Una interacción de ofertas en tiempo real comienza cuando Google envía una solicitud de oferta a tu aplicación. En esta guía, se explica cómo codificar tu aplicación para procesar la solicitud de oferta.
Cómo analizar la solicitud de Protobuf
Google envía una solicitud de oferta como un búfer de protocolo serializado adjunto como la carga útil binaria de una solicitud HTTP POST. Content-Type
se configura como application/octet-stream
. Consulta Ejemplo de solicitud de oferta para ver un ejemplo.
Debes analizar esta solicitud en una instancia del mensaje BidRequest
. Según el protocolo que elijas, BidRequest
se define en openrtb.proto
o en realtime-bidding.proto
, que dejó de estar disponible, que se puede obtener en la página de datos de referencia. Puedes analizar el mensaje con el método ParseFromString()
en la clase generada para BidRequest
. Por ejemplo, el siguiente código de C++ analiza una solicitud dada una carga útil POST en una cadena:
string post_payload = /* the payload from the POST request */; BidRequest bid_request; if (bid_request.ParseFromString(post_payload)) { // Process the request. }
Una vez que tengas el BidRequest
, podrás trabajar con él como un
objeto, extraer e interpretar los campos que necesites. Por ejemplo, en C++, iterar por las ofertas en una "BidRequest" de OpenRTB podría verse de la siguiente manera:
for (const BidRequest::Imp::Pmp::Deal& deal : pmp.deals()) { DoSomething(deal.id(), deal.wseat()); }
IDs de facturación
Recibes una solicitud de oferta cuando una o más de tus
configuraciones de segmentación previa segmentan el inventario de anuncios de un publicador. BidRequest.imp.ext.billing_id
se propagará con los IDs de facturación de los compradores aptos y las configuraciones de segmentación previa relevantes. Además, para el inventario de ofertas, puedes encontrar los IDs de facturación asociados con el comprador relevante con BidRequest.imp.pmp.deal.ext.billing_id
. Cuando se realiza una oferta, solo se pueden especificar los IDs de facturación de los compradores incluidos en la solicitud de oferta.
Si se incluyen varios IDs de facturación en la solicitud de oferta, debes especificar el ID de facturación del comprador al que deseas atribuir tu oferta con el campo BidResponse.seatbid.bid.ext.billing_id
.
Archivos de diccionario
La solicitud de oferta usa identificadores definidos en archivos de diccionario, que están disponibles en la página Datos de referencia.
Macros de URL de oferta del protocolo de RTB de Google
De manera opcional, algunos campos de BidRequest
se pueden insertar en la URL que se usa en la solicitud HTTP POST. Esto es útil, por ejemplo, si usas un frontend ligero que balancea la carga en varios backends con un valor de la solicitud. Comunícate con tu administrador técnico de cuentas para solicitar asistencia con macros nuevas.
Macro | Descripción |
---|---|
%%GOOGLE_USER_ID%% |
Se reemplazó por el http://google.bidder.com/path?gid=%%GOOGLE_USER_ID%% http://google.bidder.com/path?gid=dGhpyBhbiBleGFtGxl Si el ID de usuario de Google es desconocido, se reemplaza la cadena vacía, con un resultado similar al siguiente: http://google.bidder.com/path?gid= |
%%HAS_MOBILE%% |
Se reemplaza por |
%%HAS_VIDEO%% |
Se reemplaza por |
%%HOSTED_MATCH_DATA%% |
Se reemplaza por el valor del campo |
%%MOBILE_IS_APP%% |
Se reemplaza por |
Cómo encontrar el ID de la app para dispositivos móviles a partir de la URL de la transacción
Las transacciones de aplicaciones para dispositivos móviles informarán URLs que se ven de la siguiente manera:
mbappgewtimrzgyytanjyg4888888.com
Usa un decodificador de base 32 para decodificar la parte de la cadena en negrita
(gewtimrzgyytanjyg4888888
).
Puedes usar un decodificador en línea, pero tendrás que escribir las letras en mayúsculas y reemplazar los 8
finales por valores =
.
Por lo tanto, la decodificación de este valor es la siguiente:
GEWTIMRZGYYTANJYG4======
1-429610587
429610587
es el ID de la app para iOS iFunny.
Les doy otro ejemplo. La URL denunciada es la siguiente:
mbappgewtgmjug4ytmmrtgm888888.com
GEWTGMJUG4YTMMRTGM======
1-314716233
314716233
es el ID de la app para la app para iOS TextNow.
Cómo encontrar el nombre de la app para dispositivos móviles a partir de la URL de la transacción
Este es un ejemplo para obtener el nombre de la app. La URL informada es la siguiente:
mbappMFUXELTDN5WS42DZOBQWQLTJN4XHG3DJORUGK4Q888.com
MFUXELTDN5WS42DZOBQWQLTJN4XHG3DJORUGK4Q===
air.com.hypah.io.slither
Campos de Open Bidding
Las solicitudes de oferta que se envían a los ofertantes de intercambios y redes que participan en Open Bidding son similares a las de Authorized Buyers que participan en las ofertas en tiempo real estándar. Los clientes de Open Bidding recibirán una pequeña cantidad de campos adicionales, y algunos campos existentes pueden tener usos alternativos. Entre estos, se incluyen los siguientes:
OpenRTB | Authorized Buyers | Detalles |
---|---|---|
BidRequest.imp[].ext.dfp_ad_unit_code |
BidRequest.adslot[].dfp_ad_unit_code |
Contiene el código de red de Ad Manager del publicador seguido de la jerarquía de la unidad de anuncios, separada por barras diagonales. A modo de ejemplo, esto aparecería con un formato similar al siguiente:
|
BidRequest.user.data[].segment[] |
BidRequest.adslot[].exchange_bidding.key_value[] |
Pares clave-valor repetidos que se envían del publicador al ofertante de intercambio. Puedes determinar que los valores son pares clave-valor que envía el publicador cuando |
Cómo declarar proveedores permitidos
Los proveedores de tecnología que proporcionan servicios como investigación, remarketing y publicación de anuncios pueden desempeñar un papel en la interacción entre compradores y vendedores. Solo se permiten proveedores que Google haya verificado para participar en las interacciones de Authorized Buyers.
Para comprender el BidRequest
y crear tu BidResponse
, debes conocer las dos posibilidades diferentes para declarar proveedores de tecnología:
- No es necesario declarar algunos proveedores, ya que aparecen en la sección Proveedores externos certificados de Ad Manager.
- Otros proveedores solo pueden participar si se declaran en
BidRequest
:- En
BidRequest
, el campoBidRequest.imp.ext.allowed_vendor_type
especifica qué proveedores permite el vendedor. Los proveedores que se enviarán enallowed_vendor_type
se enumeran en el archivo de diccionariovendors.txt
.
- En
Ejemplo de solicitud de oferta
En los siguientes ejemplos, se representan muestras legibles por humanos de las solicitudes de Protobuf y JSON.
Muéstrame el ejemplo
Solicitud serializadaid: "G44mF74ywRs183dKa9565D" imp { id: "1" banner { w: 320 h: 50 pos: BELOW_THE_FOLD expdir: LEFT expdir: RIGHT expdir: UP expdir: DOWN wmax: 320 hmax: 50 wmin: 214 hmin: 33 format { w: 320 h: 50 } format { w: 300 h: 50 } [com.google.doubleclick.banner_ext] { flexslot { wmin: 214 wmax: 320 hmin: 33 hmax: 50 } } } tagid: "3724651684" bidfloor: 0.01 bidfloorcur: "USD" secure: true exp: 3600 metric { type: "click_through_rate" value: 2.80155200016452e-05 vendor: "EXCHANGE" } metric { type: "viewability" value: 0.14 vendor: "EXCHANGE" } [com.google.doubleclick.imp] { billing_id: 61560909063 dfp_ad_unit_code: "/2149822/google/test" ampad: AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED buyer_generated_request_data { data: "Test Data" } buyer_generated_request_data { data: "Test Data" } excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } open_bidding { is_open_bidding: true } creative_enforcement_settings { policy_enforcement: POLICY_ENFORCEMENT_PLATFORM_POLICY publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_OVERRIDDEN } auction_environment: SERVER_SIDE_AUCTION ae: SERVER_SIDE_AUCTION } } site { page: "https://www.google.com" publisher { id: "pub-1111111111111111" [com.google.doubleclick.publisher] { country: "US" } } content { livestream: false language: "es" } mobile: true [com.google.doubleclick.site] { amp: DIALECT_HTML page_visibility: VISIBILITY_STATE_HIDDEN inventorypartnerdomain: "OMITTED" uact { wasact: true isact: true } ntype: NAVIGATION_TYPE_NAVIGATE } } device { ua: "OMITTED" ip: "192.168.1.0" geo { lat: 0.0 lon: 0.0 country: "MEX" region: "MX-NLE" zip: "67050" type: IP utcoffset: -360 accuracy: 3447 [com.google.doubleclick.geo] { geo_criteria_id: 9143049 } } make: "Motorola" model: "razr 2024" os: "android" osv: "14" devicetype: HIGHEND_PHONE lmt: false w: 320 h: 783 pxratio: 3.375 sua { browsers { brand: "Chromium" version: "130" version: "0" } browsers { brand: "Android WebView" version: "130" version: "0" } platform { brand: "Android" version: "14" version: "0" } mobile: true model: "motorola razr 2024" source: CLIENT_HINTS_HIGH_ENTROPY } } user { id: "7pWq9gH2c44W14G0diM896340U7" buyeruid: "ob9RP0311MR4X7c983o221v0B890U239" customdata: "77o24I2Ie6j9g1Svm1J60Nnn8zB185Bk1yBhM6i28cWp9wjb" [com.google.doubleclick.user] { eids { source: "OMITTED" uids { id: "12JD92JD8078S8J29SDOAKC0EF230337" } } eids { source: "OMITTED" uids { id: "12JD92JD8078S8J29SDOAKC0EF230337" } } idage: 1296000 } } at: FIRST_PRICE tmax: 350 cur: "USD" source { schain { complete: true nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: true } ver: "1.0" } [com.google.doubleclick.source] { schain { complete: 1 nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: 1 } ver: "1.0" } } } [com.google.doubleclick.bid_request] { google_query_id: "ANy-zph5Vk-45u86x7963d1Se8v5W33W604M5WCTYJ4eH7jzh9702Y7A818s510l2vhC7tK4" fcap_scope: FREQUENCY_CAPPING_SCOPE_NONE }
Muéstrame el ejemplo
{ "id": "G44mF74ywRs183dKa9565D", "imp": [ { "id": "1", "banner": { "w": 320, "h": 50, "pos": 3, "expdir": [ 1, 2, 3, 4 ], "wmax": 320, "hmax": 50, "wmin": 214, "hmin": 33, "format": [ { "w": 320, "h": 50 }, { "w": 300, "h": 50 } ], "ext": { "flexslot": { "wmin": 214, "wmax": 320, "hmin": 33, "hmax": 50 } } }, "tagid": "3724651684", "bidfloor": 0.01, "bidfloorcur": "USD", "secure": 1, "exp": 3600, "metric": [ { "type": "click_through_rate", "value": 2.80155200016452e-05, "vendor": "EXCHANGE" }, { "type": "viewability", "value": 0.14, "vendor": "EXCHANGE" } ], "ext": { "billing_id": [ "61560909063" ], "dfp_ad_unit_code": "/2149822/google/test", "ampad": 3, "buyer_generated_request_data": [ { "data": "Test Data" }, { "data": "Test Data" } ], "excluded_creatives": [ { "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID" }, { "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID" } ], "open_bidding": { "is_open_bidding": 1 }, "creative_enforcement_settings": { "policy_enforcement": 1, "publisher_blocks_enforcement": 2 }, "auction_environment": 0, "ae": 0 } } ], "site": { "page": "https://www.google.com", "publisher": { "id": "pub-1111111111111111", "ext": { "country": "US" } }, "content": { "livestream": 0, "language": "es" }, "mobile": 1, "ext": { "amp": 0, "page_visibility": 2, "inventorypartnerdomain": "OMITTED", "uact": { "wasact": 1, "isact": 1 }, "ntype": 1 } }, "device": { "ua": "OMITTED", "ip": "192.168.1.0", "geo": { "lat": 0.0, "lon": 0.0, "country": "MEX", "region": "MX-NLE", "zip": "67050", "type": 2, "utcoffset": -360, "accuracy": 3447, "ext": { "geo_criteria_id": 9143049 } }, "make": "Motorola", "model": "razr 2024", "os": "android", "osv": "14", "devicetype": 4, "lmt": 0, "w": 320, "h": 783, "pxratio": 3.375, "sua": { "browsers": [ { "brand": "Chromium", "version": [ "130", "0" ] }, { "brand": "Android WebView", "version": [ "130", "0" ] } ], "platform": { "brand": "Android", "version": [ "14", "0" ] }, "mobile": 1, "model": "motorola razr 2024", "source": 2 } }, "user": { "id": "7pWq9gH2c44W14G0diM896340U7", "buyeruid": "ob9RP0311MR4X7c983o221v0B890U239", "customdata": "77o24I2Ie6j9g1Svm1J60Nnn8zB185Bk1yBhM6i28cWp9wjb", "ext": { "eids": [ { "source": "OMITTED", "uids": [ { "id": "12JD92JD8078S8J29SDOAKC0EF230337" } ] }, { "source": "OMITTED", "uids": [ { "id": "12JD92JD8078S8J29SDOAKC0EF230337" } ] } ], "idage": 1296000 } }, "at": 1, "tmax": 350, "cur": [ "USD" ], "source": { "schain": { "complete": 1, "nodes": [ { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 } ], "ver": "1.0" }, "ext": { "schain": { "complete": 1, "nodes": [ { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 } ], "ver": "1.0" } } }, "ext": { "google_query_id": "ANy-zph5Vk-45u86x7963d1Se8v5W33W604M5WCTYJ4eH7jzh9702Y7A818s510l2vhC7tK4", "fcap_scope": 1 } }
Muéstrame el ejemplo
Solicitud serializadaid: "To1)\351\216ec%\362\220w\235\300\010\255G\020^\257\'[}" ip: "\300\250" user_agent: "OMITTED" url: "https://www.google.com" detected_language: "it" adslot { id: 1 width: 336 width: 300 height: 280 height: 250 excluded_attribute: 70 excluded_attribute: 16 allowed_vendor_type: 445 allowed_vendor_type: 704 excluded_sensitive_category: 31 excluded_sensitive_category: 24 matching_ad_data { billing_id: 78614473201 minimum_cpm_micros: 10000 } slot_visibility: BELOW_THE_FOLD excluded_product_category: 10003 excluded_product_category: 10017 ad_block_key: 5501504864 publisher_settings_list_id: 3066683014322168515 iframing_state: UNKNOWN_IFRAME_STATE viewability: 80 click_through_rate: 0.001814635 renderer: GOOGLE allowed_ad_types: ALLOWED_AD_TYPE_BANNER is_amp_page: DIALECT_HTML amp_ad_requirement_type: AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED consented_providers_settings { consented_providers: 1227 consented_providers: 2140 tcf_consent_string: "OMITTED" additional_consent_string: "OMITTED" } regs_gdpr: true flexible_adslot_settings { max_width: 412 max_height: 361 min_width: 206 min_height: 46 } creative_enforcement_settings { policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES } auction_environment: SERVER_SIDE_AUCTION impression_expiration_seconds: 3600 supported_auction_environment: SERVER_SIDE_AUCTION } is_test: false cookie_version: 1 google_user_id: "Fl9o7N66Yl32fK90ZvfV50238gt" timezone_offset: 120 mobile { app_id: "com.google.testapp" is_app: false is_mobile_web_optimized: true app_name: "Test App" app_rating: 3.9867892 } cookie_age_seconds: 10368000 geo_criteria_id: 1008141 publisher_settings_list_id: 7538157606866003226 publisher_type: PUBLISHER_OWNED_AND_OPERATED partner_id: 7568211982740612868 device { device_type: HIGHEND_PHONE platform: "android" brand: "Samsung" model: "sm-a750fn" os_version { major: 10 } carrier_id: 70150 screen_width: 412 screen_height: 846 screen_pixel_ratio_millis: 2625 screen_orientation: PORTRAIT limit_ad_tracking: false } publisher_country: "IT" publisher_id: "pub-1111111111111111" response_deadline_ms: 350 google_query_id: "ANy-zM40L2-685i3i9Pb9aV5D0nlcJ6vR1yvq0Xev4635927DQi781B2X403h2GoyQQdMl26" auction_type: FIRST_PRICE geo { lat: 0.0 lon: 0.0 country: "ITA" region: "IT-BO" city: "Bologna" utcoffset: 120 accuracy: 5230 } user_agent_data { platform { brand: "Android" version: "10" version: "0" } mobile: true model: "SM-A750FN" browsers { brand: "Android WebView" version: "129" version: "0" } browsers { brand: "Not=A?Brand" version: "8" version: "0" } source: CLIENT_HINTS_HIGH_ENTROPY } page_visibility: VISIBILITY_STATE_VISIBLE supply_chain { complete: true nodes { advertising_system_identifier: "testdomain.com" seller_identifier: "pub-1111111111111111" handles_payment: true } version: "1.0" } frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_BROWSER privacy_treatments { allow_user_data_collection: true } inventory_partner_domain: "OMITTED"
Para convertir la solicitud de oferta en un formato binario, como lo harías con la carga útil POST en una solicitud real, puedes hacer lo siguiente (en C++). Sin embargo, ten en cuenta que esto no se aplica a JSON de OpenRTB.
string text_format_example = /* example from above */; BidRequest bid_request; if (TextFormat::ParseFromString(text_format_example, &bid_request)) { string post_payload; if (bid_request.SerializeToString(&post_payload)) { // post_payload is a binary serialization of the protocol buffer } }
Comentarios en tiempo real
Los comentarios en tiempo real están disponibles para Authorized Buyers, así como para los intercambios y las redes que usan Open Bidding.
Los comentarios de la respuesta a la oferta se admiten en la solicitud de oferta posterior para OpenRTB y el protocolo RTB de Google obsoleto. En el caso de OpenRTB, se envía en BidRequest.ext.bid_feedback
.
Además de los campos predeterminados que se envían en los comentarios de la respuesta de la oferta, también puedes enviar datos personalizados en la respuesta de la oferta con el campo BidResponse.seatbid.bid.ext.event_notification_token
. event_notification_token
son datos arbitrarios que solo conoce el ofertante y que pueden ayudar con la depuración, por ejemplo, un nuevo ID de segmentación o de oferta que representa una táctica nueva, o metadatos asociados con la creatividad que solo conoce el ofertante. Para obtener más información, consulta el Búfer de protocolo de extensiones de OpenRTB para OpenRTB o el protocolo de RTB de Google obsoleto.
Cuando Authorized Buyers envía una solicitud de oferta a un ofertante, este responde con un BidResponse
. Si el ofertante tiene habilitados los comentarios en tiempo real, en una solicitud de oferta posterior, Authorized Buyers envía comentarios sobre la respuesta en un mensaje BidFeedback
:
message BidFeedback { // The unique id from BidRequest.id. optional string request_id = 1; // The status code for the ad. See creative-status-codes.txt in the // technical documentation for a list of ids. optional int32 creative_status_code = 2; // Deprecated. This field is not populated and will be removed after March, // 2025. If the bid won the auction, this is the price paid in your account // currency. If the bid participated in the auction but was out-bid, this // is the CPM that should have been exceeded in order to win. This is not // set if the bid was filtered prior to the auction, if the publisher or // winning bidder has opted out of price feedback or if your account has // opted out of sharing winning prices with other bidders. For first-price // auctions, minimum_bid_to_win is populated instead of this field. optional double price = 3 [deprecated = true]; // The minimum bid value necessary to have won the auction, in your account // currency. If your bid won the auction, this is the second highest bid // that was not filtered (including the floor price). If your bid didn't win // the auction, this is the winning candidate's bid. This field will only be // populated if your bid participated in a first-price auction, and will not // be populated if your bid was filtered prior to the auction. optional double minimum_bid_to_win = 6; // The minimum bid value necessary to have won the server-side component of // the overall auction given that there was also an interest group bidding // component to the overall auction which ran using the Protected Audience // API. The value is expressed in CPM of the buyer account currency. The // minimum bid to win for the overall auction, including bids from the // server-side and the on-device interest group components, is populated in // the minimum_bid_to_win field of the same BidFeedback object. optional double sscminbidtowin = 14; // Billable event rate multiplier that was applied to this bid during // ranking. The adjustment reflects the likelihood that your bid would // generate a billable event (namely, the ad renders successfully) if it won // the auction, relative to the probability that other bids generate a // billable event if they won the auction. This adjustment can be larger or // smaller than 1. This affects the final ranking in the auction only; in // particular, this multiplier does not affect the payment or whether the // bid clears any floor price. optional float billable_event_rate_bid_adjustment = 13 [default = 1]; // When a publisher uses an RTB auction and waterfall-based SDK mediation on // the same query, the winner of the real-time auction must also compete in // a mediation waterfall (which is ordered by price) to win the impression. // If the bid participated in the auction and there was no waterfall, the // value of this field is 0. If the bid participated in the auction and // there was a waterfall, the value of this field is a price representing a // sample bid from the eligible mediation networks that were higher than the // auction winner, weighted by expected fill rate. This field can be used // in conjunction with minimum_bid_to_win to train bidding models. The CPM // is in your account currency. optional double sampled_mediation_cpm_ahead_of_auction_winner = 8; message EventNotificationToken { // The contents of the token. optional string payload = 1; } // The token included in the corresponding bid. optional EventNotificationToken event_notification_token = 4; // The creative ID included in the corresponding bid. optional string buyer_creative_id = 5; // Possible types of bid response feedback objects. enum FeedbackType { FEEDBACK_TYPE_UNSPECIFIED = 0; // Feedback for a bid that was submitted on a bid response. BID_FEEDBACK = 1; // Feedback for an interest group buyer submitted on a bid response to // particpate in an interest group bidding component of the auction run // using the Protected Audience API. INTEREST_GROUP_BUYER_FEEDBACK = 2; } // The type of the BidFeedback message. Google will send separate // BidFeedback objects for: // a) Each bid submitted on a bid response // b) Each buyer submitted on a bid response to particpate in an interest // group bidding component of the auction run using the Protected Audience // API. optional FeedbackType feedbacktype = 15; // Origin of an interest group buyer that was included in the bid response. // This field is populated only for feedback where a bidder opted in an // interest group buyer to participate in the interest group bidding // component of the overall auction run using the Protected Audience API. // To learn more about origins, see https://www.rfc-editor.org/rfc/rfc6454. // To learn more about interest group bidding and the Protected Audience // API, see // https://developers.google.com/authorized-buyers/rtb/fledge-origin-trial. optional string buyerorigin = 16; // The status code for the submitted interest group buyer. This field is // only populated in the feedback for an interest group buyer that a bidder // requested to enter into the interest group auction through the bid // response. Individual creative status codes of bids submitted by the buyer // in the on-device interest group auction are not available. See // https://storage.googleapis.com/adx-rtb-dictionaries/interest-group-buyer-status-codes.txt // for a list of interest group buyer status codes. optional int32 igbuyerstatus = 17; }
En este mensaje, el primer campo que debes verificar es bid_feedback.creative_status_code
. Puedes encontrar el significado del código en
creative-status-codes.txt. Ten en cuenta que, si ganas la oferta, puedes inhabilitar los comentarios sobre el precio. Para obtener más información, consulta Cómo inhabilitar la función.
Los comentarios en tiempo real incluyen el ID de la solicitud de oferta y una de las siguientes opciones:
Resultado de la subasta | Comentarios en tiempo real |
---|---|
El comprador no envió una oferta. | Nada. |
El comprador envió una oferta que se filtró antes de llegar a la subasta. | El código de estado de la creatividad (creative-status-codes.txt). |
El comprador envió una oferta, pero perdió la subasta. | El código de estado de la creatividad 79 (se superó la oferta en la subasta) |
El comprador envió una oferta que ganó la subasta. | El precio de liquidación y el código de estado de la creatividad 1
Para una impresión de aplicación y un código de estado de creatividad de |
Muestra
El siguiente es un ejemplo de comentarios en tiempo real, como se ve en los protocolos compatibles:
Muéstrame el ejemplo
Solicitud serializadaid: "01WjN3uc042XYP8Yw509Q7" imp { id: "1" banner { w: 344 h: 650 pos: AD_POSITION_FULLSCREEN api: MRAID_1 api: MRAID_2 format { w: 344 h: 650 } format { w: 300 h: 600 } } displaymanager: "GoogleMobileAds-Android" displaymanagerver: "22.6.0" instl: true tagid: "7282514850" bidfloor: 0.01 bidfloorcur: "USD" secure: true exp: 14400 clickbrowser: true metric { type: "viewability" value: 0.77 vendor: "EXCHANGE" } [com.google.doubleclick.imp] { billing_id: 75441834964 publisher_settings_list_id: 9268043626392948934 publisher_settings_list_id: 2867966915706729060 allowed_vendor_type: 113 allowed_vendor_type: 41423 ampad: AMP_AD_NOT_ALLOWED excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } allowed_restricted_category: 32 allowed_restricted_category: 33 creative_enforcement_settings { policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES } auction_environment: SERVER_SIDE_AUCTION is_app_open_ad: true ae: SERVER_SIDE_AUCTION } } app { name: "Test App" ver: "6.46.0" bundle: "com.google.testapp" publisher { id: "pub-7120195540802809" [com.google.doubleclick.publisher] { country: "US" } } content { url: "https://www.google.com" userrating: "4.6" livestream: false language: "en" } storeurl: "https://www.google.com" [com.google.doubleclick.app] { inventorypartnerdomain: "OMITTED" } } device { ua: "OMITTED" ip: "192.168.1.0" geo { lat: 0.0 lon: 0.0 country: "GHA" type: IP utcoffset: 0 accuracy: 8865 [com.google.doubleclick.geo] { geo_criteria_id: 9067654 } } make: "Itel" model: "itel W6502" os: "android" osv: "10" connectiontype: CELL_4G devicetype: HIGHEND_PHONE lmt: true w: 360 h: 722 pxratio: 2.0 sua { browsers { brand: "Mozilla" version: "5" version: "0" } browsers { brand: "AppleWebKit" version: "537" version: "36" } platform { brand: "Android" version: "10" } mobile: true model: "itel W6502" source: USER_AGENT_STRING } } user { [com.google.doubleclick.user] { session { duration: 660 } } } at: FIRST_PRICE tmax: 300 cur: "USD" bcat: "IAB19-22" bcat: "IAB23-1" source { schain { complete: true nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: true } ver: "1.0" } [com.google.doubleclick.source] { schain { complete: 1 nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: 1 } ver: "1.0" } } } [com.google.doubleclick.bid_request] { bid_feedback { request_id: "4004C52Z6Z7Fa39Lf6F2AQ" creative_status_code: 79 buyer_creative_id: "test_creative_id_129669" minimum_bid_to_win: 0.1 feedbacktype: BID_FEEDBACK } google_query_id: "ANy-zbp8Gw-Mv43u3ni49Ena0i57E0789881P6YVa8jXDHq36B3fNk8me8F20GS6114onx7A" fcap_scope: FREQUENCY_CAPPING_SCOPE_APP privacy_treatments { allow_user_data_collection: true } }
Muéstrame el ejemplo
{ "id": "01WjN3uc042XYP8Yw509Q7", "imp": [ { "id": "1", "banner": { "w": 344, "h": 650, "pos": 7, "api": [ 3, 5 ], "format": [ { "w": 344, "h": 650 }, { "w": 300, "h": 600 } ] }, "displaymanager": "GoogleMobileAds-Android", "displaymanagerver": "22.6.0", "instl": 1, "tagid": "7282514850", "bidfloor": 0.01, "bidfloorcur": "USD", "secure": 1, "exp": 14400, "clickbrowser": 1, "metric": [ { "type": "viewability", "value": 0.77, "vendor": "EXCHANGE" } ], "ext": { "billing_id": [ "75441834964" ], "publisher_settings_list_id": [ "9268043626392948934", "2867966915706729060" ], "allowed_vendor_type": [ 113, 41423 ], "ampad": 2, "excluded_creatives": [ { "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID" }, { "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID" } ], "allowed_restricted_category": [ 32, 33 ], "creative_enforcement_settings": { "policy_enforcement": 2, "publisher_blocks_enforcement": 1 }, "auction_environment": 0, "is_app_open_ad": 1, "ae": 0 } } ], "app": { "name": "Test App", "ver": "6.46.0", "bundle": "com.google.testapp", "publisher": { "id": "pub-7120195540802809", "ext": { "country": "US" } }, "content": { "url": "https://www.google.com", "userrating": "4.6", "livestream": 0, "language": "en" }, "storeurl": "https://www.google.com", "ext": { "inventorypartnerdomain": "OMITTED" } }, "device": { "ua": "OMITTED", "ip": "192.168.1.0", "geo": { "lat": 0.0, "lon": 0.0, "country": "GHA", "type": 2, "utcoffset": 0, "accuracy": 8865, "ext": { "geo_criteria_id": 9067654 } }, "make": "Itel", "model": "itel W6502", "os": "android", "osv": "10", "connectiontype": 6, "devicetype": 4, "lmt": 1, "w": 360, "h": 722, "pxratio": 2.0, "sua": { "browsers": [ { "brand": "Mozilla", "version": [ "5", "0" ] }, { "brand": "AppleWebKit", "version": [ "537", "36" ] } ], "platform": { "brand": "Android", "version": [ "10" ] }, "mobile": 1, "model": "itel W6502", "source": 3 } }, "user": { "ext": { "session": { "duration": 660 } } }, "at": 1, "tmax": 300, "cur": [ "USD" ], "bcat": [ "IAB19-22", "IAB23-1" ], "source": { "schain": { "complete": 1, "nodes": [ { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 } ], "ver": "1.0" }, "ext": { "schain": { "complete": 1, "nodes": [ { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 } ], "ver": "1.0" } } }, "ext": { "bid_feedback": [ { "request_id": "4004C52Z6Z7Fa39Lf6F2AQ", "creative_status_code": 79, "buyer_creative_id": "test_creative_id_129669", "minimum_bid_to_win": 0.1, "feedbacktype": 1 } ], "google_query_id": "ANy-zbp8Gw-Mv43u3ni49Ena0i57E0789881P6YVa8jXDHq36B3fNk8me8F20GS6114onx7A", "fcap_scope": 4, "privacy_treatments": { "allow_user_data_collection": 1 } } }
Muéstrame el ejemplo
Solicitud serializadaid: "\334\225\241N\334P\373p\340\000\300C\327+\215\013\355Q\337\251Z\236g" ip: "\300\250" user_agent: "OMITTED" url: "https://www.google.com" detected_language: "es" adslot { id: 1 width: 320 height: 50 excluded_attribute: 19 excluded_attribute: 20 allowed_vendor_type: 42 allowed_vendor_type: 144 matching_ad_data { billing_id: 58232806131 billing_id: 71082687953 minimum_cpm_micros: 1400000 } matching_ad_data { billing_id: 82776154517 billing_id: 59477532962 minimum_cpm_micros: 78750000 } slot_visibility: ABOVE_THE_FOLD ad_block_key: 7742701593 publisher_settings_list_id: 4723020262350940099 publisher_settings_list_id: 6354748437627634678 excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } viewability: 99 allowed_ad_types: ALLOWED_AD_TYPE_BANNER is_amp_page: DIALECT_HTML amp_ad_requirement_type: AMP_AD_NOT_ALLOWED session_depth: 300 api: OMID_1 api: MRAID_1 omidpn: "Google" omidpv: "afma-sdk-i-v10.14.0" creative_enforcement_settings { policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES } auction_environment: SERVER_SIDE_AUCTION impression_expiration_seconds: 3600 supported_auction_environment: SERVER_SIDE_AUCTION display_manager: "GoogleMobileAds-iOS" display_manager_version: "10.14.0" } is_test: false timezone_offset: -420 mobile { app_id: "350328655" is_app: true is_mobile_web_optimized: true encrypted_advertising_id: ",\271\302R\363\232\001NA\001\240D\"\032\001N\251+\271\000\3510\026)\356n\3733\214a\276\321P\202\205\033" app_name: "Test App" advertising_id: "^\274v\200\002\333u\227Y\304\343u\304\272\312\247" skadn { sourceapp: "350328655" skadnetids: "6sZrk2l9" skadnetids: "L60y296B" versions: "2.0" versions: "2.1" supported_fidelity_types: STOREKIT_RENDERED_ADS supported_fidelity_types: VIEW_THROUGH_ADS } } postal_code: "10011" geo_criteria_id: 9194140 bid_response_feedback { request_id: "\177f\245p\252\347p\251\266\326S(\272\335\013\257" creative_status_code: 80 event_notification_token: "token" buyer_creative_id: "test_creative_id_923023" minimum_bid_to_win: 3750000 feedback_type: BID_FEEDBACK } bid_response_feedback { request_id: "6\374\201J\0355\275\014\335\270\202\307\261\253I\247" creative_status_code: 80 event_notification_token: "token" buyer_creative_id: "test_creative_id_923023" minimum_bid_to_win: 570000 feedback_type: BID_FEEDBACK } publisher_type: PUBLISHER_OWNED_AND_OPERATED device { device_type: HIGHEND_PHONE platform: "iphone" brand: "Apple" model: "iPhone14,5" os_version { major: 17 minor: 6 micro: 1 } carrier_id: 0 screen_width: 390 screen_height: 844 screen_pixel_ratio_millis: 3000 screen_orientation: PORTRAIT hardware_version: "iPhone14,5" limit_ad_tracking: false app_tracking_authorization_status: AUTHORIZED connection_type: WIFI } publisher_country: "CA" publisher_id: "pub-1111111111111111" response_deadline_ms: 300 google_query_id: "ANy-z73p95-804i3oEddT04Y8kl9v8C0D3k33ZDTAuc547f0v52955w82z36pq70wV1j5xKW" auction_type: FIRST_PRICE geo { lat: 0.0 lon: 0.0 country: "USA" metro: "807" city: "San Mateo" zip: "94401" utcoffset: -420 accuracy: 997 } user_agent_data { platform { brand: "iPhone" version: "17" version: "6" } mobile: true model: "iPhone" browsers { brand: "Mozilla" version: "5" version: "0" } browsers { brand: "AppleWebKit" version: "605" version: "1" } bitness: "64" source: USER_AGENT_STRING } supply_chain { complete: true nodes { advertising_system_identifier: "testdomain.com" seller_identifier: "pub-1111111111111111" handles_payment: true } nodes { advertising_system_identifier: "testdomain.com" seller_identifier: "pub-1111111111111111" handles_payment: true } version: "1.0" } frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_DEVICE privacy_treatments { allow_user_data_collection: true } inventory_partner_domain: "OMITTED" session_duration_seconds: 411
Crea un modelo de ofertas para subastas de primer precio
Después de realizar una oferta en una subasta de primer precio, recibirás comentarios en tiempo real, incluidos los campos minimum_bid_to_win
y sampled_mediation_cpm_ahead_of_auction_winner
, si la oferta no se filtró de la subasta. Estos indicadores se pueden usar para fundamentar tu lógica de ofertas sobre qué tan alta o baja podría haber sido tu oferta para ganar la impresión.
minimum_bid_to_win
: Es la oferta mínima que se podría haber realizado para ganar la subasta de ofertas en tiempo real. Si ganaste la subasta, esta será la oferta más baja que podrías haber realizado y, aún así, ganar. Si perdiste la subasta, esta será la oferta ganadora.sampled_mediation_cpm_ahead_of_auction_winner
: Si hay otras redes en la cadena de mediación, el valor de este campo es un precio que representa una oferta de muestra de una de las redes de mediación aptas que fue superior a la oferta ganadora de la subasta, ponderada por el porcentaje de anuncios publicados esperado. Se establecerá en 0 si se espera que ninguna de las redes de la cadena de mediación se complete o si el publicador no usa la mediación del SDK.
Cómo funciona
Para describir los cálculos que se usan para determinar los valores posibles para minimum_bid_to_win
y sampled_mediation_cpm_ahead_of_auction_winner
, primero debemos definir lo siguiente:
- A continuación, se muestran los CPM de la cadena de mediación en orden descendente:
C1,C2,…,Cn
- A continuación, se muestran las tasas de relleno correspondientes para los CPM en la cadena de mediación:
f1,f2,…,fn
- La siguiente es una función que se usa para determinar el CPM esperado y su probabilidad a partir del elemento de la cadena de mediación i, según la tasa de relleno determinada:
Xi={Ci con probabilidad fi; 0 con probabilidad 1−fi}
- La cadena de mediación ganadora final será la siguiente:
{C1,C2,…,CK,W}en el que W es la oferta ganadora y CK>W>=CK+1
- El precio de reserva, o mínimo, se indica como F.
- La oferta en segundo lugar se indica como R.
Cálculos para el ganador de la subasta
Campo | Cálculo |
---|---|
minimum_bid_to_win |
max{F,R,XK+1,…,Xn} |
sampled_mediation_cpm_ahead_ |
{Ci con probabilidad ∏i−1j=1(1−fj)⋅fi÷∏Kj=1(1−fj)}
Para 1<=i<=K. |
Cálculos para el perdedor de la subasta
Campo | Cálculo |
---|---|
minimum_bid_to_win |
max{F,W} |
sampled_mediation_cpm_ahead_ |
max{X1,…,XK} |
Ejemplo con una cadena de mediación simple
Supongamos que un publicador usa ofertas en tiempo real y una cadena de mediación de SDK de la siguiente manera:
Cadena de mediación de SDK | CPM esperado | Tasa de relleno |
---|---|---|
Red 1 | C1=$3.00 | f1=5% |
Red 2 | C2=$2.00 | f2=45% |
Red 3 | C3=$0.50 | f3=80% |
Red 4 | C4=$0.10 | f4=85% |
Supongamos lo siguiente como resultado de la subasta de RTB:
Subasta de RTB | CPM |
---|---|
Ganador de la subasta (W) | USD 1.00 |
Subcampeón de la subasta (R) | $0.05 |
Precio de reserva / precio mínimo (F) | USD 0 |
Oferta que ganó la subasta
El siguiente es un ejemplo de cómo se calculan los valores y las probabilidades de minimum_bid_to_win
y sampled_mediation_cpm_ahead_of_auction_winner
para una oferta que ganó.
minimum_bid_to_win |
Probabilidad |
---|---|
max(F,R,C3)=$0.50 | f3=80% |
max(F,R,C4)=$0.10 | (1−f3)⋅f4=17% |
max(F,R,0)=$0.05 | (1−f3)⋅(1−f4)=3% |
sampled_mediation_cpm_ |
Probabilidad |
---|---|
C1=$3.00 | f1÷(1−(1−f1)⋅(1−f2))= 10.5% |
C2=$2.00 | ((1−f1)⋅f2)÷(1−(1−f1)⋅(1−f2))= 89.5% |
Ofertas que perdieron la subasta
El siguiente es un ejemplo de cómo se calculan los valores y las probabilidades de minimum_bid_to_win
y sampled_mediation_cpm_ahead_of_auction_winner
para una oferta que perdió.
minimum_bid_to_win |
Probabilidad |
---|---|
max(F,W)=$1.00 | 100% |
sampled_mediation_cpm_ |
Probabilidad |
---|---|
C1=$3.00 | f1=5% |
C2=$2.00 | (1−f1)⋅f2= 42.8% |
0 | (1−f1)⋅(1−f2)= 52.2% |
Separación de ofertas
La aplanación de ofertas describe el procesamiento de un solo BidRequest
complejo en varias solicitudes de ofertas que se envían a tu aplicación. Cuando se aplana una solicitud de oferta, puedes saber cuáles solicitudes de oferta formaron parte de la original, ya que tendrán un valor idéntico en el campo BidRequest.ext.google_query_id
.
La aplanación de ofertas está habilitada de forma predeterminada, pero puedes comunicarte con tu administrador de cuenta si prefieres inhabilitarla.
Formatos de anuncios
Algunas oportunidades publicitarias pueden aceptar varios formatos. Con la aplanación de ofertas, cada formato se envía en una solicitud de oferta distinta en la que los atributos, como los IDs de facturación aptos, son relevantes para el formato especificado en la solicitud.
Las solicitudes de oferta que contengan los siguientes formatos se separarán en solicitudes de oferta distintas:
- Banner
- Video
- Audio
- Nativo
Ejemplo de aplanamiento de formatos de anuncios
A continuación, se muestra un ejemplo de una solicitud de oferta JSON de OpenRTB simplificada sin aplanar el formato del anuncio en comparación con un conjunto equivalente de solicitudes aplanadas:
Muéstrame el ejemplo
{ "id": "V5ar1wXqKP58nbsyJ6549D", "imp": [ { "id": "1", "video": { "linearity": 1, "w": 300, "h": 250, "pos": 1, "skip": 1, "playbackmethod": [ 6 ], "placement": 3, "mimes": [ "video/mp4" ], "protocols": [ 2, 3 ] }, "banner": { "format": [ { "w": 300, "h": 250 } ], "w": 300, "h": 250, "pos": 1 }, "ext": { "billing_id": [ 47039494050, 52030317241 ] } } ], "ext": { "google_query_id": "ANy-zdp266-244itJsom3dmXb7SvW1IPg6478g639g0867v1126w630F3M7lAp640H666744" } }
Muéstrame el ejemplo
Solicitud 1
{ "id": "B3xr1yZqRL48nbsyJ6367N", "imp": [ { "id": "1", "video": { "linearity": 1, "w": 300, "h": 250, "pos": 1, "skip": 1, "playbackmethod": [ 6 ], "placement": 3, "mimes": [ "video/mp4" ], "protocols": [ 2, 3 ] } "ext": { "billing_id": [ 47039494050 ] } ], "ext": { "google_query_id": "ANy-zdp266-244itJsom3dmXb7SvW1IPg6478g639g0867v1126w630F3M7lAp640H666744" } }
Solicitud 2
{ "id": "M1dY8qHyNK74bMsjF393Gf", "imp": [ { "id": "1", "banner": { "format": [ { "w": 300, "h": 250 } ], "w": 300, "h": 250, "pos": 1 }, "ext": { "billing_id": [ 52030317241 ] } } ], "ext": { "google_query_id": "ANy-zdp266-244itJsom3dmXb7SvW1IPg6478g639g0867v1126w630F3M7lAp640H666744" } }
Ofertas
Una oportunidad de anuncio para un ofertante determinado se puede aplicar a varios tipos de acuerdos, además de la subasta abierta. Con la aplanación de ofertas para los acuerdos, se enviará una solicitud de oferta para la subasta abierta y una para cada tipo de acuerdo de precio fijo. En la práctica, las restricciones de anuncios pueden diferir entre las subastas y los tipos de acuerdos de precio fijo. Por ejemplo, para una oportunidad de anuncio de video determinada que está disponible para la subasta abierta y un acuerdo de precio fijo, un ofertante recibirá solicitudes de oferta distintas para cada una, en las que las restricciones, como la duración máxima del anuncio y si se permiten los anuncios que se pueden omitir, pueden diferir. Como resultado, la aplanación aplicada a la oportunidad de anuncios te permite discernir con mayor facilidad las restricciones de anuncios para la subasta abierta y el acuerdo de precio fijo.
Duración máxima de video que se puede omitir
El protocolo de Google y la implementación de OpenRTB admiten los siguientes campos para la duración y la posibilidad de omitir el video:
Duración | Duración que se puede omitir | Posibilidad de omitir | |
---|---|---|---|
Protocolo de Google | max_ad_duration |
skippable_max_ad_duration |
video_ad_skippable |
OpenRTB | maxduration |
N/A | skip |
Esto significa que, si bien el protocolo de Google puede tener una duración detallada que se puede omitir y que no se puede omitir, la implementación de OpenRTB solo tiene un valor de duración máxima.
Antes de la aplanación de ofertas, maxduration
de OpenRTB se establecería en el valor más bajo de los campos max_ad_duration
y skippable_max_ad_duration
del protocolo de Google. Este comportamiento ahora cambió para enviar dos solicitudes de oferta independientes cuando estos valores difieren: una que representa el maxduration
para las oportunidades que se pueden omitir y la otra para las que no se pueden omitir.
En los siguientes ejemplos, se muestra cómo se traduce una solicitud de protocolo de Google a OpenRTB antes y después de la aplanación de ofertas. La solicitud de protocolo de Google equivalente tiene un max_ad_duration
de 15
y un skippable_max_ad_duration
de 60
.
Ejemplo | max_ad_duration |
skip (verdadero O falso) |
---|---|---|
Solicitud original sin aplanar | 15 |
true |
Solicitud nivelada n.° 1: No se puede omitir | 15 |
false |
Solicitud nivelada n° 2: Se puede omitir | 60 |
true |
La separación de solicitudes de ofertas de duración de video que se puede omitir solo se realizará cuando se cumplan estas condiciones:
- La solicitud permite videos.
- Se permiten videos que se pueden omitir y que no se pueden omitir, y las dos duraciones máximas respectivas difieren en valor.
- Esta solicitud es apta para subastas privadas o subastas abiertas.
- La cuenta del ofertante tiene extremos OpenRTB activos.
Para inhabilitar este tipo de aplanamiento, comunícate con tu administrador técnico de cuentas.
Grupos de anuncios de video
Las solicitudes de ofertas para un grupo de anuncios de video con varias oportunidades de anuncios se aplanan, de modo que cada solicitud de oferta sea para una oportunidad de anuncio individual de ese grupo. Esto te permite ofertar por varias oportunidades de anuncios para un grupo determinado.
Open Measurement
Open Measurement te permite especificar proveedores externos que proporcionan servicios de medición y verificación independientes para los anuncios publicados en entornos de aplicaciones para dispositivos móviles.Para determinar si un publicador admite la medición abierta en la solicitud de oferta, verifica si la oportunidad de anuncio excluye el atributo OmsdkType:
OMSDK 1.0
que se encuentra en Atributos de creatividad que puede excluir el publicador. Se encuentra en el atributo battr
para Banner o Video, según el formato.
Para obtener más información sobre cómo interpretar las solicitudes de oferta que contienen indicadores de Open Measurement, consulta el artículo del Centro de ayuda del SDK de Open Measurement.
Solicitudes de oferta de muestra
En las siguientes secciones, se muestran solicitudes de oferta de muestra para diferentes tipos de anuncios.
Banner de la app
Muéstrame el ejemplo
Solicitud serializadaid: "8361O9Ep6E42p52Hu6v18o" imp { id: "1" banner { w: 300 h: 50 pos: ABOVE_THE_FOLD api: MRAID_1 api: MRAID_2 wmax: 390 hmax: 61 wmin: 261 hmin: 46 format { w: 300 h: 50 } format { w: 390 h: 61 } [com.google.doubleclick.banner_ext] { flexslot { wmin: 261 wmax: 390 hmin: 46 hmax: 61 } } } displaymanager: "GoogleMobileAds-iOS" displaymanagerver: "11.2.0" tagid: "5609900911" bidfloor: 0.01 bidfloorcur: "USD" secure: true exp: 3600 clickbrowser: true metric { type: "click_through_rate" value: 0.0028797138947993517 vendor: "EXCHANGE" } metric { type: "viewability" value: 0.92 vendor: "EXCHANGE" } [com.google.doubleclick.imp] { billing_id: 70614819650 publisher_settings_list_id: 3994817494897795207 publisher_settings_list_id: 8449380548613820850 allowed_vendor_type: 550 allowed_vendor_type: 79 ampad: AMP_AD_NOT_ALLOWED skadn { sourceapp: "com.google.testapp" skadnetids: "Y8HK1z22" versions: "2.0" versions: "2.1" fidelities: STOREKIT_RENDERED_ADS fidelities: VIEW_THROUGH_ADS } creative_enforcement_settings { policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES } auction_environment: SERVER_SIDE_AUCTION billable_event_rate_bid_adjustment { bid_adjustment: 0.9408176 creative_type: HTML_SNIPPET } ae: SERVER_SIDE_AUCTION } } app { name: "Test App" ver: "4.6.3" bundle: "com.google.testapp" publisher { id: "pub-2905535032168301" [com.google.doubleclick.publisher] { country: "JP" } } content { url: "https://www.google.com" livestream: false language: "ja" } storeurl: "https://www.google.com" [com.google.doubleclick.app] { inventorypartnerdomain: "OMITTED" } } device { ua: "OMITTED" ip: "192.168.1.0" geo { lat: 0.0 lon: 0.0 country: "JPN" region: "JP-13" type: IP utcoffset: 540 accuracy: 26487 [com.google.doubleclick.geo] { geo_criteria_id: 20636 } } carrier: "70002" make: "Apple" model: "iPhone13,2" os: "iOS" osv: "16.1.1" connectiontype: CELL_4G devicetype: HIGHEND_PHONE lmt: true hwv: "iPhone13,2" w: 390 h: 844 pxratio: 3.0 sua { browsers { brand: "Mozilla" version: "5" version: "0" } browsers { brand: "AppleWebKit" version: "605" version: "1" } platform { brand: "iPhone" version: "16" version: "1" } mobile: true bitness: "64" model: "iPhone" source: USER_AGENT_STRING } [com.google.doubleclick.device] { atts: 2 } } user { [com.google.doubleclick.user] { session { duration: 61 } } } at: FIRST_PRICE tmax: 1000 cur: "USD" bcat: "IAB14-1" bcat: "IAB7-39" source { schain { complete: true nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: true } ver: "1.0" } [com.google.doubleclick.source] { omidpn: "Google" omidpv: "afma-sdk-i-v11.2.0" schain { complete: 1 nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: 1 } ver: "1.0" } } } [com.google.doubleclick.bid_request] { google_query_id: "ANy-z60259-oh0d8s5Z26f34EZa77T0p62zWhI2939jRL32216xlr9483rnAC6t07lL0ky4q" fcap_scope: FREQUENCY_CAPPING_SCOPE_APP privacy_treatments { allow_user_data_collection: true } }
Muéstrame el ejemplo
{ "id": "8361O9Ep6E42p52Hu6v18o", "imp": [ { "id": "1", "banner": { "w": 300, "h": 50, "pos": 1, "api": [ 3, 5 ], "wmax": 390, "hmax": 61, "wmin": 261, "hmin": 46, "format": [ { "w": 300, "h": 50 }, { "w": 390, "h": 61 } ], "ext": { "flexslot": { "wmin": 261, "wmax": 390, "hmin": 46, "hmax": 61 } } }, "displaymanager": "GoogleMobileAds-iOS", "displaymanagerver": "11.2.0", "tagid": "5609900911", "bidfloor": 0.01, "bidfloorcur": "USD", "secure": 1, "exp": 3600, "clickbrowser": 1, "metric": [ { "type": "click_through_rate", "value": 0.0028797138947993517, "vendor": "EXCHANGE" }, { "type": "viewability", "value": 0.92, "vendor": "EXCHANGE" } ], "ext": { "billing_id": [ "70614819650" ], "publisher_settings_list_id": [ "3994817494897795207", "8449380548613820850" ], "allowed_vendor_type": [ 550, 79 ], "ampad": 2, "skadn": { "sourceapp": "com.google.testapp", "skadnetids": [ "Y8HK1z22" ], "versions": [ "2.0", "2.1" ], "fidelities": [ 1, 0 ] }, "creative_enforcement_settings": { "policy_enforcement": 2, "publisher_blocks_enforcement": 1 }, "auction_environment": 0, "billable_event_rate_bid_adjustment": [ { "bid_adjustment": 0.9408176, "creative_type": 1 } ], "ae": 0 } } ], "app": { "name": "Test App", "ver": "4.6.3", "bundle": "com.google.testapp", "publisher": { "id": "pub-2905535032168301", "ext": { "country": "JP" } }, "content": { "url": "https://www.google.com", "livestream": 0, "language": "ja" }, "storeurl": "https://www.google.com", "ext": { "inventorypartnerdomain": "OMITTED" } }, "device": { "ua": "OMITTED", "ip": "192.168.1.0", "geo": { "lat": 0.0, "lon": 0.0, "country": "JPN", "region": "JP-13", "type": 2, "utcoffset": 540, "accuracy": 26487, "ext": { "geo_criteria_id": 20636 } }, "carrier": "70002", "make": "Apple", "model": "iPhone13,2", "os": "iOS", "osv": "16.1.1", "connectiontype": 6, "devicetype": 4, "lmt": 1, "hwv": "iPhone13,2", "w": 390, "h": 844, "pxratio": 3.0, "sua": { "browsers": [ { "brand": "Mozilla", "version": [ "5", "0" ] }, { "brand": "AppleWebKit", "version": [ "605", "1" ] } ], "platform": { "brand": "iPhone", "version": [ "16", "1" ] }, "mobile": 1, "bitness": "64", "model": "iPhone", "source": 3 }, "ext": { "atts": 2 } }, "user": { "ext": { "session": { "duration": 61 } } }, "at": 1, "tmax": 1000, "cur": [ "USD" ], "bcat": [ "IAB14-1", "IAB7-39" ], "source": { "schain": { "complete": 1, "nodes": [ { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 } ], "ver": "1.0" }, "ext": { "omidpn": "Google", "omidpv": "afma-sdk-i-v11.2.0", "schain": { "complete": 1, "nodes": [ { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 } ], "ver": "1.0" } } }, "ext": { "google_query_id": "ANy-z60259-oh0d8s5Z26f34EZa77T0p62zWhI2939jRL32216xlr9483rnAC6t07lL0ky4q", "fcap_scope": 4, "privacy_treatments": { "allow_user_data_collection": 1 } } }
Muéstrame el ejemplo
Solicitud serializadaid: "%\360\313c\223\244&\242H\313\345\032T\223^\3325p;e\320\275\333" ip: "\300\250" user_agent: "OMITTED" url: "https://www.google.com" detected_language: "en" adslot { id: 1 width: 300 width: 250 height: 250 height: 250 excluded_attribute: 14 excluded_attribute: 30 allowed_vendor_type: 566 allowed_vendor_type: 113 excluded_sensitive_category: 36 excluded_sensitive_category: 31 matching_ad_data { billing_id: 99718422589 minimum_cpm_micros: 40000 } slot_visibility: ABOVE_THE_FOLD ad_block_key: 1885999125 publisher_settings_list_id: 3855970278395809335 excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } viewability: 79 click_through_rate: 0.00562083 allowed_ad_types: ALLOWED_AD_TYPE_BANNER is_amp_page: DIALECT_HTML amp_ad_requirement_type: AMP_AD_NOT_ALLOWED api: OMID_1 api: MRAID_1 omidpn: "Google" omidpv: "afma-sdk-i-v11.3.0" creative_enforcement_settings { policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES } auction_environment: SERVER_SIDE_AUCTION impression_expiration_seconds: 3600 billable_event_rate_bid_adjustment { bid_adjustment: 1.0 creative_type: HTML_SNIPPET } excluded_app_ids: "1359763701" excluded_app_ids: "367003839" supported_auction_environment: SERVER_SIDE_AUCTION display_manager: "GoogleMobileAds-iOS" display_manager_version: "11.3.0" } is_test: false timezone_offset: 330 mobile { app_id: "195751234" is_app: true is_mobile_web_optimized: true app_name: "Test App" skadn { sourceapp: "195751234" skadnetids: "DofiF4X5" versions: "2.0" versions: "2.1" supported_fidelity_types: VIEW_THROUGH_ADS supported_fidelity_types: STOREKIT_RENDERED_ADS } } geo_criteria_id: 1007776 publisher_settings_list_id: 8761862033459127079 publisher_type: PUBLISHER_OWNED_AND_OPERATED partner_id: 9618759969316406640 device { device_type: HIGHEND_PHONE platform: "iphone" brand: "Apple" model: "iPhone15,3" os_version { major: 18 minor: 0 } carrier_id: 0 screen_width: 430 screen_height: 932 screen_pixel_ratio_millis: 3000 screen_orientation: PORTRAIT hardware_version: "iPhone15,3" limit_ad_tracking: true app_tracking_authorization_status: DENIED connection_type: CELL_4G } publisher_country: "SG" publisher_id: "pub-1111111111111111" response_deadline_ms: 1000 google_query_id: "ANy-z77R39-62EWf097071AiV91giun09eX9bwHu5TL506725r73P656pqL7A344LmT9485F" auction_type: FIRST_PRICE geo { lat: 0.0 lon: 0.0 country: "IND" region: "IN-KL" city: "Cochin" utcoffset: 330 accuracy: 11461 } user_agent_data { platform { brand: "iPhone" version: "18" version: "0" } mobile: true model: "iPhone" browsers { brand: "Mozilla" version: "5" version: "0" } browsers { brand: "AppleWebKit" version: "605" version: "1" } bitness: "64" source: USER_AGENT_STRING } supply_chain { complete: true nodes { advertising_system_identifier: "testdomain.com" seller_identifier: "pub-1111111111111111" handles_payment: true } version: "1.0" } frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_APP privacy_treatments { allow_user_data_collection: true } inventory_partner_domain: "OMITTED" session_duration_seconds: 660
Anuncio intersticial de aplicación
Muéstrame el ejemplo
Solicitud serializadaid: "27q8F4ja125b5Ay5Lg5I8Y" imp { id: "1" banner { w: 368 h: 740 pos: AD_POSITION_FULLSCREEN api: MRAID_1 api: MRAID_2 format { w: 368 h: 740 } format { w: 300 h: 600 } } displaymanager: "GoogleMobileAds-Android" displaymanagerver: "21.5.0" instl: true tagid: "7072441745" bidfloor: 0.01 bidfloorcur: "USD" secure: true exp: 14400 clickbrowser: true metric { type: "click_through_rate" value: 0.026930272579193115 vendor: "EXCHANGE" } metric { type: "viewability" value: 0.82 vendor: "EXCHANGE" } [com.google.doubleclick.imp] { billing_id: 14443955188 publisher_settings_list_id: 7634109184153514733 publisher_settings_list_id: 4552400977800686866 allowed_vendor_type: 4374 allowed_vendor_type: 4651 ampad: AMP_AD_NOT_ALLOWED excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } creative_enforcement_settings { policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES } auction_environment: SERVER_SIDE_AUCTION is_app_open_ad: true ae: SERVER_SIDE_AUCTION } } app { name: "Test App" ver: "9.1.6" bundle: "com.google.testapp" publisher { id: "pub-8897222327395144" [com.google.doubleclick.publisher] { country: "TH" } } content { url: "https://www.google.com" userrating: "4.7" livestream: false language: "en" } storeurl: "https://www.google.com" [com.google.doubleclick.app] { inventorypartnerdomain: "OMITTED" } } device { ua: "OMITTED" geo { lat: 0.0 lon: 0.0 country: "IND" region: "IN-OR" zip: "751024" type: IP utcoffset: 330 accuracy: 5126 [com.google.doubleclick.geo] { geo_criteria_id: 9149991 } } ipv6: "2401:4900:3da4::" carrier: "70210" make: "Samsung" model: "SM-A705GM" os: "android" osv: "11" connectiontype: WIFI devicetype: HIGHEND_PHONE lmt: true w: 384 h: 812 pxratio: 2.813 sua { browsers { brand: "Mozilla" version: "5" version: "0" } browsers { brand: "AppleWebKit" version: "537" version: "36" } platform { brand: "Android" version: "11" } mobile: true model: "SM-A705GM" source: USER_AGENT_STRING } [com.google.doubleclick.device] { session_id: "LFcNok-qRI2ea_Z5FPgRiA" } } user { [com.google.doubleclick.user] { session { duration: 89 } } } at: FIRST_PRICE tmax: 300 cur: "USD" bcat: "IAB23-3" bcat: "IAB23-4" source { schain { complete: true nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: true } ver: "1.0" } [com.google.doubleclick.source] { omidpn: "Google" omidpv: "afma-sdk-a-v243220999.224400000.1" schain { complete: 1 nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: 1 } ver: "1.0" } } } [com.google.doubleclick.bid_request] { google_query_id: "ANy-z7C179-E2Rj2VZOiHt5vMyI25Z3W94Lk71Tbz95m005IfNm8OP88j46C27ovLV5yV57m" fcap_scope: FREQUENCY_CAPPING_SCOPE_APP privacy_treatments { allow_user_data_collection: true } }
Muéstrame el ejemplo
{ "id": "27q8F4ja125b5Ay5Lg5I8Y", "imp": [ { "id": "1", "banner": { "w": 368, "h": 740, "pos": 7, "api": [ 3, 5 ], "format": [ { "w": 368, "h": 740 }, { "w": 300, "h": 600 } ] }, "displaymanager": "GoogleMobileAds-Android", "displaymanagerver": "21.5.0", "instl": 1, "tagid": "7072441745", "bidfloor": 0.01, "bidfloorcur": "USD", "secure": 1, "exp": 14400, "clickbrowser": 1, "metric": [ { "type": "click_through_rate", "value": 0.026930272579193115, "vendor": "EXCHANGE" }, { "type": "viewability", "value": 0.82, "vendor": "EXCHANGE" } ], "ext": { "billing_id": [ "14443955188" ], "publisher_settings_list_id": [ "7634109184153514733", "4552400977800686866" ], "allowed_vendor_type": [ 4374, 4651 ], "ampad": 2, "excluded_creatives": [ { "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID" }, { "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID" } ], "creative_enforcement_settings": { "policy_enforcement": 2, "publisher_blocks_enforcement": 1 }, "auction_environment": 0, "is_app_open_ad": 1, "ae": 0 } } ], "app": { "name": "Test App", "ver": "9.1.6", "bundle": "com.google.testapp", "publisher": { "id": "pub-8897222327395144", "ext": { "country": "TH" } }, "content": { "url": "https://www.google.com", "userrating": "4.7", "livestream": 0, "language": "en" }, "storeurl": "https://www.google.com", "ext": { "inventorypartnerdomain": "OMITTED" } }, "device": { "ua": "OMITTED", "geo": { "lat": 0.0, "lon": 0.0, "country": "IND", "region": "IN-OR", "zip": "751024", "type": 2, "utcoffset": 330, "accuracy": 5126, "ext": { "geo_criteria_id": 9149991 } }, "ipv6": "2401:4900:3da4::", "carrier": "70210", "make": "Samsung", "model": "SM-A705GM", "os": "android", "osv": "11", "connectiontype": 2, "devicetype": 4, "lmt": 1, "w": 384, "h": 812, "pxratio": 2.813, "sua": { "browsers": [ { "brand": "Mozilla", "version": [ "5", "0" ] }, { "brand": "AppleWebKit", "version": [ "537", "36" ] } ], "platform": { "brand": "Android", "version": [ "11" ] }, "mobile": 1, "model": "SM-A705GM", "source": 3 }, "ext": { "session_id": "LFcNok-qRI2ea_Z5FPgRiA" } }, "user": { "ext": { "session": { "duration": 89 } } }, "at": 1, "tmax": 300, "cur": [ "USD" ], "bcat": [ "IAB23-3", "IAB23-4" ], "source": { "schain": { "complete": 1, "nodes": [ { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 } ], "ver": "1.0" }, "ext": { "omidpn": "Google", "omidpv": "afma-sdk-a-v243220999.224400000.1", "schain": { "complete": 1, "nodes": [ { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 } ], "ver": "1.0" } } }, "ext": { "google_query_id": "ANy-z7C179-E2Rj2VZOiHt5vMyI25Z3W94Lk71Tbz95m005IfNm8OP88j46C27ovLV5yV57m", "fcap_scope": 4, "privacy_treatments": { "allow_user_data_collection": 1 } } }
Muéstrame el ejemplo
Solicitud serializadaid: "\275\302\334\306\350\275\013\246\272\341\347:\001\261e\316\266A\345-\275KY" user_agent: "OMITTED" url: "https://www.google.com" detected_language: "fa" adslot { id: 1 width: 756 width: 336 height: 384 height: 280 excluded_attribute: 27 excluded_attribute: 18 allowed_vendor_type: 414 allowed_vendor_type: 780 excluded_sensitive_category: 19 excluded_sensitive_category: 4 matching_ad_data { billing_id: 12608068331 billing_id: 32735556853 minimum_cpm_micros: 530000 } matching_ad_data { billing_id: 57993817261 billing_id: 38977320457 minimum_cpm_micros: 220000 } slot_visibility: ABOVE_THE_FOLD excluded_product_category: 10137 excluded_product_category: 13314 ad_block_key: 9588004964 publisher_settings_list_id: 5660377215376132006 excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } viewability: 74 click_through_rate: 0.010888527 allowed_ad_types: ALLOWED_AD_TYPE_BANNER is_amp_page: DIALECT_HTML amp_ad_requirement_type: AMP_AD_NOT_ALLOWED api: OMID_1 api: MRAID_1 omidpn: "Google" omidpv: "afma-sdk-a-v243220999.241199000.1" creative_enforcement_settings { policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES } auction_environment: SERVER_SIDE_AUCTION impression_expiration_seconds: 3600 supported_auction_environment: SERVER_SIDE_AUCTION display_manager: "GoogleMobileAds-Android" display_manager_version: "23.1.0" } is_test: false timezone_offset: 210 mobile { app_id: "com.google.testapp" is_app: true is_interstitial_request: true is_mobile_web_optimized: true app_name: "Test App" app_rating: 4.392222 } geo_criteria_id: 2276 publisher_settings_list_id: 12210881757835437691 publisher_type: PUBLISHER_OWNED_AND_OPERATED partner_id: 5268591861321003271 device { device_type: HIGHEND_PHONE platform: "android" brand: "Samsung" model: "SM-A546E" os_version { major: 14 } carrier_id: 0 screen_width: 756 screen_height: 384 screen_pixel_ratio_millis: 2813 screen_orientation: LANDSCAPE limit_ad_tracking: false connection_type: CELL_4G } publisher_country: "GB" publisher_id: "pub-1111111111111111" response_deadline_ms: 300 google_query_id: "ANy-zCczd2-28ZNY4j78b8024p1s4MJUg62G4F8H3P1YS544377wezcJVi4h3I9LB3y7yW80" auction_type: FIRST_PRICE geo { lat: 0.0 lon: 0.0 country: "DEU" utcoffset: 210 accuracy: 346648 } user_agent_data { platform { brand: "Android" version: "14" } mobile: true model: "SM-A546E" browsers { brand: "Mozilla" version: "5" version: "0" } browsers { brand: "AppleWebKit" version: "537" version: "36" } bitness: "64" source: USER_AGENT_STRING } supply_chain { complete: true nodes { advertising_system_identifier: "testdomain.com" seller_identifier: "pub-1111111111111111" handles_payment: true } version: "1.0" } frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_DEVICE privacy_treatments { ip: IP_REDACTED user_agent: USER_AGENT_COARSE non_personalized_ads_reason: PUBLISHER_DECLARED_NPA allow_user_data_collection: false } inventory_partner_domain: "OMITTED" navigation_type: NAVIGATION_TYPE_UNKNOWN session_duration_seconds: 25
Anuncio intersticial de video en la aplicación
Muéstrame el ejemplo
Solicitud serializadaid: "Z75GBa308fk6hn20L15573" imp { id: "1" video { mimes: "video/mp4" linearity: LINEAR maxduration: 600 w: 808 h: 393 startdelay: 0 playbackmethod: AUTO_PLAY_SOUND_ON pos: AD_POSITION_FULLSCREEN api: MRAID_1 api: MRAID_2 protocols: VAST_2_0 protocols: VAST_3_0 skip: true placement: FLOATING_PLACEMENT playbackend: COMPLETION_OR_USER maxseq: 2 poddur: 30 plcmt: PLCMT_INTERSTITIAL [com.google.doubleclick.video] { inferredplcmt: PLCMT_INTERSTITIAL } } displaymanager: "GoogleMobileAds-iOS" displaymanagerver: "11.7.0" instl: true tagid: "4967856214" bidfloor: 0.01 bidfloorcur: "USD" secure: true exp: 3600 clickbrowser: true metric { type: "click_through_rate" value: 0.1879923790693283 vendor: "EXCHANGE" } metric { type: "video_completion_rate" value: 0.5191752910614014 vendor: "EXCHANGE" } rwdd: true [com.google.doubleclick.imp] { billing_id: 11004606416 publisher_settings_list_id: 8773808361916105146 publisher_settings_list_id: 3073503389278955207 allowed_vendor_type: 39523 allowed_vendor_type: 237 is_rewarded_inventory: true ampad: AMP_AD_NOT_ALLOWED skadn { sourceapp: "com.google.testapp" skadnetids: "O5O88B57" versions: "2.0" versions: "2.1" fidelities: VIEW_THROUGH_ADS fidelities: STOREKIT_RENDERED_ADS skoverlay: true } creative_enforcement_settings { policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES } auction_environment: SERVER_SIDE_AUCTION ae: SERVER_SIDE_AUCTION } } app { name: "Test App" ver: "4.90.0" bundle: "com.google.testapp" publisher { id: "pub-7879459471889169" [com.google.doubleclick.publisher] { country: "TR" } } content { url: "https://www.google.com" livestream: false language: "ar" } storeurl: "https://www.google.com" [com.google.doubleclick.app] { inventorypartnerdomain: "OMITTED" } } device { ua: "OMITTED" geo { lat: 0.0 lon: 0.0 country: "SAU" region: "SA-02" city: "Jiddah" type: IP utcoffset: 180 accuracy: 25209 [com.google.doubleclick.geo] { geo_criteria_id: 1012089 } } ipv6: "2001:16a4:253::" make: "Apple" model: "iPhone12,1" os: "iOS" osv: "17.4.1" connectiontype: CELL_4G devicetype: HIGHEND_PHONE ifa: "cd6a5706-5a73-4ab8-a2bb-cd19244bf295" lmt: false hwv: "iPhone12,1" w: 896 h: 414 pxratio: 2.0 sua { browsers { brand: "Mozilla" version: "5" version: "0" } browsers { brand: "AppleWebKit" version: "605" version: "1" } platform { brand: "iPhone" version: "17" version: "4" } mobile: true bitness: "64" model: "iPhone" source: USER_AGENT_STRING } [com.google.doubleclick.device] { atts: 3 } } user { id: "19G1O820z9ay0DxfvVm89xd7Gbh" [com.google.doubleclick.user] { session { } idage: 2592000 } } at: FIRST_PRICE tmax: 1500 cur: "USD" bcat: "IAB7-39" bcat: "IAB14-1" bapp: "372513032" source { schain { complete: true nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: true } ver: "1.0" } [com.google.doubleclick.source] { omidpn: "Google" omidpv: "afma-sdk-i-v11.7.0" schain { complete: 1 nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: 1 } ver: "1.0" } } } [com.google.doubleclick.bid_request] { google_query_id: "ANy-z8zAo9-0x39o5pDG1Y19AT868LK88gvsh49Y6357Sb40978n97j8nn75XXGGp19xFp5E" fcap_scope: FREQUENCY_CAPPING_SCOPE_DEVICE privacy_treatments { allow_user_data_collection: true } }
Muéstrame el ejemplo
{ "id": "Z75GBa308fk6hn20L15573", "imp": [ { "id": "1", "video": { "mimes": [ "video/mp4" ], "linearity": 1, "maxduration": 600, "w": 808, "h": 393, "startdelay": 0, "playbackmethod": [ 1 ], "pos": 7, "api": [ 3, 5 ], "protocols": [ 2, 3 ], "skip": 1, "placement": 5, "playbackend": 1, "maxseq": 2, "poddur": 30, "plcmt": 3, "ext": { "inferredplcmt": 3 } }, "displaymanager": "GoogleMobileAds-iOS", "displaymanagerver": "11.7.0", "instl": 1, "tagid": "4967856214", "bidfloor": 0.01, "bidfloorcur": "USD", "secure": 1, "exp": 3600, "clickbrowser": 1, "metric": [ { "type": "click_through_rate", "value": 0.1879923790693283, "vendor": "EXCHANGE" }, { "type": "video_completion_rate", "value": 0.5191752910614014, "vendor": "EXCHANGE" } ], "rwdd": 1, "ext": { "billing_id": [ "11004606416" ], "publisher_settings_list_id": [ "8773808361916105146", "3073503389278955207" ], "allowed_vendor_type": [ 39523, 237 ], "is_rewarded_inventory": 1, "ampad": 2, "skadn": { "sourceapp": "com.google.testapp", "skadnetids": [ "O5O88B57" ], "versions": [ "2.0", "2.1" ], "fidelities": [ 0, 1 ], "skoverlay": 1 }, "creative_enforcement_settings": { "policy_enforcement": 2, "publisher_blocks_enforcement": 1 }, "auction_environment": 0, "ae": 0 } } ], "app": { "name": "Test App", "ver": "4.90.0", "bundle": "com.google.testapp", "publisher": { "id": "pub-7879459471889169", "ext": { "country": "TR" } }, "content": { "url": "https://www.google.com", "livestream": 0, "language": "ar" }, "storeurl": "https://www.google.com", "ext": { "inventorypartnerdomain": "OMITTED" } }, "device": { "ua": "OMITTED", "geo": { "lat": 0.0, "lon": 0.0, "country": "SAU", "region": "SA-02", "city": "Jiddah", "type": 2, "utcoffset": 180, "accuracy": 25209, "ext": { "geo_criteria_id": 1012089 } }, "ipv6": "2001:16a4:253::", "make": "Apple", "model": "iPhone12,1", "os": "iOS", "osv": "17.4.1", "connectiontype": 6, "devicetype": 4, "ifa": "cd6a5706-5a73-4ab8-a2bb-cd19244bf295", "lmt": 0, "hwv": "iPhone12,1", "w": 896, "h": 414, "pxratio": 2.0, "sua": { "browsers": [ { "brand": "Mozilla", "version": [ "5", "0" ] }, { "brand": "AppleWebKit", "version": [ "605", "1" ] } ], "platform": { "brand": "iPhone", "version": [ "17", "4" ] }, "mobile": 1, "bitness": "64", "model": "iPhone", "source": 3 }, "ext": { "atts": 3 } }, "user": { "id": "19G1O820z9ay0DxfvVm89xd7Gbh", "ext": { "idage": 2592000 } }, "at": 1, "tmax": 1500, "cur": [ "USD" ], "bcat": [ "IAB7-39", "IAB14-1" ], "bapp": [ "372513032" ], "source": { "schain": { "complete": 1, "nodes": [ { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 } ], "ver": "1.0" }, "ext": { "omidpn": "Google", "omidpv": "afma-sdk-i-v11.7.0", "schain": { "complete": 1, "nodes": [ { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 } ], "ver": "1.0" } } }, "ext": { "google_query_id": "ANy-z8zAo9-0x39o5pDG1Y19AT868LK88gvsh49Y6357Sb40978n97j8nn75XXGGp19xFp5E", "fcap_scope": 3, "privacy_treatments": { "allow_user_data_collection": 1 } } }
Muéstrame el ejemplo
Solicitud serializadaid: "\r[\217Z\313$\317\325\226\261\321\1775\317O7#\003\232\315\322y\242" ip: "\300\250" user_agent: "OMITTED" url: "https://www.google.com" detected_language: "ja" adslot { id: 1 width: 393 width: 375 height: 734 height: 667 excluded_attribute: 17 excluded_attribute: 20 allowed_vendor_type: 38523 allowed_vendor_type: 797 matching_ad_data { billing_id: 95400492935 minimum_cpm_micros: 1610000 } slot_visibility: ABOVE_THE_FOLD ad_block_key: 2826108213 publisher_settings_list_id: 4043976311652409571 viewability: 87 click_through_rate: 0.2761753 video_completion_rate: 0.43977627 is_rewarded: true allowed_ad_types: ALLOWED_AD_TYPE_VIDEO is_amp_page: DIALECT_HTML amp_ad_requirement_type: AMP_AD_NOT_ALLOWED session_depth: 1 api: OMID_1 api: MRAID_1 omidpn: "Google" omidpv: "afma-sdk-i-v9.14.0" creative_enforcement_settings { policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES } auction_environment: SERVER_SIDE_AUCTION impression_expiration_seconds: 3600 supported_auction_environment: SERVER_SIDE_AUCTION display_manager: "GoogleMobileAds-iOS" display_manager_version: "9.14.0" } is_test: false cookie_version: 1 google_user_id: "502CF94564uk2a9qWk698927A00" timezone_offset: 540 mobile { app_id: "751592940" is_app: true is_interstitial_request: true is_mobile_web_optimized: true encrypted_advertising_id: "\371\014\274[\224\356\250D\210\224\023\2518\230P.\000\325j1\310\341\215i\336\2063\213a\276b\263\236\201\007n" app_name: "Test App" advertising_id: "}\372\006\246c\347\275s\243|\353\326\272\305\021|" skadn { sourceapp: "751592940" skadnetids: "113tdmXM" versions: "2.0" versions: "2.1" supported_fidelity_types: STOREKIT_RENDERED_ADS supported_fidelity_types: VIEW_THROUGH_ADS } } video { videoad_start_delay: 0 video_ad_skippable: REQUIRE_SKIPPABLE skippable_max_ad_duration: 600000 allowed_video_formats: VIDEO_MP4 max_ads_in_pod: 2 end_cap_support: END_CAP_OPTIONAL playback_method: AUTO_PLAY_SOUND_ON is_clickable: true placement: INTERSTITIAL protocols: VAST_2_0 protocols: VAST_3_0 is_livestream: false playback_cessation_mode: COMPLETION_OR_USER max_pod_duration_seconds: 30 plcmt: PLCMT_INTERSTITIAL inferred_plcmt: PLCMT_INTERSTITIAL } cookie_age_seconds: 1987200 geo_criteria_id: 9198798 publisher_settings_list_id: 11747008975924952385 publisher_type: PUBLISHER_OWNED_AND_OPERATED partner_id: 2681496334840881279 device { device_type: HIGHEND_PHONE platform: "iphone" brand: "Apple" model: "iPhone17,1" os_version { major: 18 minor: 0 micro: 1 } carrier_id: 0 screen_width: 393 screen_height: 852 screen_pixel_ratio_millis: 3000 screen_orientation: PORTRAIT hardware_version: "iPhone17,1" limit_ad_tracking: false app_tracking_authorization_status: AUTHORIZED connection_type: WIFI } publisher_country: "JP" publisher_id: "pub-1111111111111111" response_deadline_ms: 1000 google_query_id: "ANy-zFwQ7x-eW9k8bHJRKvLLM9e761HV19R7ov42ZD0Xgyt270Y690867s819cwM7RA163W7" auction_type: FIRST_PRICE geo { lat: 0.0 lon: 0.0 country: "JPN" region: "JP-34" city: "Hiroshima" utcoffset: 540 accuracy: 6105 } user_agent_data { platform { brand: "iPhone" version: "18" version: "0" } mobile: true model: "iPhone" browsers { brand: "Mozilla" version: "5" version: "0" } browsers { brand: "AppleWebKit" version: "605" version: "1" } bitness: "64" source: USER_AGENT_STRING } supply_chain { complete: true nodes { advertising_system_identifier: "testdomain.com" seller_identifier: "pub-1111111111111111" handles_payment: true } version: "1.0" } frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_DEVICE privacy_treatments { allow_user_data_collection: true } inventory_partner_domain: "OMITTED" session_duration_seconds: 370
App nativa
Muéstrame el ejemplo
Solicitud serializadaid: "3rF2U7Feg24806GjUY2Lr5" imp { id: "1" displaymanager: "GoogleMobileAds-Android" displaymanagerver: "22.3.0" tagid: "3320317218" bidfloor: 0.01 bidfloorcur: "USD" secure: true native { ver: "1.2" api: MRAID_1 api: MRAID_2 request_native { ver: "1.2" assets { id: 1 required: true title { len: 25 } } assets { id: 2 required: true data { type: DESC len: 90 } } assets { id: 3 data { type: CTATEXT len: 15 } } assets { id: 4 required: true data { type: SPONSORED len: 25 } } assets { id: 5 required: true img { type: MAIN wmin: 1200 hmin: 627 } } assets { id: 6 img { type: LOGO wmin: 100 hmin: 100 } } eventtrackers { event: IMPRESSION methods: IMG } privacy: true } } exp: 3600 clickbrowser: true metric { type: "click_through_rate" value: 0.10741956532001495 vendor: "EXCHANGE" } metric { type: "viewability" value: 0.58 vendor: "EXCHANGE" } [com.google.doubleclick.imp] { billing_id: 29846056590 publisher_settings_list_id: 4793646945897060511 publisher_settings_list_id: 3704654811398966070 allowed_vendor_type: 780 allowed_vendor_type: 237 ampad: AMP_AD_NOT_ALLOWED excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } creative_enforcement_settings { policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES } auction_environment: SERVER_SIDE_AUCTION billable_event_rate_bid_adjustment { bid_adjustment: 1.2858465 creative_type: NATIVE } ae: SERVER_SIDE_AUCTION } } app { name: "Test App" bundle: "com.google.testapp" publisher { id: "pub-9497839363952914" [com.google.doubleclick.publisher] { country: "HK" } } content { url: "https://www.google.com" userrating: "4.4" livestream: false language: "ar" } storeurl: "https://www.google.com" [com.google.doubleclick.app] { inventorypartnerdomain: "OMITTED" } } device { ua: "OMITTED" ip: "192.168.1.0" geo { lat: 0.0 lon: 0.0 country: "EGY" region: "EG-ALX" city: "Alexandria" type: IP utcoffset: 180 accuracy: 2052 [com.google.doubleclick.geo] { geo_criteria_id: 9198011 } } make: "Xiaomi" model: "M2006C3MG" os: "android" osv: "10" connectiontype: CELL_4G devicetype: HIGHEND_PHONE lmt: false w: 360 h: 725 pxratio: 2.0 sua { browsers { brand: "Mozilla" version: "5" version: "0" } browsers { brand: "AppleWebKit" version: "537" version: "36" } platform { brand: "Android" version: "10" } mobile: true model: "M2006C3MG" source: USER_AGENT_STRING } } user { [com.google.doubleclick.user] { session { duration: 14 } } } at: FIRST_PRICE tmax: 300 cur: "USD" source { schain { complete: true nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: true } ver: "1.0" } [com.google.doubleclick.source] { omidpn: "Google" omidpv: "afma-sdk-a-v243799999.232400000.1" schain { complete: 1 nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: 1 } ver: "1.0" } } } [com.google.doubleclick.bid_request] { google_query_id: "ANy-z2g135-A631Sj54M16BCG6dC277E40D9nL3r921i0k2974f1q051601623F0i9232692" fcap_scope: FREQUENCY_CAPPING_SCOPE_BROWSER privacy_treatments { non_personalized_ads_reason: USER_OPT_OUT allow_user_data_collection: false } }
Muéstrame el ejemplo
{ "id": "3rF2U7Feg24806GjUY2Lr5", "imp": [ { "id": "1", "displaymanager": "GoogleMobileAds-Android", "displaymanagerver": "22.3.0", "tagid": "3320317218", "bidfloor": 0.01, "bidfloorcur": "USD", "secure": 1, "native": { "ver": "1.2", "api": [ 3, 5 ], "request": "{\"ver\":\"1.2\",\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":25}},{\"id\":2,\"required\":1,\"data\":{\"type\":2,\"len\":90}},{\"id\":3,\"data\":{\"type\":12,\"len\":15}},{\"id\":4,\"required\":1,\"data\":{\"type\":1,\"len\":25}},{\"id\":5,\"required\":1,\"img\":{\"type\":3,\"wmin\":1200,\"hmin\":627}},{\"id\":6,\"img\":{\"type\":2,\"wmin\":100,\"hmin\":100}}],\"eventtrackers\":[{\"event\":1,\"methods\":[1]}],\"privacy\":1}" }, "exp": 3600, "clickbrowser": 1, "metric": [ { "type": "click_through_rate", "value": 0.10741956532001495, "vendor": "EXCHANGE" }, { "type": "viewability", "value": 0.58, "vendor": "EXCHANGE" } ], "ext": { "billing_id": [ "29846056590" ], "publisher_settings_list_id": [ "4793646945897060511", "3704654811398966070" ], "allowed_vendor_type": [ 780, 237 ], "ampad": 2, "excluded_creatives": [ { "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID" }, { "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID" } ], "creative_enforcement_settings": { "policy_enforcement": 2, "publisher_blocks_enforcement": 1 }, "auction_environment": 0, "billable_event_rate_bid_adjustment": [ { "bid_adjustment": 1.2858465, "creative_type": 3 } ], "ae": 0 } } ], "app": { "name": "Test App", "bundle": "com.google.testapp", "publisher": { "id": "pub-9497839363952914", "ext": { "country": "HK" } }, "content": { "url": "https://www.google.com", "userrating": "4.4", "livestream": 0, "language": "ar" }, "storeurl": "https://www.google.com", "ext": { "inventorypartnerdomain": "OMITTED" } }, "device": { "ua": "OMITTED", "ip": "192.168.1.0", "geo": { "lat": 0.0, "lon": 0.0, "country": "EGY", "region": "EG-ALX", "city": "Alexandria", "type": 2, "utcoffset": 180, "accuracy": 2052, "ext": { "geo_criteria_id": 9198011 } }, "make": "Xiaomi", "model": "M2006C3MG", "os": "android", "osv": "10", "connectiontype": 6, "devicetype": 4, "lmt": 0, "w": 360, "h": 725, "pxratio": 2.0, "sua": { "browsers": [ { "brand": "Mozilla", "version": [ "5", "0" ] }, { "brand": "AppleWebKit", "version": [ "537", "36" ] } ], "platform": { "brand": "Android", "version": [ "10" ] }, "mobile": 1, "model": "M2006C3MG", "source": 3 } }, "user": { "ext": { "session": { "duration": 14 } } }, "at": 1, "tmax": 300, "cur": [ "USD" ], "source": { "schain": { "complete": 1, "nodes": [ { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 } ], "ver": "1.0" }, "ext": { "omidpn": "Google", "omidpv": "afma-sdk-a-v243799999.232400000.1", "schain": { "complete": 1, "nodes": [ { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 } ], "ver": "1.0" } } }, "ext": { "google_query_id": "ANy-z2g135-A631Sj54M16BCG6dC277E40D9nL3r921i0k2974f1q051601623F0i9232692", "fcap_scope": 2, "privacy_treatments": { "non_personalized_ads_reason": [ 3 ], "allow_user_data_collection": 0 } } }
Muéstrame el ejemplo
Solicitud serializadaid: "\\>\313j\000>Rh\321\301\367[\212\'j\204\273/\242\304\231\221\335" ip: "\300\250" user_agent: "OMITTED" url: "https://www.google.com" detected_language: "ja" adslot { id: 1 excluded_attribute: 25 excluded_attribute: 34 allowed_vendor_type: 3 allowed_vendor_type: 42 excluded_sensitive_category: 36 excluded_sensitive_category: 4 matching_ad_data { billing_id: 41106584355 billing_id: 30773030290 minimum_cpm_micros: 130000 } slot_visibility: ABOVE_THE_FOLD excluded_product_category: 10031 ad_block_key: 1332130058 publisher_settings_list_id: 8685019249309350543 publisher_settings_list_id: 9740837501405857020 excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } viewability: 83 allowed_ad_types: ALLOWED_AD_TYPE_NATIVE is_amp_page: DIALECT_HTML amp_ad_requirement_type: AMP_AD_NOT_ALLOWED api: MRAID_1 api: MRAID_2 native_ad_template { required_fields: 83 recommended_fields: 388 headline_max_safe_length: 25 body_max_safe_length: 90 call_to_action_max_safe_length: 15 image_width: 1200 image_height: 627 app_icon_width: 100 app_icon_height: 100 } omidpn: "Google" omidpv: "afma-sdk-i-v11.5.0" creative_enforcement_settings { policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES } auction_environment: SERVER_SIDE_AUCTION impression_expiration_seconds: 14400 billable_event_rate_bid_adjustment { bid_adjustment: 1.0 creative_type: NATIVE } supported_auction_environment: SERVER_SIDE_AUCTION display_manager: "GoogleMobileAds-iOS" display_manager_version: "11.5.0" } is_test: false timezone_offset: 540 mobile { app_id: "627009739" is_app: true is_mobile_web_optimized: true app_name: "Test App" skadn { sourceapp: "627009739" skadnetids: "l6x39K4z" versions: "2.0" versions: "2.1" supported_fidelity_types: STOREKIT_RENDERED_ADS supported_fidelity_types: VIEW_THROUGH_ADS } } postal_code: "10011" geo_criteria_id: 9161820 publisher_type: PUBLISHER_OWNED_AND_OPERATED device { device_type: HIGHEND_PHONE platform: "iphone" brand: "Apple" model: "iPhone10,3" os_version { major: 16 minor: 7 micro: 10 } carrier_id: 0 screen_width: 375 screen_height: 812 screen_pixel_ratio_millis: 3000 screen_orientation: PORTRAIT hardware_version: "iPhone10,3" limit_ad_tracking: true app_tracking_authorization_status: RESTRICTED connection_type: WIFI } publisher_country: "US" publisher_id: "pub-1111111111111111" response_deadline_ms: 300 google_query_id: "ANy-zrk77i-KbW4i79W0c018hwPx3aS9rl10TU52SMd7Sv82r01g5O4D20sxKTj53Xrr9VK0" auction_type: FIRST_PRICE geo { lat: 0.0 lon: 0.0 country: "JPN" region: "JP-36" zip: "771-0212" utcoffset: 540 accuracy: 1031 } user_agent_data { platform { brand: "iPhone" version: "16" version: "7" } mobile: true model: "iPhone" browsers { brand: "Mozilla" version: "5" version: "0" } browsers { brand: "AppleWebKit" version: "605" version: "1" } bitness: "64" source: USER_AGENT_STRING } supply_chain { complete: true nodes { advertising_system_identifier: "testdomain.com" seller_identifier: "pub-1111111111111111" handles_payment: true } version: "1.0" } frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_NONE privacy_treatments { allow_user_data_collection: true } inventory_partner_domain: "OMITTED"
Video web
Muéstrame el ejemplo
Solicitud serializadaid: "474xe8G3edB9ZG60IaK880" imp { id: "1" video { mimes: "video/mp4" linearity: LINEAR w: 300 h: 250 playbackmethod: ENTER_SOUND_OFF pos: ABOVE_THE_FOLD api: OMID_1 protocols: VAST_2_0 protocols: VAST_3_0 skip: true placement: IN_ARTICLE_PLACEMENT playbackend: LEAVING_OR_USER plcmt: PLCMT_NO_CONTENT_STANDALONE [com.google.doubleclick.video] { inferredplcmt: PLCMT_NO_CONTENT_STANDALONE embeddedoffsite: true } } displaymanager: "GOOGLE" tagid: "8378930064" bidfloor: 0.19 bidfloorcur: "USD" secure: true exp: 3600 metric { type: "click_through_rate" value: 0.0012572698760777712 vendor: "EXCHANGE" } metric { type: "viewability" value: 0.62 vendor: "EXCHANGE" } [com.google.doubleclick.imp] { billing_id: 47460168025 publisher_settings_list_id: 5764601004062573461 publisher_settings_list_id: 9583254202940413383 allowed_vendor_type: 3 allowed_vendor_type: 42 dfp_ad_unit_code: "/3049200/google/test" ampad: AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED buyer_generated_request_data { data: "Test Data" } buyer_generated_request_data { data: "Test Data" } excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } open_bidding { is_open_bidding: true } allowed_restricted_category: 33 allowed_restricted_category: 32 creative_enforcement_settings { policy_enforcement: POLICY_ENFORCEMENT_PLATFORM_POLICY publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES } auction_environment: SERVER_SIDE_AUCTION ae: SERVER_SIDE_AUCTION } } site { page: "https://www.google.com" publisher { id: "pub-1111111111111111" [com.google.doubleclick.publisher] { country: "US" } } content { livestream: false producer { } language: "en" } mobile: true [com.google.doubleclick.site] { amp: DIALECT_HTML page_visibility: VISIBILITY_STATE_VISIBLE inventorypartnerdomain: "OMITTED" ntype: NAVIGATION_TYPE_NAVIGATE } } device { ua: "OMITTED" geo { lat: 0.0 lon: 0.0 country: "USA" region: "TX" metro: "618" city: "Houston" zip: "77032" type: IP utcoffset: -300 accuracy: 3682 [com.google.doubleclick.geo] { geo_criteria_id: 9027607 } } ipv6: "2600:100d:b045::" carrier: "70092" make: "Samsung" model: "sm-a037u" os: "android" osv: "13" devicetype: HIGHEND_PHONE lmt: false w: 412 h: 915 pxratio: 1.75 sua { browsers { brand: "Google Chrome" version: "129" version: "0" } browsers { brand: "Not=A?Brand" version: "8" version: "0" } platform { brand: "Android" version: "13" version: "0" } mobile: true model: "SM-A037U" source: CLIENT_HINTS_HIGH_ENTROPY } } user { buyeruid: "8cw7780874mg61q5MBecJyQ8hXIoYQPM" customdata: "l7898Ufx682216u9F0WUQsxMFr1956dw76p8ZAdpwA3586Y2" data { segment { id: "OMITTED" } segment { id: "OMITTED" } [com.google.doubleclick.data] { segtax: 601 } } [com.google.doubleclick.user] { eids { source: "OMITTED" uids { id: "12JD92JD8078S8J29SDOAKC0EF230337" } } eids { source: "OMITTED" uids { id: "12JD92JD8078S8J29SDOAKC0EF230337" } } } } at: FIRST_PRICE tmax: 350 cur: "USD" regs { gpp: "OMITTED" } source { schain { complete: true nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: true } nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: true } ver: "1.0" } [com.google.doubleclick.source] { schain { complete: 1 nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: 1 } nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: 1 } ver: "1.0" } } } [com.google.doubleclick.bid_request] { bid_feedback { request_id: "V68ZT9H20868b1ze4z5rWa" creative_status_code: 80 event_notification_token { payload: "token" } buyer_creative_id: "test_creative_id_175726" minimum_bid_to_win: 8.62 feedbacktype: BID_FEEDBACK } google_query_id: "ANy-z732H2-9Z57W2Ufp82238m3DQ5T47oEIDlSkITGYWkX1CgL2VPch1wbeQV6kb1631u7h" fcap_scope: FREQUENCY_CAPPING_SCOPE_NONE }
Muéstrame el ejemplo
{ "id": "474xe8G3edB9ZG60IaK880", "imp": [ { "id": "1", "video": { "mimes": [ "video/mp4" ], "linearity": 1, "w": 300, "h": 250, "playbackmethod": [ 6 ], "pos": 1, "api": [ 7 ], "protocols": [ 2, 3 ], "skip": 1, "placement": 3, "playbackend": 2, "plcmt": 4, "ext": { "inferredplcmt": 4, "embeddedoffsite": 1 } }, "displaymanager": "GOOGLE", "tagid": "8378930064", "bidfloor": 0.19, "bidfloorcur": "USD", "secure": 1, "exp": 3600, "metric": [ { "type": "click_through_rate", "value": 0.0012572698760777712, "vendor": "EXCHANGE" }, { "type": "viewability", "value": 0.62, "vendor": "EXCHANGE" } ], "ext": { "billing_id": [ "47460168025" ], "publisher_settings_list_id": [ "5764601004062573461", "9583254202940413383" ], "allowed_vendor_type": [ 3, 42 ], "dfp_ad_unit_code": "/3049200/google/test", "ampad": 3, "buyer_generated_request_data": [ { "data": "Test Data" }, { "data": "Test Data" } ], "excluded_creatives": [ { "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID" }, { "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID" } ], "open_bidding": { "is_open_bidding": 1 }, "allowed_restricted_category": [ 33, 32 ], "creative_enforcement_settings": { "policy_enforcement": 1, "publisher_blocks_enforcement": 1 }, "auction_environment": 0, "ae": 0 } } ], "site": { "page": "https://www.google.com", "publisher": { "id": "pub-1111111111111111", "ext": { "country": "US" } }, "content": { "livestream": 0, "language": "en" }, "mobile": 1, "ext": { "amp": 0, "page_visibility": 1, "inventorypartnerdomain": "OMITTED", "ntype": 1 } }, "device": { "ua": "OMITTED", "geo": { "lat": 0.0, "lon": 0.0, "country": "USA", "region": "TX", "metro": "618", "city": "Houston", "zip": "77032", "type": 2, "utcoffset": -300, "accuracy": 3682, "ext": { "geo_criteria_id": 9027607 } }, "ipv6": "2600:100d:b045::", "carrier": "70092", "make": "Samsung", "model": "sm-a037u", "os": "android", "osv": "13", "devicetype": 4, "lmt": 0, "w": 412, "h": 915, "pxratio": 1.75, "sua": { "browsers": [ { "brand": "Google Chrome", "version": [ "129", "0" ] }, { "brand": "Not=A?Brand", "version": [ "8", "0" ] } ], "platform": { "brand": "Android", "version": [ "13", "0" ] }, "mobile": 1, "model": "SM-A037U", "source": 2 } }, "user": { "buyeruid": "8cw7780874mg61q5MBecJyQ8hXIoYQPM", "customdata": "l7898Ufx682216u9F0WUQsxMFr1956dw76p8ZAdpwA3586Y2", "data": [ { "segment": [ { "id": "OMITTED" }, { "id": "OMITTED" } ], "ext": { "segtax": 601 } } ], "ext": { "eids": [ { "source": "OMITTED", "uids": [ { "id": "12JD92JD8078S8J29SDOAKC0EF230337" } ] }, { "source": "OMITTED", "uids": [ { "id": "12JD92JD8078S8J29SDOAKC0EF230337" } ] } ] } }, "at": 1, "tmax": 350, "cur": [ "USD" ], "regs": { "gpp": "OMITTED" }, "source": { "schain": { "complete": 1, "nodes": [ { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 }, { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 } ], "ver": "1.0" }, "ext": { "schain": { "complete": 1, "nodes": [ { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 }, { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 } ], "ver": "1.0" } } }, "ext": { "bid_feedback": [ { "request_id": "V68ZT9H20868b1ze4z5rWa", "creative_status_code": 80, "event_notification_token": { "payload": "token" }, "buyer_creative_id": "test_creative_id_175726", "minimum_bid_to_win": 8.62, "feedbacktype": 1 } ], "google_query_id": "ANy-z732H2-9Z57W2Ufp82238m3DQ5T47oEIDlSkITGYWkX1CgL2VPch1wbeQV6kb1631u7h", "fcap_scope": 1 } }
Muéstrame el ejemplo
Solicitud serializadaid: "J#\010\024\351\000\207\247\265\033\315\nA\251\257}\216\313\206\214\323\312\215" ip: "\300\250" user_agent: "OMITTED" url: "https://www.google.com" detected_language: "ja" adslot { id: 1 width: 1176 width: 480 height: 1046 height: 800 excluded_attribute: 7 excluded_attribute: 16 allowed_vendor_type: 4513 allowed_vendor_type: 485 excluded_sensitive_category: 36 excluded_sensitive_category: 31 matching_ad_data { billing_id: 75752641104 billing_id: 20395399239 minimum_cpm_micros: 40000 } matching_ad_data { billing_id: 97958384088 billing_id: 56530052009 minimum_cpm_micros: 530000 } slot_visibility: ABOVE_THE_FOLD ad_block_key: 5888439717 publisher_settings_list_id: 4545709109957121468 allowed_restricted_category: 32 allowed_restricted_category: 33 excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } iframing_state: UNKNOWN_IFRAME_STATE viewability: 86 allowed_restricted_category_for_deals: 32 allowed_restricted_category_for_deals: 33 renderer: GOOGLE is_rewarded: true allowed_ad_types: ALLOWED_AD_TYPE_VIDEO is_amp_page: DIALECT_HTML amp_ad_requirement_type: AMP_AD_NOT_ALLOWED session_depth: 1 api: OMID_1 creative_enforcement_settings { policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES } auction_environment: SERVER_SIDE_AUCTION impression_expiration_seconds: 3600 supported_auction_environment: SERVER_SIDE_AUCTION } is_test: false cookie_version: 1 google_user_id: "0bQri772Ba4h145n2m5dRK2e7IM" timezone_offset: 540 mobile { is_interstitial_request: true } video { max_ad_duration: 30000 video_ad_skippable: BLOCK_SKIPPABLE allowed_video_formats: VIDEO_MP4 end_cap_support: END_CAP_OPTIONAL playback_method: CLICK_TO_PLAY is_clickable: true placement: INTERSTITIAL protocols: VAST_2_0 protocols: VAST_3_0 playback_cessation_mode: COMPLETION_OR_USER plcmt: PLCMT_INTERSTITIAL inferred_plcmt: PLCMT_INTERSTITIAL } cookie_age_seconds: 57024000 hosted_match_data: "\207r9\204\322\022\324Ezf\263\305\373\3153\311\271i\305" geo_criteria_id: 1009341 publisher_settings_list_id: 6038657471597087436 bid_response_feedback { request_id: "\373\263!2t;\224C\363\372\224\220\376red" creative_status_code: 79 event_notification_token: "token" buyer_creative_id: "test_creative_id_378410" minimum_bid_to_win: 114000000 feedback_type: BID_FEEDBACK } publisher_type: PUBLISHER_OWNED_AND_OPERATED partner_id: 3153428956954513893 device { device_type: PERSONAL_COMPUTER platform: "Windows" limit_ad_tracking: false } publisher_country: "JP" publisher_id: "pub-1111111111111111" response_deadline_ms: 350 google_query_id: "ANy-zz9y8d-2p0141lC5k418ht4e0FOF2M06a40So6pmPJim2U4LWw2hERI5310mnf649802" auction_type: FIRST_PRICE geo { lat: 0.0 lon: 0.0 country: "JPN" region: "JP-14" city: "Saiwai" utcoffset: 540 accuracy: 1785 } user_agent_data { platform { brand: "Windows" version: "10" version: "0" } mobile: false architecture: "x86" browsers { brand: "Google Chrome" version: "129" version: "0" } browsers { brand: "Not=A?Brand" version: "8" version: "0" } bitness: "64" source: CLIENT_HINTS_HIGH_ENTROPY } page_visibility: VISIBILITY_STATE_VISIBLE supply_chain { complete: true nodes { advertising_system_identifier: "testdomain.com" seller_identifier: "pub-1111111111111111" handles_payment: true } version: "1.0" } frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_BROWSER privacy_treatments { allow_user_data_collection: true } inventory_partner_domain: "OMITTED"
Banner de la Web móvil para ofertantes de intercambio
Muéstrame el ejemplo
Solicitud serializadaid: "W5rO389B0p836803G6tI3T" imp { id: "1" banner { w: 320 h: 50 pos: ABOVE_THE_FOLD expdir: LEFT expdir: RIGHT expdir: UP expdir: DOWN api: MRAID_1 api: MRAID_2 format { w: 320 h: 50 } format { w: 320 h: 100 } } displaymanager: "GoogleMobileAds-Android" displaymanagerver: "23.1.0" tagid: "3758755668" bidfloor: 0.11 bidfloorcur: "USD" secure: true exp: 3600 clickbrowser: true metric { type: "viewability" value: 0.71 vendor: "EXCHANGE" } [com.google.doubleclick.imp] { billing_id: 50962964480 dfp_ad_unit_code: "/5025729/google/test" ampad: AMP_AD_NOT_ALLOWED excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } open_bidding { is_open_bidding: true } creative_enforcement_settings { policy_enforcement: POLICY_ENFORCEMENT_PLATFORM_POLICY publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_OVERRIDDEN } auction_environment: SERVER_SIDE_AUCTION ae: SERVER_SIDE_AUCTION } } app { name: "Test App" ver: "6.8.1" bundle: "com.google.testapp" publisher { id: "pub-6120362493380457" [com.google.doubleclick.publisher] { country: "PL" } } content { url: "https://www.google.com" userrating: "4.5" livestream: false language: "pl" } storeurl: "https://www.google.com" [com.google.doubleclick.app] { inventorypartnerdomain: "OMITTED" } } device { ua: "OMITTED" ip: "192.168.1.0" geo { lat: 0.0 lon: 0.0 country: "POL" region: "PL-MZ" city: "Warsaw" zip: "04" type: IP utcoffset: 120 accuracy: 2263 [com.google.doubleclick.geo] { geo_criteria_id: 9061066 } } carrier: "70872" make: "Samsung" model: "SM-A346B" os: "android" osv: "14" connectiontype: CELL_4G devicetype: HIGHEND_PHONE ifa: "1f3ed9c7-e8d8-4cec-9167-2811375e2cbe" lmt: false w: 384 h: 758 pxratio: 2.813 sua { browsers { brand: "Mozilla" version: "5" version: "0" } browsers { brand: "AppleWebKit" version: "537" version: "36" } platform { brand: "Android" version: "14" } mobile: true bitness: "64" model: "SM-A346B" source: USER_AGENT_STRING } } user { id: "a9S5d7s7r38o1q8ifv4U80GBxKA" [com.google.doubleclick.user] { consented_providers_settings { consented_providers: 1215 consented_providers: 2567 additional_consent: "OMITTED" } consent: "OMITTED" session { duration: 464 } idage: 25920000 } } at: FIRST_PRICE tmax: 1000 cur: "USD" regs { gpp: "OMITTED" [com.google.doubleclick.regs] { gdpr: true } } source { schain { complete: true nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: true } ver: "1.0" } [com.google.doubleclick.source] { omidpn: "Google" omidpv: "afma-sdk-a-v243799999.241199000.1" schain { complete: 1 nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: 1 } ver: "1.0" } } } [com.google.doubleclick.bid_request] { google_query_id: "ANy-z4luKF-u274F3WU34uUUoQ7E82k3L42z23v2K4T1k0eA7Rw8Xb6JeXDG6K703e88p491" fcap_scope: FREQUENCY_CAPPING_SCOPE_DEVICE }
Muéstrame el ejemplo
{ "id": "W5rO389B0p836803G6tI3T", "imp": [ { "id": "1", "banner": { "w": 320, "h": 50, "pos": 1, "expdir": [ 1, 2, 3, 4 ], "api": [ 3, 5 ], "format": [ { "w": 320, "h": 50 }, { "w": 320, "h": 100 } ] }, "displaymanager": "GoogleMobileAds-Android", "displaymanagerver": "23.1.0", "tagid": "3758755668", "bidfloor": 0.11, "bidfloorcur": "USD", "secure": 1, "exp": 3600, "clickbrowser": 1, "metric": [ { "type": "viewability", "value": 0.71, "vendor": "EXCHANGE" } ], "ext": { "billing_id": [ "50962964480" ], "dfp_ad_unit_code": "/5025729/google/test", "ampad": 2, "excluded_creatives": [ { "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID" }, { "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID" } ], "open_bidding": { "is_open_bidding": 1 }, "creative_enforcement_settings": { "policy_enforcement": 1, "publisher_blocks_enforcement": 2 }, "auction_environment": 0, "ae": 0 } } ], "app": { "name": "Test App", "ver": "6.8.1", "bundle": "com.google.testapp", "publisher": { "id": "pub-6120362493380457", "ext": { "country": "PL" } }, "content": { "url": "https://www.google.com", "userrating": "4.5", "livestream": 0, "language": "pl" }, "storeurl": "https://www.google.com", "ext": { "inventorypartnerdomain": "OMITTED" } }, "device": { "ua": "OMITTED", "ip": "192.168.1.0", "geo": { "lat": 0.0, "lon": 0.0, "country": "POL", "region": "PL-MZ", "city": "Warsaw", "zip": "04", "type": 2, "utcoffset": 120, "accuracy": 2263, "ext": { "geo_criteria_id": 9061066 } }, "carrier": "70872", "make": "Samsung", "model": "SM-A346B", "os": "android", "osv": "14", "connectiontype": 6, "devicetype": 4, "ifa": "1f3ed9c7-e8d8-4cec-9167-2811375e2cbe", "lmt": 0, "w": 384, "h": 758, "pxratio": 2.813, "sua": { "browsers": [ { "brand": "Mozilla", "version": [ "5", "0" ] }, { "brand": "AppleWebKit", "version": [ "537", "36" ] } ], "platform": { "brand": "Android", "version": [ "14" ] }, "mobile": 1, "bitness": "64", "model": "SM-A346B", "source": 3 } }, "user": { "id": "a9S5d7s7r38o1q8ifv4U80GBxKA", "ext": { "consented_providers_settings": { "consented_providers": [ "1215", "2567" ], "additional_consent": "OMITTED" }, "consent": "OMITTED", "session": { "duration": 464 }, "idage": 25920000 } }, "at": 1, "tmax": 1000, "cur": [ "USD" ], "regs": { "gpp": "OMITTED", "ext": { "gdpr": 1 } }, "source": { "schain": { "complete": 1, "nodes": [ { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 } ], "ver": "1.0" }, "ext": { "omidpn": "Google", "omidpv": "afma-sdk-a-v243799999.241199000.1", "schain": { "complete": 1, "nodes": [ { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 } ], "ver": "1.0" } } }, "ext": { "google_query_id": "ANy-z4luKF-u274F3WU34uUUoQ7E82k3L42z23v2K4T1k0eA7Rw8Xb6JeXDG6K703e88p491", "fcap_scope": 3 } }
Video y nativo multiformato
Muéstrame el ejemplo
Solicitud serializadaid: "o9j8MO3eW468670y7CVv1A" imp { id: "1" banner { w: 300 h: 250 pos: ABOVE_THE_FOLD battr: VIDEO_IN_BANNER_AUTO_PLAY battr: VIDEO_IN_BANNER_USER_INITIATED api: MRAID_1 api: MRAID_2 format { w: 300 h: 250 } format { w: 320 h: 50 } } video { mimes: "video/mp4" linearity: LINEAR w: 300 h: 250 battr: VIDEO_IN_BANNER_AUTO_PLAY battr: VIDEO_IN_BANNER_USER_INITIATED playbackmethod: ENTER_SOUND_OFF pos: ABOVE_THE_FOLD api: MRAID_1 api: MRAID_2 protocols: VAST_2_0 protocols: VAST_3_0 skip: true placement: IN_FEED_PLACEMENT playbackend: LEAVING_OR_USER plcmt: PLCMT_NO_CONTENT_STANDALONE [com.google.doubleclick.video] { inferredplcmt: PLCMT_NO_CONTENT_STANDALONE embeddedoffsite: true } } displaymanager: "GoogleMobileAds-Android" displaymanagerver: "22.3.0" tagid: "6247365183" bidfloor: 0.01 bidfloorcur: "USD" secure: true native { ver: "1.2" api: MRAID_1 api: MRAID_2 battr: VIDEO_IN_BANNER_AUTO_PLAY battr: VIDEO_IN_BANNER_USER_INITIATED request_native { ver: "1.2" assets { id: 1 required: true title { len: 25 } } assets { id: 2 required: true data { type: DESC len: 90 } } assets { id: 3 data { type: CTATEXT len: 15 } } assets { id: 4 required: true img { type: MAIN wmin: 1200 hmin: 627 } } assets { id: 5 required: true img { type: ICON wmin: 100 hmin: 100 } } assets { id: 6 data { type: RATING len: 5 } } assets { id: 7 data { type: PRICE len: 15 } } eventtrackers { event: IMPRESSION methods: IMG } privacy: true } } exp: 3600 clickbrowser: true metric { type: "viewability" value: 0.64 vendor: "EXCHANGE" } metric { type: "session_depth" value: 7.0 vendor: "EXCHANGE" } [com.google.doubleclick.imp] { billing_id: 21221902373 billing_id: 53569531917 publisher_settings_list_id: 7651048085774412615 publisher_settings_list_id: 3305930710629093223 allowed_vendor_type: 3 allowed_vendor_type: 42 ampad: AMP_AD_NOT_ALLOWED creative_enforcement_settings { policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES } auction_environment: SERVER_SIDE_AUCTION billable_event_rate_bid_adjustment { bid_adjustment: 1.1452553 creative_type: HTML_SNIPPET } ae: SERVER_SIDE_AUCTION } } app { name: "Test App" ver: "14.27.7" bundle: "com.google.testapp" publisher { id: "pub-8822142511593237" [com.google.doubleclick.publisher] { country: "SE" } } content { url: "https://www.google.com" userrating: "4.5" livestream: false producer { } language: "en" } storeurl: "https://www.google.com" [com.google.doubleclick.app] { inventorypartnerdomain: "OMITTED" } } device { ua: "OMITTED" ip: "192.168.1.0" geo { lat: 0.0 lon: 0.0 country: "NGA" region: "NG-LA" city: "Lagos" zip: "106104" type: IP utcoffset: 60 accuracy: 1559 [com.google.doubleclick.geo] { geo_criteria_id: 9198908 } } make: "Xiaomi" model: "23129RAA4G" os: "android" osv: "14" connectiontype: WIFI devicetype: HIGHEND_PHONE ifa: "94b6ef8c-99d8-4997-98d2-c2377bd7abd1" lmt: false w: 393 h: 792 pxratio: 2.75 sua { browsers { brand: "Mozilla" version: "5" version: "0" } browsers { brand: "AppleWebKit" version: "537" version: "36" } platform { brand: "Android" version: "14" } mobile: true bitness: "64" model: "23129RAA4G" source: USER_AGENT_STRING } } user { id: "04X9BE2175274aL0C296l24WI68" [com.google.doubleclick.user] { session { duration: 439 } idage: 7776000 } } at: FIRST_PRICE tmax: 1500 cur: "USD" cur: "EUR" bcat: "IAB23-9" bcat: "IAB14-1" bapp: "com.ayoba.ayoba" source { schain { complete: true nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: true } ver: "1.0" } [com.google.doubleclick.source] { omidpn: "Google" omidpv: "afma-sdk-a-v243799999.232400000.1" schain { complete: 1 nodes { asi: "testssp.com" sid: "pub-1111111111111111" hp: 1 } ver: "1.0" } } } [com.google.doubleclick.bid_request] { google_query_id: "ANy-zM284h-2Q24Y9v315v54F50lLaqQ3hq549685jR3ack28k6J6Ko65F1aS73r197eM8zX" fcap_scope: FREQUENCY_CAPPING_SCOPE_DEVICE privacy_treatments { allow_user_data_collection: false } }
Muéstrame el ejemplo
{ "id": "o9j8MO3eW468670y7CVv1A", "imp": [ { "id": "1", "banner": { "w": 300, "h": 250, "pos": 1, "battr": [ 6, 7 ], "api": [ 3, 5 ], "format": [ { "w": 300, "h": 250 }, { "w": 320, "h": 50 } ] }, "video": { "mimes": [ "video/mp4" ], "linearity": 1, "w": 300, "h": 250, "battr": [ 6, 7 ], "playbackmethod": [ 6 ], "pos": 1, "api": [ 3, 5 ], "protocols": [ 2, 3 ], "skip": 1, "placement": 4, "playbackend": 2, "plcmt": 4, "ext": { "inferredplcmt": 4, "embeddedoffsite": 1 } }, "displaymanager": "GoogleMobileAds-Android", "displaymanagerver": "22.3.0", "tagid": "6247365183", "bidfloor": 0.01, "bidfloorcur": "USD", "secure": 1, "native": { "ver": "1.2", "api": [ 3, 5 ], "battr": [ 6, 7 ], "request": "{\"ver\":\"1.2\",\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":25}},{\"id\":2,\"required\":1,\"data\":{\"type\":2,\"len\":90}},{\"id\":3,\"data\":{\"type\":12,\"len\":15}},{\"id\":4,\"required\":1,\"img\":{\"type\":3,\"wmin\":1200,\"hmin\":627}},{\"id\":5,\"required\":1,\"img\":{\"type\":1,\"wmin\":100,\"hmin\":100}},{\"id\":6,\"data\":{\"type\":3,\"len\":5}},{\"id\":7,\"data\":{\"type\":6,\"len\":15}}],\"eventtrackers\":[{\"event\":1,\"methods\":[1]}],\"privacy\":1}" }, "exp": 3600, "clickbrowser": 1, "metric": [ { "type": "viewability", "value": 0.64, "vendor": "EXCHANGE" }, { "type": "session_depth", "value": 7.0, "vendor": "EXCHANGE" } ], "ext": { "billing_id": [ "21221902373", "53569531917" ], "publisher_settings_list_id": [ "7651048085774412615", "3305930710629093223" ], "allowed_vendor_type": [ 3, 42 ], "ampad": 2, "creative_enforcement_settings": { "policy_enforcement": 2, "publisher_blocks_enforcement": 1 }, "auction_environment": 0, "billable_event_rate_bid_adjustment": [ { "bid_adjustment": 1.1452553, "creative_type": 1 } ], "ae": 0 } } ], "app": { "name": "Test App", "ver": "14.27.7", "bundle": "com.google.testapp", "publisher": { "id": "pub-8822142511593237", "ext": { "country": "SE" } }, "content": { "url": "https://www.google.com", "userrating": "4.5", "livestream": 0, "language": "en" }, "storeurl": "https://www.google.com", "ext": { "inventorypartnerdomain": "OMITTED" } }, "device": { "ua": "OMITTED", "ip": "192.168.1.0", "geo": { "lat": 0.0, "lon": 0.0, "country": "NGA", "region": "NG-LA", "city": "Lagos", "zip": "106104", "type": 2, "utcoffset": 60, "accuracy": 1559, "ext": { "geo_criteria_id": 9198908 } }, "make": "Xiaomi", "model": "23129RAA4G", "os": "android", "osv": "14", "connectiontype": 2, "devicetype": 4, "ifa": "94b6ef8c-99d8-4997-98d2-c2377bd7abd1", "lmt": 0, "w": 393, "h": 792, "pxratio": 2.75, "sua": { "browsers": [ { "brand": "Mozilla", "version": [ "5", "0" ] }, { "brand": "AppleWebKit", "version": [ "537", "36" ] } ], "platform": { "brand": "Android", "version": [ "14" ] }, "mobile": 1, "bitness": "64", "model": "23129RAA4G", "source": 3 } }, "user": { "id": "04X9BE2175274aL0C296l24WI68", "ext": { "session": { "duration": 439 }, "idage": 7776000 } }, "at": 1, "tmax": 1500, "cur": [ "USD", "EUR" ], "bcat": [ "IAB23-9", "IAB14-1" ], "bapp": [ "com.ayoba.ayoba" ], "source": { "schain": { "complete": 1, "nodes": [ { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 } ], "ver": "1.0" }, "ext": { "omidpn": "Google", "omidpv": "afma-sdk-a-v243799999.232400000.1", "schain": { "complete": 1, "nodes": [ { "asi": "testssp.com", "sid": "pub-1111111111111111", "hp": 1 } ], "ver": "1.0" } } }, "ext": { "google_query_id": "ANy-zM284h-2Q24Y9v315v54F50lLaqQ3hq549685jR3ack28k6J6Ko65F1aS73r197eM8zX", "fcap_scope": 3, "privacy_treatments": { "allow_user_data_collection": 0 } } }
Muéstrame el ejemplo
Solicitud serializadaid: "\3213\327N\305\205|\363P-\002\271\321\255\2422a\336\344w\032\315\364" ip: "\300\250" user_agent: "OMITTED" url: "https://www.google.com" detected_language: "ko" adslot { id: 1 width: 336 width: 300 height: 280 height: 250 excluded_attribute: 16 excluded_attribute: 34 allowed_vendor_type: 3 allowed_vendor_type: 42 excluded_sensitive_category: 36 excluded_sensitive_category: 27 matching_ad_data { billing_id: 46229095026 minimum_cpm_micros: 6000000 direct_deal { direct_deal_id: 41020803 fixed_cpm_micros: 6000000 deal_type: AUCTION_PACKAGE } direct_deal { direct_deal_id: 83063356 fixed_cpm_micros: 6000000 deal_type: AUCTION_PACKAGE } } matching_ad_data { billing_id: 97161713426 billing_id: 54565593373 minimum_cpm_micros: 60000 } slot_visibility: BELOW_THE_FOLD excluded_product_category: 10031 excluded_product_category: 10080 ad_block_key: 1676780364 publisher_settings_list_id: 4302366834898588447 publisher_settings_list_id: 5535773595467535705 excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } excluded_creatives { buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID" } iframing_state: UNKNOWN_IFRAME_STATE viewability: 3 click_through_rate: 0.00045286646 renderer: GOOGLE allowed_ad_types: ALLOWED_AD_TYPE_NATIVE allowed_ad_types: ALLOWED_AD_TYPE_BANNER is_amp_page: DIALECT_HTML amp_ad_requirement_type: AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED session_depth: 1 api: OMID_1 flexible_adslot_settings { max_width: 412 max_height: 371 min_width: 300 min_height: 250 } native_ad_template { required_fields: 81 recommended_fields: 132 headline_max_safe_length: 25 body_max_safe_length: 90 call_to_action_max_safe_length: 15 image_width: 1200 image_height: 627 app_icon_width: 100 app_icon_height: 100 style_id: 188124 style_height: 250 style_width: 300 } native_ad_template { required_fields: 25 recommended_fields: 36 headline_max_safe_length: 90 body_max_safe_length: 90 call_to_action_max_safe_length: 15 advertiser_max_safe_length: 25 image_width: 1200 image_height: 627 logo_width: 100 logo_height: 100 style_id: 192343 style_height: 250 style_width: 300 } creative_enforcement_settings { policy_enforcement: POLICY_ENFORCEMENT_PLATFORM_POLICY publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES } auction_environment: SERVER_SIDE_AUCTION impression_expiration_seconds: 3600 supported_auction_environment: SERVER_SIDE_AUCTION } is_test: false cookie_version: 1 google_user_id: "s13Tq1N7711701GoYey29S07G4O" timezone_offset: 540 mobile { app_id: "com.google.testapp" is_app: false is_mobile_web_optimized: true app_name: "Test App" app_rating: 4.0387864 } video { video_ad_skippable: ALLOW_SKIPPABLE allowed_video_formats: VIDEO_MP4 playback_method: INITIATE_ON_ENTERING_VIEWPORT_SOUND_OFF is_clickable: true placement: IN_ARTICLE protocols: VAST_2_0 protocols: VAST_3_0 playback_cessation_mode: LEAVING_OR_USER plcmt: PLCMT_NO_CONTENT_STANDALONE inferred_plcmt: PLCMT_NO_CONTENT_STANDALONE } cookie_age_seconds: 28512000 hosted_match_data: "\017\345\237\340\225\030\327\003\332\303-\t\267\244E\365*K\367" geo_criteria_id: 9207704 publisher_type: PUBLISHER_OWNED_AND_OPERATED device { device_type: HIGHEND_PHONE platform: "android" brand: "Samsung" model: "sm-n981n" os_version { major: 13 } carrier_id: 0 screen_width: 412 screen_height: 915 screen_pixel_ratio_millis: 2625 screen_orientation: PORTRAIT limit_ad_tracking: false } publisher_country: "KR" publisher_id: "pub-1111111111111111" response_deadline_ms: 350 google_query_id: "ANy-zPlGA9-Bn8zO1n4y6DiyW32gF8LE7901694954EJXoV4WF7nMGDL3Ao08pJ88w463SK6" auction_type: FIRST_PRICE geo { lat: 0.0 lon: 0.0 country: "KOR" region: "KR-29" city: "Gwangju" utcoffset: 540 accuracy: 3889 } user_agent_data { platform { brand: "Android" version: "13" version: "0" } mobile: true model: "SM-N981N" browsers { brand: "Chromium" version: "130" version: "0" } browsers { brand: "Android WebView" version: "130" version: "0" } source: CLIENT_HINTS_HIGH_ENTROPY } page_visibility: VISIBILITY_STATE_VISIBLE supply_chain { complete: true nodes { advertising_system_identifier: "testdomain.com" seller_identifier: "pub-1111111111111111" handles_payment: true } version: "1.0" } frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_BROWSER privacy_treatments { allow_user_data_collection: false } inventory_partner_domain: "OMITTED" navigation_type: NAVIGATION_TYPE_NAVIGATE