当 Google 将出价请求发送到
部署应用本指南介绍如何为您的应用编写代码,
处理出价请求
解析请求
Google 会将出价请求作为
HTTP POST 请求的二进制载荷。Content-Type
设置为
application/octet-stream
。有关示例,请查看出价请求示例 。
您必须将此请求解析为 BidRequest
的实例。
消息。BidRequest
在 realtime-bidding.proto
中定义,
可从参考数据 页获取。您可以解析该消息
使用所生成的类中的 ParseFromString()
方法
BidRequest
。例如,以下 C++ 代码解析了
以字符串形式指定 POST 载荷:
string post_payload = /* the payload from the POST request */;
BidRequest bid_request;
if (bid_request.ParseFromString(post_payload)) {
// Process the request.
}
拥有 BidRequest
后,您可以将其用作
对象,提取并解读所需的字段。例如,在
C++:
for (int i = 0; i < bid_request.adslot_size(); ++i) {
const BidRequest_AdSlot& adslot = bid_request.adslot(i);
// Decide what to bid on adslot.
}
在 BidRequest
中发送的某些信息,例如 Google 用户
ID、语言或地理位置并非始终可用。如果您有
预定位广告组 ,而这些广告组使用的是
展示,那么这些广告组将不匹配。在缺少
与预定位条件无关,那么出价请求就是
(省略了信息)。
有关预定位广告组的信息,请访问
每个AdSlot
的“MatchingAdData
”组。它包含
提示 Google 执行以下操作的预定位广告组的首个匹配的广告组 ID:
发送出价请求,也就是
您的响应在针对相应展示的竞价中胜出。在特定条件下
您需要为容器明确指定 billing_id
BidResponse.AdSlot
中的归因,例如,当
BidRequest.AdSlot
有多个 matching_ad_data
。
如需详细了解对出价内容的限制,请参阅
realtime-bidding.proto
。
字典文件
出价请求会使用字典文件中定义的标识符
详情请参阅参考数据
页面。
出价网址宏
(可选)BidRequest
的某些字段可以插入
HTTP POST 请求中使用的网址。举例来说,如果您使用
使用一个值在多个后端之间进行负载均衡的轻量级前端
。如需获得以下方面的支持,请与您的技术支持客户经理联系
新宏。
宏 说明
%%GOOGLE_USER_ID%%
已替换为google_user_id
从 BidRequest
获取。例如,出价工具网址
http://google.bidder.com/path?gid=%%GOOGLE_USER_ID%%
将被替换为
http://google.bidder.com/path?gid=dGhpyBhbiBleGFtGxl
。
如果 Google 用户 ID 未知,则会使用一个
与“ ”类似的结果
http://google.bidder.com/path?gid=
%%HAS_MOBILE%%
在调用时替换为 1
或 0
BidRequest
的has_mobile()
。
%%HAS_VIDEO%%
已替换为 1
(true) 或 0
(false)
调用 BidRequest
的 has_video()
时。
%%HOSTED_MATCH_DATA%%
替换为 hosted_match_data
字段的值
从 BidRequest
获取。
%%MOBILE_IS_APP%%
已替换为 1
(true) 或 0
(false)
(来自 BidRequest
的 mobile.is_app
字段)。
从交易网址中查找移动应用 ID
移动应用交易会报告如下网址:
mbappgewtimrzgyytanjyg4888888 .com
使用 base-32 解码器解码字符串中以粗体显示的部分
(gewtimrzgyytanjyg4888888
)。
您可以使用在线
解码器 ,但是您需要将字母大写并替换结尾
值为 =
的 8
。
因此,对该值进行解码:
GEWTIMRZGYYTANJYG4======
会得到以下结果:
1-429610587
字符串
429610587
是 iOS 应用的 ID
iFunny 。
再看下面一个示例。被举报的网址如下:
mbappgewtgmjug4ytmmrtgm888888 .com
对此值进行解码:
GEWTGMJUG4YTMMRTGM======
会得到以下结果:
1-314716233
结果
314716233
是 iOS 应用的 ID
TextNow 。
从交易网址中查找移动应用名称
下面是一个获取应用名称的示例。被举报的网址如下所示:
mbappMFUXELTDN5WS42DZOBQWQLTJN4XHG3DJORUGK4Q888 .com
对此值进行解码:
MFUXELTDN5WS42DZOBQWQLTJN4XHG3DJORUGK4Q===
会得到以下结果:
air.com.hypah.io.slither
结果相当于 Android 应用
slither.io .
公开出价字段
发送给参与公开竞价的广告交易平台和广告联盟出价方的出价请求
出价方式与参与标准计划的 Authorized Buyers 买方的出价类似
实时出价。公开出价客户将会收到少量
一些现有字段可能有其他用途。这些
包括:
OpenRTB
Authorized Buyers
详细信息
BidRequest.imp[].ext.dfp_ad_unit_code
BidRequest.adslot[].dfp_ad_unit_code
包含发布商的 Ad Manager 广告资源网代码,后跟广告
广告单元层次结构,用正斜线分隔。
例如,其格式应如下所示:
/1234/cruises/mars
。
BidRequest.user.data[].segment[]
BidRequest.adslot[].exchange_bidding.key_value[]
从发布商发送到广告交易平台出价工具的重复键值对。
您可以确定值是由
发布商(当 BidRequest.user.data[].name
设置为
“Publisher Passed”
。
注意 :此字段目前仅发送给封闭式 Beta 版。
参与者。
声明允许的供应商
提供研究、再营销和
广告投放可能会影响买卖双方之间的互动。仅限
已通过 Google 审核,有资格参与 Authorized Buyers 的供应商
互动。
要了解BidRequest
并创建
BidResponse
,您需要了解两种不同的
声明技术供应商的可能性:
有些供应商不需要声明;这些供应商列在 Authorized Buyers 帮助中 。
其他供应商只有同时在
BidRequest
和 BidResponse
:
<ph type="x-smartling-placeholder"></ph>
在 BidRequest
中,allowed_vendor_type
字段用于指定卖方允许的供应商。将接收的供应商
BidRequest
的 allowed_vendor_type
字段为
Vendors.txt
中列出的
字典文件。
在 BidResponse
中,vendor_type
字段
指定买方打算使用哪些已获得允许的供应商。
出价请求示例
以下示例展示了人类可读的 Protobuf 示例,
JSON 请求。
Google
显示示例
id: "\2509\326c\203\245\3079!\301\334U\316Wz\240_\252\367S\230)\303"
user_agent: "Mozilla/5.0 (Linux; Android 10; SM-J610FN; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/123.0.0.0 Mobile Safari/537.36 (Mobile)"
url: "https://www.google.com"
detected_language: "fr"
adslot {
id: 1
width: 320
width: 300
height: 50
height: 50
excluded_attribute: 22
excluded_attribute: 95
allowed_vendor_type: 3
allowed_vendor_type: 42
excluded_sensitive_category: 36
excluded_sensitive_category: 19
matching_ad_data {
billing_id: 30279159795
billing_id: 91462636804
minimum_cpm_micros: 520000
}
matching_ad_data {
billing_id: 20531517860
billing_id: 81128918204
minimum_cpm_micros: 40000
}
slot_visibility: ABOVE_THE_FOLD
excluded_product_category: 10159
ad_block_key: 1008473386
publisher_settings_list_id: 2398179148724909589
publisher_settings_list_id: 2783982084227045767
excluded_creatives {
buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
}
viewability: 99
allowed_ad_types: ALLOWED_AD_TYPE_BANNER
is_amp_page: DIALECT_HTML
amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
consented_providers_settings {
consented_providers: 976
consented_providers: 1127
additional_consent_string: "OMITTED"
}
regs_gdpr: true
api: OMID_1
api: MRAID_1
flexible_adslot_settings {
max_width: 320
max_height: 50
min_width: 214
min_height: 33
}
omidpn: "Google"
omidpv: "afma-sdk-a-v240304999.12451000.1"
creative_enforcement_settings {
policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment: SERVER_SIDE_AUCTION
impression_expiration_seconds: 3600
supported_auction_environment: SERVER_SIDE_AUCTION
}
is_test: false
timezone_offset: 120
mobile {
app_id: "com.google.testapp"
is_app: true
app_name: "Test App"
app_rating: 4.2959895
}
postal_code: "10011"
geo_criteria_id: 1001400
publisher_type: PUBLISHER_OWNED_AND_OPERATED
device {
device_type: HIGHEND_PHONE
platform: "android"
brand: "Samsung"
model: "SM-J610FN"
os_version {
major: 10
}
carrier_id: 0
screen_width: 412
screen_height: 798
screen_pixel_ratio_millis: 1750
screen_orientation: PORTRAIT
limit_ad_tracking: false
connection_type: WIFI
}
publisher_country: "DE"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 1000
google_query_id: "ANy-zlKU2N-bX715350yWM17iAQg20R03ek41611E29hE35cvag5h91O1gYs9308t71bZ9k7"
auction_type: FIRST_PRICE
geo {
lat: 50.46
lon: 4.85
country: "BEL"
region: "BE-WNA"
city: "Namur"
zip: "5000"
utcoffset: 120
accuracy: 7471
}
user_agent_data {
platform {
brand: "Android"
version: "10"
}
mobile: true
model: "SM-J610FN"
browsers {
brand: "Mozilla"
version: "5"
version: "0"
}
browsers {
brand: "AppleWebKit"
version: "537"
version: "36"
}
source: USER_AGENT_STRING
}
supply_chain {
complete: true
nodes {
advertising_system_identifier: "testdomain.com"
seller_identifier: "pub-1111111111111111"
handles_payment: true
}
version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_NONE
privacy_treatments {
ip: IP_REDACTED
user_agent: USER_AGENT_COARSENED
non_personalized_ads_reason: PUBLISHER_DECLARED_NPA
allow_user_data_collection: false
device_storage_restriction_reason: INSUFFICIENT_USER_CONSENT
}
inventory_partner_domain: "OMITTED"
OpenRTB JSON
显示示例
{
"id": "219DAI11M3120s2d8M4xgR",
"imp": [
{
"id": "1",
"banner": {
"w": 300,
"h": 250,
"pos": 3,
"battr": [
6,
7
],
"wmax": 300,
"hmax": 250,
"wmin": 200,
"hmin": 200,
"format": [
{
"w": 300,
"h": 250
},
{
"w": 200,
"h": 200
}
]
},
"displaymanager": "GOOGLE",
"tagid": "7820275329",
"bidfloor": 0.08,
"bidfloorcur": "USD",
"secure": 1,
"exp": 3600,
"metric": [
{
"type": "click_through_rate",
"value": 0.00022253872884903103,
"vendor": "EXCHANGE"
},
{
"type": "viewability",
"value": 0.01,
"vendor": "EXCHANGE"
}
],
"ext": {
"billing_id": [
54460865479
],
"publisher_settings_list_id": [
5406346852112173352,
7576925985766584885
],
"allowed_vendor_type": [
3,
42
],
"ampad": 3,
"excluded_creatives": [
{
"buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
},
{
"buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
}
],
"allowed_restricted_category": [
32,
33
],
"creative_enforcement_settings": {
"policy_enforcement": 2,
"publisher_blocks_enforcement": 1
},
"auction_environment": 0,
"ae": 0
}
}
],
"site": {
"page": "https://www.google.com",
"publisher": {
"id": "pub-1111111111111111",
"ext": {
"country": "GB"
}
},
"content": {
"livestream": 0,
"language": "en"
},
"mobile": 1,
"ext": {
"amp": 0,
"page_visibility": 1,
"inventorypartnerdomain": "OMITTED"
}
},
"device": {
"ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 17_4_1 like Mac OS X) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/124.0.0.0 Mobile Safari/537.36",
"ip": "192.168.1.0",
"geo": {
"lat": 0.0,
"lon": 0.0,
"country": "GBR",
"region": "GB-ENG",
"city": "Leeds",
"type": 2,
"utcoffset": 60,
"accuracy": 7356
},
"carrier": "70062",
"make": "Apple",
"model": "iphone",
"os": "iOS",
"osv": "17.4.1",
"devicetype": 4,
"lmt": 0,
"w": 393,
"h": 852,
"pxratio": 3,
"sua": {
"browsers": [
{
"brand": "Mozilla",
"version": [
"5",
"0"
]
},
{
"brand": "AppleWebKit",
"version": [
"605",
"1"
]
}
],
"platform": {
"brand": "iPhone",
"version": [
"17",
"4"
]
},
"mobile": 1,
"bitness": "64",
"model": "iPhone",
"source": 3
},
},
"user": {
"ext": {
"consented_providers_settings": {
"consented_providers": [
"1800",
"2878"
],
"additional_consent": "OMITTED"
},
"consent": "OMITTED"
}
},
"at": 1,
"tmax": 300,
"cur": [
"USD"
],
"bcat": [
"IAB23-5",
"IAB23-7"
],
"regs": {
"ext": {
"gdpr": 1
}
},
"source": {
"schain": {
"complete": 1,
"nodes": [
{
"asi": "testssp.com",
"sid": "pub-1111111111111111",
"hp": 1
}
],
"ver": "1.0"
},
"ext": {
"schain": {
"complete": 1,
"nodes": [
{
"asi": "testssp.com",
"sid": "pub-1111111111111111",
"hp": 1
}
],
"ver": "1.0"
}
}
},
"ext": {
"google_query_id": "ANy-z1n326-9P8x09i2I5f85oXp7N1r61w0p681H008U29MK56111D9VJn1nRRp4P7eB5Y9H",
"fcap_scope": 5,
"privacy_treatments": {
"allow_user_data_collection": 1
}
}
}
OpenRTB 协议缓冲区
显示示例
id: "803txXnQe99Y0e3070L5xO"
imp {
id: "1"
banner {
w: 468
h: 60
pos: BELOW_THE_FOLD
expdir: LEFT
expdir: RIGHT
expdir: UP
expdir: DOWN
format {
w: 468
h: 60
}
format {
w: 300
h: 50
}
}
displaymanager: "GOOGLE"
tagid: "1614017459"
bidfloor: 0.01
bidfloorcur: "USD"
secure: true
exp: 3600
metric {
type: "viewability"
value: 0.25
vendor: "EXCHANGE"
}
metric {
type: "session_depth"
value: 1.0
vendor: "EXCHANGE"
}
[com.google.doubleclick.imp] {
billing_id: 51570472186
dfp_ad_unit_code: "/2336960/google/test"
ampad: AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED
excluded_creatives {
buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
}
open_bidding {
is_open_bidding: true
}
creative_enforcement_settings {
policy_enforcement: POLICY_ENFORCEMENT_PLATFORM_POLICY
publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_OVERRIDDEN
}
auction_environment: SERVER_SIDE_AUCTION
ae: SERVER_SIDE_AUCTION
}
}
site {
page: "https://www.google.com"
publisher {
id: "pub-1111111111111111"
[com.google.doubleclick.publisher] {
country: "US"
}
}
content {
livestream: false
language: "en"
}
[com.google.doubleclick.site] {
amp: DIALECT_HTML
page_visibility: VISIBILITY_STATE_VISIBLE
inventorypartnerdomain: "OMITTED"
}
}
device {
ua: "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/123.0.0.0 Safari/537.36"
geo {
lat: 0.0
lon: 0.0
country: "IND"
region: "IN-UP"
type: IP
utcoffset: 330
accuracy: 8141
}
ipv6: "2409:4053:401::"
os: "X11"
devicetype: PERSONAL_COMPUTER
lmt: false
pxratio: 2.0
sua {
browsers {
brand: "Google Chrome"
version: "123"
version: "0"
}
browsers {
brand: "Not:A-Brand"
version: "8"
version: "0"
}
platform {
brand: "Linux"
}
mobile: false
architecture: "x86"
bitness: "64"
source: CLIENT_HINTS_HIGH_ENTROPY
}
}
user {
id: "k5953o8KM7C3P2t45EoXQN6273h"
buyeruid: "i8VSc4u14C8hQCB3e6Tm8Od7z1S0542c"
customdata: "08135N21ki8nbhM99rBJEGsU9kO5Mr99Hs10eeh3M8tn1o3q"
[com.google.doubleclick.user] {
idage: 2592000
}
}
at: FIRST_PRICE
tmax: 300
cur: "USD"
source {
schain {
complete: true
nodes {
asi: "testssp.com"
sid: "pub-1111111111111111"
hp: true
}
nodes {
asi: "testssp.com"
sid: "pub-1111111111111111"
hp: true
}
ver: "1.0"
}
}
[com.google.doubleclick.bid_request] {
google_query_id: "ANy-z0q198-VH9uWi641a7Nr5j1TA39TZM09b659F35vRZhyf532904TZ7cR3UPC71174eAi"
fcap_scope: FREQUENCY_CAPPING_SCOPE_BROWSER
}
要将出价请求转换为二进制格式,就像您从
POST 载荷,您可以执行以下操作(使用 C++)。请注意:
但这不适用于 OpenRTB JSON。
string text_format_example = /* example from above */;
BidRequest bid_request;
if (TextFormat::ParseFromString(text_format_example, &bid_request)) {
string post_payload;
if (bid_request.SerializeToString(&post_payload)) {
// post_payload is a binary serialization of the protocol buffer
}
}
Authorized Buyers 在出价请求中传递移动广告 ID 来自
。移动广告 ID 可以是
iOS IDFA 或
<ph type="x-smartling-placeholder"></ph>
Android 的广告 ID ,该 ID 通过
%%EXTRA_TAG_DATA%%
宏,
Authorized Buyers。
%%ADVERTISING_IDENTIFIER%%
宏可让买方
在广告展示时呈现 iOS IDFA 或 Android 广告 ID。它会返回一个
加密的 proto 缓冲区 MobileAdvertisingId
,如
<ph type="x-smartling-placeholder"></ph>
%%EXTRA_TAG_DATA%%
:
message MobileAdvertisingId {
optional bytes advertising_id = 1;
optional int32 user_id_type = 2;
}
user_id_type
是
enum AdxMobileIdType
:
enum AdxMobileIdType {
MOBILE_ID_UNKNOWN = 0,
IDFA = 1,
ANDROID_ID = 2,
};
您可以使用广告 ID,根据移动广告 ID 创建用户名单
您在展示呈现期间收集的素材资源这些用户列表可以
您的服务器或我们的服务器上要在 Google 服务器上创建用户名单,您可以使用
批量上传工具
如果移动广告 ID 与某个用户名单匹配,您就可以使用它来投放
。
实时反馈
Authorized Buyers 买方以及
广告交易平台和广告联盟
两者的后续出价请求均支持出价响应反馈
AdX 协议和 OpenRTB对于 OpenRTB,请求会以
BidRequestExt
。
除了在出价响应反馈中发送的默认字段外,您还可以
还会在出价响应中(在 AdX Proto 或 OpenRTB 中)发送自定义数据
event_notification_token
(返回
BidResponse
。event_notification_token
为
可能有助于调试、
示例:代表新策略的新定位 ID 或出价 ID,或者
与广告素材相关联的元数据。如需了解详情,请参阅
请参阅 OpenRTB
适用于 RTB 和 AdX Proto 的 Extensions Protocol Buffer
。
当 Authorized Buyers 买方向出价方发送出价请求后,该出价方会做出回复
并使用 BidResponse
。如果出价方启用了实时反馈功能
在后续出价请求中,Authorized Buyers 会发送
返回 BidResponseFeedback
消息,如下所示:
message BidResponseFeedback {
// The unique id from BidRequest.id
optional bytes request_id = 1;
// The index of the BidResponse_Ad if there was more than one. The index
// starts at zero for the first creative.
optional int32 creative_index = 2;
// The status code for the ad. See creative-status-codes.txt in the
// technical documentation for a list of ids.
optional int32 creative_status_code = 3;
// If the bid won the auction, this is the price paid in your account
// currency. If the bid participated in the auction but was out-bid, this
// is the CPM that should have been exceeded in order to win. This is not
// set if the bid was filtered prior to the auction, if the publisher or
// winning bidder has opted out of price feedback or if your account has
// opted out of sharing winning prices with other bidders. For first-price
// auctions, minimum_bid_to_win is populated instead of this field.
optional int64 cpm_micros = 4;
// The minimum bid value necessary to have won the auction, in micros of
// your account currency. If your bid won the auction, this is the second
// highest bid that was not filtered (including the floor price). If your
// bid did not win the auction, this is the winning candidate's bid. This
// field will only be populated if your bid participated in a first-price
// auction, and will not be populated if your bid was filtered prior to the
// auction.
optional int64 minimum_bid_to_win = 7;
// The minimum bid value necessary to have won the server-side component of
// the overall auction given that there was also an interest group bidding
// component to the overall auction which ran using the Protected Audience
// API. The value is expressed in CPM micros of the buyer account currency.
// The minimum bid to win for the overall auction, including bids from the
// server-side and the on-device interest group components, is populated in
// the minimum_bid_to_win field of the same BidResponseFeedback object.
optional int64 server_side_component_minimum_bid_to_win = 16;
// Billable event rate multiplier that was applied to this bid during
// ranking. The adjustment reflects the likelihood that your bid would
// generate a billable event (namely, the ad renders successfully) if it won
// the auction, relative to the probability that other bids generate a
// billable event if they won the auction. This adjustment can be larger or
// smaller than 1. This affects the final ranking in the auction only; in
// particular, this multiplier does not affect the payment or whether the
// bid clears any floor price.
optional float billable_event_rate_bid_adjustment = 15 [default = 1];
// When a publisher uses an RTB auction and waterfall-based SDK mediation on
// the same query, the winner of the real-time auction must also compete in
// a mediation waterfall (which is ordered by price) to win the impression.
// If the bid participated in the auction and there was no waterfall, the
// value of this field is 0. If the bid participated in the auction and
// there was a waterfall, the value of this field is a price representing a
// sample bid from the eligible mediation networks that were higher than the
// auction winner, weighted by expected fill rate. This field can be used
// in conjunction with minimum_bid_to_win to train bidding models. The CPM
// is in micros of your account currency.
optional int64 sampled_mediation_cpm_ahead_of_auction_winner = 10;
// Event notification token that was included in the bid response.
optional bytes event_notification_token = 5;
// Buyer creative ID that was included in the bid response.
optional string buyer_creative_id = 6;
// Possible types of bid response feedback objects.
enum FeedbackType {
FEEDBACK_TYPE_UNSPECIFIED = 0;
// Feedback for a bid that was submitted on a bid response.
BID_FEEDBACK = 1;
// Feedback for an interest group buyer submitted on a bid response to
// particpate in an interest group bidding component of the auction run
// using the Protected Audience API.
INTEREST_GROUP_BUYER_FEEDBACK = 2;
}
// The type of the BidResponseFeedback message. Google will send separate
// BidResponseFeedback objects for:
// a) Each bid submitted on a bid response
// b) Each buyer submitted on a bid response to particpate in an interest
// group bidding component of the auction run using the Protected Audience
// API.
optional FeedbackType feedback_type = 17;
// Origin of an interest group buyer that was included in the bid response.
// This field is populated only for feedback where a bidder opted in an
// interest group buyer to participate in the interest group bidding
// component of the overall auction run using the Protected Audience API.
// To learn more about origins, see https://www.rfc-editor.org/rfc/rfc6454.
// To learn more about interest group bidding and the Protected Audience
// API, see
// https://developers.google.com/authorized-buyers/rtb/fledge-origin-trial.
optional string buyer_origin = 18;
// The status code for the submitted interest group buyer. This field is
// only populated in the feedback for an interest group buyer that a bidder
// requested to enter into the interest group auction through the bid
// response. Individual creative status codes of bids submitted by the buyer
// in the on-device interest group auction are not available. See
// https://storage.googleapis.com/adx-rtb-dictionaries/interest-group-buyer-status-codes.txt
// for a list of interest group buyer status codes.
optional int32 interest_group_buyer_status_code = 19;
}
在此消息中,您应检查的第一个字段是
bid_response_feedback.creative_status_code
;您可以找到
“”中的含义
creative-status-codes.txt 。请注意,如果您赢得出价
。有关详情,请参阅如何
选择停用 。
实时反馈包括出价请求 ID 和
以下:
示例
以下是实时反馈的示例,如支持的
协议:
Google
显示示例
id: "(\001\334X\nH\034\230.\244 R/\370\204/\270\265\255H\322h\366"
ip: "\300\250"
user_agent: "Mozilla/5.0 (iPhone; CPU iPhone OS 16_6 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148"
url: "https://www.google.com"
detected_language: "en"
adslot {
id: 1
width: 320
height: 50
excluded_attribute: 18
excluded_attribute: 27
allowed_vendor_type: 485
allowed_vendor_type: 4648
excluded_sensitive_category: 4
excluded_sensitive_category: 23
matching_ad_data {
billing_id: 18273476630
billing_id: 57564954457
minimum_cpm_micros: 634720000
}
matching_ad_data {
billing_id: 51346235308
billing_id: 16770443752
minimum_cpm_micros: 4037930000
}
slot_visibility: ABOVE_THE_FOLD
ad_block_key: 5409661012
publisher_settings_list_id: 8938951914739109978
excluded_creatives {
buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
}
viewability: 94
click_through_rate: 0.0002517347
allowed_ad_types: ALLOWED_AD_TYPE_BANNER
is_amp_page: DIALECT_HTML
amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
session_depth: 1
api: OMID_1
api: MRAID_1
omidpn: "Google"
omidpv: "afma-sdk-i-v8.13.0"
creative_enforcement_settings {
policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment: SERVER_SIDE_AUCTION
impression_expiration_seconds: 3600
supported_auction_environment: SERVER_SIDE_AUCTION
display_manager: "GoogleMobileAds-iOS"
display_manager_version: "8.13.0"
}
is_test: false
cookie_version: 1
google_user_id: "qM75u4Pq2e1DYmuo3J1w534y786"
timezone_offset: -300
mobile {
app_id: "549642335"
is_app: true
encrypted_advertising_id: "\357\005\250`f\022\357Y\372$\177\005\325\036\334a]\241\014\367g_\032\262w,nG\265\312:Iw\037\347y"
app_name: "Test App"
advertising_id: "\272\026\206F\222\250\re\253\350G\235\241h\303\271"
}
cookie_age_seconds: 20736000
postal_code: "10011"
geo_criteria_id: 9012672
publisher_settings_list_id: 3625423117835077640
bid_response_feedback {
request_id: "\220\366\320/\025\000Z\212K\"\020\364\232\247\326Q"
creative_status_code: 80
event_notification_token: "token"
buyer_creative_id: "test_creative_id_180631"
minimum_bid_to_win: 11650000
feedback_type: BID_FEEDBACK
}
publisher_type: PUBLISHER_OWNED_AND_OPERATED
partner_id: 7759509030857009145
device {
device_type: HIGHEND_PHONE
platform: "iphone"
brand: "Apple"
model: "iPhone13,2"
os_version {
major: 16
minor: 6
}
carrier_id: 0
screen_width: 390
screen_height: 844
screen_pixel_ratio_millis: 3000
screen_orientation: PORTRAIT
hardware_version: "iPhone13,2"
limit_ad_tracking: false
app_tracking_authorization_status: AUTHORIZED
connection_type: WIFI
}
publisher_country: "US"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 1000
google_query_id: "ANy-z8184S-12cH23V6vlS7A862Qr799b3g4uh5Y8a21SDWf3XC22u9KS5KSn1053a97039y"
auction_type: FIRST_PRICE
geo {
lat: 34.37
lon: -87.44
country: "USA"
region: "AL"
metro: "691"
zip: "35651"
utcoffset: -300
accuracy: 7879
}
user_agent_data {
platform {
brand: "iPhone"
version: "16"
version: "6"
}
mobile: true
model: "iPhone"
browsers {
brand: "Mozilla"
version: "5"
version: "0"
}
browsers {
brand: "AppleWebKit"
version: "605"
version: "1"
}
bitness: "64"
source: USER_AGENT_STRING
}
supply_chain {
complete: true
nodes {
advertising_system_identifier: "testdomain.com"
seller_identifier: "pub-1111111111111111"
handles_payment: true
}
version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_DEVICE
privacy_treatments {
allow_user_data_collection: true
}
inventory_partner_domain: "OMITTED"
OpenRTB JSON
显示示例
{
"id": "B2zmta620ms2392240eM5R",
"imp": [
{
"id": "1",
"banner": {
"w": 300,
"h": 250,
"pos": 3,
"wmax": 300,
"hmax": 250,
"wmin": 0,
"hmin": 46,
"format": [
{
"w": 300,
"h": 250
},
{
"w": 180,
"h": 150
}
]
},
"displaymanager": "GOOGLE",
"tagid": "3178683015",
"bidfloor": 0.06,
"bidfloorcur": "USD",
"secure": 1,
"exp": 3600,
"metric": [
{
"type": "click_through_rate",
"value": 0.0010899954941123724,
"vendor": "EXCHANGE"
},
{
"type": "viewability",
"value": 0.28,
"vendor": "EXCHANGE"
}
],
"ext": {
"billing_id": [
76252023422
],
"publisher_settings_list_id": [
7226782477948422193,
2459752148771775747
],
"allowed_vendor_type": [
3,
42
],
"ampad": 3,
"creative_enforcement_settings": {
"policy_enforcement": 2,
"publisher_blocks_enforcement": 1
},
"auction_environment": 0,
"ae": 0
}
}
],
"site": {
"page": "https://www.google.com",
"publisher": {
"id": "pub-1111111111111111",
"ext": {
"country": "TR"
}
},
"content": {
"livestream": 0,
"language": "tr"
},
"ext": {
"amp": 0,
"page_visibility": 1,
"inventorypartnerdomain": "OMITTED"
}
},
"device": {
"ua": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/124.0.0.0 Safari/537.36",
"ip": "192.168.1.0",
"geo": {
"lat": 0.0,
"lon": 0.0,
"country": "TUR",
"region": "TR-01",
"city": "Adana",
"type": 2,
"utcoffset": 180,
"accuracy": 7060
},
"os": "Windows",
"devicetype": 2,
"lmt": 0,
"pxratio": 1.25,
"sua": {
"browsers": [
{
"brand": "Chromium",
"version": [
"124",
"0"
]
},
{
"brand": "Google Chrome",
"version": [
"124",
"0"
]
}
],
"platform": {
"brand": "Windows",
"version": [
"7",
"0"
]
},
"mobile": 0,
"architecture": "x86",
"bitness": "64",
"source": 2
},
},
"at": 1,
"tmax": 300,
"cur": [
"USD"
],
"bcat": [
"IAB23-6",
"IAB23-8"
],
"source": {
"schain": {
"complete": 1,
"nodes": [
{
"asi": "testssp.com",
"sid": "pub-1111111111111111",
"hp": 1
}
],
"ver": "1.0"
},
"ext": {
"schain": {
"complete": 1,
"nodes": [
{
"asi": "testssp.com",
"sid": "pub-1111111111111111",
"hp": 1
}
],
"ver": "1.0"
}
}
},
"ext": {
"bid_feedback": [
{
"request_id": "0S7s2muW9tFzp8zl35u97n",
"creative_status_code": 80,
"event_notification_token": {
"payload": "token"
},
"buyer_creative_id": "test_creative_id_383532",
"minimum_bid_to_win": 0.01,
"feedbacktype": 1
}
],
"google_query_id": "ANy-z3QP2f-48p8d0ucFkGmd99q36HPgSg4o8b89L0989N0RoS0x56mYMJd4087NT0d21W99",
"fcap_scope": 5,
"privacy_treatments": {
"allow_user_data_collection": 1
}
}
}
OpenRTB 协议缓冲区
显示示例
id: "Wa0N08928Q93A1985Aj71s"
imp {
id: "1"
banner {
w: 428
h: 846
pos: AD_POSITION_FULLSCREEN
expdir: LEFT
expdir: RIGHT
expdir: UP
expdir: DOWN
api: MRAID_1
api: MRAID_2
format {
w: 428
h: 846
}
format {
w: 414
h: 736
}
}
displaymanager: "GoogleMobileAds-iOS"
displaymanagerver: "10.12.0"
instl: true
tagid: "7674739358"
bidfloor: 0.01
bidfloorcur: "USD"
secure: true
exp: 3600
clickbrowser: true
metric {
type: "click_through_rate"
value: 0.12990431487560272
vendor: "EXCHANGE"
}
metric {
type: "viewability"
value: 0.91
vendor: "EXCHANGE"
}
[com.google.doubleclick.imp] {
billing_id: 25325587657
ampad: AMP_AD_NOT_ALLOWED
open_bidding {
is_open_bidding: true
}
skadn {
sourceapp: "com.google.testapp"
skadnetids: "M8jiSyxV"
skadnetids: "lZ95E155"
versions: "2.0"
versions: "2.1"
fidelities: VIEW_THROUGH_ADS
fidelities: STOREKIT_RENDERED_ADS
}
creative_enforcement_settings {
policy_enforcement: POLICY_ENFORCEMENT_PLATFORM_POLICY
publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_OVERRIDDEN
}
auction_environment: SERVER_SIDE_AUCTION
ae: SERVER_SIDE_AUCTION
}
}
app {
name: "Test App"
bundle: "com.google.testapp"
publisher {
id: "pub-7874601938215096"
[com.google.doubleclick.publisher] {
country: "CN"
}
}
content {
url: "https://www.google.com"
livestream: false
language: "en"
}
storeurl: "https://www.google.com"
[com.google.doubleclick.app] {
inventorypartnerdomain: "OMITTED"
}
}
device {
ua: "Mozilla/5.0 (iPhone; CPU iPhone OS 16_3_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148"
ip: "192.168.1.0"
geo {
lat: 0.0
lon: 0.0
country: "MYS"
region: "MY-13"
city: "Kuching"
zip: "93350"
type: IP
utcoffset: 480
accuracy: 3372
}
make: "Apple"
model: "iPhone14,3"
os: "iOS"
osv: "16.3.1"
connectiontype: WIFI
devicetype: HIGHEND_PHONE
lmt: true
hwv: "iPhone14,3"
w: 428
h: 926
pxratio: 3.0
sua {
browsers {
brand: "Mozilla"
version: "5"
version: "0"
}
browsers {
brand: "AppleWebKit"
version: "605"
version: "1"
}
platform {
brand: "iPhone"
version: "16"
version: "3"
}
mobile: true
bitness: "64"
model: "iPhone"
source: USER_AGENT_STRING
}
[com.google.doubleclick.device] {
atts: 2
}
}
at: FIRST_PRICE
tmax: 1000
cur: "USD"
source {
schain {
complete: true
nodes {
asi: "testssp.com"
sid: "pub-1111111111111111"
hp: true
}
ver: "1.0"
}
[com.google.doubleclick.source] {
omidpn: "Google"
omidpv: "afma-sdk-i-v10.12.0"
schain {
complete: 1
nodes {
asi: "testssp.com"
sid: "pub-1111111111111111"
hp: 1
}
ver: "1.0"
}
}
}
[com.google.doubleclick.bid_request] {
bid_feedback {
request_id: "0I3TcIJ0r6cmPH750Be7b1"
creative_status_code: 79
event_notification_token {
payload: "token"
}
buyer_creative_id: "test_creative_id_151612"
minimum_bid_to_win: 0.14
sampled_mediation_cpm_ahead_of_auction_winner: 2.222233
feedbacktype: BID_FEEDBACK
}
google_query_id: "ANy-zv49ep-83k2i3iDL3q449a2D1l824ye020uBq6B1wnPqWz1657JQ4LF11N71794cU0n9"
fcap_scope: FREQUENCY_CAPPING_SCOPE_APP
}
为最高出价竞价构建出价模式
在最高出价竞价中出价后,
包括minimum_bid_to_win
和
sampled_mediation_cpm_ahead_of_auction_winner
如果出价
未被滤除而无法参与竞价。这些信号可用于了解您的
根据出价逻辑确定您的出价可以提高多少或
赢得展示机会。
minimum_bid_to_win
:本可达到的最低出价
赢得实时出价竞价的机会。如果您在竞价中胜出,
就是您在赢得竞价时原本可以设置的最低出价。如果您丢失了
系统就会选择胜出的出价
sampled_mediation_cpm_ahead_of_auction_winner
:如果存在
中介链 中的其他广告联盟,
此字段的值是代表来自某个
符合条件的中介广告联盟(权重高于竞价胜出者)
预期填充率如果
中介链预计会填充广告,或者如果发布商未使用 SDK
中介。
工作原理
为了说明用于确定可能值的计算方法,
适用于minimum_bid_to_win
和
sampled_mediation_cpm_ahead_of_auction_winner
,我们首先需要
定义以下内容:
下表按降序显示了中介链中的 CPM:
\[C_1, C_2, …, C_n\]
下面显示的是
中介链:
\[f_1, f_2, …, f_n\]
以下是用于确定预期 CPM 及其
来自中介链元素 \(i\)的概率(基于指定的填充)
评分:
\(X_i = \{C_i\) 有概率 \(f_i\); \(0\) 有概率 \(1 - f_i\}\)
最终胜出的中介链将如下所示:
\[\{C_1, C_2, …, C_K, W\}\]
其中 \(W\) 为胜出的出价, \(C_K > W >= C_{K+1}\)
预订价格(即底价)以 \(F\)表示。
排名第二的出价标注为 \(R\)。
竞价胜出者的计算方式
字段
计算
minimum_bid_to_win
\(max\{F, R, X_{K+1}, …, X_n\}\)
sampled_mediation_cpm_ahead_ of_auction_winner
\(\{C_i\) 概率 \(\prod_{j=1}^{i-1}(1-f_j) \cdot f_i \div \prod_{j=1}^{K}(1-f_j)\}\)
价格: \(1 <= i <= K\)。
竞价失败者的计算方法
字段
计算
minimum_bid_to_win
\(max\{F, W\}\)
sampled_mediation_cpm_ahead_ of_auction_winner
\(max\{X_1, …, X_K\}\)
假设发布商同时使用实时出价和 SDK 中介链,
如下:
SDK 中介链
预计 CPM
填充率
网络 1
\(C_1 = $3.00\)
\(f_1 = 5\%\)
广告联盟 2
\(C_2 = $2.00\)
\(f_2 = 45\%\)
广告联盟 3
\(C_3 = $0.50\)
\(f_3 = 80\%\)
广告联盟 4
\(C_4 = $0.10\)
\(f_4 = 85\%\)
假设实时出价竞价的结果如下:
实时出价竞价
每千次展示费用
竞价胜出者 (W)
$1.00
竞价亚军 (R)
$0.05
预订价格 / 底价 (F)
$0
在竞价中胜出的出价
以下举例说明了
minimum_bid_to_win
和
sampled_mediation_cpm_ahead_of_auction_winner
是针对
胜出的出价
minimum_bid_to_win
Probability
\(max(F, R, C_3) = $0.50\)
\(f_3 = 80\%\)
\(max(F, R, C_4) = $0.10\)
\((1-f_3) \cdot f_4 = 17\%\)
\(max(F, R, 0) = $0.05\)
\((1-f_3) \cdot (1-f_4) = 3\%\)
sampled_mediation_cpm_ ahead_of_auction_winner
Probability
\(C_1 = $3.00\)
\(f_1 \div (1-(1-f_1) \cdot (1-f_2)) =~ 10.5\%\)
\(C_2 = $2.00\)
\(((1-f_1) \cdot f_2) \div (1-(1-f_1) \cdot (1-f_2)) =~ 89.5\%\)
注意 :如果竞价胜出者投放其广告并收到账单
例如通过在给定位置中指定的端点发送
BidResponse.ad[].impression_tracking_url
或
BidResponse.seatbid[].bid[].burl
,竞价胜出者可以
可以推断出采样的中介 CPM 最终均未填充广告,
包括在模型中发生这种情况的频率。
在竞价中落败的出价
以下举例说明了
minimum_bid_to_win
和
sampled_mediation_cpm_ahead_of_auction_winner
是针对
错失的出价。
minimum_bid_to_win
Probability
\(max(F, W) = $1.00\)
\(100\%\)
sampled_mediation_cpm_ ahead_of_auction_winner
Probability
\(C_1 = $3.00\)
\(f_1 = 5\%\)
\(C_2 = $2.00\)
\((1-f_1) \cdot f_2 =~ 42.8\%\)
\(0\)
\((1-f_1) \cdot (1-f_2) =~ 52.2\%\)
注意 :A
sampled_mediation_cpm_ahead_of_auction_winner
值为 0 表示
实时出价竞价胜出的次数在上面的示例中,竞价
胜出的中介广告联盟的出价不会超过参与竞争的中介广告联盟的 52.2%
出价拆分
出价拆分指的是
将BidRequest
转换为多个出价请求
应用。因为它们保留相同的 ID
(Authorized Buyers 实时出价协议中的 BidRequest.google_query_id
或 OpenRTB 协议中的 BidRequestExt.google_query_id
),您可以
确定哪些出价请求在拆分后是相关的。
某些广告机会可以接受多种格式。启用出价拆分功能后
格式在单独的出价请求中发送,并且该表单中
结算 ID 与请求中指定的格式相关。
包含以下格式的出价请求将被拆分为
不同的出价请求:
下例显示了不含广告的简化 OpenRTB JSON 出价请求
格式扁平化(与一组等效的扁平化请求相比):
预先扁平
显示示例
{
"id": "V5ar1wXqKP58nbsyJ6549D",
"imp": [
{
"id": "1",
"video": {
"linearity": 1,
"w": 300,
"h": 250,
"pos": 1,
"skip": 1,
"playbackmethod": [
6
],
"placement": 3,
"mimes": [
"video/mp4"
],
"protocols": [
2,
3
]
},
"banner": {
"format": [
{
"w": 300,
"h": 250
}
],
"w": 300,
"h": 250,
"pos": 1
},
"ext": {
"billing_id": [
47039494050,
52030317241
]
}
}
],
"ext": {
"google_query_id": "ANy-zdp266-244itJsom3dmXb7SvW1IPg6478g639g0867v1126w630F3M7lAp640H666744"
}
}
后扁平
显示示例
请求 1
{
"id": "B3xr1yZqRL48nbsyJ6367N",
"imp": [
{
"id": "1",
"video": {
"linearity": 1,
"w": 300,
"h": 250,
"pos": 1,
"skip": 1,
"playbackmethod": [
6
],
"placement": 3,
"mimes": [
"video/mp4"
],
"protocols": [
2,
3
]
}
"ext": {
"billing_id": [
47039494050
]
}
],
"ext": {
"google_query_id": "ANy-zdp266-244itJsom3dmXb7SvW1IPg6478g639g0867v1126w630F3M7lAp640H666744"
}
}
请求 2
{
"id": "M1dY8qHyNK74bMsjF393Gf",
"imp": [
{
"id": "1",
"banner": {
"format": [
{
"w": 300,
"h": 250
}
],
"w": 300,
"h": 250,
"pos": 1
},
"ext": {
"billing_id": [
52030317241
]
}
}
],
"ext": {
"google_query_id": "ANy-zdp266-244itJsom3dmXb7SvW1IPg6478g639g0867v1126w630F3M7lAp640H666744"
}
}
特惠
某个出价方的广告机会可能适用于各种交易
以及公开竞价拆分交易的出价后,系统将只使用 1 个出价
为公开竞价发送一个请求,并为每种固定价格类型
交易在实践中,竞价与固定价格之间的广告限制可能有所不同
例如,您可以查找特定视频广告机会
公开竞价和固定价格交易,那么出价方将获得
针对 2023 年 5 月 24 日之前
允许可跳过的广告可能有所不同因此,会对广告应用扁平化处理
可让您更轻松地找出
和固定价格交易
注意 :对于私下竞价,
并将继续包含在公开竞价中
的竞价数量。
可跳过式视频广告时长上限
Google 的协议和 OpenRTB 实现支持以下字段
:
时长
可跳过时长
可跳过性
Google 协议
max_ad_duration
skippable_max_ad_duration
video_ad_skippable
OpenRTB
maxduration
不适用
skip
这意味着,虽然 Google 协议
和不可跳过的时长,OpenRTB 实施只会
最大时长值。
在拆分出价之前,OpenRTB 的 maxduration
会设置为
Google 协议的 max_ad_duration
和
skippable_max_ad_duration
字段。现在,这一行为已更改为
当这些值不同时,发送两个单独的出价请求:一个表示
maxduration
表示可跳过广告,另一个表示不可跳过广告
优化建议。
以下示例展示了 Google 协议如何转换
和 OpenRTB 协议的方法保持一致。等效的 Google 协议
请求的 max_ad_duration
为 15
,
第 skippable_max_ad_duration
项,共 60
项。
示例
max_ad_duration
skip
(true 或 false)
未进行展平的原始请求
15
true
拆分的请求 1:不可跳过
15
false
扁平化请求 2:可跳过
60
true
仅当符合以下条件时,系统才会按可跳过视频广告时长出价请求拆分
满足以下条件:
该请求允许播放视频。
允许跳过和不跳过的视频,
但值不同。
此请求符合私下竞价或公开竞价条件。
出价方账号包含有效的 OpenRTB 端点。
要选择停用此类扁平化,
客户经理。
视频广告连播
对于包含多个广告机会的视频广告连播,系统会拆分出价请求
以确保每个出价请求都是针对相应广告连播中的单个广告机会的
这样,您就可以针对特定广告连播对多个广告机会进行出价。
开放式衡量
通过 Open Measurement,您可以指定提供
针对投放到移动应用的广告提供独立的衡量和验证服务
环境
您可以确定发布商是否支持在出价中使用开放式衡量
请求,方法是检查广告机会是否排除了“发布商可排除”中的 OmsdkType:
OMSDK 1.0
属性
广告素材属性 。对于 Authorized Buyers 协议,此路径为
在 BidRequest.adslot[].excluded_attribute
下找到。对于
OpenRTB 协议,可在 battr
属性下找到
对于横幅广告 ,或者
Video ,具体取决于
格式。
如需详细了解如何解读包含“公开出价”的出价请求
衡量信号,请参阅 Open Measurement
SDK 帮助中心文章。
出价请求示例
以下各部分显示了不同广告类型的出价请求示例。
应用横幅广告
Google
显示示例
id: "1\200\2149CH\354\224S\002G>\276\3068\264Z\316\203Hz\010\334"
ip: "\300\250"
user_agent: "Mozilla/5.0 (Linux; Android 13; SM-A032M Build/TP1A.220624.014; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/123.0.6312.118 Mobile Safari/537.36 (Mobile; afma-sdk-a-v241518064.241518064.0)"
url: "https://www.google.com"
detected_language: "pt"
adslot {
id: 1
width: 300
width: 320
height: 250
height: 50
excluded_attribute: 13
excluded_attribute: 18
allowed_vendor_type: 745
allowed_vendor_type: 4513
excluded_sensitive_category: 4
excluded_sensitive_category: 31
matching_ad_data {
billing_id: 16751333146
minimum_cpm_micros: 10000
}
slot_visibility: ABOVE_THE_FOLD
ad_block_key: 6911419491
publisher_settings_list_id: 3488369073734770391
excluded_creatives {
buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
}
viewability: 66
allowed_ad_types: ALLOWED_AD_TYPE_BANNER
is_amp_page: DIALECT_HTML
amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
api: OMID_1
api: MRAID_1
flexible_adslot_settings {
max_width: 336
max_height: 280
min_width: 168
min_height: 0
}
regs_lgpd: true
omidpn: "Google"
omidpv: "afma-sdk-a-v240304999.224400000.1"
creative_enforcement_settings {
policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment: SERVER_SIDE_AUCTION
impression_expiration_seconds: 3600
supported_auction_environment: SERVER_SIDE_AUCTION
display_manager: "GoogleMobileAds-Android"
display_manager_version: "21.5.0"
}
is_test: false
timezone_offset: -180
mobile {
app_id: "com.google.testapp"
is_app: true
app_name: "Test App"
app_rating: 4.6296206
}
geo_criteria_id: 1001533
publisher_settings_list_id: 12488741028105368323
publisher_type: PUBLISHER_OWNED_AND_OPERATED
partner_id: 8688212468768627166
device {
device_type: HIGHEND_PHONE
platform: "android"
brand: "Samsung"
model: "SM-A032M"
os_version {
major: 13
}
carrier_id: 0
screen_width: 360
screen_height: 730
screen_pixel_ratio_millis: 2000
screen_orientation: PORTRAIT
limit_ad_tracking: false
connection_type: WIFI
}
publisher_country: "BR"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 1000
google_query_id: "ANy-z6684B-S9K9375rD1B53ZdYA2RQi090I2bJ579yi0CF0N8A60v821V52F938j142LOzW"
auction_type: FIRST_PRICE
geo {
lat: -12.98
lon: -38.5
country: "BRA"
region: "BR-BA"
city: "Salvador"
utcoffset: -180
accuracy: 14885
}
user_agent_data {
platform {
brand: "Android"
version: "13"
}
mobile: true
model: "SM-A032M"
browsers {
brand: "Mozilla"
version: "5"
version: "0"
}
browsers {
brand: "AppleWebKit"
version: "537"
version: "36"
}
bitness: "64"
source: USER_AGENT_STRING
}
supply_chain {
complete: true
nodes {
advertising_system_identifier: "testdomain.com"
seller_identifier: "pub-1111111111111111"
handles_payment: true
}
version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_BROWSER
privacy_treatments {
non_personalized_ads_reason: USER_OPT_OUT
allow_user_data_collection: false
}
inventory_partner_domain: "OMITTED"
OpenRTB JSON
显示示例
{
"id": "r87mLfJ195K96b48857234",
"imp": [
{
"id": "1",
"banner": {
"w": 390,
"h": 61,
"pos": 1,
"api": [
3,
5
],
"wmax": 390,
"hmax": 61,
"wmin": 261,
"hmin": 46,
"format": [
{
"w": 390,
"h": 61
},
{
"w": 320,
"h": 50
}
]
},
"displaymanager": "GoogleMobileAds-iOS",
"displaymanagerver": "11.2.0",
"tagid": "2022397433",
"bidfloor": 0.04,
"bidfloorcur": "USD",
"secure": 1,
"exp": 3600,
"clickbrowser": 1,
"metric": [
{
"type": "click_through_rate",
"value": 4.110196186957182e-06,
"vendor": "EXCHANGE"
},
{
"type": "viewability",
"value": 0,
"vendor": "EXCHANGE"
}
],
"ext": {
"billing_id": [
82346236545
],
"publisher_settings_list_id": [
5491354135157496540,
9146398712997475724
],
"allowed_vendor_type": [
445,
776
],
"ampad": 2,
"allowed_restricted_category": [
33
],
"skadn": {
"sourceapp": "com.google.testapp",
"skadnetids": [
"5c39728P"
],
"versions": [
"2.0",
"2.1"
],
"fidelities": [
1,
0
]
},
"creative_enforcement_settings": {
"policy_enforcement": 2,
"publisher_blocks_enforcement": 1
},
"auction_environment": 0,
"ae": 0
}
}
],
"app": {
"name": "Test App",
"bundle": "com.google.testapp",
"publisher": {
"id": "pub-1242890569860107",
"ext": {
"country": "SG"
}
},
"content": {
"url": "https://www.google.com",
"livestream": 0,
"language": "en"
},
"storeurl": "https://www.google.com",
"ext": {
"inventorypartnerdomain": "OMITTED"
}
},
"device": {
"ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 17_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148",
"geo": {
"lat": 0.0,
"lon": 0.0,
"country": "USA",
"region": "MI",
"metro": "563",
"zip": "49512",
"type": 2,
"utcoffset": -240,
"accuracy": 2082
},
"ipv6": "2601:404:d980::",
"make": "Apple",
"model": "iPhone14,7",
"os": "iOS",
"osv": "17.4.1",
"connectiontype": 2,
"devicetype": 4,
"lmt": 1,
"hwv": "iPhone14,7",
"w": 390,
"h": 844,
"pxratio": 3,
"sua": {
"browsers": [
{
"brand": "Mozilla",
"version": [
"5",
"0"
]
},
{
"brand": "AppleWebKit",
"version": [
"605",
"1"
]
}
],
"platform": {
"brand": "iPhone",
"version": [
"17",
"4"
]
},
"mobile": 1,
"bitness": "64",
"model": "iPhone",
"source": 3
},
"ext": {
"atts": 2
}
},
"at": 1,
"tmax": 300,
"cur": [
"USD"
],
"source": {
"schain": {
"complete": 1,
"nodes": [
{
"asi": "testssp.com",
"sid": "pub-1111111111111111",
"hp": 1
}
],
"ver": "1.0"
},
"ext": {
"omidpn": "Google",
"omidpv": "afma-sdk-i-v11.2.0",
"schain": {
"complete": 1,
"nodes": [
{
"asi": "testssp.com",
"sid": "pub-1111111111111111",
"hp": 1
}
],
"ver": "1.0"
}
}
},
"ext": {
"google_query_id": "ANy-z62LCy-as7Eko7z4957U01DLmn1o5VEX66Mm2j8763ahN2zV77j721K17752LzuUR571",
"fcap_scope": 4,
"privacy_treatments": {
"allow_user_data_collection": 1
}
}
}
OpenRTB 协议缓冲区
显示示例
id: "38V61KXKxB63Yk8o3G6P38"
imp {
id: "1"
banner {
w: 320
h: 50
pos: ABOVE_THE_FOLD
api: MRAID_1
api: MRAID_2
format {
w: 320
h: 50
}
}
displaymanager: "GoogleMobileAds-Android"
displaymanagerver: "22.6.0"
tagid: "6163632333"
bidfloor: 0.04
bidfloorcur: "USD"
secure: true
exp: 3600
clickbrowser: true
metric {
type: "click_through_rate"
value: 0.00265840464271605
vendor: "EXCHANGE"
}
metric {
type: "viewability"
value: 0.99
vendor: "EXCHANGE"
}
[com.google.doubleclick.imp] {
billing_id: 67427969102
publisher_settings_list_id: 4626521705809021216
publisher_settings_list_id: 8961571116051095682
allowed_vendor_type: 113
allowed_vendor_type: 566
ampad: AMP_AD_NOT_ALLOWED
excluded_creatives {
buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
}
creative_enforcement_settings {
policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment: SERVER_SIDE_AUCTION
ae: SERVER_SIDE_AUCTION
}
}
app {
name: "Test App"
bundle: "com.google.testapp"
publisher {
id: "pub-2997181131115025"
[com.google.doubleclick.publisher] {
country: "SG"
}
}
content {
url: "https://www.google.com"
userrating: "4.5"
livestream: false
language: "es"
}
storeurl: "https://www.google.com"
[com.google.doubleclick.app] {
inventorypartnerdomain: "OMITTED"
}
}
device {
ua: "Mozilla/5.0 (Linux; Android 14; SM-G998U Build/UP1A.231005.007; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/123.0.6312.118 Mobile Safari/537.36 (Mobile; afma-sdk-a-v241358038.241358038.0)"
ip: "192.168.1.0"
geo {
lat: 0.0
lon: 0.0
country: "SLV"
city: "Soyapango"
type: IP
utcoffset: -360
accuracy: 2669
}
make: "Samsung"
model: "SM-G998U"
os: "android"
osv: "14"
connectiontype: WIFI
devicetype: HIGHEND_PHONE
lmt: false
w: 384
h: 779
pxratio: 2.813
sua {
browsers {
brand: "Mozilla"
version: "5"
version: "0"
}
browsers {
brand: "AppleWebKit"
version: "537"
version: "36"
}
platform {
brand: "Android"
version: "14"
}
mobile: true
bitness: "64"
model: "SM-G998U"
source: USER_AGENT_STRING
}
}
at: FIRST_PRICE
tmax: 300
cur: "USD"
bcat: "IAB23-1"
bcat: "IAB7-36"
source {
schain {
complete: true
nodes {
asi: "testssp.com"
sid: "pub-1111111111111111"
hp: true
}
ver: "1.0"
}
[com.google.doubleclick.source] {
omidpn: "Google"
omidpv: "afma-sdk-a-v240304999.234310000.1"
schain {
complete: 1
nodes {
asi: "testssp.com"
sid: "pub-1111111111111111"
hp: 1
}
ver: "1.0"
}
}
}
[com.google.doubleclick.bid_request] {
google_query_id: "ANy-z128zE-MC22DP3W65flJoxSet5n2U738TRR92N5E76wd7Bh38KuU08Tyt67or0Od0b3q"
fcap_scope: FREQUENCY_CAPPING_SCOPE_DEVICE
privacy_treatments {
allow_user_data_collection: true
}
}
应用插页式广告
Google
显示示例
id: "(\232m\232xp\035\326w\260\250\262\205\r:\313\373:3\215!L\234"
ip: "\300\250"
user_agent: "Mozilla/5.0 (iPhone; CPU iPhone OS 16_6_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148"
url: "https://www.google.com"
detected_language: "en"
adslot {
id: 1
width: 398
width: 320
height: 744
height: 480
excluded_attribute: 19
excluded_attribute: 18
allowed_vendor_type: 828
allowed_vendor_type: 4697
matching_ad_data {
billing_id: 37034094959
billing_id: 19705546350
minimum_cpm_micros: 200000
}
slot_visibility: ABOVE_THE_FOLD
ad_block_key: 7260775726
publisher_settings_list_id: 1906995857014069503
viewability: 91
click_through_rate: 0.021559697
allowed_ad_types: ALLOWED_AD_TYPE_BANNER
is_amp_page: DIALECT_HTML
amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
api: OMID_1
api: MRAID_1
omidpn: "Google"
omidpv: "afma-sdk-i-v11.2.0"
creative_enforcement_settings {
policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment: SERVER_SIDE_AUCTION
impression_expiration_seconds: 14400
billable_event_rate_bid_adjustment {
bid_adjustment: 1.1087964
creative_type: HTML_SNIPPET
}
supported_auction_environment: SERVER_SIDE_AUCTION
display_manager: "GoogleMobileAds-iOS"
display_manager_version: "11.2.0"
}
is_test: false
timezone_offset: 480
mobile {
app_id: "500811620"
is_app: true
is_interstitial_request: true
app_name: "Test App"
skadn {
sourceapp: "500811620"
skadnetids: "41dEOEaD"
skadnetids: "580dmbSX"
versions: "2.0"
versions: "2.1"
supported_fidelity_types: VIEW_THROUGH_ADS
supported_fidelity_types: STOREKIT_RENDERED_ADS
skoverlay: true
}
is_app_open_ad: true
}
geo_criteria_id: 20827
publisher_settings_list_id: 18428013069233776176
publisher_type: PUBLISHER_OWNED_AND_OPERATED
partner_id: 4672461785023090980
device {
device_type: HIGHEND_PHONE
platform: "iphone"
brand: "Apple"
model: "iPhone11,8"
os_version {
major: 16
minor: 6
micro: 1
}
carrier_id: 0
screen_width: 414
screen_height: 896
screen_pixel_ratio_millis: 2000
screen_orientation: PORTRAIT
hardware_version: "iPhone11,8"
limit_ad_tracking: true
app_tracking_authorization_status: NOT_DETERMINED
connection_type: WIFI
}
publisher_country: "SG"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 1000
google_query_id: "ANy-z06138-98U8A68As2n5q57SoKI3EBuB5RV414N6krfd385z0q1c9o28Bv3176Zw2LuJe"
auction_type: FIRST_PRICE
geo {
lat: 10.24
lon: 123.79
country: "PHL"
region: "PH-CEB"
utcoffset: 480
accuracy: 39443
}
user_agent_data {
platform {
brand: "iPhone"
version: "16"
version: "6"
}
mobile: true
model: "iPhone"
browsers {
brand: "Mozilla"
version: "5"
version: "0"
}
browsers {
brand: "AppleWebKit"
version: "605"
version: "1"
}
bitness: "64"
source: USER_AGENT_STRING
}
supply_chain {
complete: true
nodes {
advertising_system_identifier: "testdomain.com"
seller_identifier: "pub-1111111111111111"
handles_payment: true
}
version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_APP
privacy_treatments {
allow_user_data_collection: true
}
inventory_partner_domain: "OMITTED"
OpenRTB JSON
显示示例
{
"id": "8460Dv0171574mt7n9tOQ9",
"imp": [
{
"id": "1",
"banner": {
"w": 428,
"h": 846,
"pos": 7,
"api": [
3,
5
],
"format": [
{
"w": 428,
"h": 846
},
{
"w": 414,
"h": 736
}
]
},
"displaymanager": "GoogleMobileAds-iOS",
"displaymanagerver": "10.10.0",
"instl": 1,
"tagid": "4914454382",
"bidfloor": 0.01,
"bidfloorcur": "USD",
"secure": 1,
"exp": 3600,
"clickbrowser": 1,
"metric": [
{
"type": "click_through_rate",
"value": 0.560609757900238,
"vendor": "EXCHANGE"
},
{
"type": "viewability",
"value": 0.97,
"vendor": "EXCHANGE"
}
],
"ext": {
"billing_id": [
73848702501
],
"publisher_settings_list_id": [
9781603598081027997,
9488077458915289715
],
"allowed_vendor_type": [
698,
414
],
"ampad": 2,
"excluded_creatives": [
{
"buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
},
{
"buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
}
],
"skadn": {
"sourceapp": "com.google.testapp",
"skadnetids": [
"43D4r5x9"
],
"versions": [
"2.0",
"2.1"
],
"fidelities": [
0,
1
],
"skoverlay": 1
},
"creative_enforcement_settings": {
"policy_enforcement": 2,
"publisher_blocks_enforcement": 1
},
"auction_environment": 0,
"ae": 0
}
}
],
"app": {
"name": "Test App",
"bundle": "com.google.testapp",
"publisher": {
"id": "pub-5842596021161378",
"ext": {
"country": "IN"
}
},
"content": {
"url": "https://www.google.com",
"livestream": 0,
"language": "en"
},
"storeurl": "https://www.google.com",
"ext": {
"inventorypartnerdomain": "OMITTED"
}
},
"device": {
"ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 17_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148",
"geo": {
"lat": 0.0,
"lon": 0.0,
"country": "SAU",
"region": "SA-02",
"city": "Jiddah",
"zip": "23462",
"type": 2,
"utcoffset": 180,
"accuracy": 1291
},
"ipv6": "2a02:9b0:4047::",
"carrier": "71681",
"make": "Apple",
"model": "iPhone14,8",
"os": "iOS",
"osv": "17.4.1",
"connectiontype": 6,
"devicetype": 4,
"lmt": 1,
"hwv": "iPhone14,8",
"w": 428,
"h": 926,
"pxratio": 3,
"sua": {
"browsers": [
{
"brand": "Mozilla",
"version": [
"5",
"0"
]
},
{
"brand": "AppleWebKit",
"version": [
"605",
"1"
]
}
],
"platform": {
"brand": "iPhone",
"version": [
"17",
"4"
]
},
"mobile": 1,
"bitness": "64",
"model": "iPhone",
"source": 3
},
"ext": {
"atts": 2
}
},
"at": 1,
"tmax": 1000,
"cur": [
"USD"
],
"bcat": [
"IAB23-4",
"IAB18-5"
],
"source": {
"schain": {
"complete": 1,
"nodes": [
{
"asi": "testssp.com",
"sid": "pub-1111111111111111",
"hp": 1
}
],
"ver": "1.0"
},
"ext": {
"omidpn": "Google",
"omidpv": "afma-sdk-i-v10.10.0",
"schain": {
"complete": 1,
"nodes": [
{
"asi": "testssp.com",
"sid": "pub-1111111111111111",
"hp": 1
}
],
"ver": "1.0"
}
}
},
"ext": {
"google_query_id": "ANy-z562Q0-p46Tz77U15Ie9774Mnu3QIa45V73X99r9NR1694g5301D186q8ZFJ57Ja8L78",
"fcap_scope": 4,
"privacy_treatments": {
"allow_user_data_collection": 1
}
}
}
OpenRTB 协议缓冲区
显示示例
id: "3Sh9IsB712x9QzGDA1k93z"
imp {
id: "1"
banner {
w: 360
h: 711
pos: AD_POSITION_FULLSCREEN
battr: VIDEO_IN_BANNER_AUTO_PLAY
battr: VIDEO_IN_BANNER_USER_INITIATED
api: MRAID_1
api: MRAID_2
format {
w: 360
h: 711
}
format {
w: 360
h: 640
}
}
displaymanager: "GoogleMobileAds-Android"
displaymanagerver: "21.3.0"
instl: true
tagid: "8679500107"
bidfloor: 0.02
bidfloorcur: "USD"
secure: true
exp: 14400
clickbrowser: true
metric {
type: "viewability"
value: 0.9
vendor: "EXCHANGE"
}
metric {
type: "session_depth"
value: 99.0
vendor: "EXCHANGE"
}
[com.google.doubleclick.imp] {
billing_id: 42834631855
ampad: AMP_AD_NOT_ALLOWED
excluded_creatives {
buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
}
creative_enforcement_settings {
policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment: SERVER_SIDE_AUCTION
ae: SERVER_SIDE_AUCTION
}
}
app {
name: "Test App"
bundle: "com.google.testapp"
publisher {
id: "pub-8815040790812473"
[com.google.doubleclick.publisher] {
country: "SG"
}
}
content {
url: "https://www.google.com"
userrating: "4.6"
livestream: false
language: "id"
}
storeurl: "https://www.google.com"
[com.google.doubleclick.app] {
inventorypartnerdomain: "OMITTED"
}
}
device {
ua: "Dalvik/2.1.0 (Linux; U; Android 11; in-; RMX1971 Build/RKQ1.201217.002)"
ip: "192.168.1.0"
geo {
lat: 0.0
lon: 0.0
country: "IDN"
region: "ID-SS"
city: "Palembang"
type: IP
utcoffset: 420
accuracy: 7498
}
make: "Realme"
model: "RMX1971"
os: "android"
osv: "11"
connectiontype: CELL_4G
devicetype: HIGHEND_PHONE
ifa: "b\'\\xa9>3\\xa2\\xbb\\x95\\x8dIQq\\xd0\\x8f\\xee\\xc1k}\'"
lmt: false
w: 360
h: 711
pxratio: 3.0
sua {
browsers {
brand: "Dalvik"
version: "2"
version: "1"
}
platform {
brand: "Android"
version: "11"
}
mobile: true
model: "RMX1971"
source: USER_AGENT_STRING
}
}
user {
id: "21QP3H9IaS263665PMP52FIes26"
}
at: FIRST_PRICE
tmax: 300
cur: "USD"
source {
schain {
complete: true
nodes {
asi: "testssp.com"
sid: "pub-1111111111111111"
hp: true
}
ver: "1.0"
}
[com.google.doubleclick.source] {
omidpn: "Google"
omidpv: "afma-sdk-a-v240304999.223104000.1"
schain {
complete: 1
nodes {
asi: "testssp.com"
sid: "pub-1111111111111111"
hp: 1
}
ver: "1.0"
}
}
}
[com.google.doubleclick.bid_request] {
google_query_id: "ANy-z52N8Y-VzuCT3Q7jr9Ixx3iR4pM1bm1q84NyH1tMMtV9SSO7y83u6Ec3xlaf1563Tt5k"
fcap_scope: FREQUENCY_CAPPING_SCOPE_DEVICE
privacy_treatments {
allow_user_data_collection: true
}
}
应用插页式视频广告
Google
显示示例
id: "%w\237\340\331q\305 e\350\324\017Ho\274f\177#\316\231\004\024y"
ip: "\300\250"
user_agent: "Mozilla/5.0 (iPhone; CPU iPhone OS 16_5 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148"
url: "https://www.google.com"
detected_language: "te"
adslot {
id: 1
width: 1170
width: 768
height: 2532
height: 1024
excluded_attribute: 17
excluded_attribute: 26
allowed_vendor_type: 797
allowed_vendor_type: 38523
matching_ad_data {
billing_id: 82632801525
billing_id: 33577396948
minimum_cpm_micros: 200000
}
slot_visibility: ABOVE_THE_FOLD
ad_block_key: 8662832267
publisher_settings_list_id: 1529810617400603626
viewability: 99
click_through_rate: 0.75363326
video_completion_rate: 0.07627885
is_rewarded: true
allowed_ad_types: ALLOWED_AD_TYPE_VIDEO
is_amp_page: DIALECT_HTML
amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
api: MRAID_1
api: MRAID_2
creative_enforcement_settings {
policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment: SERVER_SIDE_AUCTION
impression_expiration_seconds: 3600
supported_auction_environment: SERVER_SIDE_AUCTION
display_manager: "GoogleMobileAds-iOS"
display_manager_version: "7.55.0"
}
is_test: false
timezone_offset: 300
mobile {
app_id: "734009722"
is_app: true
is_interstitial_request: true
app_name: "Test App"
}
video {
videoad_start_delay: 0
max_ad_duration: 30000
video_ad_skippable: BLOCK_SKIPPABLE
allowed_video_formats: VIDEO_MP4
max_ads_in_pod: 2
end_cap_support: END_CAP_OPTIONAL
playback_method: CLICK_TO_PLAY
is_clickable: true
placement: INTERSTITIAL
protocols: VAST_2_0
protocols: VAST_3_0
is_livestream: false
playback_cessation_mode: COMPLETION_OR_USER
max_pod_duration_seconds: 30
plcmt: PLCMT_INTERSTITIAL
inferred_plcmt: PLCMT_INTERSTITIAL
}
geo_criteria_id: 2392
publisher_settings_list_id: 7852789180056851229
publisher_type: PUBLISHER_OWNED_AND_OPERATED
partner_id: 7934642581646184119
device {
device_type: HIGHEND_PHONE
platform: "iphone"
brand: "Apple"
model: "iPhone13,2"
os_version {
major: 16
minor: 5
}
carrier_id: 0
screen_width: 1170
screen_height: 2532
screen_pixel_ratio_millis: 3000
screen_orientation: PORTRAIT
hardware_version: "iPhone13,2"
limit_ad_tracking: false
connection_type: WIFI
}
publisher_country: "US"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 1000
google_query_id: "ANy-zz7hC6-w4hX445M724Cr7459S5M13Rw47SH672s9ygi8d8H1LN21ky6939KaU50lQsJR"
auction_type: FIRST_PRICE
geo {
lat: 36.2
lon: 138.25
country: "JPN"
utcoffset: 300
accuracy: 463340
}
user_agent_data {
platform {
brand: "iPhone"
version: "16"
version: "5"
}
mobile: true
model: "iPhone"
browsers {
brand: "Mozilla"
version: "5"
version: "0"
}
browsers {
brand: "AppleWebKit"
version: "605"
version: "1"
}
bitness: "64"
source: USER_AGENT_STRING
}
supply_chain {
complete: true
nodes {
advertising_system_identifier: "testdomain.com"
seller_identifier: "pub-1111111111111111"
handles_payment: true
}
version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_NONE
privacy_treatments {
allow_user_data_collection: true
}
inventory_partner_domain: "OMITTED"
OpenRTB 协议缓冲区
显示示例
id: "378836oi92t144hpA8Nv3X"
imp {
id: "1"
video {
mimes: "video/mp4"
maxduration: 60
w: 375
h: 667
startdelay: 0
playbackmethod: AUTO_PLAY_SOUND_ON
pos: ABOVE_THE_FOLD
api: MRAID_1
api: MRAID_2
protocols: VAST_2_0
protocols: VAST_3_0
skip: false
placement: UNDEFINED_VIDEO_PLACEMENT
playbackend: COMPLETION_OR_USER
}
displaymanager: "GOOGLE"
instl: true
tagid: "4107980261"
bidfloor: 0.01
bidfloorcur: "USD"
secure: true
metric {
type: "click_through_rate"
value: 0.0364835150539875
vendor: "EXCHANGE"
}
metric {
type: "video_completion_rate"
value: 0.02888789027929306
vendor: "EXCHANGE"
}
[com.google.doubleclick.imp] {
billing_id: 80831705186
publisher_settings_list_id: 2080323352414623499
publisher_settings_list_id: 2258624117197706769
allowed_vendor_type: 342
allowed_vendor_type: 698
is_rewarded_inventory: true
ampad: AMP_AD_NOT_ALLOWED
skadn {
version: "2.2"
sourceapp: "532115234"
skadnetids: "E499wc36"
versions: "2.0"
versions: "2.1"
fidelities: STOREKIT_RENDERED_ADS
fidelities: VIEW_THROUGH_ADS
}
creative_enforcement_settings {
policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
is_default: true
}
auction_environment: SERVER_SIDE_AUCTION
}
}
app {
name: "Test App"
bundle: "532115234"
publisher {
id: "pub-8927593002710190"
[com.google.doubleclick.publisher] {
country: "CN"
}
}
content {
url: "https://www.google.com"
livestream: false
language: "zh"
}
storeurl: "https://www.google.com"
[com.google.doubleclick.app] {
}
}
device {
ua: "Mozilla/5.0 (iPhone; CPU iPhone OS 15_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148"
ip: "192.168.1.0"
geo {
lat: 0.0
lon: 0.0
country: "CHN"
region: "CN-33"
city: "Hangzhou"
type: IP
accuracy: 44240
}
carrier: "70120"
make: "apple"
model: "iphone"
os: "iOS"
osv: "15.4.4"
devicetype: HIGHEND_PHONE
lmt: true
hwv: "8"
w: 375
h: 667
pxratio: 2.0
[com.google.doubleclick.device] {
user_agent_data {
platform {
brand: "iPhone"
version: "15"
version: "4"
}
mobile: true
model: "iPhone"
}
atts: 2
}
}
user {
[com.google.doubleclick.user] {
}
}
at: FIRST_PRICE
tmax: 300
cur: "USD"
source {
[com.google.doubleclick.source] {
omidpn: "Google"
omidpv: "afma-sdk-i-v8.12.0"
schain {
complete: 1
nodes {
asi: "google.com"
sid: "pub-4000453616931440"
hp: 1
}
ver: "1.0"
}
}
}
[com.google.doubleclick.bid_request] {
google_query_id: "ANy-zp09u8-d20rQ521040dqz39K771Lr9102b031Z15C45Q9q7AB414SnDWG5Rj96Z77W66"
}
应用原生
Google
显示示例
id: "\304a\2145\337\260\351\265\0170E\035s\260\203\240\3645M\213d\231)"
ip: "\300\250"
user_agent: "Mozilla/5.0 (Linux; Android 14; SM-F711B Build/UP1A.231005.007; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/123.0.6312.118 Mobile Safari/537.36 (Mobile; afma-sdk-a-v241517039.241517039.0)"
url: "https://www.google.com"
detected_language: "nl"
adslot {
id: 1
excluded_attribute: 25
excluded_attribute: 114
allowed_vendor_type: 42
allowed_vendor_type: 79
excluded_sensitive_category: 36
excluded_sensitive_category: 27
matching_ad_data {
billing_id: 32132054378
billing_id: 19164334712
minimum_cpm_micros: 1450000
}
matching_ad_data {
billing_id: 13390832794
billing_id: 80810593642
minimum_cpm_micros: 78120000
}
slot_visibility: ABOVE_THE_FOLD
excluded_product_category: 10137
excluded_product_category: 10231
ad_block_key: 5513314873
publisher_settings_list_id: 3686438009801411181
publisher_settings_list_id: 2386502705811569074
allowed_restricted_category: 33
excluded_creatives {
buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
}
viewability: 81
allowed_restricted_category_for_deals: 33
click_through_rate: 0.026668096
allowed_languages: "en"
allowed_languages: "nl"
allowed_ad_types: ALLOWED_AD_TYPE_NATIVE
is_amp_page: DIALECT_HTML
amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
session_depth: 166
consented_providers_settings {
tcf_consent_string: "OMITTED"
additional_consent_string: "OMITTED"
}
regs_gdpr: true
api: MRAID_1
api: MRAID_2
native_ad_template {
required_fields: 27
recommended_fields: 36
headline_max_safe_length: 25
body_max_safe_length: 90
call_to_action_max_safe_length: 15
advertiser_max_safe_length: 25
image_width: 800
image_height: 800
logo_width: 200
logo_height: 200
}
native_ad_template {
required_fields: 83
recommended_fields: 388
headline_max_safe_length: 25
body_max_safe_length: 90
call_to_action_max_safe_length: 15
image_width: 1200
image_height: 627
app_icon_width: 100
app_icon_height: 100
}
omidpn: "Google"
omidpv: "afma-sdk-a-v240304999.234310000.1"
creative_enforcement_settings {
policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment: SERVER_SIDE_AUCTION
impression_expiration_seconds: 3600
supported_auction_environment: SERVER_SIDE_AUCTION
display_manager: "GoogleMobileAds-Android"
display_manager_version: "22.6.0"
}
is_test: false
cookie_version: 1
google_user_id: "7L986AX24bG4ANQ91i8sd54fB22"
timezone_offset: 120
mobile {
app_id: "com.google.testapp"
is_app: true
encrypted_advertising_id: "\341\220\325\205%\025\246_/\307\374fy\2062\270\270\204X\230\210@h\272\344\177\370\253e\367\262i=U\030$"
app_name: "Test App"
app_rating: 4.0450907
advertising_id: "\315\361Ro$|\362I\355\261:\265Z\300@\242"
}
cookie_age_seconds: 2592000
postal_code: "10011"
geo_criteria_id: 1001092
encrypted_hyperlocal_set: "\275\237\311:\263\326\270h\337^\013`/m\316\330\036\007\313\265\346\351\275\346<U\344#a\376\301\342\270\303\2767\310j%\327\351aA\312\200\247]IQ\241\341L\2431\215<\377\033V\310\230\305\371\025\032K\365\372\3365p|\353\216\251JSf\364\367\220H\232\342Cq\256\206<\236\311"
bid_response_feedback {
request_id: "\253\245\326\202\206\303q\202\307\016\257\236\317\rL\250"
creative_status_code: 80
event_notification_token: "token"
buyer_creative_id: "test_creative_id_658408"
minimum_bid_to_win: 120000
feedback_type: BID_FEEDBACK
}
publisher_type: PUBLISHER_OWNED_AND_OPERATED
hyperlocal_set {
hyperlocal {
corners {
latitude: 0.0
longitude: 0.0
}
corners {
latitude: 0.0
longitude: 0.0
}
corners {
latitude: 0.0
longitude: 0.0
}
corners {
latitude: 0.0
longitude: 0.0
}
}
center_point {
latitude: 0.0
longitude: 0.0
}
}
device {
device_type: HIGHEND_PHONE
platform: "android"
brand: "Samsung"
model: "SM-F711B"
os_version {
major: 14
}
carrier_id: 0
screen_width: 360
screen_height: 801
screen_pixel_ratio_millis: 3000
screen_orientation: PORTRAIT
limit_ad_tracking: false
connection_type: WIFI
}
publisher_country: "BE"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 300
google_query_id: "ANy-z01131-SRYIYklKNjC6Iw9Z99Jt2713Cf3WC111fe9wZa3e2wB0yC6A51Bt0R4x25142"
auction_type: FIRST_PRICE
geo {
lat: 50.89
lon: 4.28
country: "BEL"
region: "BE-VBR"
city: "Asse"
zip: "1731"
utcoffset: 120
accuracy: 2191
}
user_agent_data {
platform {
brand: "Android"
version: "14"
}
mobile: true
model: "SM-F711B"
browsers {
brand: "Mozilla"
version: "5"
version: "0"
}
browsers {
brand: "AppleWebKit"
version: "537"
version: "36"
}
bitness: "64"
source: USER_AGENT_STRING
}
supply_chain {
complete: true
nodes {
advertising_system_identifier: "testdomain.com"
seller_identifier: "pub-1111111111111111"
handles_payment: true
}
nodes {
advertising_system_identifier: "testdomain.com"
seller_identifier: "pub-1111111111111111"
handles_payment: true
}
version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_DEVICE
privacy_treatments {
allow_user_data_collection: false
}
inventory_partner_domain: "OMITTED"
OpenRTB JSON
显示示例
{
"id": "IDnDvM76w32NI830aSeOLg",
"imp": [
{
"id": "1",
"displaymanager": "GoogleMobileAds-iOS",
"displaymanagerver": "10.14.0",
"tagid": "8614649788",
"bidfloor": 1.63,
"bidfloorcur": "USD",
"secure": 1,
"native": {
"request": "{\"ver\":\"1.2\",\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":25}},{\"id\":2,\"required\":1,\"data\":{\"type\":2,\"len\":90}},{\"id\":3,\"data\":{\"type\":12,\"len\":15}},{\"id\":4,\"required\":1,\"data\":{\"type\":1,\"len\":25}},{\"id\":5,\"required\":1,\"img\":{\"type\":3,\"wmin\":1200,\"hmin\":627}},{\"id\":6,\"img\":{\"type\":2,\"wmin\":100,\"hmin\":100}}],\"eventtrackers\":[{\"event\":1,\"methods\":[1]}]}",
"ver": "1.2",
"api": [
3,
5
],
"battr": [
6,
7
]
},
"exp": 14400,
"clickbrowser": 1,
"metric": [
{
"type": "viewability",
"value": 0.66,
"vendor": "EXCHANGE"
},
{
"type": "session_depth",
"value": 1,
"vendor": "EXCHANGE"
}
],
"ext": {
"billing_id": [
30567639040
],
"publisher_settings_list_id": [
9263869437120754969,
6380991891694941170
],
"allowed_vendor_type": [
42,
144
],
"ampad": 2,
"excluded_creatives": [
{
"buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
},
{
"buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
}
],
"skadn": {
"sourceapp": "com.google.testapp",
"skadnetids": [
"345vh5bv"
],
"versions": [
"2.0",
"2.1"
],
"fidelities": [
1,
0
]
},
"creative_enforcement_settings": {
"policy_enforcement": 2,
"publisher_blocks_enforcement": 1
},
"auction_environment": 0,
"ae": 0
}
}
],
"app": {
"name": "Test App",
"bundle": "com.google.testapp",
"publisher": {
"id": "pub-5146744635924393",
"ext": {
"country": "US"
}
},
"content": {
"url": "https://www.google.com",
"livestream": 0,
"language": "en"
},
"storeurl": "https://www.google.com",
"ext": {
"inventorypartnerdomain": "OMITTED"
}
},
"device": {
"ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 17_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148 PrebidMobile/2.0.4",
"ip": "192.168.1.0",
"geo": {
"lat": 0.0,
"lon": 0.0,
"country": "USA",
"region": "WA",
"metro": "881",
"city": "Quincy",
"zip": "98848",
"type": 2,
"utcoffset": -420,
"accuracy": 19022
},
"make": "Apple",
"model": "iPhone15,3",
"os": "iOS",
"osv": "17.4.1",
"connectiontype": 2,
"devicetype": 4,
"ifa": "76RVV351f5D7z7905j9Dhy5kawZNAvn548d3",
"lmt": 0,
"hwv": "iPhone15,3",
"w": 430,
"h": 932,
"pxratio": 3,
"sua": {
"browsers": [
{
"brand": "Mozilla",
"version": [
"5",
"0"
]
},
{
"brand": "AppleWebKit",
"version": [
"605",
"1"
]
}
],
"platform": {
"brand": "iPhone",
"version": [
"17",
"4"
]
},
"mobile": 1,
"bitness": "64",
"model": "iPhone",
"source": 3
},
"ext": {
"atts": 3
}
},
"user": {
"id": "V3G2P745W97j342y3bgMZzO8B19",
"ext": {
"session": {
"duration": 14
}
}
},
"at": 1,
"tmax": 300,
"cur": [
"USD"
],
"bcat": [
"IAB23-1",
"IAB9"
],
"bapp": [
"1427744264"
],
"source": {
"schain": {
"complete": 1,
"nodes": [
{
"asi": "testssp.com",
"sid": "pub-1111111111111111",
"hp": 1
}
],
"ver": "1.0"
},
"ext": {
"omidpn": "Google",
"omidpv": "afma-sdk-i-v10.14.0",
"schain": {
"complete": 1,
"nodes": [
{
"asi": "testssp.com",
"sid": "pub-1111111111111111",
"hp": 1
}
],
"ver": "1.0"
}
}
},
"ext": {
"google_query_id": "ANy-z70v0W-6x9m76YuuU237u44yc6fL3Ouo00tZhzmz1rL58xQr1V6tg59Qu5j2f4LEMbPZ",
"fcap_scope": 3,
"privacy_treatments": {
"allow_user_data_collection": 1
}
}
}
OpenRTB 协议缓冲区
显示示例
id: "5P52J8388TSRzc920ct7p5"
imp {
id: "1"
displaymanager: "GoogleMobileAds-iOS"
displaymanagerver: "10.14.0"
tagid: "6553352351"
bidfloor: 0.03
bidfloorcur: "USD"
secure: true
native {
ver: "1.2"
api: MRAID_1
api: MRAID_2
battr: VIDEO_IN_BANNER_AUTO_PLAY
battr: VIDEO_IN_BANNER_USER_INITIATED
request_native {
ver: "1.2"
assets {
id: 1
required: true
title {
len: 25
}
}
assets {
id: 2
required: true
data {
type: DESC
len: 90
}
}
assets {
id: 3
data {
type: CTATEXT
len: 15
}
}
assets {
id: 4
required: true
data {
type: SPONSORED
len: 25
}
}
assets {
id: 5
required: true
img {
type: MAIN
wmin: 1200
hmin: 627
}
}
assets {
id: 6
img {
type: LOGO
wmin: 100
hmin: 100
}
}
eventtrackers {
event: IMPRESSION
methods: IMG
}
}
}
exp: 3600
clickbrowser: true
metric {
type: "viewability"
value: 0.39
vendor: "EXCHANGE"
}
metric {
type: "session_depth"
value: 1.0
vendor: "EXCHANGE"
}
[com.google.doubleclick.imp] {
billing_id: 52078759229
billing_id: 88594274551
publisher_settings_list_id: 5866545268236998203
publisher_settings_list_id: 3494845642358232123
allowed_vendor_type: 42
allowed_vendor_type: 79
ampad: AMP_AD_NOT_ALLOWED
excluded_creatives {
buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
}
skadn {
sourceapp: "com.google.testapp"
skadnetids: "200O3kQr"
versions: "2.0"
versions: "2.1"
fidelities: STOREKIT_RENDERED_ADS
fidelities: VIEW_THROUGH_ADS
}
creative_enforcement_settings {
policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment: SERVER_SIDE_AUCTION
ae: SERVER_SIDE_AUCTION
}
}
app {
name: "Test App"
bundle: "com.google.testapp"
publisher {
id: "pub-9816179305584184"
[com.google.doubleclick.publisher] {
country: "LU"
}
}
content {
url: "https://www.google.com"
livestream: false
language: "uk"
}
storeurl: "https://www.google.com"
[com.google.doubleclick.app] {
inventorypartnerdomain: "OMITTED"
}
}
device {
ua: "Mozilla/5.0 (iPhone; CPU iPhone OS 17_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148"
geo {
lat: 0.0
lon: 0.0
country: "UKR"
region: "UA-46"
city: "L\'viv"
zip: "79000"
type: IP
utcoffset: 180
accuracy: 6246
[com.google.doubleclick.geo] {
geo_criteria_id: 1012859
}
}
ipv6: "2a02:2378:106a::"
carrier: "71710"
make: "Apple"
model: "iPhone12,1"
os: "iOS"
osv: "17.4.1"
connectiontype: CELL_4G
devicetype: HIGHEND_PHONE
ifa: "b\'\\t:>vF\\xb9\\x9e4\\x86k\\xde\\x99\\xbe\\xb6\\x88\\x83\'"
lmt: false
hwv: "iPhone12,1"
w: 414
h: 896
pxratio: 2.0
sua {
browsers {
brand: "Mozilla"
version: "5"
version: "0"
}
browsers {
brand: "AppleWebKit"
version: "605"
version: "1"
}
platform {
brand: "iPhone"
version: "17"
version: "4"
}
mobile: true
bitness: "64"
model: "iPhone"
source: USER_AGENT_STRING
}
[com.google.doubleclick.device] {
atts: 3
}
}
user {
id: "8Er98D3U5PK59538kL30LhIZkab"
}
at: FIRST_PRICE
tmax: 300
cur: "USD"
bcat: "IAB7-39"
bcat: "IAB9"
bapp: "1038653883"
bapp: "372513032"
source {
schain {
complete: true
nodes {
asi: "testssp.com"
sid: "pub-1111111111111111"
hp: true
}
ver: "1.0"
}
[com.google.doubleclick.source] {
omidpn: "Google"
omidpv: "afma-sdk-i-v10.14.0"
schain {
complete: 1
nodes {
asi: "testssp.com"
sid: "pub-1111111111111111"
hp: 1
}
ver: "1.0"
}
}
}
[com.google.doubleclick.bid_request] {
google_query_id: "ANy-z0n8D1-K6FKO2zNI26Z4yp738UAjYOUTxw2V054413Lpv107q2A97RS96j68N9J53N9K"
fcap_scope: FREQUENCY_CAPPING_SCOPE_DEVICE
privacy_treatments {
allow_user_data_collection: false
}
}
网络视频
Google
显示示例
id: "\350\243\202\2349\243\014\244\372\020Y;\r\007\031\214{\232\261\3752%\035"
ip: "\300\250"
user_agent: "Mozilla/5.0 (iPhone; CPU iPhone OS 14_8_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/14.1.2 Mobile/15E148 Safari/604.1"
url: "https://www.google.com"
detected_language: "ja"
adslot {
id: 1
width: 320
width: 360
height: 570
height: 592
excluded_attribute: 19
excluded_attribute: 13
allowed_vendor_type: 3
allowed_vendor_type: 42
excluded_sensitive_category: 36
excluded_sensitive_category: 4
matching_ad_data {
billing_id: 34223090460
minimum_cpm_micros: 16000000
direct_deal {
direct_deal_id: 17775265
fixed_cpm_micros: 16000000
deal_type: AUCTION_PACKAGE
}
}
matching_ad_data {
billing_id: 86280326995
billing_id: 71601885715
minimum_cpm_micros: 120000
}
slot_visibility: NO_DETECTION
excluded_product_category: 10137
excluded_product_category: 10609
ad_block_key: 5853321589
publisher_settings_list_id: 2539996898654608860
publisher_settings_list_id: 7335705698915428874
allowed_restricted_category: 33
excluded_creatives {
buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
}
iframing_state: UNKNOWN_IFRAME_STATE
viewability: 100
allowed_restricted_category_for_deals: 33
click_through_rate: 0.5914875
renderer: GOOGLE
is_rewarded: true
allowed_ad_types: ALLOWED_AD_TYPE_VIDEO
is_amp_page: DIALECT_HTML
amp_ad_requirement_type: AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED
creative_enforcement_settings {
policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment: SERVER_SIDE_AUCTION
impression_expiration_seconds: 3600
}
is_test: false
mobile {
is_app: false
is_mobile_web_optimized: true
}
video {
video_ad_skippable: ALLOW_SKIPPABLE
allowed_video_formats: VIDEO_MP4
playback_method: CLICK_TO_PLAY
is_clickable: true
placement: INTERSTITIAL
protocols: VAST_2_0
protocols: VAST_3_0
playback_cessation_mode: COMPLETION_OR_USER
}
geo_criteria_id: 1009310
seller_network_id: 4766
bid_response_feedback {
request_id: "\327(\005>\257u\241U~\350s\211\010\3615\334"
creative_status_code: 80
event_notification_token: "token"
buyer_creative_id: "test_creative_id_702979"
minimum_bid_to_win: 328000000
}
publisher_type: PUBLISHER_OWNED_AND_OPERATED
device {
device_type: HIGHEND_PHONE
platform: "iphone"
brand: "apple"
model: "iphone"
os_version {
major: 14
minor: 8
micro: 1
}
carrier_id: 0
screen_width: 375
screen_height: 667
screen_pixel_ratio_millis: 2000
limit_ad_tracking: false
}
publisher_country: "JP"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 300
google_query_id: "ANy-zd34Gv-NJ6B8Zsd8j4NV0r6F8P69920cL9Q88372fjS7EO9DQZ9Y69qUQ2l6L8R2M903"
auction_type: FIRST_PRICE
geo {
lat: 35.69
lon: 139.7
country: "JPN"
region: "JP-13"
city: "Shinjuku"
accuracy: 2852
}
user_agent_data {
platform {
brand: "iPhone"
version: "14"
version: "8"
}
mobile: true
model: "iPhone"
browsers {
brand: "Mozilla"
version: "5"
version: "0"
}
browsers {
brand: "AppleWebKit"
version: "605"
version: "1"
}
bitness: "64"
}
page_visibility: VISIBILITY_STATE_VISIBLE
supply_chain {
complete: true
nodes {
advertising_system_identifier: "google.com"
seller_identifier: "pub-1111111111111111"
handles_payment: true
}
version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_SITE
privacy_treatments {
allow_user_data_collection: true
}
inventory_partner_domain: "OMITTED"
广告交易平台出价工具的移动网站横幅广告
OpenRTB 协议缓冲区
显示示例
id: "6gXB0gc0938Ow444j0j623"
imp {
id: "1"
banner {
w: 320
h: 50
pos: ABOVE_THE_FOLD
expdir: LEFT
expdir: RIGHT
expdir: UP
expdir: DOWN
format {
w: 320
h: 50
}
format {
w: 300
h: 50
}
}
tagid: "7128811473"
bidfloor: 0.01
bidfloorcur: "USD"
secure: true
exp: 3600
metric {
type: "click_through_rate"
value: 0.00012312238686718047
vendor: "EXCHANGE"
}
metric {
type: "viewability"
value: 0.98
vendor: "EXCHANGE"
}
[com.google.doubleclick.imp] {
billing_id: 46483683815
dfp_ad_unit_code: "/3253397/google/test"
ampad: AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED
excluded_creatives {
buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
}
open_bidding {
is_open_bidding: true
}
creative_enforcement_settings {
policy_enforcement: POLICY_ENFORCEMENT_PLATFORM_POLICY
publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_OVERRIDDEN
}
auction_environment: SERVER_SIDE_AUCTION
ae: SERVER_SIDE_AUCTION
}
}
site {
page: "https://www.google.com"
publisher {
id: "pub-1111111111111111"
[com.google.doubleclick.publisher] {
country: "US"
}
}
content {
livestream: false
language: "en"
}
mobile: true
[com.google.doubleclick.site] {
amp: DIALECT_HTML
page_visibility: VISIBILITY_STATE_VISIBLE
inventorypartnerdomain: "OMITTED"
}
}
device {
ua: "Mozilla/5.0 (Linux; Android 10; K) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/124.0.0.0 Mobile Safari/537.36"
ip: "192.168.1.0"
geo {
lat: 0.0
lon: 0.0
country: "IND"
region: "IN-MH"
city: "Mumbai"
zip: "400066"
type: IP
utcoffset: 330
accuracy: 1439
}
make: "Xiaomi"
model: "22120rn86i"
os: "android"
osv: "14"
devicetype: HIGHEND_PHONE
lmt: false
w: 360
h: 825
pxratio: 2.0
sua {
browsers {
brand: "Chromium"
version: "124"
version: "0"
}
browsers {
brand: "Google Chrome"
version: "124"
version: "0"
}
platform {
brand: "Android"
version: "14"
version: "0"
}
mobile: true
model: "22120RN86I"
source: CLIENT_HINTS_HIGH_ENTROPY
}
}
at: FIRST_PRICE
tmax: 300
cur: "USD"
source {
schain {
complete: true
nodes {
asi: "testssp.com"
sid: "pub-1111111111111111"
hp: true
}
nodes {
asi: "testssp.com"
sid: "pub-1111111111111111"
hp: true
}
ver: "1.0"
}
}
[com.google.doubleclick.bid_request] {
google_query_id: "ANy-z0k831-U6Nsse2Zs380x9jWlM98I735gC6c3602K1swV8ex1390yK9kO53353X64953A"
fcap_scope: FREQUENCY_CAPPING_SCOPE_BROWSER
}