidRequest.device.sua.mobile	Equivalent.
architecture	BidRequest.device.sua.architecture	Equivalent.
bitness	BidRequest.device.sua.bitness	Equivalent.
model	BidRequest.device.sua.model	Equivalent.
source	BidRequest.device.sua.source	Equivalent.

BrandVersion

Parent: UserAgent

Google RTB	OpenRTB	Notes
brand	BidRequest.device.sua.browsers.brand BidRequest.device.sua.platform.brand	Equivalent.
version	BidRequest.device.sua.browsers.version BidRequest.device.sua.platform.version	Equivalent.

Geo

Parent: BidRequest

Google RTB	OpenRTB	Notes
lat	BidRequest.device.geo.lat	Equivalent.
lon	BidRequest.device.geo.lon	Equivalent.
country	BidRequest.device.geo.country	Equivalent.
region	BidRequest.device.geo.region	Equivalent.
metro	BidRequest.device.geo.metro	Equivalent.
city	BidRequest.device.geo.city	Equivalent.
zip	BidRequest.decive.geo.zip	Equivalent.
accuracy	BidRequest.device.geo.accuracy	Equivalent.
utcoffset	BidRequest.device.geo.utcoffset	Equivalent.

Device

Parent: BidRequest

Google RTB	OpenRTB	Notes
device_type	BidRequest.device.devicetype	Nearly equivalent. The DeviceType enum differs between the protocols, but uses identical enum names to convey the same meaning in all but one case: Google RTB protocol's GAME_CONSOLE is mapped to OpenRTB's CONNECTED_DEVICE. HIGHEND_PHONE = 1 → HIGHEND_PHONE = 4 TABLET = 2 → TABLET = 5 PERSONAL_COMPUTER = 3 → PERSONAL_COMPUTER = 2 CONNECTED_TV = 4 → CONNECTED_TV = 3 GAME_CONSOLE = 5 → CONNECTED_DEVICE = 6 SET_TOP_BOX = 6 → SET_TOP_BOX = 7
platform	BidRequest.device.os	Nearly equivalent. Devices that were set to "iphone" or "ipad" in Google RTB protocol will instead be set to "iOS" in OpenRTB. Otherwise, all other naming is identical.
brand	BidRequest.device.make	Equivalent.
model	BidRequest.device.model	Equivalent.
os_version	Message field. See Notes.	See OsVersion.
carrier_id	BidRequest.device.carrier	Nearly equivalent. OpenRTB uses a string for the carrier ID, while the Google RTB protocol uses an integer.
screen_width	BidRequest.device.w	Equivalent.
screen_height	BidRequest.device.h	Equivalent.
screen_pixel_ratio_millis	BidRequest.device.pxratio	Nearly equivalent. pxratio = screen_pixel_ratio_millis / 1,000
screen_orientation	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation. You may use OpenRTB's BidRequest.device.w and BidRequest.device.h fields to determine orientation.
hardware_version	BidRequest.device.hwv	Equivalent
limit_ad_tracking	BidRequest.device.lmt	Equivalent.
app_tracking_authorization_status	BidRequest.device.ext.atts	Nearly equivalent. The Google RTB field is an enum whereas the OpenRTB field is an integer. The integer specified in OpenRTB maps directly to Google RTB protocol's enum value. NOT_DETERMINED = 0 RESTRICTED = 1 DENIED = 2 AUTHORIZED = 3
connection_type	BidRequest.device.connectiontype	Equivalent.

OsVersion

Parent: Device

Google RTB	OpenRTB	Notes
major	BidRequest.device.osv	Nearly equivalent. OpenRTB concatenates the major, minor, and micro version numbers into a single string. For example, if the string were "1.0.2", major would be set to 1.
minor	BidRequest.device.osv	Nearly equivalent. OpenRTB concatenates the major, minor, and micro version numbers into a single string. For example, if the string were "1.0.2", minor would be set to 0.
micro	BidRequest.device.osv	Nearly equivalent. OpenRTB concatenates the major, minor, and micro version numbers into a single string. For example, if the string were "1.0.2", micro would be set to 2.

Mobile

Parent: BidRequest

Google RTB	OpenRTB	Notes
is_app	BidRequest.app	Nearly equivalent. OpenRTB's BidRequest.app field is an object providing information about the publisher's app. Its presence is equivalent to is_app being set to True.
app_id	BidRequest.app.bundle	Equivalent.
is_interstitial_request	BidRequest.imp.instl	Equivalent.
app_category_ids	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation.
is_mobile_web_optimized	BidRequest.site.mobile	Equivalent.
is_app_open_ad	BidRequest.imp.ext.is_app_open_ad	Equivalent.
encrypted_advertising_id	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation. Use BidRequest.device.ifa instead.
advertising_id	BidRequest.device.ifa	Nearly equivalent. The Google RTB protocol represents this as bytes, while for OpenRTB this is represented as a string containing either a 16 byte UUID, or a 32 byte alphanumeric ID (for Samsung IDs).
encrypted_hashed_idfa	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation. Use BidRequest.device.dpimd5 instead.
hashed_idfa	BidRequest.device.dpimd5	Nearly equivalent. The Google RTB protocol represents this as bytes, whereas OpenRTB represents this as a string containing a hexadecimal value.
app_name	BidRequest.app.name	Equivalent.
app_rating	BidRequest.app.content.userrating	Nearly equivalent. The Google RTB protocol represents this as a float, whereas OpenRTB represents this as a string containing a decimal value.
installed_sdk	Message field. See Notes.	See InstalledSdk.
skadn	Message field. See Notes.	See SKAdNetworkRequest.

InstalledSdk

Parent: Mobile

Google RTB	OpenRTB	Notes
id	BidRequest.app.ext.installed_sdk.id	Equivalent.
sdk_version	Message field. See Notes.	See Version.
adapter_version	Message field. See Notes.	See Version.

Version

Parent: InstalledSdk

Google RTB	OpenRTB	Notes
major	BidRequest.app.ext.installed_sdk.sdk_version.major BidRequest.app.ext.installed_sdk.adapter_version.major	Equivalent.
minor	BidRequest.app.ext.installed_sdk.sdk_version.minor BidRequest.app.ext.installed_sdk.adapter_version.minor	Equivalent.
micro	BidRequest.app.ext.installed_sdk.sdk_version.micro BidRequest.app.ext.installed_sdk.adapter_version.micro	Equivalent.

SKAdNetworkRequest

Parent: Mobile

Google RTB	OpenRTB	Notes
versions	BidRequest.imp.ext.skadn.versions	Equivalent.
sourceapp	BidRequest.imp.ext.skadn.sourceapp	Equivalent.
skadnetids	BidRequest.imp.ext.skadn.skadnetids	Equivalent.
supported_fidelity_types	BidRequest.imp.ext.skadn.fidelities	Equivalent.
skoverlay	BidRequest.imp.ext.skadn.skoverlay	Equivalent.

Video

Parent: BidRequest

Google RTB	OpenRTB	Notes
placement	BidRequest.imp.video.placement	Nearly equivalent. The Google RTB protocol and OpenRTB use different enum values, which have the following mapping: INSTREAM = 1 → IN_STREAM_PLACEMENT = 1 INTERSTITIAL = 2 → FLOATING_PLACEMENT = 5 IN_FEED = 3 → IN_FEED_PLACEMENT = 4 IN_ARTICLE = 5 → IN_ARTICLE_PLACEMENT = 3 In cases where Google RTB protocol doesn't populate placement, OpenRTB will set it to IN_BANNER_PLACEMENT. This is deprecated. We recommend that you use BidRequest.imp.video.plcmt instead.
plcmt	BidRequest.imp.video.plcmt	Equivalent.
inferred_plcmt	BidRequest.imp.video.ext.inferredplcmt	Equivalent.
description_url	BidRequest.site.content.producer.domain BidRequest.app.content.producer.domain	Nearly equivalent. OpenRTB only includes the domain, not the full URL.
is_embedded_offsite	BidRequest.imp.video.ext.embeddedoffsite	Equivalent.
playback_method	BidRequest.imp.video.playbackmethod	Nearly Equivalent. The OpenRTB PlaybackMethod enum contains an additional (currently) unused CONTINUOUS enum name. Otherwise, the enum names and values are identical.
is_clickable	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation. Google RTB protocol field indicates whether a device supports user clicks, which can be inferred based on BidRequest.device.devicetype.
videoad_start_delay	BidRequest.imp.{video/audio}.startdelay	Nearly equivalent. The Google RTB protocol represents this in milliseconds, whereas OpenRTB uses seconds.
max_ad_duration	Non-native video: BidRequest.imp.{video/audio}.maxduration Native video: BidRequest.imp.native.{request/request_native}.assets.video.maxduration See native ad migration notes for more details on differences between JSON and Protobuf formats.	Nearly equivalent. The Google RTB protocol uses a single field for both native and non-native video, and represents this in milliseconds, whereas OpenRTB differentiates between native and non-native video by using different field paths, and uses seconds.
min_ad_duration	Non-native video: BidRequest.imp.{video/audio}.minduration Native video: BidRequest.imp.native.{request/request_native}.assets.video.minduration See native ad migration notes for more details on differences between JSON and Protobuf formats.	Nearly equivalent. The Google RTB protocol uses a single field for both native and non-native video, and represents this in milliseconds, whereas OpenRTB differentiates between native and non-native video, and uses seconds.
max_ads_in_pod	BidRequest.imp.video.maxseq	Equivalent.
max_pod_duration_seconds	BidRequest.imp.video.poddur	Equivalent.
video_ad_skippable	BidRequest.imp.video.skip	Nearly equivalent. OpenRTB's field is less granular because it is represented as a boolean. Both of Google RTB protocol's ALLOW_SKIPPABLE and REQUIRE_SKIPPABLE enum names would result in the OpenRTB field being set to True. We recommend contacting your TAM to enable skip correction.
skippable_max_ad_duration	BidRequest.imp.{video/audio}.maxduration	Non-trivial updates required. The Google RTB protocol represents this in milliseconds, whereas the OpenRTB protocol uses seconds. OpenRTB doesn't support display of both maximum duration for skippable and non-skippable ads simultaneously. Google uses bid flattening to represent both cases. For more details, see our documentation on maximum skippable video duration.
protocols	Non-native video: BidRequest.imp.{video/audio}.protocols Native video: BidRequest.imp.native.{request/request_native}.assets.video.protocols See native ad migration notes for more details on differences between JSON and Protobuf formats.	Nearly equivalent. The Google RTB protocol uses a single field for both native and non-native video, whereas OpenRTB differentiates between native and non-native video. Google RTB protocol enum names and values are equivalent in OpenRTB, but additional (currently unused) enum names exist in OpenRTB.
allowed_video_formats	Non-native video: BidRequest.imp.{video/audio}.mimes Native video: BidRequest.imp.native.{request/request_native}.assets.video.mimes See native ad migration notes for more details on differences between JSON and Protobuf formats.	Nearly equivalent. The Google RTB protocol represents these with an enum, whereas OpenRTB uses a string.
companion_slot	Message field. See Notes.	See CompanionSlot.
end_cap_support	BidRequest.imp.{video/audio}.companionad.vcm	Nearly equivalent. The Google RTB protocol represents this with an enum, whereas OpenRTB uses a boolean. However, only two values are in use for the Google RTB protocol, which map to OpenRTB as follows: END_CAP_NOT_ENABLED → False END_CAP_OPTIONAL → True
content_attributes.duration_seconds	BidRequest.{site/app}.content.len	Equivalent.
is_livestream	BidRequest.{site/app}.content.livestream	Equivalent.
playback_cessation_mode	BidRequest.imp.video.playbackend	Equivalent.

CompanionSlot

Parent: Video

Google RTB	OpenRTB	Notes
height	BidRequest.imp.{video/audio}.companionad.h BidRequest.imp.{video/audio}.companionad.format.h	Nearly equivalent. The Google RTB protocol uses separate repeated integer fields to represent width and height, where a given index in both describes a supported size. We recommend using OpenRTB's companionad.format, which is a repeated field of type Format that can represent multiple sizes. Note that companionad.{h/w} can only represent one size.
width	BidRequest.imp.{video/audio}.companionad.w BidRequest.imp.{video/audio}.companionad.format.w	Nearly equivalent. The Google RTB protocol uses separate repeated integer fields to represent width and height, where a given index in both describes a supported size. We recommend using OpenRTB's companionad.format, which is a repeated field of type Format that can represent multiple sizes. Note that companionad.{h/w} can only represent one size.
creative_format	BidRequest.imp.{video/audio}.companiontype BidRequest.imp.{video/audio}.companionad.mimes	Nearly equivalent. Google RTB protocol uses different enum names and values than OpenRTB. IMAGE_CREATIVE = 0 → STATIC = 1 FLASH_CREATIVE = 1 → N/A (Flash is no longer supported.) HTML_CREATIVE = 2 → HTML = 2 These are also reflected in OpenRTB's mimes field for the companion ad. Unlike Google RTB protocol, OpenRTB supports an additional type: COMPANION_IFRAME.

UserActivation

Parent: BidRequest

Google RTB	OpenRTB	Notes
has_been_active	BidRequest.site.ext.uact.wasact	Equivalent.
is_active	BidRequest.site.ext.uact.isact	Equivalent.

Adslot

Parent: BidRequest

Contains information about the ad slot. Roughly corresponds to the Imp message in OpenRTB.

Google RTB	OpenRTB	Notes
id	BidRequest.imp.id	Nearly equivalent. The Google RTB protocol represents this as an integer, whereas OpenRTB uses string.
ad_block_key	BidRequest.imp.tagid	Equivalent.
width	BidRequest.imp.banner.w BidRequest.imp.banner.format.w BidRequest.imp.native.{request/request_native}.assets.video.w BidRequest.imp.video.w	Nearly equivalent. The representation across the Google RTB protocol and OpenRTB are identical, however the OpenRTB field used differs based on the ad format. When there are multiple eligible banner sizes, Google RTB protocol represents dimensions with width/height pairs at the same index, whereas OpenRTB uses the repeated format field. Unlike the banner format, when there are multiple eligible video sizes, only the width of the first will be provided in BidRequest.imp.video.w.
height	BidRequest.imp.banner.h BidRequest.imp.banner.format.h BidRequest.imp.native.{request/request_native}.assets.video.h BidRequest.imp.video.h	Nearly equivalent. The representation across the Google RTB protocol and OpenRTB are identical, however the OpenRTB field used differs based on the ad format. When there are multiple eligible banner sizes, Google RTB protocol represents dimensions with width/height pairs at the same index, whereas OpenRTB uses the repeated format field. Unlike the banner format, when there are multiple eligible video sizes, only the height of the first will be provided in BidRequest.imp.video.h.
flexible_adslot_settings	Message field. See Notes.	See FlexibleAdSlotSettings.
excluded_attribute	BidRequest.imp.secure BidRequest.imp.audio.battr BidRequest.imp.video.battr BidRequest.imp.banner.battr BidRequest.imp.native.battr BidRequest.imp.banner BidRequest.imp.video BidRequest.imp.native	Non-trivial updates required. See Excluded Attributes for more details.
allowed_vendor_type	BidRequest.imp.ext.allowed_vendor_type	Equivalent.
consented_providers_settings	Message field. See Notes.	See ConsentedProvidersSettings.
regs_gdpr	BidRequest.regs.ext.gdpr	Equivalent.
regs_lgpd	BidRequest.regs.ext.lgpd	Equivalent.
gpp_consent_string	BidRequest.regs.gpp	Equivalent.
gpp_section_ids	BidRequest.regs.gpp_sid	Nearly equivalent. The Google RTB protocol field is a repeated set of integer IDs defined here, whereas the OpenRTB field is a repeated set of GppSectionId enum. The integer values in GppSectionId directly correspond to the IDs sent in the Google RTB protocol field.
excluded_sensitive_category	BidRequest.bcat	Non-trivial updates required. See Ad Categories for more details.
allowed_restricted_category	BidRequest.imp.ext.allowed_restricted_category	Equivalent.
allowed_restricted_category_for_deals	BidRequest.imp.ext.allowed_restricted_category	Equivalent. Note that allowed restricted categories for deals and the open auction are identical.
allowed_languages	BidRequest.wlang	Nearly equivalent. Google RTB Protocol refers to languages differently than OpenRTB, which uses ISO 639-1.
excluded_product_category	BidRequest.bcat	Non-trivial updates required. See Ad Categories for more details.
excluded_app_ids	BidRequest.bapp	Equivalent.
excluded_creatives	Message field. See Notes.	See ExcludedCreative.
only_deal_bids_accepted	BidRequest.imp.pmp.private_auction	Equivalent.
matching_ad_data	Message field. See Notes.	See MatchingAdData.
blocked_seat_ids	BidRequest.bseat	Equivalent.
allowed_seat_ids	BidRequest.wseat	Equivalent.
publisher_settings_list_id	BidRequest.imp.ext.publisher_settings_list_id	Nearly equivalent. In OpenRTB, this is the concatenation of Google protocol's BidRequest.publisher_settings_list_id and BidRequest.adslot.publisher_settings_list_id.
exchange_bidding	Message field. See Notes.	Unsupported. The ExchangeBidding message and its contents have no equivalents in OpenRTB.
open_bidding	Message field. See Notes.	See OpenBidding.
ad_unit_mapping	Message field. See Notes.	See AdUnitMapping.
creative_enforcement_settings	Message field. See Notes.	See CreativeEnforcementSettings.
dfp_ad_unit_code	BidRequest.imp.ext.dfp_ad_unit_code	Equivalent. This field will only be populated for Open Bidding partners.
slot_visibility	BidRequest.imp.banner.pos BidRequest.imp.video.pos	Nearly equivalent for banner and video ads. OpenRTB's pos field also maps to Google RTB protocol's StickySettings. Enum names relevant to slot_visibility are ABOVE_THE_FOLD and BELOW_THE_FOLD, which have different integer values in OpenRTB (1 and 3 respectively). Note that visibility is not a factor for audio ads, which are represented separately from video ads in OpenRTB. Unsupported for native ads.
viewability	BidRequest.imp.metric.value	Nearly equivalent. The Google RTB protocol represents this as an integer percentage ranging from 0-100, whereas OpenRTB represents this as a double ranging from 0.0-1.0. Note that this OpenRTB field has multiple mappings, and will only refer to viewability when OpenRTB's BidRequest.imp.metric.type is set to "viewability" and BidRequest.imp.metric.vendor is set to "EXCHANGE".
click_through_rate	BidRequest.imp.metric.value	Nearly equivalent. The Google RTB protocol represents this as a float percentage, whereas OpenRTB represents this as a double. Note that this OpenRTB field has multiple mappings, and will only refer to click through rate when OpenRTB's BidRequest.imp.metric.type is set to "click_through_rate"and BidRequest.imp.metric.vendor is set to "EXCHANGE".
video_completion_rate	BidRequest.imp.metric.value	Nearly equivalent. The Google RTB protocol represents this as a float percentage, whereas OpenRTB represents this as a double ranging from 0.0-1.0. Note that this OpenRTB field has multiple mappings, and will only refer to video completion rate when OpenRTB's BidRequest.imp.metric.type is set to "completion_rate" and BidRequest.imp.metric.vendor is set to "EXCHANGE".
iframing_state	BidRequest.imp.banner.topframe	Nearly equivalent. The Google RTB protocol represents this as an enum, whereas OpenRTB represents this less-granularly as a bool. Google renders all banners in a cross-domain iframe. In OpenRTB, topframe will always be set to False.
iframing_depth	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation.
native_ad_template	Message field. See Notes.	See NativeAdTemplate.
native_placement_type	BidRequest.imp.native.{request/request_native}.plcmttype	Nearly equivalent. The Google RTB Protocol and OpenRTB use identical integer values, however the Protobuf OpenRTB format uses shortened enum names.
mediation_status	N/A	Unsupported. This field has been deprecated and is no longer populated. It won't be supported in Google's OpenRTB implementation.
auto_refresh	Message field. See Notes.	See AutoRefresh.
sticky_settings	Message field. See Notes.	See StickySettings.
non_browser_slot_source	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation.
renderer	BidRequest.imp.displaymanager	Nearly equivalent. The Google RTB Protocol field is an enum that supports the following values: GOOGLE = 1 PUBLISHER = 2 The OpenRTB field is a string with a more granular set of values.
amp_ad_request_type	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation.
is_amp_page	BidRequest.site.ext.amp	Nearly equivalent. OpenRTB uses a similar enum with identical enum names, but the integer values are different. DIALECT_HTML = 1 → DIALECT_HTML = 0 DIALECT_HTML_AMP = 2 → DIALECT_HTML_AMP = 1
amp_ad_requirement_type	BidRequest.imp.ext.ampad	Nearly Equivalent. OpenRTB uses a similar enum with identical enum names, but the integer values are different. AMP_AD_NOT_ALLOWED = 1 → AMP_AD_NOT_ALLOWED = 2 AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED = 2 → AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED = 3 AMP_AD_ALLOWED_AND_EARLY_RENDERED = 3 → AMP_AD_ALLOWED_AND_EARLY_RENDERED = 4 AMP_AD_REQUIRED = 4 → AMP_AD_REQUIRED = 5
is_rewarded	BidRequest.imp.rwdd	Equivalent.
allowed_ad_types	N/A	Unsupported. In OpenRTB, there isn't a dedicated field to list allowed ad types. However, they can be determined based on the presence of relevant ad format fields in the bid request such as: BidRequest.imp.banner BidRequest.imp.video BidRequest.imp.audio BidRequest.imp.native
session_depth	BidRequest.imp.metric.value	Nearly equivalent. The Google RTB protocol represents this with an integer data type, whereas OpenRTB uses double. Note that the OpenRTB field can represent multiple metrics, and only represents session depth when Metric.type is set to "session_depth".
secure_signals	Message field. See Notes.	See SecureSignal.
api	BidRequest.imp.{banner/video/audio/native}.api	Nearly equivalent. OpenRTB uses a similar enum, but it includes additional frameworks such as VPAID. MRAID_1 = 3 → MRAID_1 = 3 MRAID_2 = 5 → MRAID_2 = 5 MRAID_3 = 6 → MRAID_3 = 6 OMID_1 = 7 → OMID_1 = 7 This is specified separately for each of the included ad formats in OpenRTB.
billable_event_rate_adjustment	BidRequest.imp.ext.billable_event_rate_adjustment	Equivalent. Both the Google RTB protocol and OpenRTB fields are deprecated in favor of repeated fields. Use BidRequest.imp.ext.billable_event_rate_bid_adjustment.bid_adjustment instead.
billable_event_rate_bid_adjustment	Message field. See Notes.	See BillableEventRateBidAdjustment.
omidpn	BidRequest.source.ext.omidpn	Equivalent.
omidpv	BidRequest.source.ext.omidpv	Equivalent.
auction_environment	BidRequest.imp.ext.auction_environment	Equivalent. Both the Google RTB protocol and OpenRTB fields are deprecated. Use BidRequest.imp.ext.ae instead.
supported_auction_environment	BidRequest.imp.ext.ae	Equivalent.
impression_expiration_seconds	BidRequest.imp.exp	Equivalent.
display_manager	BidRequest.imp.displaymanager	Equivalent.
display_manager_version	BidRequest.imp.displaymanagerver	Equivalent.

Excluded Attributes

The Google RTB protocol uses BidRequest.adslot.excluded_attribute to indicate which attributes you should exclude from the creative returned with your bid, which are defined in publisher-excludable-creative-attributes.txt. OpenRTB represents most of these using several fields described here:

.

Google RTB Attribute ID	Meaning	OpenRTB equivalent / notes
7	Tagging: IsTagged	Not supported.
8	Remarketing: IsRemarketing	Not supported.
9	UserInterestTargeting: IsUserInterestTargeted	Not supported.
13 - 20	ExpandingDirection: ExpandingUp, ExpandingDown, ExpandingLeft, ExpandingRight. ExpandingUpLeft, ExpandingUpRight, ExpandingDownLeft, ExpandingDownRight	Not supported.
21	CreativeType: Html	In cases where Google RTB protocol sets excluded_attribute to 21, OpenRTB wouldn't populate BidRequest.imp.banner.
22	CreativeType: VastVideo	In cases where Google RTB protocol sets excluded_attribute to 22, OpenRTB wouldn't populate BidRequest.imp.video.
25 - 27	ExpandingDirection: ExpandingUpOrDown, ExpandingLeftOrRight, ExpandingAnyDiagonal	Not supported.
28	ExpandingAction: RolloverToExpand	Not supported.
30	InstreamVastVideoType: Vpaid	In cases where Google RTB protocol sets excluded_attribute to 30, OpenRTB wouldn't populate BidRequest.imp.video.api or BidRequest.imp.native.{request/request_native}.assets.video.api with VPAID_1 or VPAID_2
32	MraidType: MRAID	In cases where Google RTB protocol sets excluded_attribute to 32, OpenRTB wouldn't populate any of the following fields with MRAID_1: BidRequest.imp.banner.api BidRequest.imp.native.api BidRequest.imp.video.api
34	RichMediaCapabilityType: RichMediaCapabilityFlash	Not supported. Flash is not a supported creative format.
39	RichMediaCapabilityType: RichMediaCapabilityHTML5	Not supported.
48	RichMediaCapabilityType: RichMediaCapabilityNonSSL	In cases where Google RTB protocol sets excluded_attribute to 48, OpenRTB would populate BidRequest.imp.secure with True. In practice, BidRequest.imp.secure will always be set to True because SSL support is required for all creatives.
70	NativeEligibility: Native Eligible	In cases where Google RTB protocol sets excluded_attribute to 70, OpenRTB wouldn't populate BidRequest.imp.native.
72	NativeEligibility: Native Not Eligible	In cases where Google RTB protocol sets excluded_attribute to 72, OpenRTB would populate BidRequest.imp.native. Additionally, OpenRTB wouldn't populate BidRequest.imp.audio, BidRequest.imp.banner, and BidRequest.imp.video.
95	VideoType: In-Banner Video (Publisher Blockable)	In cases where Google RTB protocol sets excluded_attribute to 95, OpenRTB would populate BidRequest.imp.banner.battr with VIDEO_IN_BANNER_AUTO_PLAY and VIDEO_IN_BANNER_USER_INITIATED.
114	OmsdkType: OMSDK 1.0	In cases where Google RTB protocol sets excluded_attribute to 114, OpenRTB wouldn't populate the following fields with OMID_1: BidRequest.imp.banner.api BidRequest.imp.video.api BidRequest.imp.native.api

FlexibleAdSlotSettings

Parent: Adslot

Google RTB	OpenRTB	Notes
max_width	BidRequest.imp.banner.ext.flexslot.hmax BidRequest.imp.banner.hmax	Equivalent. BidRequest.imp.banner.hmax is supported, but is considered deprecated by the OpenRTB standard. We recommend using BidRequest.imp.banner.ext.flexslot.hmax instead.
max_height	BidRequest.imp.banner.ext.flexslot.wmax BidRequest.imp.banner.wmax	Equivalent. BidRequest.imp.banner.wmax is supported, but is considered deprecated by the OpenRTB standard. We recommend using BidRequest.imp.banner.ext.flexslot.wmax instead.
min_width	BidRequest.imp.banner.ext.flexslot.hmin BidRequest.imp.banner.hmin	Equivalent. BidRequest.imp.banner.hmin is supported, but is considered deprecated by the OpenRTB standard. We recommend using BidRequest.imp.banner.ext.flexslot.hmin instead.
min_height	BidRequest.imp.banner.ext.flexslot.wmin BidRequest.imp.banner.wmin	Equivalent. BidRequest.imp.banner.wmin is supported, but is considered deprecated by the OpenRTB standard. We recommend using BidRequest.imp.banner.ext.flexslot.wmin instead.

ConsentedProvidersSettings

Parent: Adslot

Google RTB	OpenRTB	Notes
consented_providers	BidRequest.user.ext.consented_providers_settings.consented_providers	Equivalent.
tcf_consent_string	BidRequest.user.ext.consent	Equivalent.
additional_consent_string	BidRequest.user.ext.consented_providers_settings.additional_consent	Equivalent.

ExcludedCreative

Parent: Adslot

Google RTB	OpenRTB	Notes
excluded_creatives.buyer_creative_id	BidRequest.imp.ext.excluded_creatives.buyer_creative_id	Equivalent.

MatchingAdData

Parent: Adslot

Google RTB	OpenRTB	Notes
billing_id	BidRequest.imp.ext.billing_id BidRequest.imp.pmp.deals.ext.billing_id	Nearly equivalent. In OpenRTB, billing IDs are stored in a flat list that has no particular grouping or ordering. See Eligible Buyers and Deals for more information. For deals, the eligible billing IDs for each deal can be found in BidRequest.imp.pmp.deals.ext.billing_id.
minimum_cpm_micros	BidRequest.imp.bidfloor	Nearly equivalent. The Google RTB protocol uses an integer to represent the floor of the auction in micros of the buyer's configured currency. If there are multiple buyers with differing currencies, this value might differ across buyers while having the same monetary value. See Eligible Buyers and Deals for more details. OpenRTB uses a single double to represent the floor of the auction in the bidder's configured currency that is provided in BidRequest.imp.bidfloorcur, which is applied to all buyers. bidfloor = minimum_cpm_micros / 1,000,000
direct_deal	Message field. See Notes.	See DirectDeal.

DirectDeal

Parent: MatchingAdData

Google RTB	OpenRTB	Notes
direct_deal_id	BidRequest.imp.pmp.deals.id	Nearly equivalent. The Google RTB protocol represents this as an integer, whereas OpenRTB uses string.
fixed_cpm_micros	BidRequest.imp.pmp.deals.bidfloor and BidRequest.imp.pmp.deals.bidfloorcur	Nearly equivalent. The Google RTB protocol represents this in micros of the given currency as an integer, whereas OpenRTB represents the value in CPM currency units, as a double. bidfloor = fixed_cpm_micros / 1,000,000 Note that the value sent in OpenRTB bid request may differ because Google RTB protocol uses the deal buyer's currency, whereas OpenRTB uses the bidder's currency. The bidfloorcur field indicates the currency of bidfloor using ISO-4217 currency codes such as USD or EUR.
deal_type	BidRequest.imp.pmp.deals.ext.deal_type	Equivalent.
publisher_blocks_overridden	BidRequest.imp.pmp.deals.ext.publisher_blocks_overridden	Equivalent.
creative_source	BidRequest.imp.pmp.deals.ext.creative_source	Nearly equivalent. The Google RTB protocol and OpenRTB fields are represented with an identical enum.
must_bid	BidRequest.imp.pmp.deals.ext.must_bid	Equivalent.
creative_constraints	Message field. See Notes.	See CreativeConstraints.
allowed_seat_ids	BidRequest.imp.pmp.deals.wseat	Equivalent.

CreativeConstraints

Parent: DirectDeal

Google RTB	OpenRTB	Notes
allowed_ad_types	BidRequest.imp.pmp.deals.ext.creative_constraints.mtypes	Nearly equivalent. The Google RTB protocol and OpenRTB use different enums. They represent the same set of ad formats, but use different names and integer values. ALLOWED_AD_TYPE_BANNER = 0 → CREATIVE_MARKUP_BANNER = 1 ALLOWED_AD_TYPE_NATIVE = 1 → CREATIVE_MARKUP_NATIVE = 4 ALLOWED_AD_TYPE_VIDEO = 2 → CREATIVE_MARKUP_VIDEO = 2 ALLOWED_AD_TYPE_AUDIO = 3 → CREATIVE_MARKUP_AUDIO = 3
video_ad_skippable	BidRequest.imp.pmp.deals.ext.creative_constraints.skippability	Equivalent.
max_ad_duration_ms	BidRequest.imp.pmp.deals.ext.creative_constraints.maxduration	Nearly equivalent. The Google RTB protocol represents the duration in milliseconds, whereas OpenRTB uses seconds.

OpenBidding

Parent: Adslot

Contains parameters relevant to Open Bidding. This will only be populated for Open Bidding partners.

Google RTB	OpenRTB	Notes
is_open_bidding	BidRequest.imp.ext.is_open_bidding	Equivalent.

AdUnitMapping

Parent: Adslot

Google RTB	OpenRTB	Notes
keyvals	Message field. See Notes.	See Keyval.
format	BidRequest.imp.ext.ad_unit_mapping.format	Equivalent.

Keyval

Parent: AdUnitMapping

Google RTB	OpenRTB	Notes
key	BidRequest.imp.ext.ad_unit_mapping.keyvals.key	Equivalent.
value	BidRequest.imp.ext.ad_unit_mapping.keyvals.value	Equivalent.

CreativeEnforcementSettings

Parent: Adslot

Google RTB	OpenRTB	Notes
policy_enforcement	BidRequest.imp.ext.creative_enforcement_settings.policy_enforcement	Equivalent.
publisher_blocks_enforcement	BidRequest.imp.ext.creative_enforcement_settings.publisher_blocks_enforcement	Equivalent.

NativeAdTemplate

Parent: Adslot

Contains information about a native ad template. Roughly corresponds to the NativeRequest message in OpenRTB. We recommend that you review the migration notes for native ads.

Google RTB	OpenRTB	Notes
required_fields	BidRequest.imp.native.{request/request_native}.assets.required	Non-trivial updates required. Google protocol uses a single bitfield to determine whether several components of the native ad are required, whereas OpenRTB defines all components as a list of assets, which are required if its required field is set to True.
recommended_fields	BidRequest.imp.native.{request/request_native}.assets.required	Non-trivial updates required. Google protocol uses a single bitfield to determine whether several components of the native ad are recommended, whereas OpenRTB defines all components in a list of assets, which are recommended if its required field is set to False.
headline_max_safe_length	BidRequest.imp.native.{request/request_native}.assets.title.len	Equivalent. The Google RTB protocol's HEADLINE component is equivalent to OpenRTB's Title asset.
body_max_safe_length	BidRequest.imp.native.{request/request_native}.assets.data.len	Equivalent. The Google RTB protocol's BODY component is equivalent to OpenRTB's Data asset with its type set to DESC.
call_to_action_max_safe_length	BidRequest.imp.native.{request/request_native}.assets.data.len	Equivalent. The Google RTB protocol's CALL_TO_ACTION component is equivalent to OpenRTB's Data asset with its type set to CTATEXT.
advertiser_max_safe_length	BidRequest.imp.native.{request/request_native}.assets.data.len	Equivalent. The Google RTB protocol's ADVERTISER component is equivalent to OpenRTB's Data asset with its type set to SPONSORED.
price_max_safe_length	BidRequest.imp.native.{request/request_native}.assets.data.len	Equivalent. The Google RTB protocol's PRICE component is equivalent to OpenRTB's Data asset with its type set to PRICE.
image_width	BidRequest.imp.native.{request/request_native}.assets.img.wmin	Equivalent. The Google RTB protocol's IMAGE component is equivalent to OpenRTB's Image asset with its type set to MAIN.
image_height	BidRequest.imp.native.{request/request_native}.assets.img.hmin	Equivalent. The Google RTB protocol's IMAGE component is equivalent to OpenRTB's Image asset with its type set to MAIN.
logo_width	BidRequest.imp.native.{request/request_native}.assets.img.wmin	Equivalent. The Google RTB protocol's LOGO component is equivalent to OpenRTB's Image asset with its type set to LOGO.
logo_height	BidRequest.imp.native.{request/request_native}.assets.img.hmin	Equivalent. The Google RTB protocol's LOGO component is equivalent to OpenRTB's Image asset with its type set to LOGO.
app_icon_width	BidRequest.imp.native.{request/request_native}.assets.img.wmin	Equivalent. The Google RTB protocol's APP_ICON component is equivalent to OpenRTB's Image asset with its type set to APP_ICON.
app_icon_height	BidRequest.imp.native.{request/request_native}.assets.img.hmin	Equivalent. The Google RTB protocol's APP_ICON component is equivalent to OpenRTB's Image asset with its type set to APP_ICON.
style_id	BidRequest.imp.native.{request/request_native}.ext.style_id	Equivalent.
style_layout_type	BidRequest.imp.native.{request/request_native}.ext.style_layout_type	Equivalent.
style_height	BidRequest.imp.native.{request/request_native}.ext.style_height	Equivalent.
style_width	BidRequest.imp.native.{request/request_native}.ext.style_width	Equivalent.

AutoRefresh

Parent: Adslot

Google RTB	OpenRTB	Notes
refresh_settings	Message field. See Notes.	See AutoRefreshSettings.
refresh_count	BidRequest.imp.refresh.count	Equivalent.

AutoRefreshSettings

Parent: AutoRefresh

Google RTB	OpenRTB	Notes
refresh_type	BidRequest.imp.refresh.refsettings.reftype	Nearly equivalent. The Google RTB field is an enum whereas the OpenRTB field is an integer. The integer specified in OpenRTB maps directly to Google RTB protocol's enum value. UNKNOWN_AUTO_REFRESH_TYPE = 0 USER_ACTION = 1 EVENT = 2 TIME = 3
min_refresh_interval_seconds	BidRequest.imp.refresh.refsettings.minint	Equivalent.

StickySettings

Parent: Adslot

Google RTB	OpenRTB	Notes
vertical_stickiness	BidRequest.imp.banner.pos	Nearly equivalent. The OpenRTB field is an enum that represents several possible ad positions. When set to SIDEBAR it is equivalent to when vertical_stickiness is True. OpenRTB's pos field also maps to Google RTB protocol's BidRequest.adslot.slot_visibility.
top_horizontal_stickiness	BidRequest.imp.banner.pos	Nearly equivalent. The OpenRTB field is an enum that represents several possible ad positions. When set to HEADER it is equivalent to when top_horizontal_stickiness is True. OpenRTB's pos field also maps to Google RTB protocol's BidRequest.adslot.slot_visibility.
bottom_horizontal_stickiness	BidRequest.imp.banner.pos	Nearly equivalent. The OpenRTB field is an enum that represents several possible ad positions. When set to FOOTER it is equivalent to when bottom_horizontal_stickiness is True. OpenRTB's pos field also maps to Google RTB protocol's BidRequest.adslot.slot_visibility.

SecureSignal

Parent: Adslot

Google RTB	OpenRTB	Notes
source	For both web and app: BidRequest.user.ext.eids.source For app only: BidRequest.imp.ext.buyer_generated_request_data.source_app.id	Equivalent.
data	For web: BidRequest.user.ext.eids.uids.id For app: BidRequest.imp.ext.buyer_generated_request_data.data	Equivalent.

BillableEventRateBidAdjustment

Parent: Adslot

Google RTB	OpenRTB	Notes
billable_event_rate_bid_adjustment.bid_adjustment	BidRequest.imp.ext.billable_event_rate_bid_adjustment.bid_adjustment	Equivalent.
billable_event_rate_bid_adjustment.creative_type	BidRequest.imp.ext.billable_event_rate_bid_adjustment.creative_type	Equivalent.
billable_event_rate_bid_adjustment.sdk.id	BidRequest.imp.ext.billable_event_rate_bid_adjustment.sdk.id	Equivalent.

BidResponseFeedback

Parent: BidRequest

Google RTB	OpenRTB	Notes
request_id	BidRequest.ext.bid_feedback.request_id	Nearly equivalent. The Google RTB protocol represents this with bytes, whereas OpenRTB uses a base64-escaped string.
creative_status_code	BidRequest.ext.bid_feedback.creative_status_code	Equivalent.
cpm_micros	BidRequest.ext.bid_feedback.price	Nearly equivalent. These fields are deprecated and are not populated in the bid request.
minimum_bid_to_win	BidRequest.ext.bid_feedback.minimum_bid_to_win	Nearly equivalent. The Google RTB protocol uses an integer to represent the price in micros using the bidder's configured currency. OpenRTB uses a double to represent the price in the bidder's currency units. OpenRTB value = Google RTB value / 1,000,000
server_side_component_minimum_bid_to_win	BidRequest.ext.bid_feedback.sscminbidtowin	Nearly equivalent. The Google RTB protocol uses an integer to represent the price in micros using the bidder's configured currency. OpenRTB uses a double to represent the price in the bidder's currency units. OpenRTB value = Google RTB value / 1,000,000
billable_event_rate_bid_adjustment	BidRequest.ext.bid_feedback.billable_event_rate_bid_adjustment	Equivalent.
sampled_mediation_cpm_ahead_of_auction_winner	BidRequest.ext.bid_feedback.sampled_mediation_cpm_ahead_of_auction_winner	Nearly equivalent. The Google RTB protocol uses an integer to represent the price in micros using the bidder's configured currency. OpenRTB uses a double to represent the price in the bidder's currency units. OpenRTB value = Google RTB value / 1,000,000
event_notification_token	BidRequest.ext.bid_feedback.event_notification_token.payload	Nearly equivalent. The Google RTB protocol represents this as bytes, whereas OpenRTB uses string. Warning: For responses, use a UTF-8 string as the token. Failure to use a UTF-8 string might result in dropped bid requests.
buyer_creative_id	BidRequest.ext.bid_feedback.buyer_creative_id	Equivalent.
feedback_type	BidRequest.ext.bid_feedback.feedbacktype	Equivalent.
creative_index	N/A	Unsupported. This field isn't supported in Google's OpenRTB implementation. Bidders can use the buyer_creative_id to differentiate multiple bids instead.
buyer_origin	BidRequest.ext.bid_feedback.buyerorigin	Equivalent.
interest_group_buyer_status_code	BidRequest.ext.bid_feedback.igbuyerstatus	Equivalent.

SupplyChain

Parent: BidRequest

Google RTB	OpenRTB	Notes
complete	BidRequest.source.schain.complete	Equivalent.
advertising_system_identifier	BidRequest.source.schain.nodes.asi	Equivalent.
seller_identifier	BidRequest.source.schain.nodes.sid	Equivalent.
handles_payment	BidRequest.source.schain.nodes.hp	Equivalent.
version	BidRequest.source.schain.ver	Equivalent.

Dsa

Parent: BidRequest

Google RTB	OpenRTB	Notes
dsa_support	BidRequest.regs.ext.dsa.dsarequired	Nearly equivalent. The OpenRTB dsa extension more closely matches the IAB spec, so it doesn't include the DSA_SUPPORT_UNKNOWN enum value. As a result, integer mappings for the remaining enum names are different.
publisher_rendering_support	BidRequest.regs.ext.dsa.pubrender	Nearly equivalent. The OpenRTB dsa extension more closely matches the IAB spec, so it doesn't include the PUBLISHER_RENDERING_SUPPORT_UNKNOWN enum value. As a result, integer mappings for the remaining enum names are different.
data_to_publisher	BidRequest.regs.ext.dsa.datatopub	Nearly equivalent. The OpenRTB dsa extension more closely matches the IAB spec, so it doesn't include the DATA_TO_PUBLISHER_UNKNOWN enum value. As a result, integer mappings for the remaining enum names are different.