リクエストを処理する

リアルタイム入札のインタラクションは、Google がアプリに入札リクエストを送信すると開始されます。このガイドでは、入札リクエストを処理するようにアプリケーションをコーディングする方法について説明します。

注意: Google RTB プロトコルは非推奨になりました。このガイドの例では、特に記載がない限り、Google の OpenRTB Protobuf 実装を使用します。

Protobuf リクエストを解析する

Google は、HTTP POST リクエストのバイナリ ペイロードとして添付されたシリアル化されたプロトコル バッファとして入札リクエストを送信します。Content-Type は application/octet-stream に設定されています。例については、入札リクエストの例をご覧ください。

このリクエストを解析して、BidRequest メッセージのインスタンスにする必要があります。選択したプロトコルに応じて、BidRequest は openrtb.proto または非推奨の realtime-bidding.proto で定義されます。参照データページから入手できます。BidRequest の生成されたクラスの ParseFromString() メソッドを使用して、メッセージを解析できます。たとえば、次の C++ コードは、文字列の POST ペイロードを指定してリクエストを解析します。

string post_payload = /* the payload from the POST request */;
BidRequest bid_request;
if (bid_request.ParseFromString(post_payload)) {
  // Process the request.
}

BidRequest を取得したら、オブジェクトとして操作し、必要なフィールドを抽出して解釈できます。たとえば、C++ で OpenRTB の「BidRequest」内の取引を反復処理する場合は、次のようになります。

for (const BidRequest::Imp::Pmp::Deal& deal : pmp.deals()) {
  DoSomething(deal.id(), deal.wseat());
}

請求 ID

パブリッシャーの広告枠が 1 つ以上の プレターゲティング設定のターゲットになると、入札リクエストが届きます。BidRequest.imp.ext.billing_id には、対象となる購入者の請求 ID と関連するプリターゲティング設定が入力されます。また、取引広告枠の場合は、BidRequest.imp.pmp.deal.ext.billing_id を使用して、関連する購入者に関連付けられた請求 ID を確認できます。入札時に指定できるのは、入札リクエストに含まれる購入者の請求 ID のみです。

入札リクエストに複数の請求 ID が含まれている場合は、入札を関連付ける購入者の請求 ID を BidResponse.seatbid.bid.ext.billing_id フィールドで指定する必要があります。

辞書ファイル

入札リクエストでは、ディクショナリ ファイルで定義された ID が使用されます。これらの ID は、参照データページで入手できます。

Google RTB プロトコルの入札 URL マクロ

必要に応じて、BidRequest の一部フィールドを HTTP POST リクエストで使用される URL に挿入できます。これは、リクエストの値を使用して複数のバックエンドにロードバランスする軽量フロントエンドを使用する場合に便利です。新しいマクロのサポートをリクエストするには、テクニカル アカウント マネージャーにお問い合わせください。

マクロ	説明
%%GOOGLE_USER_ID%%	BidRequest の google_user_id に置き換えられました。たとえば、ビッダーの URL です。 http://google.bidder.com/path?gid=%%GOOGLE_USER_ID%% は次のようなものに置き換えられます。 リクエスト時に http://google.bidder.com/path?gid=dGhpyBhbiBleGFtGxl 。 Google ユーザー ID が不明な場合は、空の文字列が挿入され、次のような結果になります。 http://google.bidder.com/path?gid=
%%HAS_MOBILE%%	BidRequest の has_mobile() を呼び出すときに、1 または 0 に置き換えられます。
%%HAS_VIDEO%%	BidRequest の has_video() を呼び出すときに、1（true）または 0（false）に置き換えられます。
%%HOSTED_MATCH_DATA%%	BidRequest の hosted_match_data フィールドの値に置き換えます。
%%MOBILE_IS_APP%%	BidRequest の mobile.is_app フィールドの 1（true）または 0（false）に置き換えられます。

取引 URL からモバイルアプリ ID を確認する

モバイル アプリケーションのトランザクションでは、次のような URL が報告されます。

mbappgewtimrzgyytanjyg4888888.com

ベース 32 デコーダを使用して、太字の文字列部分（gewtimrzgyytanjyg4888888）をデコードします。

オンライン デコーダを使用できますが、文字を大文字に変更し、末尾の 8 を = 値に置き換える必要があります。

この値をデコードすると、次のようになります。

GEWTIMRZGYYTANJYG4======

の結果は次のようになります。

1-429610587

文字列 429610587 は、iOS アプリ iFunny のアプリ ID です。

別の例を次に示します。報告された URL は次のとおりです。

mbappgewtgmjug4ytmmrtgm888888.com

この値のデコード:

GEWTGMJUG4YTMMRTGM======

の結果は次のようになります。

1-314716233

結果 314716233 は、iOS アプリ TextNow のアプリ ID です。

取引の URL からモバイルアプリの名前を確認する

アプリ名を取得する例を次に示します。報告された URL は次のとおりです。

mbappMFUXELTDN5WS42DZOBQWQLTJN4XHG3DJORUGK4Q888.com

この値のデコード:

MFUXELTDN5WS42DZOBQWQLTJN4XHG3DJORUGK4Q===

の結果は次のようになります。

air.com.hypah.io.slither

結果は、Android アプリ slither.io と同じです。

Open Bidding のフィールド

Open Bidding に参加しているエクスチェンジとネットワークのビッダーに送信される入札リクエストは、標準のリアルタイム ビッダーに参加している認定バイヤーの入札リクエストと類似しています。Open Bidding をご利用のお客様には、いくつかのフィールドが追加され、既存のフィールドの一部は別の用途に使用できるようになります。たとえば、次のようなものです。

OpenRTB	認定バイヤー	詳細
BidRequest.imp[].ext.dfp_ad_unit_code	BidRequest.adslot[].dfp_ad_unit_code	パブリッシャーのアド マネージャー ネットワーク コードと、スラッシュで区切った広告ユニット階層が含まれます。 たとえば、/1234/cruises/mars のような書式になります。
BidRequest.user.data[].segment[]	BidRequest.adslot[].exchange_bidding.key_value[]	パブリッシャーからエクスチェンジ入札者に送信される Key-Value ペアの重複。 BidRequest.user.data[].name が “Publisher Passed” に設定されている場合、値はパブリッシャーから送信された Key-Value ペアであると判断できます。 注: 現在、このフィールドはクローズド ベータ版の参加者にのみ送信されます。

許可するベンダーを宣言する

リサーチ、リマーケティング、広告配信などのサービスを提供する技術事業者は、購入者と販売者のやり取りに役割を果たす場合があります。認定バイヤーとのやり取りに参加するために Google が審査したベンダーのみが許可されます。

BidRequest を理解して BidResponse を作成するには、技術ベンダーを宣言する 2 つの方法を把握する必要があります。

1. 一部のベンダーは宣言する必要はありません。これらのベンダーは、アド マネージャーの認定外部ベンダーに記載されています。
2. 他のベンダーが参加できるのは、BidRequest で宣言されている場合に限られます。
   • BidRequest の BidRequest.imp.ext.allowed_vendor_type フィールドには、販売者が許可するベンダーを指定します。allowed_vendor_type で送信されるベンダーは、vendors.txt 辞書ファイルに一覧表示されます。

入札リクエストの例

次の例は、Protobuf リクエストと JSON リクエストの読み取り可能なサンプルを示しています。

OpenRTB ProtobufOpenRTB JSONGoogle（非推奨）

例を表示

シリアル化されたリクエスト

id: "G44mF74ywRs183dKa9565D"
imp {
  id: "1"
  banner {
    w: 320
    h: 50
    pos: BELOW_THE_FOLD
    expdir: LEFT
    expdir: RIGHT
    expdir: UP
    expdir: DOWN
    wmax: 320
    hmax: 50
    wmin: 214
    hmin: 33
    format {
      w: 320
      h: 50
    }
    format {
      w: 300
      h: 50
    }
    [com.google.doubleclick.banner_ext] {
      flexslot {
        wmin: 214
        wmax: 320
        hmin: 33
        hmax: 50
      }
    }
  }
  tagid: "3724651684"
  bidfloor: 0.01
  bidfloorcur: "USD"
  secure: true
  exp: 3600
  metric {
    type: "click_through_rate"
    value: 2.80155200016452e-05
    vendor: "EXCHANGE"
  }
  metric {
    type: "viewability"
    value: 0.14
    vendor: "EXCHANGE"
  }
  [com.google.doubleclick.imp] {
    billing_id: 61560909063
    dfp_ad_unit_code: "/2149822/google/test"
    ampad: AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED
    buyer_generated_request_data {
      data: "Test Data"
    }
    buyer_generated_request_data {
      data: "Test Data"
    }
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    open_bidding {
      is_open_bidding: true
    }
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_OVERRIDDEN
    }
    auction_environment: SERVER_SIDE_AUCTION
    ae: SERVER_SIDE_AUCTION
  }
}
site {
  page: "https://www.google.com"
  publisher {
    id: "pub-1111111111111111"
    [com.google.doubleclick.publisher] {
      country: "US"
    }
  }
  content {
    livestream: false
    language: "es"
  }
  mobile: true
  [com.google.doubleclick.site] {
    amp: DIALECT_HTML
    page_visibility: VISIBILITY_STATE_HIDDEN
    inventorypartnerdomain: "OMITTED"
    uact {
      wasact: true
      isact: true
    }
    ntype: NAVIGATION_TYPE_NAVIGATE
  }
}
device {
  ua: "OMITTED"
  ip: "192.168.1.0"
  geo {
    lat: 0.0
    lon: 0.0
    country: "MEX"
    region: "MX-NLE"
    zip: "67050"
    type: IP
    utcoffset: -360
    accuracy: 3447
    [com.google.doubleclick.geo] {
      geo_criteria_id: 9143049
    }
  }
  make: "Motorola"
  model: "razr 2024"
  os: "android"
  osv: "14"
  devicetype: HIGHEND_PHONE
  lmt: false
  w: 320
  h: 783
  pxratio: 3.375
  sua {
    browsers {
      brand: "Chromium"
      version: "130"
      version: "0"
    }
    browsers {
      brand: "Android WebView"
      version: "130"
      version: "0"
    }
    platform {
      brand: "Android"
      version: "14"
      version: "0"
    }
    mobile: true
    model: "motorola razr 2024"
    source: CLIENT_HINTS_HIGH_ENTROPY
  }
}
user {
  id: "7pWq9gH2c44W14G0diM896340U7"
  buyeruid: "ob9RP0311MR4X7c983o221v0B890U239"
  customdata: "77o24I2Ie6j9g1Svm1J60Nnn8zB185Bk1yBhM6i28cWp9wjb"
  [com.google.doubleclick.user] {
    eids {
      source: "OMITTED"
      uids {
        id: "12JD92JD8078S8J29SDOAKC0EF230337"
      }
    }
    eids {
      source: "OMITTED"
      uids {
        id: "12JD92JD8078S8J29SDOAKC0EF230337"
      }
    }
    idage: 1296000
  }
}
at: FIRST_PRICE
tmax: 350
cur: "USD"
source {
  schain {
    complete: true
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    ver: "1.0"
  }
  [com.google.doubleclick.source] {
    schain {
      complete: 1
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  google_query_id: "ANy-zph5Vk-45u86x7963d1Se8v5W33W604M5WCTYJ4eH7jzh9702Y7A818s510l2vhC7tK4"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_NONE
}

例を表示

{
  "id": "G44mF74ywRs183dKa9565D",
  "imp": [
    {
      "id": "1",
      "banner": {
        "w": 320,
        "h": 50,
        "pos": 3,
        "expdir": [
          1,
          2,
          3,
          4
        ],
        "wmax": 320,
        "hmax": 50,
        "wmin": 214,
        "hmin": 33,
        "format": [
          {
            "w": 320,
            "h": 50
          },
          {
            "w": 300,
            "h": 50
          }
        ],
        "ext": {
          "flexslot": {
            "wmin": 214,
            "wmax": 320,
            "hmin": 33,
            "hmax": 50
          }
        }
      },
      "tagid": "3724651684",
      "bidfloor": 0.01,
      "bidfloorcur": "USD",
      "secure": 1,
      "exp": 3600,
      "metric": [
        {
          "type": "click_through_rate",
          "value": 2.80155200016452e-05,
          "vendor": "EXCHANGE"
        },
        {
          "type": "viewability",
          "value": 0.14,
          "vendor": "EXCHANGE"
        }
      ],
      "ext": {
        "billing_id": [
          "61560909063"
        ],
        "dfp_ad_unit_code": "/2149822/google/test",
        "ampad": 3,
        "buyer_generated_request_data": [
          {
            "data": "Test Data"
          },
          {
            "data": "Test Data"
          }
        ],
        "excluded_creatives": [
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          },
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          }
        ],
        "open_bidding": {
          "is_open_bidding": 1
        },
        "creative_enforcement_settings": {
          "policy_enforcement": 1,
          "publisher_blocks_enforcement": 2
        },
        "auction_environment": 0,
        "ae": 0
      }
    }
  ],
  "site": {
    "page": "https://www.google.com",
    "publisher": {
      "id": "pub-1111111111111111",
      "ext": {
        "country": "US"
      }
    },
    "content": {
      "livestream": 0,
      "language": "es"
    },
    "mobile": 1,
    "ext": {
      "amp": 0,
      "page_visibility": 2,
      "inventorypartnerdomain": "OMITTED",
      "uact": {
        "wasact": 1,
        "isact": 1
      },
      "ntype": 1
    }
  },
  "device": {
    "ua": "OMITTED",
    "ip": "192.168.1.0",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "MEX",
      "region": "MX-NLE",
      "zip": "67050",
      "type": 2,
      "utcoffset": -360,
      "accuracy": 3447,
      "ext": {
        "geo_criteria_id": 9143049
      }
    },
    "make": "Motorola",
    "model": "razr 2024",
    "os": "android",
    "osv": "14",
    "devicetype": 4,
    "lmt": 0,
    "w": 320,
    "h": 783,
    "pxratio": 3.375,
    "sua": {
      "browsers": [
        {
          "brand": "Chromium",
          "version": [
            "130",
            "0"
          ]
        },
        {
          "brand": "Android WebView",
          "version": [
            "130",
            "0"
          ]
        }
      ],
      "platform": {
        "brand": "Android",
        "version": [
          "14",
          "0"
        ]
      },
      "mobile": 1,
      "model": "motorola razr 2024",
      "source": 2
    }
  },
  "user": {
    "id": "7pWq9gH2c44W14G0diM896340U7",
    "buyeruid": "ob9RP0311MR4X7c983o221v0B890U239",
    "customdata": "77o24I2Ie6j9g1Svm1J60Nnn8zB185Bk1yBhM6i28cWp9wjb",
    "ext": {
      "eids": [
        {
          "source": "OMITTED",
          "uids": [
            {
              "id": "12JD92JD8078S8J29SDOAKC0EF230337"
            }
          ]
        },
        {
          "source": "OMITTED",
          "uids": [
            {
              "id": "12JD92JD8078S8J29SDOAKC0EF230337"
            }
          ]
        }
      ],
      "idage": 1296000
    }
  },
  "at": 1,
  "tmax": 350,
  "cur": [
    "USD"
  ],
  "source": {
    "schain": {
      "complete": 1,
      "nodes": [
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        }
      ],
      "ver": "1.0"
    },
    "ext": {
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "google_query_id": "ANy-zph5Vk-45u86x7963d1Se8v5W33W604M5WCTYJ4eH7jzh9702Y7A818s510l2vhC7tK4",
    "fcap_scope": 1
  }
}

例を表示

シリアル化されたリクエスト

id: "To1)\351\216ec%\362\220w\235\300\010\255G\020^\257\'[}"
ip: "\300\250"
user_agent: "OMITTED"
url: "https://www.google.com"
detected_language: "it"
adslot {
  id: 1
  width: 336
  width: 300
  height: 280
  height: 250
  excluded_attribute: 70
  excluded_attribute: 16
  allowed_vendor_type: 445
  allowed_vendor_type: 704
  excluded_sensitive_category: 31
  excluded_sensitive_category: 24
  matching_ad_data {
    billing_id: 78614473201
    minimum_cpm_micros: 10000
  }
  slot_visibility: BELOW_THE_FOLD
  excluded_product_category: 10003
  excluded_product_category: 10017
  ad_block_key: 5501504864
  publisher_settings_list_id: 3066683014322168515
  iframing_state: UNKNOWN_IFRAME_STATE
  viewability: 80
  click_through_rate: 0.001814635
  renderer: GOOGLE
  allowed_ad_types: ALLOWED_AD_TYPE_BANNER
  is_amp_page: DIALECT_HTML
  amp_ad_requirement_type: AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED
  consented_providers_settings {
    consented_providers: 1227
    consented_providers: 2140
    tcf_consent_string: "OMITTED"
    additional_consent_string: "OMITTED"
  }
  regs_gdpr: true
  flexible_adslot_settings {
    max_width: 412
    max_height: 361
    min_width: 206
    min_height: 46
  }
  creative_enforcement_settings {
    policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
    publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
  }
  auction_environment: SERVER_SIDE_AUCTION
  impression_expiration_seconds: 3600
  supported_auction_environment: SERVER_SIDE_AUCTION
}
is_test: false
cookie_version: 1
google_user_id: "Fl9o7N66Yl32fK90ZvfV50238gt"
timezone_offset: 120
mobile {
  app_id: "com.google.testapp"
  is_app: false
  is_mobile_web_optimized: true
  app_name: "Test App"
  app_rating: 3.9867892
}
cookie_age_seconds: 10368000
geo_criteria_id: 1008141
publisher_settings_list_id: 7538157606866003226
publisher_type: PUBLISHER_OWNED_AND_OPERATED
partner_id: 7568211982740612868
device {
  device_type: HIGHEND_PHONE
  platform: "android"
  brand: "Samsung"
  model: "sm-a750fn"
  os_version {
    major: 10
  }
  carrier_id: 70150
  screen_width: 412
  screen_height: 846
  screen_pixel_ratio_millis: 2625
  screen_orientation: PORTRAIT
  limit_ad_tracking: false
}
publisher_country: "IT"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 350
google_query_id: "ANy-zM40L2-685i3i9Pb9aV5D0nlcJ6vR1yvq0Xev4635927DQi781B2X403h2GoyQQdMl26"
auction_type: FIRST_PRICE
geo {
  lat: 0.0
  lon: 0.0
  country: "ITA"
  region: "IT-BO"
  city: "Bologna"
  utcoffset: 120
  accuracy: 5230
}
user_agent_data {
  platform {
    brand: "Android"
    version: "10"
    version: "0"
  }
  mobile: true
  model: "SM-A750FN"
  browsers {
    brand: "Android WebView"
    version: "129"
    version: "0"
  }
  browsers {
    brand: "Not=A?Brand"
    version: "8"
    version: "0"
  }
  source: CLIENT_HINTS_HIGH_ENTROPY
}
page_visibility: VISIBILITY_STATE_VISIBLE
supply_chain {
  complete: true
  nodes {
    advertising_system_identifier: "testdomain.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_BROWSER
privacy_treatments {
  allow_user_data_collection: true
}
inventory_partner_domain: "OMITTED"

実際のリクエストの POST ペイロードから取得するように、入札リクエストをバイナリ形式に変換するには、（C++ で）次のようにします。ただし、これは OpenRTB JSON には適用されません。

string text_format_example = /* example from above */;
BidRequest bid_request;
if (TextFormat::ParseFromString(text_format_example, &bid_request)) {
  string post_payload;
  if (bid_request.SerializeToString(&post_payload)) {
    // post_payload is a binary serialization of the protocol buffer
  }
}

リアルタイムのフィードバック

リアルタイムのフィードバックは、認定バイヤー、および Open Bidding を使用しているエクスチェンジとネットワークで利用できます。

入札レスポンス フィードバックは、OpenRTB と非推奨の Google RTB プロトコルの両方で、後続の入札リクエストでサポートされています。OpenRTB の場合は BidRequest.ext.bid_feedback で送信されます。

入札レスポンス フィードバックで送信されるデフォルト フィールドに加えて、BidResponse.seatbid.bid.ext.event_notification_token フィールドを使用して入札レスポンスでカスタムデータを送信することもできます。event_notification_token は、デバッグに役立つ、ビッダーにのみ知られている任意のデータです。たとえば、新しい戦術を表す新しいターゲティング ID や入札 ID、ビッダーにのみ知られているクリエイティブに関連付けられたメタデータなどです。詳しくは、OpenRTB の OpenRTB Extensions Protocol Buffer または非推奨の Google RTB プロトコルをご覧ください。

警告: OpenRTB と Google RTB を使用するように入札エンドポイントが構成されている場合、一方のプロトコルの入札レスポンスで設定された event_notification_token が、もう一方のプロトコルの入札レスポンス フィードバックに表示されることがあります。これは既知の問題です。両方のプロトコルで、入札レスポンスの event_notification_token を UTF-8 文字列に設定する必要があります。設定しない場合、トークンを含む入札リクエストがシリアル化されず、エンドポイントに到達しない可能性があります。

認定バイヤーがビッダーに入札リクエストを送信すると、ビッダーは BidResponse で返信します。ビッダーがリアルタイム フィードバックを有効にしている場合、認定バイヤーは、その後の入札リクエストで、BidFeedback メッセージでレスポンスのフィードバックを送信します。

message BidFeedback {
  // The unique id from BidRequest.id.
  optional string request_id = 1;

  // The status code for the ad. See creative-status-codes.txt in the
  // technical documentation for a list of ids.
  optional int32 creative_status_code = 2;

  // Deprecated. This field is not populated and will be removed after March,
  // 2025. If the bid won the auction, this is the price paid in your account
  // currency. If the bid participated in the auction but was out-bid, this
  // is the CPM that should have been exceeded in order to win. This is not
  // set if the bid was filtered prior to the auction, if the publisher or
  // winning bidder has opted out of price feedback or if your account has
  // opted out of sharing winning prices with other bidders. For first-price
  // auctions, minimum_bid_to_win is populated instead of this field.
  optional double price = 3 [deprecated = true];

  // The minimum bid value necessary to have won the auction, in your account
  // currency. If your bid won the auction, this is the second highest bid
  // that was not filtered (including the floor price). If your bid didn't win
  // the auction, this is the winning candidate's bid. This field will only be
  // populated if your bid participated in a first-price auction, and will not
  // be populated if your bid was filtered prior to the auction.
  optional double minimum_bid_to_win = 6;

  // The minimum bid value necessary to have won the server-side component of
  // the overall auction given that there was also an interest group bidding
  // component to the overall auction which ran using the Protected Audience
  // API. The value is expressed in CPM of the buyer account currency. The
  // minimum bid to win for the overall auction, including bids from the
  // server-side and the on-device interest group components, is populated in
  // the minimum_bid_to_win field of the same BidFeedback object.
  optional double sscminbidtowin = 14;

  // Billable event rate multiplier that was applied to this bid during
  // ranking. The adjustment reflects the likelihood that your bid would
  // generate a billable event (namely, the ad renders successfully) if it won
  // the auction, relative to the probability that other bids generate a
  // billable event if they won the auction. This adjustment can be larger or
  // smaller than 1. This affects the final ranking in the auction only; in
  // particular, this multiplier does not affect the payment or whether the
  // bid clears any floor price.
  optional float billable_event_rate_bid_adjustment = 13 [default = 1];

  // When a publisher uses an RTB auction and waterfall-based SDK mediation on
  // the same query, the winner of the real-time auction must also compete in
  // a mediation waterfall (which is ordered by price) to win the impression.
  // If the bid participated in the auction and there was no waterfall, the
  // value of this field is 0. If the bid participated in the auction and
  // there was a waterfall, the value of this field is a price representing a
  // sample bid from the eligible mediation networks that were higher than the
  // auction winner, weighted by expected fill rate. This field can be used
  // in conjunction with minimum_bid_to_win to train bidding models. The CPM
  // is in your account currency.
  optional double sampled_mediation_cpm_ahead_of_auction_winner = 8;

  message EventNotificationToken {
    // The contents of the token.
    optional string payload = 1;
  }

  // The token included in the corresponding bid.
  optional EventNotificationToken event_notification_token = 4;

  // The creative ID included in the corresponding bid.
  optional string buyer_creative_id = 5;

  // Possible types of bid response feedback objects.
  enum FeedbackType {
    FEEDBACK_TYPE_UNSPECIFIED = 0;

    // Feedback for a bid that was submitted on a bid response.
    BID_FEEDBACK = 1;

    // Feedback for an interest group buyer submitted on a bid response to
    // particpate in an interest group bidding component of the auction run
    // using the Protected Audience API.
    INTEREST_GROUP_BUYER_FEEDBACK = 2;
  }

  // The type of the BidFeedback message. Google will send separate
  // BidFeedback objects for:
  // a) Each bid submitted on a bid response
  // b) Each buyer submitted on a bid response to particpate in an interest
  // group bidding component of the auction run using the Protected Audience
  // API.
  optional FeedbackType feedbacktype = 15;

  // Origin of an interest group buyer that was included in the bid response.
  // This field is populated only for feedback where a bidder opted in an
  // interest group buyer to participate in the interest group bidding
  // component of the overall auction run using the Protected Audience API.
  // To learn more about origins, see https://www.rfc-editor.org/rfc/rfc6454.
  // To learn more about interest group bidding and the Protected Audience
  // API, see
  // https://developers.google.com/authorized-buyers/rtb/fledge-origin-trial.
  optional string buyerorigin = 16;

  // The status code for the submitted interest group buyer. This field is
  // only populated in the feedback for an interest group buyer that a bidder
  // requested to enter into the interest group auction through the bid
  // response. Individual creative status codes of bids submitted by the buyer
  // in the on-device interest group auction are not available. See
  // https://storage.googleapis.com/adx-rtb-dictionaries/interest-group-buyer-status-codes.txt
  // for a list of interest group buyer status codes.
  optional int32 igbuyerstatus = 17;
}

このメッセージで最初に確認する必要があるフィールドは bid_feedback.creative_status_code です。コードの意味については、 creative-status-codes.txt をご覧ください。落札した場合は、価格に関するフィードバックをオプトアウトできます。詳しくは、オプトアウトの方法をご覧ください。

リアルタイム フィードバックには、入札リクエスト ID と次のいずれかが含まれます。

オークションの結果	リアルタイムのフィードバック
購入者が入札しなかった。	特になし。
購入者がオークションに到達する前に除外された入札を送信しました。	クリエイティブのステータス コード（creative-status-codes.txt）。
購入者が入札したが、オークションで落札しなかった。	クリエイティブのステータス コード 79（オークションで入札単価が競合単価を下回った）。
購入者が入札し、オークションで落札しました。	クリエイティブのステータス コード 1 とクリエイティブのステータス コード 1。 アプリのインプレッションでクリエイティブのステータス コードが 83 の場合、アプリ パブリッシャーがメディエーション ウォーターフォールを使用している可能性があります。そのため、落札した入札は、パブリッシャーのパスバック ウォーターフォール チェーン内の他のデマンドと競合した可能性があります。入札時に sampled_mediation_cpm_ahead_of_auction_winner を使用する方法

サンプル

サポートされているプロトコルで表示されるリアルタイム フィードバックの例を次に示します。

OpenRTB ProtobufOpenRTB JSONGoogle（非推奨）

例を表示

シリアル化されたリクエスト

id: "01WjN3uc042XYP8Yw509Q7"
imp {
  id: "1"
  banner {
    w: 344
    h: 650
    pos: AD_POSITION_FULLSCREEN
    api: MRAID_1
    api: MRAID_2
    format {
      w: 344
      h: 650
    }
    format {
      w: 300
      h: 600
    }
  }
  displaymanager: "GoogleMobileAds-Android"
  displaymanagerver: "22.6.0"
  instl: true
  tagid: "7282514850"
  bidfloor: 0.01
  bidfloorcur: "USD"
  secure: true
  exp: 14400
  clickbrowser: true
  metric {
    type: "viewability"
    value: 0.77
    vendor: "EXCHANGE"
  }
  [com.google.doubleclick.imp] {
    billing_id: 75441834964
    publisher_settings_list_id: 9268043626392948934
    publisher_settings_list_id: 2867966915706729060
    allowed_vendor_type: 113
    allowed_vendor_type: 41423
    ampad: AMP_AD_NOT_ALLOWED
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    allowed_restricted_category: 32
    allowed_restricted_category: 33
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
    }
    auction_environment: SERVER_SIDE_AUCTION
    is_app_open_ad: true
    ae: SERVER_SIDE_AUCTION
  }
}
app {
  name: "Test App"
  ver: "6.46.0"
  bundle: "com.google.testapp"
  publisher {
    id: "pub-7120195540802809"
    [com.google.doubleclick.publisher] {
      country: "US"
    }
  }
  content {
    url: "https://www.google.com"
    userrating: "4.6"
    livestream: false
    language: "en"
  }
  storeurl: "https://www.google.com"
  [com.google.doubleclick.app] {
    inventorypartnerdomain: "OMITTED"
  }
}
device {
  ua: "OMITTED"
  ip: "192.168.1.0"
  geo {
    lat: 0.0
    lon: 0.0
    country: "GHA"
    type: IP
    utcoffset: 0
    accuracy: 8865
    [com.google.doubleclick.geo] {
      geo_criteria_id: 9067654
    }
  }
  make: "Itel"
  model: "itel W6502"
  os: "android"
  osv: "10"
  connectiontype: CELL_4G
  devicetype: HIGHEND_PHONE
  lmt: true
  w: 360
  h: 722
  pxratio: 2.0
  sua {
    browsers {
      brand: "Mozilla"
      version: "5"
      version: "0"
    }
    browsers {
      brand: "AppleWebKit"
      version: "537"
      version: "36"
    }
    platform {
      brand: "Android"
      version: "10"
    }
    mobile: true
    model: "itel W6502"
    source: USER_AGENT_STRING
  }
}
user {
  [com.google.doubleclick.user] {
    session {
      duration: 660
    }
  }
}
at: FIRST_PRICE
tmax: 300
cur: "USD"
bcat: "IAB19-22"
bcat: "IAB23-1"
source {
  schain {
    complete: true
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    ver: "1.0"
  }
  [com.google.doubleclick.source] {
    schain {
      complete: 1
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  bid_feedback {
    request_id: "4004C52Z6Z7Fa39Lf6F2AQ"
    creative_status_code: 79
    buyer_creative_id: "test_creative_id_129669"
    minimum_bid_to_win: 0.1
    feedbacktype: BID_FEEDBACK
  }
  google_query_id: "ANy-zbp8Gw-Mv43u3ni49Ena0i57E0789881P6YVa8jXDHq36B3fNk8me8F20GS6114onx7A"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_APP
  privacy_treatments {
    allow_user_data_collection: true
  }
}

例を表示

{
  "id": "01WjN3uc042XYP8Yw509Q7",
  "imp": [
    {
      "id": "1",
      "banner": {
        "w": 344,
        "h": 650,
        "pos": 7,
        "api": [
          3,
          5
        ],
        "format": [
          {
            "w": 344,
            "h": 650
          },
          {
            "w": 300,
            "h": 600
          }
        ]
      },
      "displaymanager": "GoogleMobileAds-Android",
      "displaymanagerver": "22.6.0",
      "instl": 1,
      "tagid": "7282514850",
      "bidfloor": 0.01,
      "bidfloorcur": "USD",
      "secure": 1,
      "exp": 14400,
      "clickbrowser": 1,
      "metric": [
        {
          "type": "viewability",
          "value": 0.77,
          "vendor": "EXCHANGE"
        }
      ],
      "ext": {
        "billing_id": [
          "75441834964"
        ],
        "publisher_settings_list_id": [
          "9268043626392948934",
          "2867966915706729060"
        ],
        "allowed_vendor_type": [
          113,
          41423
        ],
        "ampad": 2,
        "excluded_creatives": [
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          },
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          }
        ],
        "allowed_restricted_category": [
          32,
          33
        ],
        "creative_enforcement_settings": {
          "policy_enforcement": 2,
          "publisher_blocks_enforcement": 1
        },
        "auction_environment": 0,
        "is_app_open_ad": 1,
        "ae": 0
      }
    }
  ],
  "app": {
    "name": "Test App",
    "ver": "6.46.0",
    "bundle": "com.google.testapp",
    "publisher": {
      "id": "pub-7120195540802809",
      "ext": {
        "country": "US"
      }
    },
    "content": {
      "url": "https://www.google.com",
      "userrating": "4.6",
      "livestream": 0,
      "language": "en"
    },
    "storeurl": "https://www.google.com",
    "ext": {
      "inventorypartnerdomain": "OMITTED"
    }
  },
  "device": {
    "ua": "OMITTED",
    "ip": "192.168.1.0",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "GHA",
      "type": 2,
      "utcoffset": 0,
      "accuracy": 8865,
      "ext": {
        "geo_criteria_id": 9067654
      }
    },
    "make": "Itel",
    "model": "itel W6502",
    "os": "android",
    "osv": "10",
    "connectiontype": 6,
    "devicetype": 4,
    "lmt": 1,
    "w": 360,
    "h": 722,
    "pxratio": 2.0,
    "sua": {
      "browsers": [
        {
          "brand": "Mozilla",
          "version": [
            "5",
            "0"
          ]
        },
        {
          "brand": "AppleWebKit",
          "version": [
            "537",
            "36"
          ]
        }
      ],
      "platform": {
        "brand": "Android",
        "version": [
          "10"
        ]
      },
      "mobile": 1,
      "model": "itel W6502",
      "source": 3
    }
  },
  "user": {
    "ext": {
      "session": {
        "duration": 660
      }
    }
  },
  "at": 1,
  "tmax": 300,
  "cur": [
    "USD"
  ],
  "bcat": [
    "IAB19-22",
    "IAB23-1"
  ],
  "source": {
    "schain": {
      "complete": 1,
      "nodes": [
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        }
      ],
      "ver": "1.0"
    },
    "ext": {
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "bid_feedback": [
      {
        "request_id": "4004C52Z6Z7Fa39Lf6F2AQ",
        "creative_status_code": 79,
        "buyer_creative_id": "test_creative_id_129669",
        "minimum_bid_to_win": 0.1,
        "feedbacktype": 1
      }
    ],
    "google_query_id": "ANy-zbp8Gw-Mv43u3ni49Ena0i57E0789881P6YVa8jXDHq36B3fNk8me8F20GS6114onx7A",
    "fcap_scope": 4,
    "privacy_treatments": {
      "allow_user_data_collection": 1
    }
  }
}

例を表示

シリアル化されたリクエスト

id: "\334\225\241N\334P\373p\340\000\300C\327+\215\013\355Q\337\251Z\236g"
ip: "\300\250"
user_agent: "OMITTED"
url: "https://www.google.com"
detected_language: "es"
adslot {
  id: 1
  width: 320
  height: 50
  excluded_attribute: 19
  excluded_attribute: 20
  allowed_vendor_type: 42
  allowed_vendor_type: 144
  matching_ad_data {
    billing_id: 58232806131
    billing_id: 71082687953
    minimum_cpm_micros: 1400000
  }
  matching_ad_data {
    billing_id: 82776154517
    billing_id: 59477532962
    minimum_cpm_micros: 78750000
  }
  slot_visibility: ABOVE_THE_FOLD
  ad_block_key: 7742701593
  publisher_settings_list_id: 4723020262350940099
  publisher_settings_list_id: 6354748437627634678
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  viewability: 99
  allowed_ad_types: ALLOWED_AD_TYPE_BANNER
  is_amp_page: DIALECT_HTML
  amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
  session_depth: 300
  api: OMID_1
  api: MRAID_1
  omidpn: "Google"
  omidpv: "afma-sdk-i-v10.14.0"
  creative_enforcement_settings {
    policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
    publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
  }
  auction_environment: SERVER_SIDE_AUCTION
  impression_expiration_seconds: 3600
  supported_auction_environment: SERVER_SIDE_AUCTION
  display_manager: "GoogleMobileAds-iOS"
  display_manager_version: "10.14.0"
}
is_test: false
timezone_offset: -420
mobile {
  app_id: "350328655"
  is_app: true
  is_mobile_web_optimized: true
  encrypted_advertising_id: ",\271\302R\363\232\001NA\001\240D\"\032\001N\251+\271\000\3510\026)\356n\3733\214a\276\321P\202\205\033"
  app_name: "Test App"
  advertising_id: "^\274v\200\002\333u\227Y\304\343u\304\272\312\247"
  skadn {
    sourceapp: "350328655"
    skadnetids: "6sZrk2l9"
    skadnetids: "L60y296B"
    versions: "2.0"
    versions: "2.1"
    supported_fidelity_types: STOREKIT_RENDERED_ADS
    supported_fidelity_types: VIEW_THROUGH_ADS
  }
}
postal_code: "10011"
geo_criteria_id: 9194140
bid_response_feedback {
  request_id: "\177f\245p\252\347p\251\266\326S(\272\335\013\257"
  creative_status_code: 80
  event_notification_token: "token"
  buyer_creative_id: "test_creative_id_923023"
  minimum_bid_to_win: 3750000
  feedback_type: BID_FEEDBACK
}
bid_response_feedback {
  request_id: "6\374\201J\0355\275\014\335\270\202\307\261\253I\247"
  creative_status_code: 80
  event_notification_token: "token"
  buyer_creative_id: "test_creative_id_923023"
  minimum_bid_to_win: 570000
  feedback_type: BID_FEEDBACK
}
publisher_type: PUBLISHER_OWNED_AND_OPERATED
device {
  device_type: HIGHEND_PHONE
  platform: "iphone"
  brand: "Apple"
  model: "iPhone14,5"
  os_version {
    major: 17
    minor: 6
    micro: 1
  }
  carrier_id: 0
  screen_width: 390
  screen_height: 844
  screen_pixel_ratio_millis: 3000
  screen_orientation: PORTRAIT
  hardware_version: "iPhone14,5"
  limit_ad_tracking: false
  app_tracking_authorization_status: AUTHORIZED
  connection_type: WIFI
}
publisher_country: "CA"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 300
google_query_id: "ANy-z73p95-804i3oEddT04Y8kl9v8C0D3k33ZDTAuc547f0v52955w82z36pq70wV1j5xKW"
auction_type: FIRST_PRICE
geo {
  lat: 0.0
  lon: 0.0
  country: "USA"
  metro: "807"
  city: "San Mateo"
  zip: "94401"
  utcoffset: -420
  accuracy: 997
}
user_agent_data {
  platform {
    brand: "iPhone"
    version: "17"
    version: "6"
  }
  mobile: true
  model: "iPhone"
  browsers {
    brand: "Mozilla"
    version: "5"
    version: "0"
  }
  browsers {
    brand: "AppleWebKit"
    version: "605"
    version: "1"
  }
  bitness: "64"
  source: USER_AGENT_STRING
}
supply_chain {
  complete: true
  nodes {
    advertising_system_identifier: "testdomain.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  nodes {
    advertising_system_identifier: "testdomain.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_DEVICE
privacy_treatments {
  allow_user_data_collection: true
}
inventory_partner_domain: "OMITTED"
session_duration_seconds: 411

ファーストプライス オークション用の入札モデルを作成する

ファーストプライス オークションで入札すると、入札がオークションから除外されなかった場合は、minimum_bid_to_win フィールドと sampled_mediation_cpm_ahead_of_auction_winner フィールドを含むリアルタイムのフィードバックが届きます。これらのシグナルは、インプレッションを獲得するために入札単価をどの程度引き上げまたは引き下げることができたかを入札ロジックに通知するために使用できます。

• minimum_bid_to_win: リアルタイム入札オークションで落札するために提示できた最小入札単価。オークションで落札した場合、これは落札できた最低の入札単価です。オークションで落札できなかった場合は、これが落札単価になります。
• sampled_mediation_cpm_ahead_of_auction_winner: メディエーション チェーンに他のネットワークがある場合、このフィールドの値は、オークションの落札者よりも高い、対象となるメディエーション ネットワークのいずれかのサンプル入札単価を表します。この値は、予想されるフィラー率で重み付けされます。メディエーション チェーン内のネットワークがいずれもフィードを提供することが想定されない場合、またはパブリッシャーが SDK メディエーションを使用していない場合、この値は 0 に設定されます。

仕組み

minimum_bid_to_win と sampled_mediation_cpm_ahead_of_auction_winner の有効な値を決定するために使用される計算を説明するには、まず次のことを定義する必要があります。

• メディエーション チェーンの CPM は、降順で次のようになります。
  $$C_1, C_2, …, C_n$$
• 以下は、メディエーション チェーン内の CPM の対応するフィラーレートを示しています。
  $$f_1, f_2, …, f_n$$
• 次の関数は、指定されたフィラーレートに基づいて、メディエーション チェーン要素 $i$から予想されるインプレッション単価とその確率を決定するために使用されます。
  $X_i = \{C_i$ 確率 $f_i$で; $0$ 確率 $1 - f_i\}$で
• 最終的な落札メディエーション チェーンは次のようになります。
  $$\{C_1, C_2, …, C_K, W\}$$
  ここで、 $W$ は落札単価、 $C_K > W >= C_{K+1}$は
• 最低価格は $F$で表されます。
• 次点の入札は $R$と表されます。

オークションの落札者の計算

フィールド	計算
minimum_bid_to_win	$max\{F, R, X_{K+1}, …, X_n\}$
sampled_mediation_cpm_ahead_ of_auction_winner	$\{C_i$ 確率あり $\prod_{j=1}^{i-1}(1-f_j) \cdot f_i \div \prod_{j=1}^{K}(1-f_j)\}$ $1 <= i <= K$の場合。

オークションで落札できなかった場合の計算

フィールド	計算
minimum_bid_to_win	$max\{F, W\}$
sampled_mediation_cpm_ahead_ of_auction_winner	$max\{X_1, …, X_K\}$

シンプルなメディエーション チェーンの例

パブリッシャーが次のようにリアルタイム ビッダーと SDK メディエーション チェーンの両方を使用しているとします。

SDK メディエーション チェーン	推定 CPM	広告掲載率
ネットワーク 1	$C_1 = $3.00$	$f_1 = 5\%$
ネットワーク 2	$C_2 = $2.00$	$f_2 = 45\%$
ネットワーク 3	$C_3 = $0.50$	$f_3 = 80\%$
ネットワーク 4	$C_4 = $0.10$	$f_4 = 85\%$

RTB オークションの結果として、次のようにします。

RTB オークション	CPM
オークション落札者（W）	$1.00
オークションの準優勝者（R）	$0.05
予約価格 / 最小価格（F）	$0

オークションで落札した入札

落札した入札について、minimum_bid_to_win と sampled_mediation_cpm_ahead_of_auction_winner の値と確率がどのように計算されるか、次の例で説明します。

minimum_bid_to_win	確率
$max(F, R, C_3) = $0.50$	$f_3 = 80\%$
$max(F, R, C_4) = $0.10$	$(1-f_3) \cdot f_4 = 17\%$
$max(F, R, 0) = $0.05$	$(1-f_3) \cdot (1-f_4) = 3\%$

sampled_mediation_cpm_ ahead_of_auction_winner	確率
$C_1 = $3.00$	$f_1 \div (1-(1-f_1) \cdot (1-f_2)) =~ 10.5\%$
$C_2 = $2.00$	$((1-f_1) \cdot f_2) \div (1-(1-f_1) \cdot (1-f_2)) =~ 89.5\%$

注: オークションの落札者が広告を配信し、請求通知（BidResponse.seatbid[].bid[].burl で指定されたエンドポイントなど）を受け取った場合、落札者は、サンプリングされたメディエーション CPM のいずれも最終的にフィリングされなかったと推測し、この発生頻度をモデルに含めることができます。

オークションで落札できなかった入札

落札しなかった入札について、minimum_bid_to_win と sampled_mediation_cpm_ahead_of_auction_winner の値と確率がどのように計算されるかを示した例を次に示します。

minimum_bid_to_win	確率
$max(F, W) = $1.00$	$100\%$

sampled_mediation_cpm_ ahead_of_auction_winner	確率
$C_1 = $3.00$	$f_1 = 5\%$
$C_2 = $2.00$	$(1-f_1) \cdot f_2 =~ 42.8\%$
$0$	$(1-f_1) \cdot (1-f_2) =~ 52.2\%$

注: sampled_mediation_cpm_ahead_of_auction_winner の値が 0 の場合、リアルタイム入札オークションで落札したことを示します。上記の例では、オークションの落札者は、競合するメディエーション ネットワークにオーバービッドされることが 52.2% の確率で予想されます。

入札リクエストの分割

入札フラット化とは、単一の複雑な BidRequest を複数の入札リクエストに処理し、アプリケーションに送信することを指します。入札リクエストがフラット化されると、BidRequest.ext.google_query_id フィールドの値が同じになるため、元の入札リクエストの一部だった入札リクエストを特定できます。

入札単価の分割はデフォルトで有効になっていますが、無効にしたい場合はアカウント マネージャーにお問い合わせください。

広告フォーマット

一部の広告掲載オプションでは、複数のフォーマットを使用できます。入札のフラット化では、各フォーマットが個別の入札リクエストで送信されます。この場合、対象の請求 ID などの属性は、リクエストで指定されたフォーマットに関連付けられます。

次のフォーマットを含む入札リクエストは、個別の入札リクエストに分割されます。

• バナー
• 動画
• 音声
• ネイティブ

広告フォーマットのフラット化の例

以下に、広告フォーマットのフラット化を行わない簡素化された OpenRTB JSON 入札リクエストと、同等のフラット化されたリクエストのセットを示します。

事前フラット化フラット化後

例を表示

{
  "id": "V5ar1wXqKP58nbsyJ6549D",
  "imp": [
    {
      "id": "1",
      "video": {
        "linearity": 1,
        "w": 300,
        "h": 250,
        "pos": 1,
        "skip": 1,
        "playbackmethod": [
          6
        ],
        "placement": 3,
        "mimes": [
          "video/mp4"
        ],
        "protocols": [
          2,
          3
        ]
      },
      "banner": {
        "format": [
          {
            "w": 300,
            "h": 250
          }
        ],
        "w": 300,
        "h": 250,
        "pos": 1
      },
      "ext": {
        "billing_id": [
          47039494050,
          52030317241
        ]
      }
    }
  ],
  "ext": {
    "google_query_id": "ANy-zdp266-244itJsom3dmXb7SvW1IPg6478g639g0867v1126w630F3M7lAp640H666744"
  }
}

例を表示

リクエスト 1

{
  "id": "B3xr1yZqRL48nbsyJ6367N",
  "imp": [
    {
      "id": "1",
      "video": {
        "linearity": 1,
        "w": 300,
        "h": 250,
        "pos": 1,
        "skip": 1,
        "playbackmethod": [
          6
        ],
        "placement": 3,
        "mimes": [
          "video/mp4"
        ],
        "protocols": [
          2,
          3
        ]
      }
      "ext": {
        "billing_id": [
          47039494050
        ]
      }
  ],
  "ext": {
    "google_query_id": "ANy-zdp266-244itJsom3dmXb7SvW1IPg6478g639g0867v1126w630F3M7lAp640H666744"
  }
}

リクエスト 2

{
  "id": "M1dY8qHyNK74bMsjF393Gf",
  "imp": [
    {
      "id": "1",
      "banner": {
        "format": [
          {
            "w": 300,
            "h": 250
          }
        ],
        "w": 300,
        "h": 250,
        "pos": 1
      },
      "ext": {
        "billing_id": [
          52030317241
        ]
      }
    }
  ],
  "ext": {
    "google_query_id": "ANy-zdp266-244itJsom3dmXb7SvW1IPg6478g639g0867v1126w630F3M7lAp640H666744"
  }
}

特価

特定のビッダーの広告機会は、公開オークションに加えて、さまざまな取引タイプに適用できます。取引の入札リクエストの分割では、公開オークション用に 1 件、固定価格取引のタイプごとに 1 件の入札リクエストが送信されます。実際には、オークションと固定価格取引の種類によって広告の制約が異なる場合があります。たとえば、オープンオークションと固定価格取引の両方で利用可能な特定の動画広告オポチュニティの場合、入札者はそれぞれ異なる入札リクエストを受信します。広告の最大再生時間やスキップ可能な広告の許可など、制約が異なる場合があります。広告オポチュニティにフラット化を適用すると、オープン オークションと固定価格取引の広告制約をより簡単に把握できます。

注: プライベート オークションとオークション パッケージには公開オークションと同じ制約が適用され、公開オークションの入札リクエストに引き続き含まれます。

スキップ可能な動画の最大再生時間

Google のプロトコルと OpenRTB の実装では、動画の長さとスキップ可能性に関する次のフィールドがサポートされています。

	所要時間	スキップ可能な動画の再生時間	スキップ可能かどうか
Google プロトコル	max_ad_duration	skippable_max_ad_duration	video_ad_skippable
OpenRTB	maxduration	なし	skip

つまり、Google プロトコルではスキップ可能時間とスキップ不可時間の詳細を指定できますが、OpenRTB 実装では最大時間の値を 1 つだけ指定できます。

入札単価のフラット化前は、OpenRTB の maxduration は、Google プロトコルの max_ad_duration フィールドと skippable_max_ad_duration フィールドのどちらか低い方に設定されていました。この動作は、これらの値が異なる場合に 2 つの個別の入札リクエストを送信するように変更されました。1 つはスキップ可能な広告の maxduration を表し、もう 1 つはスキップ不可の広告の機会を表します。

次の例は、Google プロトコル リクエストが、入札単価のフラット化の前後で OpenRTB に変換される方法を示しています。同等の Google プロトコル リクエストの max_ad_duration は 15、skippable_max_ad_duration は 60 です。

例	max_ad_duration	skip（true または false）
フラット化されていない元のリクエスト	15	true
フラット化されたリクエスト 1: スキップ不可	15	false
フラット化されたリクエスト #2: スキップ可能	60	true

スキップ可能な動画の長さの入札リクエストの分割は、次の条件が満たされている場合にのみ行われます。

• リクエストで動画が許可されている。
• スキップ可能な動画とスキップ不可の動画の両方が許可され、それぞれの最大再生時間は異なります。
• このリクエストは、プライベート オークションまたは公開オークションの対象です。
• ビッダー アカウントに有効な OpenRTB エンドポイントがある。

このタイプのフラット化を無効にするには、テクニカル アカウント マネージャーにお問い合わせください。

動画連続配信広告

複数の広告配信の機会を含む連続配信広告の入札リクエストは、各入札リクエストがその連続配信広告の個々の広告配信の機会に対応するように、フラット化されます。これにより、特定のポッドの複数の広告掲載オポチュニティに入札できます。

Open Measurement

Open Measurement では、モバイルアプリ環境に配信される広告の独立した測定と検証サービスを提供するサードパーティ ベンダーを指定できます。

パブリッシャーが入札リクエストで Open Measurement をサポートしているかどうかを確認するには、広告オポチュニティで パブリッシャーが除外できるクリエイティブ属性に記載されている OmsdkType: OMSDK 1.0 属性が除外されているかどうかを確認します。これは、フォーマットによって、バナーまたは動画の battr 属性で確認できます。

Open Measurement シグナルを含む入札リクエストを解釈する方法について詳しくは、Open Measurement SDK のヘルプセンター記事をご覧ください。

入札リクエストの例

以降のセクションでは、さまざまな広告タイプの入札リクエストの例を示します。

注: Protobuf のサンプルには、同様のシリアル化された入札リクエストへのダウンロード リンクが含まれています。同じ値が返されるとは限りません。

アプリバナー

OpenRTB ProtobufOpenRTB JSONGoogle（非推奨）

例を表示

シリアル化されたリクエスト

id: "8361O9Ep6E42p52Hu6v18o"
imp {
  id: "1"
  banner {
    w: 300
    h: 50
    pos: ABOVE_THE_FOLD
    api: MRAID_1
    api: MRAID_2
    wmax: 390
    hmax: 61
    wmin: 261
    hmin: 46
    format {
      w: 300
      h: 50
    }
    format {
      w: 390
      h: 61
    }
    [com.google.doubleclick.banner_ext] {
      flexslot {
        wmin: 261
        wmax: 390
        hmin: 46
        hmax: 61
      }
    }
  }
  displaymanager: "GoogleMobileAds-iOS"
  displaymanagerver: "11.2.0"
  tagid: "5609900911"
  bidfloor: 0.01
  bidfloorcur: "USD"
  secure: true
  exp: 3600
  clickbrowser: true
  metric {
    type: "click_through_rate"
    value: 0.0028797138947993517
    vendor: "EXCHANGE"
  }
  metric {
    type: "viewability"
    value: 0.92
    vendor: "EXCHANGE"
  }
  [com.google.doubleclick.imp] {
    billing_id: 70614819650
    publisher_settings_list_id: 3994817494897795207
    publisher_settings_list_id: 8449380548613820850
    allowed_vendor_type: 550
    allowed_vendor_type: 79
    ampad: AMP_AD_NOT_ALLOWED
    skadn {
      sourceapp: "com.google.testapp"
      skadnetids: "Y8HK1z22"
      versions: "2.0"
      versions: "2.1"
      fidelities: STOREKIT_RENDERED_ADS
      fidelities: VIEW_THROUGH_ADS
    }
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
    }
    auction_environment: SERVER_SIDE_AUCTION
    billable_event_rate_bid_adjustment {
      bid_adjustment: 0.9408176
      creative_type: HTML_SNIPPET
    }
    ae: SERVER_SIDE_AUCTION
  }
}
app {
  name: "Test App"
  ver: "4.6.3"
  bundle: "com.google.testapp"
  publisher {
    id: "pub-2905535032168301"
    [com.google.doubleclick.publisher] {
      country: "JP"
    }
  }
  content {
    url: "https://www.google.com"
    livestream: false
    language: "ja"
  }
  storeurl: "https://www.google.com"
  [com.google.doubleclick.app] {
    inventorypartnerdomain: "OMITTED"
  }
}
device {
  ua: "OMITTED"
  ip: "192.168.1.0"
  geo {
    lat: 0.0
    lon: 0.0
    country: "JPN"
    region: "JP-13"
    type: IP
    utcoffset: 540
    accuracy: 26487
    [com.google.doubleclick.geo] {
      geo_criteria_id: 20636
    }
  }
  carrier: "70002"
  make: "Apple"
  model: "iPhone13,2"
  os: "iOS"
  osv: "16.1.1"
  connectiontype: CELL_4G
  devicetype: HIGHEND_PHONE
  lmt: true
  hwv: "iPhone13,2"
  w: 390
  h: 844
  pxratio: 3.0
  sua {
    browsers {
      brand: "Mozilla"
      version: "5"
      version: "0"
    }
    browsers {
      brand: "AppleWebKit"
      version: "605"
      version: "1"
    }
    platform {
      brand: "iPhone"
      version: "16"
      version: "1"
    }
    mobile: true
    bitness: "64"
    model: "iPhone"
    source: USER_AGENT_STRING
  }
  [com.google.doubleclick.device] {
    atts: 2
  }
}
user {
  [com.google.doubleclick.user] {
    session {
      duration: 61
    }
  }
}
at: FIRST_PRICE
tmax: 1000
cur: "USD"
bcat: "IAB14-1"
bcat: "IAB7-39"
source {
  schain {
    complete: true
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    ver: "1.0"
  }
  [com.google.doubleclick.source] {
    omidpn: "Google"
    omidpv: "afma-sdk-i-v11.2.0"
    schain {
      complete: 1
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  google_query_id: "ANy-z60259-oh0d8s5Z26f34EZa77T0p62zWhI2939jRL32216xlr9483rnAC6t07lL0ky4q"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_APP
  privacy_treatments {
    allow_user_data_collection: true
  }
}

例を表示

{
  "id": "8361O9Ep6E42p52Hu6v18o",
  "imp": [
    {
      "id": "1",
      "banner": {
        "w": 300,
        "h": 50,
        "pos": 1,
        "api": [
          3,
          5
        ],
        "wmax": 390,
        "hmax": 61,
        "wmin": 261,
        "hmin": 46,
        "format": [
          {
            "w": 300,
            "h": 50
          },
          {
            "w": 390,
            "h": 61
          }
        ],
        "ext": {
          "flexslot": {
            "wmin": 261,
            "wmax": 390,
            "hmin": 46,
            "hmax": 61
          }
        }
      },
      "displaymanager": "GoogleMobileAds-iOS",
      "displaymanagerver": "11.2.0",
      "tagid": "5609900911",
      "bidfloor": 0.01,
      "bidfloorcur": "USD",
      "secure": 1,
      "exp": 3600,
      "clickbrowser": 1,
      "metric": [
        {
          "type": "click_through_rate",
          "value": 0.0028797138947993517,
          "vendor": "EXCHANGE"
        },
        {
          "type": "viewability",
          "value": 0.92,
          "vendor": "EXCHANGE"
        }
      ],
      "ext": {
        "billing_id": [
          "70614819650"
        ],
        "publisher_settings_list_id": [
          "3994817494897795207",
          "8449380548613820850"
        ],
        "allowed_vendor_type": [
          550,
          79
        ],
        "ampad": 2,
        "skadn": {
          "sourceapp": "com.google.testapp",
          "skadnetids": [
            "Y8HK1z22"
          ],
          "versions": [
            "2.0",
            "2.1"
          ],
          "fidelities": [
            1,
            0
          ]
        },
        "creative_enforcement_settings": {
          "policy_enforcement": 2,
          "publisher_blocks_enforcement": 1
        },
        "auction_environment": 0,
        "billable_event_rate_bid_adjustment": [
          {
            "bid_adjustment": 0.9408176,
            "creative_type": 1
          }
        ],
        "ae": 0
      }
    }
  ],
  "app": {
    "name": "Test App",
    "ver": "4.6.3",
    "bundle": "com.google.testapp",
    "publisher": {
      "id": "pub-2905535032168301",
      "ext": {
        "country": "JP"
      }
    },
    "content": {
      "url": "https://www.google.com",
      "livestream": 0,
      "language": "ja"
    },
    "storeurl": "https://www.google.com",
    "ext": {
      "inventorypartnerdomain": "OMITTED"
    }
  },
  "device": {
    "ua": "OMITTED",
    "ip": "192.168.1.0",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "JPN",
      "region": "JP-13",
      "type": 2,
      "utcoffset": 540,
      "accuracy": 26487,
      "ext": {
        "geo_criteria_id": 20636
      }
    },
    "carrier": "70002",
    "make": "Apple",
    "model": "iPhone13,2",
    "os": "iOS",
    "osv": "16.1.1",
    "connectiontype": 6,
    "devicetype": 4,
    "lmt": 1,
    "hwv": "iPhone13,2",
    "w": 390,
    "h": 844,
    "pxratio": 3.0,
    "sua": {
      "browsers": [
        {
          "brand": "Mozilla",
          "version": [
            "5",
            "0"
          ]
        },
        {
          "brand": "AppleWebKit",
          "version": [
            "605",
            "1"
          ]
        }
      ],
      "platform": {
        "brand": "iPhone",
        "version": [
          "16",
          "1"
        ]
      },
      "mobile": 1,
      "bitness": "64",
      "model": "iPhone",
      "source": 3
    },
    "ext": {
      "atts": 2
    }
  },
  "user": {
    "ext": {
      "session": {
        "duration": 61
      }
    }
  },
  "at": 1,
  "tmax": 1000,
  "cur": [
    "USD"
  ],
  "bcat": [
    "IAB14-1",
    "IAB7-39"
  ],
  "source": {
    "schain": {
      "complete": 1,
      "nodes": [
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        }
      ],
      "ver": "1.0"
    },
    "ext": {
      "omidpn": "Google",
      "omidpv": "afma-sdk-i-v11.2.0",
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "google_query_id": "ANy-z60259-oh0d8s5Z26f34EZa77T0p62zWhI2939jRL32216xlr9483rnAC6t07lL0ky4q",
    "fcap_scope": 4,
    "privacy_treatments": {
      "allow_user_data_collection": 1
    }
  }
}

例を表示

シリアル化されたリクエスト

id: "%\360\313c\223\244&\242H\313\345\032T\223^\3325p;e\320\275\333"
ip: "\300\250"
user_agent: "OMITTED"
url: "https://www.google.com"
detected_language: "en"
adslot {
  id: 1
  width: 300
  width: 250
  height: 250
  height: 250
  excluded_attribute: 14
  excluded_attribute: 30
  allowed_vendor_type: 566
  allowed_vendor_type: 113
  excluded_sensitive_category: 36
  excluded_sensitive_category: 31
  matching_ad_data {
    billing_id: 99718422589
    minimum_cpm_micros: 40000
  }
  slot_visibility: ABOVE_THE_FOLD
  ad_block_key: 1885999125
  publisher_settings_list_id: 3855970278395809335
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  viewability: 79
  click_through_rate: 0.00562083
  allowed_ad_types: ALLOWED_AD_TYPE_BANNER
  is_amp_page: DIALECT_HTML
  amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
  api: OMID_1
  api: MRAID_1
  omidpn: "Google"
  omidpv: "afma-sdk-i-v11.3.0"
  creative_enforcement_settings {
    policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
    publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
  }
  auction_environment: SERVER_SIDE_AUCTION
  impression_expiration_seconds: 3600
  billable_event_rate_bid_adjustment {
    bid_adjustment: 1.0
    creative_type: HTML_SNIPPET
  }
  excluded_app_ids: "1359763701"
  excluded_app_ids: "367003839"
  supported_auction_environment: SERVER_SIDE_AUCTION
  display_manager: "GoogleMobileAds-iOS"
  display_manager_version: "11.3.0"
}
is_test: false
timezone_offset: 330
mobile {
  app_id: "195751234"
  is_app: true
  is_mobile_web_optimized: true
  app_name: "Test App"
  skadn {
    sourceapp: "195751234"
    skadnetids: "DofiF4X5"
    versions: "2.0"
    versions: "2.1"
    supported_fidelity_types: VIEW_THROUGH_ADS
    supported_fidelity_types: STOREKIT_RENDERED_ADS
  }
}
geo_criteria_id: 1007776
publisher_settings_list_id: 8761862033459127079
publisher_type: PUBLISHER_OWNED_AND_OPERATED
partner_id: 9618759969316406640
device {
  device_type: HIGHEND_PHONE
  platform: "iphone"
  brand: "Apple"
  model: "iPhone15,3"
  os_version {
    major: 18
    minor: 0
  }
  carrier_id: 0
  screen_width: 430
  screen_height: 932
  screen_pixel_ratio_millis: 3000
  screen_orientation: PORTRAIT
  hardware_version: "iPhone15,3"
  limit_ad_tracking: true
  app_tracking_authorization_status: DENIED
  connection_type: CELL_4G
}
publisher_country: "SG"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 1000
google_query_id: "ANy-z77R39-62EWf097071AiV91giun09eX9bwHu5TL506725r73P656pqL7A344LmT9485F"
auction_type: FIRST_PRICE
geo {
  lat: 0.0
  lon: 0.0
  country: "IND"
  region: "IN-KL"
  city: "Cochin"
  utcoffset: 330
  accuracy: 11461
}
user_agent_data {
  platform {
    brand: "iPhone"
    version: "18"
    version: "0"
  }
  mobile: true
  model: "iPhone"
  browsers {
    brand: "Mozilla"
    version: "5"
    version: "0"
  }
  browsers {
    brand: "AppleWebKit"
    version: "605"
    version: "1"
  }
  bitness: "64"
  source: USER_AGENT_STRING
}
supply_chain {
  complete: true
  nodes {
    advertising_system_identifier: "testdomain.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_APP
privacy_treatments {
  allow_user_data_collection: true
}
inventory_partner_domain: "OMITTED"
session_duration_seconds: 660

アプリ内インタースティシャル

OpenRTB ProtobufOpenRTB JSONGoogle（非推奨）

例を表示

シリアル化されたリクエスト

id: "27q8F4ja125b5Ay5Lg5I8Y"
imp {
  id: "1"
  banner {
    w: 368
    h: 740
    pos: AD_POSITION_FULLSCREEN
    api: MRAID_1
    api: MRAID_2
    format {
      w: 368
      h: 740
    }
    format {
      w: 300
      h: 600
    }
  }
  displaymanager: "GoogleMobileAds-Android"
  displaymanagerver: "21.5.0"
  instl: true
  tagid: "7072441745"
  bidfloor: 0.01
  bidfloorcur: "USD"
  secure: true
  exp: 14400
  clickbrowser: true
  metric {
    type: "click_through_rate"
    value: 0.026930272579193115
    vendor: "EXCHANGE"
  }
  metric {
    type: "viewability"
    value: 0.82
    vendor: "EXCHANGE"
  }
  [com.google.doubleclick.imp] {
    billing_id: 14443955188
    publisher_settings_list_id: 7634109184153514733
    publisher_settings_list_id: 4552400977800686866
    allowed_vendor_type: 4374
    allowed_vendor_type: 4651
    ampad: AMP_AD_NOT_ALLOWED
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
    }
    auction_environment: SERVER_SIDE_AUCTION
    is_app_open_ad: true
    ae: SERVER_SIDE_AUCTION
  }
}
app {
  name: "Test App"
  ver: "9.1.6"
  bundle: "com.google.testapp"
  publisher {
    id: "pub-8897222327395144"
    [com.google.doubleclick.publisher] {
      country: "TH"
    }
  }
  content {
    url: "https://www.google.com"
    userrating: "4.7"
    livestream: false
    language: "en"
  }
  storeurl: "https://www.google.com"
  [com.google.doubleclick.app] {
    inventorypartnerdomain: "OMITTED"
  }
}
device {
  ua: "OMITTED"
  geo {
    lat: 0.0
    lon: 0.0
    country: "IND"
    region: "IN-OR"
    zip: "751024"
    type: IP
    utcoffset: 330
    accuracy: 5126
    [com.google.doubleclick.geo] {
      geo_criteria_id: 9149991
    }
  }
  ipv6: "2401:4900:3da4::"
  carrier: "70210"
  make: "Samsung"
  model: "SM-A705GM"
  os: "android"
  osv: "11"
  connectiontype: WIFI
  devicetype: HIGHEND_PHONE
  lmt: true
  w: 384
  h: 812
  pxratio: 2.813
  sua {
    browsers {
      brand: "Mozilla"
      version: "5"
      version: "0"
    }
    browsers {
      brand: "AppleWebKit"
      version: "537"
      version: "36"
    }
    platform {
      brand: "Android"
      version: "11"
    }
    mobile: true
    model: "SM-A705GM"
    source: USER_AGENT_STRING
  }
  [com.google.doubleclick.device] {
    session_id: "LFcNok-qRI2ea_Z5FPgRiA"
  }
}
user {
  [com.google.doubleclick.user] {
    session {
      duration: 89
    }
  }
}
at: FIRST_PRICE
tmax: 300
cur: "USD"
bcat: "IAB23-3"
bcat: "IAB23-4"
source {
  schain {
    complete: true
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    ver: "1.0"
  }
  [com.google.doubleclick.source] {
    omidpn: "Google"
    omidpv: "afma-sdk-a-v243220999.224400000.1"
    schain {
      complete: 1
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  google_query_id: "ANy-z7C179-E2Rj2VZOiHt5vMyI25Z3W94Lk71Tbz95m005IfNm8OP88j46C27ovLV5yV57m"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_APP
  privacy_treatments {
    allow_user_data_collection: true
  }
}

例を表示

{
  "id": "27q8F4ja125b5Ay5Lg5I8Y",
  "imp": [
    {
      "id": "1",
      "banner": {
        "w": 368,
        "h": 740,
        "pos": 7,
        "api": [
          3,
          5
        ],
        "format": [
          {
            "w": 368,
            "h": 740
          },
          {
            "w": 300,
            "h": 600
          }
        ]
      },
      "displaymanager": "GoogleMobileAds-Android",
      "displaymanagerver": "21.5.0",
      "instl": 1,
      "tagid": "7072441745",
      "bidfloor": 0.01,
      "bidfloorcur": "USD",
      "secure": 1,
      "exp": 14400,
      "clickbrowser": 1,
      "metric": [
        {
          "type": "click_through_rate",
          "value": 0.026930272579193115,
          "vendor": "EXCHANGE"
        },
        {
          "type": "viewability",
          "value": 0.82,
          "vendor": "EXCHANGE"
        }
      ],
      "ext": {
        "billing_id": [
          "14443955188"
        ],
        "publisher_settings_list_id": [
          "7634109184153514733",
          "4552400977800686866"
        ],
        "allowed_vendor_type": [
          4374,
          4651
        ],
        "ampad": 2,
        "excluded_creatives": [
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          },
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          }
        ],
        "creative_enforcement_settings": {
          "policy_enforcement": 2,
          "publisher_blocks_enforcement": 1
        },
        "auction_environment": 0,
        "is_app_open_ad": 1,
        "ae": 0
      }
    }
  ],
  "app": {
    "name": "Test App",
    "ver": "9.1.6",
    "bundle": "com.google.testapp",
    "publisher": {
      "id": "pub-8897222327395144",
      "ext": {
        "country": "TH"
      }
    },
    "content": {
      "url": "https://www.google.com",
      "userrating": "4.7",
      "livestream": 0,
      "language": "en"
    },
    "storeurl": "https://www.google.com",
    "ext": {
      "inventorypartnerdomain": "OMITTED"
    }
  },
  "device": {
    "ua": "OMITTED",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "IND",
      "region": "IN-OR",
      "zip": "751024",
      "type": 2,
      "utcoffset": 330,
      "accuracy": 5126,
      "ext": {
        "geo_criteria_id": 9149991
      }
    },
    "ipv6": "2401:4900:3da4::",
    "carrier": "70210",
    "make": "Samsung",
    "model": "SM-A705GM",
    "os": "android",
    "osv": "11",
    "connectiontype": 2,
    "devicetype": 4,
    "lmt": 1,
    "w": 384,
    "h": 812,
    "pxratio": 2.813,
    "sua": {
      "browsers": [
        {
          "brand": "Mozilla",
          "version": [
            "5",
            "0"
          ]
        },
        {
          "brand": "AppleWebKit",
          "version": [
            "537",
            "36"
          ]
        }
      ],
      "platform": {
        "brand": "Android",
        "version": [
          "11"
        ]
      },
      "mobile": 1,
      "model": "SM-A705GM",
      "source": 3
    },
    "ext": {
      "session_id": "LFcNok-qRI2ea_Z5FPgRiA"
    }
  },
  "user": {
    "ext": {
      "session": {
        "duration": 89
      }
    }
  },
  "at": 1,
  "tmax": 300,
  "cur": [
    "USD"
  ],
  "bcat": [
    "IAB23-3",
    "IAB23-4"
  ],
  "source": {
    "schain": {
      "complete": 1,
      "nodes": [
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        }
      ],
      "ver": "1.0"
    },
    "ext": {
      "omidpn": "Google",
      "omidpv": "afma-sdk-a-v243220999.224400000.1",
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "google_query_id": "ANy-z7C179-E2Rj2VZOiHt5vMyI25Z3W94Lk71Tbz95m005IfNm8OP88j46C27ovLV5yV57m",
    "fcap_scope": 4,
    "privacy_treatments": {
      "allow_user_data_collection": 1
    }
  }
}

例を表示

シリアル化されたリクエスト

id: "\275\302\334\306\350\275\013\246\272\341\347:\001\261e\316\266A\345-\275KY"
user_agent: "OMITTED"
url: "https://www.google.com"
detected_language: "fa"
adslot {
  id: 1
  width: 756
  width: 336
  height: 384
  height: 280
  excluded_attribute: 27
  excluded_attribute: 18
  allowed_vendor_type: 414
  allowed_vendor_type: 780
  excluded_sensitive_category: 19
  excluded_sensitive_category: 4
  matching_ad_data {
    billing_id: 12608068331
    billing_id: 32735556853
    minimum_cpm_micros: 530000
  }
  matching_ad_data {
    billing_id: 57993817261
    billing_id: 38977320457
    minimum_cpm_micros: 220000
  }
  slot_visibility: ABOVE_THE_FOLD
  excluded_product_category: 10137
  excluded_product_category: 13314
  ad_block_key: 9588004964
  publisher_settings_list_id: 5660377215376132006
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  viewability: 74
  click_through_rate: 0.010888527
  allowed_ad_types: ALLOWED_AD_TYPE_BANNER
  is_amp_page: DIALECT_HTML
  amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
  api: OMID_1
  api: MRAID_1
  omidpn: "Google"
  omidpv: "afma-sdk-a-v243220999.241199000.1"
  creative_enforcement_settings {
    policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
    publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
  }
  auction_environment: SERVER_SIDE_AUCTION
  impression_expiration_seconds: 3600
  supported_auction_environment: SERVER_SIDE_AUCTION
  display_manager: "GoogleMobileAds-Android"
  display_manager_version: "23.1.0"
}
is_test: false
timezone_offset: 210
mobile {
  app_id: "com.google.testapp"
  is_app: true
  is_interstitial_request: true
  is_mobile_web_optimized: true
  app_name: "Test App"
  app_rating: 4.392222
}
geo_criteria_id: 2276
publisher_settings_list_id: 12210881757835437691
publisher_type: PUBLISHER_OWNED_AND_OPERATED
partner_id: 5268591861321003271
device {
  device_type: HIGHEND_PHONE
  platform: "android"
  brand: "Samsung"
  model: "SM-A546E"
  os_version {
    major: 14
  }
  carrier_id: 0
  screen_width: 756
  screen_height: 384
  screen_pixel_ratio_millis: 2813
  screen_orientation: LANDSCAPE
  limit_ad_tracking: false
  connection_type: CELL_4G
}
publisher_country: "GB"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 300
google_query_id: "ANy-zCczd2-28ZNY4j78b8024p1s4MJUg62G4F8H3P1YS544377wezcJVi4h3I9LB3y7yW80"
auction_type: FIRST_PRICE
geo {
  lat: 0.0
  lon: 0.0
  country: "DEU"
  utcoffset: 210
  accuracy: 346648
}
user_agent_data {
  platform {
    brand: "Android"
    version: "14"
  }
  mobile: true
  model: "SM-A546E"
  browsers {
    brand: "Mozilla"
    version: "5"
    version: "0"
  }
  browsers {
    brand: "AppleWebKit"
    version: "537"
    version: "36"
  }
  bitness: "64"
  source: USER_AGENT_STRING
}
supply_chain {
  complete: true
  nodes {
    advertising_system_identifier: "testdomain.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_DEVICE
privacy_treatments {
  ip: IP_REDACTED
  user_agent: USER_AGENT_COARSE
  non_personalized_ads_reason: PUBLISHER_DECLARED_NPA
  allow_user_data_collection: false
}
inventory_partner_domain: "OMITTED"
navigation_type: NAVIGATION_TYPE_UNKNOWN
session_duration_seconds: 25

アプリ内インタースティシャル動画

OpenRTB ProtobufOpenRTB JSONGoogle（非推奨）

例を表示

シリアル化されたリクエスト

id: "Z75GBa308fk6hn20L15573"
imp {
  id: "1"
  video {
    mimes: "video/mp4"
    linearity: LINEAR
    maxduration: 600
    w: 808
    h: 393
    startdelay: 0
    playbackmethod: AUTO_PLAY_SOUND_ON
    pos: AD_POSITION_FULLSCREEN
    api: MRAID_1
    api: MRAID_2
    protocols: VAST_2_0
    protocols: VAST_3_0
    skip: true
    placement: FLOATING_PLACEMENT
    playbackend: COMPLETION_OR_USER
    maxseq: 2
    poddur: 30
    plcmt: PLCMT_INTERSTITIAL
    [com.google.doubleclick.video] {
      inferredplcmt: PLCMT_INTERSTITIAL
    }
  }
  displaymanager: "GoogleMobileAds-iOS"
  displaymanagerver: "11.7.0"
  instl: true
  tagid: "4967856214"
  bidfloor: 0.01
  bidfloorcur: "USD"
  secure: true
  exp: 3600
  clickbrowser: true
  metric {
    type: "click_through_rate"
    value: 0.1879923790693283
    vendor: "EXCHANGE"
  }
  metric {
    type: "video_completion_rate"
    value: 0.5191752910614014
    vendor: "EXCHANGE"
  }
  rwdd: true
  [com.google.doubleclick.imp] {
    billing_id: 11004606416
    publisher_settings_list_id: 8773808361916105146
    publisher_settings_list_id: 3073503389278955207
    allowed_vendor_type: 39523
    allowed_vendor_type: 237
    is_rewarded_inventory: true
    ampad: AMP_AD_NOT_ALLOWED
    skadn {
      sourceapp: "com.google.testapp"
      skadnetids: "O5O88B57"
      versions: "2.0"
      versions: "2.1"
      fidelities: VIEW_THROUGH_ADS
      fidelities: STOREKIT_RENDERED_ADS
      skoverlay: true
    }
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
    }
    auction_environment: SERVER_SIDE_AUCTION
    ae: SERVER_SIDE_AUCTION
  }
}
app {
  name: "Test App"
  ver: "4.90.0"
  bundle: "com.google.testapp"
  publisher {
    id: "pub-7879459471889169"
    [com.google.doubleclick.publisher] {
      country: "TR"
    }
  }
  content {
    url: "https://www.google.com"
    livestream: false
    language: "ar"
  }
  storeurl: "https://www.google.com"
  [com.google.doubleclick.app] {
    inventorypartnerdomain: "OMITTED"
  }
}
device {
  ua: "OMITTED"
  geo {
    lat: 0.0
    lon: 0.0
    country: "SAU"
    region: "SA-02"
    city: "Jiddah"
    type: IP
    utcoffset: 180
    accuracy: 25209
    [com.google.doubleclick.geo] {
      geo_criteria_id: 1012089
    }
  }
  ipv6: "2001:16a4:253::"
  make: "Apple"
  model: "iPhone12,1"
  os: "iOS"
  osv: "17.4.1"
  connectiontype: CELL_4G
  devicetype: HIGHEND_PHONE
  ifa: "cd6a5706-5a73-4ab8-a2bb-cd19244bf295"
  lmt: false
  hwv: "iPhone12,1"
  w: 896
  h: 414
  pxratio: 2.0
  sua {
    browsers {
      brand: "Mozilla"
      version: "5"
      version: "0"
    }
    browsers {
      brand: "AppleWebKit"
      version: "605"
      version: "1"
    }
    platform {
      brand: "iPhone"
      version: "17"
      version: "4"
    }
    mobile: true
    bitness: "64"
    model: "iPhone"
    source: USER_AGENT_STRING
  }
  [com.google.doubleclick.device] {
    atts: 3
  }
}
user {
  id: "19G1O820z9ay0DxfvVm89xd7Gbh"
  [com.google.doubleclick.user] {
    session {
    }
    idage: 2592000
  }
}
at: FIRST_PRICE
tmax: 1500
cur: "USD"
bcat: "IAB7-39"
bcat: "IAB14-1"
bapp: "372513032"
source {
  schain {
    complete: true
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    ver: "1.0"
  }
  [com.google.doubleclick.source] {
    omidpn: "Google"
    omidpv: "afma-sdk-i-v11.7.0"
    schain {
      complete: 1
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  google_query_id: "ANy-z8zAo9-0x39o5pDG1Y19AT868LK88gvsh49Y6357Sb40978n97j8nn75XXGGp19xFp5E"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_DEVICE
  privacy_treatments {
    allow_user_data_collection: true
  }
}

例を表示

{
  "id": "Z75GBa308fk6hn20L15573",
  "imp": [
    {
      "id": "1",
      "video": {
        "mimes": [
          "video/mp4"
        ],
        "linearity": 1,
        "maxduration": 600,
        "w": 808,
        "h": 393,
        "startdelay": 0,
        "playbackmethod": [
          1
        ],
        "pos": 7,
        "api": [
          3,
          5
        ],
        "protocols": [
          2,
          3
        ],
        "skip": 1,
        "placement": 5,
        "playbackend": 1,
        "maxseq": 2,
        "poddur": 30,
        "plcmt": 3,
        "ext": {
          "inferredplcmt": 3
        }
      },
      "displaymanager": "GoogleMobileAds-iOS",
      "displaymanagerver": "11.7.0",
      "instl": 1,
      "tagid": "4967856214",
      "bidfloor": 0.01,
      "bidfloorcur": "USD",
      "secure": 1,
      "exp": 3600,
      "clickbrowser": 1,
      "metric": [
        {
          "type": "click_through_rate",
          "value": 0.1879923790693283,
          "vendor": "EXCHANGE"
        },
        {
          "type": "video_completion_rate",
          "value": 0.5191752910614014,
          "vendor": "EXCHANGE"
        }
      ],
      "rwdd": 1,
      "ext": {
        "billing_id": [
          "11004606416"
        ],
        "publisher_settings_list_id": [
          "8773808361916105146",
          "3073503389278955207"
        ],
        "allowed_vendor_type": [
          39523,
          237
        ],
        "is_rewarded_inventory": 1,
        "ampad": 2,
        "skadn": {
          "sourceapp": "com.google.testapp",
          "skadnetids": [
            "O5O88B57"
          ],
          "versions": [
            "2.0",
            "2.1"
          ],
          "fidelities": [
            0,
            1
          ],
          "skoverlay": 1
        },
        "creative_enforcement_settings": {
          "policy_enforcement": 2,
          "publisher_blocks_enforcement": 1
        },
        "auction_environment": 0,
        "ae": 0
      }
    }
  ],
  "app": {
    "name": "Test App",
    "ver": "4.90.0",
    "bundle": "com.google.testapp",
    "publisher": {
      "id": "pub-7879459471889169",
      "ext": {
        "country": "TR"
      }
    },
    "content": {
      "url": "https://www.google.com",
      "livestream": 0,
      "language": "ar"
    },
    "storeurl": "https://www.google.com",
    "ext": {
      "inventorypartnerdomain": "OMITTED"
    }
  },
  "device": {
    "ua": "OMITTED",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "SAU",
      "region": "SA-02",
      "city": "Jiddah",
      "type": 2,
      "utcoffset": 180,
      "accuracy": 25209,
      "ext": {
        "geo_criteria_id": 1012089
      }
    },
    "ipv6": "2001:16a4:253::",
    "make": "Apple",
    "model": "iPhone12,1",
    "os": "iOS",
    "osv": "17.4.1",
    "connectiontype": 6,
    "devicetype": 4,
    "ifa": "cd6a5706-5a73-4ab8-a2bb-cd19244bf295",
    "lmt": 0,
    "hwv": "iPhone12,1",
    "w": 896,
    "h": 414,
    "pxratio": 2.0,
    "sua": {
      "browsers": [
        {
          "brand": "Mozilla",
          "version": [
            "5",
            "0"
          ]
        },
        {
          "brand": "AppleWebKit",
          "version": [
            "605",
            "1"
          ]
        }
      ],
      "platform": {
        "brand": "iPhone",
        "version": [
          "17",
          "4"
        ]
      },
      "mobile": 1,
      "bitness": "64",
      "model": "iPhone",
      "source": 3
    },
    "ext": {
      "atts": 3
    }
  },
  "user": {
    "id": "19G1O820z9ay0DxfvVm89xd7Gbh",
    "ext": {
      "idage": 2592000
    }
  },
  "at": 1,
  "tmax": 1500,
  "cur": [
    "USD"
  ],
  "bcat": [
    "IAB7-39",
    "IAB14-1"
  ],
  "bapp": [
    "372513032"
  ],
  "source": {
    "schain": {
      "complete": 1,
      "nodes": [
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        }
      ],
      "ver": "1.0"
    },
    "ext": {
      "omidpn": "Google",
      "omidpv": "afma-sdk-i-v11.7.0",
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "google_query_id": "ANy-z8zAo9-0x39o5pDG1Y19AT868LK88gvsh49Y6357Sb40978n97j8nn75XXGGp19xFp5E",
    "fcap_scope": 3,
    "privacy_treatments": {
      "allow_user_data_collection": 1
    }
  }
}

例を表示

シリアル化されたリクエスト

id: "\r[\217Z\313$\317\325\226\261\321\1775\317O7#\003\232\315\322y\242"
ip: "\300\250"
user_agent: "OMITTED"
url: "https://www.google.com"
detected_language: "ja"
adslot {
  id: 1
  width: 393
  width: 375
  height: 734
  height: 667
  excluded_attribute: 17
  excluded_attribute: 20
  allowed_vendor_type: 38523
  allowed_vendor_type: 797
  matching_ad_data {
    billing_id: 95400492935
    minimum_cpm_micros: 1610000
  }
  slot_visibility: ABOVE_THE_FOLD
  ad_block_key: 2826108213
  publisher_settings_list_id: 4043976311652409571
  viewability: 87
  click_through_rate: 0.2761753
  video_completion_rate: 0.43977627
  is_rewarded: true
  allowed_ad_types: ALLOWED_AD_TYPE_VIDEO
  is_amp_page: DIALECT_HTML
  amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
  session_depth: 1
  api: OMID_1
  api: MRAID_1
  omidpn: "Google"
  omidpv: "afma-sdk-i-v9.14.0"
  creative_enforcement_settings {
    policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
    publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
  }
  auction_environment: SERVER_SIDE_AUCTION
  impression_expiration_seconds: 3600
  supported_auction_environment: SERVER_SIDE_AUCTION
  display_manager: "GoogleMobileAds-iOS"
  display_manager_version: "9.14.0"
}
is_test: false
cookie_version: 1
google_user_id: "502CF94564uk2a9qWk698927A00"
timezone_offset: 540
mobile {
  app_id: "751592940"
  is_app: true
  is_interstitial_request: true
  is_mobile_web_optimized: true
  encrypted_advertising_id: "\371\014\274[\224\356\250D\210\224\023\2518\230P.\000\325j1\310\341\215i\336\2063\213a\276b\263\236\201\007n"
  app_name: "Test App"
  advertising_id: "}\372\006\246c\347\275s\243|\353\326\272\305\021|"
  skadn {
    sourceapp: "751592940"
    skadnetids: "113tdmXM"
    versions: "2.0"
    versions: "2.1"
    supported_fidelity_types: STOREKIT_RENDERED_ADS
    supported_fidelity_types: VIEW_THROUGH_ADS
  }
}
video {
  videoad_start_delay: 0
  video_ad_skippable: REQUIRE_SKIPPABLE
  skippable_max_ad_duration: 600000
  allowed_video_formats: VIDEO_MP4
  max_ads_in_pod: 2
  end_cap_support: END_CAP_OPTIONAL
  playback_method: AUTO_PLAY_SOUND_ON
  is_clickable: true
  placement: INTERSTITIAL
  protocols: VAST_2_0
  protocols: VAST_3_0
  is_livestream: false
  playback_cessation_mode: COMPLETION_OR_USER
  max_pod_duration_seconds: 30
  plcmt: PLCMT_INTERSTITIAL
  inferred_plcmt: PLCMT_INTERSTITIAL
}
cookie_age_seconds: 1987200
geo_criteria_id: 9198798
publisher_settings_list_id: 11747008975924952385
publisher_type: PUBLISHER_OWNED_AND_OPERATED
partner_id: 2681496334840881279
device {
  device_type: HIGHEND_PHONE
  platform: "iphone"
  brand: "Apple"
  model: "iPhone17,1"
  os_version {
    major: 18
    minor: 0
    micro: 1
  }
  carrier_id: 0
  screen_width: 393
  screen_height: 852
  screen_pixel_ratio_millis: 3000
  screen_orientation: PORTRAIT
  hardware_version: "iPhone17,1"
  limit_ad_tracking: false
  app_tracking_authorization_status: AUTHORIZED
  connection_type: WIFI
}
publisher_country: "JP"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 1000
google_query_id: "ANy-zFwQ7x-eW9k8bHJRKvLLM9e761HV19R7ov42ZD0Xgyt270Y690867s819cwM7RA163W7"
auction_type: FIRST_PRICE
geo {
  lat: 0.0
  lon: 0.0
  country: "JPN"
  region: "JP-34"
  city: "Hiroshima"
  utcoffset: 540
  accuracy: 6105
}
user_agent_data {
  platform {
    brand: "iPhone"
    version: "18"
    version: "0"
  }
  mobile: true
  model: "iPhone"
  browsers {
    brand: "Mozilla"
    version: "5"
    version: "0"
  }
  browsers {
    brand: "AppleWebKit"
    version: "605"
    version: "1"
  }
  bitness: "64"
  source: USER_AGENT_STRING
}
supply_chain {
  complete: true
  nodes {
    advertising_system_identifier: "testdomain.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_DEVICE
privacy_treatments {
  allow_user_data_collection: true
}
inventory_partner_domain: "OMITTED"
session_duration_seconds: 370

アプリのネイティブ

OpenRTB ProtobufOpenRTB JSONGoogle（非推奨）

例を表示

シリアル化されたリクエスト

id: "3rF2U7Feg24806GjUY2Lr5"
imp {
  id: "1"
  displaymanager: "GoogleMobileAds-Android"
  displaymanagerver: "22.3.0"
  tagid: "3320317218"
  bidfloor: 0.01
  bidfloorcur: "USD"
  secure: true
  native {
    ver: "1.2"
    api: MRAID_1
    api: MRAID_2
    request_native {
      ver: "1.2"
      assets {
        id: 1
        required: true
        title {
          len: 25
        }
      }
      assets {
        id: 2
        required: true
        data {
          type: DESC
          len: 90
        }
      }
      assets {
        id: 3
        data {
          type: CTATEXT
          len: 15
        }
      }
      assets {
        id: 4
        required: true
        data {
          type: SPONSORED
          len: 25
        }
      }
      assets {
        id: 5
        required: true
        img {
          type: MAIN
          wmin: 1200
          hmin: 627
        }
      }
      assets {
        id: 6
        img {
          type: LOGO
          wmin: 100
          hmin: 100
        }
      }
      eventtrackers {
        event: IMPRESSION
        methods: IMG
      }
      privacy: true
    }
  }
  exp: 3600
  clickbrowser: true
  metric {
    type: "click_through_rate"
    value: 0.10741956532001495
    vendor: "EXCHANGE"
  }
  metric {
    type: "viewability"
    value: 0.58
    vendor: "EXCHANGE"
  }
  [com.google.doubleclick.imp] {
    billing_id: 29846056590
    publisher_settings_list_id: 4793646945897060511
    publisher_settings_list_id: 3704654811398966070
    allowed_vendor_type: 780
    allowed_vendor_type: 237
    ampad: AMP_AD_NOT_ALLOWED
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
    }
    auction_environment: SERVER_SIDE_AUCTION
    billable_event_rate_bid_adjustment {
      bid_adjustment: 1.2858465
      creative_type: NATIVE
    }
    ae: SERVER_SIDE_AUCTION
  }
}
app {
  name: "Test App"
  bundle: "com.google.testapp"
  publisher {
    id: "pub-9497839363952914"
    [com.google.doubleclick.publisher] {
      country: "HK"
    }
  }
  content {
    url: "https://www.google.com"
    userrating: "4.4"
    livestream: false
    language: "ar"
  }
  storeurl: "https://www.google.com"
  [com.google.doubleclick.app] {
    inventorypartnerdomain: "OMITTED"
  }
}
device {
  ua: "OMITTED"
  ip: "192.168.1.0"
  geo {
    lat: 0.0
    lon: 0.0
    country: "EGY"
    region: "EG-ALX"
    city: "Alexandria"
    type: IP
    utcoffset: 180
    accuracy: 2052
    [com.google.doubleclick.geo] {
      geo_criteria_id: 9198011
    }
  }
  make: "Xiaomi"
  model: "M2006C3MG"
  os: "android"
  osv: "10"
  connectiontype: CELL_4G
  devicetype: HIGHEND_PHONE
  lmt: false
  w: 360
  h: 725
  pxratio: 2.0
  sua {
    browsers {
      brand: "Mozilla"
      version: "5"
      version: "0"
    }
    browsers {
      brand: "AppleWebKit"
      version: "537"
      version: "36"
    }
    platform {
      brand: "Android"
      version: "10"
    }
    mobile: true
    model: "M2006C3MG"
    source: USER_AGENT_STRING
  }
}
user {
  [com.google.doubleclick.user] {
    session {
      duration: 14
    }
  }
}
at: FIRST_PRICE
tmax: 300
cur: "USD"
source {
  schain {
    complete: true
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    ver: "1.0"
  }
  [com.google.doubleclick.source] {
    omidpn: "Google"
    omidpv: "afma-sdk-a-v243799999.232400000.1"
    schain {
      complete: 1
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  google_query_id: "ANy-z2g135-A631Sj54M16BCG6dC277E40D9nL3r921i0k2974f1q051601623F0i9232692"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_BROWSER
  privacy_treatments {
    non_personalized_ads_reason: USER_OPT_OUT
    allow_user_data_collection: false
  }
}

例を表示

{
  "id": "3rF2U7Feg24806GjUY2Lr5",
  "imp": [
    {
      "id": "1",
      "displaymanager": "GoogleMobileAds-Android",
      "displaymanagerver": "22.3.0",
      "tagid": "3320317218",
      "bidfloor": 0.01,
      "bidfloorcur": "USD",
      "secure": 1,
      "native": {
        "ver": "1.2",
        "api": [
          3,
          5
        ],
        "request": "{\"ver\":\"1.2\",\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":25}},{\"id\":2,\"required\":1,\"data\":{\"type\":2,\"len\":90}},{\"id\":3,\"data\":{\"type\":12,\"len\":15}},{\"id\":4,\"required\":1,\"data\":{\"type\":1,\"len\":25}},{\"id\":5,\"required\":1,\"img\":{\"type\":3,\"wmin\":1200,\"hmin\":627}},{\"id\":6,\"img\":{\"type\":2,\"wmin\":100,\"hmin\":100}}],\"eventtrackers\":[{\"event\":1,\"methods\":[1]}],\"privacy\":1}"
      },
      "exp": 3600,
      "clickbrowser": 1,
      "metric": [
        {
          "type": "click_through_rate",
          "value": 0.10741956532001495,
          "vendor": "EXCHANGE"
        },
        {
          "type": "viewability",
          "value": 0.58,
          "vendor": "EXCHANGE"
        }
      ],
      "ext": {
        "billing_id": [
          "29846056590"
        ],
        "publisher_settings_list_id": [
          "4793646945897060511",
          "3704654811398966070"
        ],
        "allowed_vendor_type": [
          780,
          237
        ],
        "ampad": 2,
        "excluded_creatives": [
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          },
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          }
        ],
        "creative_enforcement_settings": {
          "policy_enforcement": 2,
          "publisher_blocks_enforcement": 1
        },
        "auction_environment": 0,
        "billable_event_rate_bid_adjustment": [
          {
            "bid_adjustment": 1.2858465,
            "creative_type": 3
          }
        ],
        "ae": 0
      }
    }
  ],
  "app": {
    "name": "Test App",
    "bundle": "com.google.testapp",
    "publisher": {
      "id": "pub-9497839363952914",
      "ext": {
        "country": "HK"
      }
    },
    "content": {
      "url": "https://www.google.com",
      "userrating": "4.4",
      "livestream": 0,
      "language": "ar"
    },
    "storeurl": "https://www.google.com",
    "ext": {
      "inventorypartnerdomain": "OMITTED"
    }
  },
  "device": {
    "ua": "OMITTED",
    "ip": "192.168.1.0",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "EGY",
      "region": "EG-ALX",
      "city": "Alexandria",
      "type": 2,
      "utcoffset": 180,
      "accuracy": 2052,
      "ext": {
        "geo_criteria_id": 9198011
      }
    },
    "make": "Xiaomi",
    "model": "M2006C3MG",
    "os": "android",
    "osv": "10",
    "connectiontype": 6,
    "devicetype": 4,
    "lmt": 0,
    "w": 360,
    "h": 725,
    "pxratio": 2.0,
    "sua": {
      "browsers": [
        {
          "brand": "Mozilla",
          "version": [
            "5",
            "0"
          ]
        },
        {
          "brand": "AppleWebKit",
          "version": [
            "537",
            "36"
          ]
        }
      ],
      "platform": {
        "brand": "Android",
        "version": [
          "10"
        ]
      },
      "mobile": 1,
      "model": "M2006C3MG",
      "source": 3
    }
  },
  "user": {
    "ext": {
      "session": {
        "duration": 14
      }
    }
  },
  "at": 1,
  "tmax": 300,
  "cur": [
    "USD"
  ],
  "source": {
    "schain": {
      "complete": 1,
      "nodes": [
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        }
      ],
      "ver": "1.0"
    },
    "ext": {
      "omidpn": "Google",
      "omidpv": "afma-sdk-a-v243799999.232400000.1",
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "google_query_id": "ANy-z2g135-A631Sj54M16BCG6dC277E40D9nL3r921i0k2974f1q051601623F0i9232692",
    "fcap_scope": 2,
    "privacy_treatments": {
      "non_personalized_ads_reason": [
        3
      ],
      "allow_user_data_collection": 0
    }
  }
}

例を表示

シリアル化されたリクエスト

id: "\\>\313j\000>Rh\321\301\367[\212\'j\204\273/\242\304\231\221\335"
ip: "\300\250"
user_agent: "OMITTED"
url: "https://www.google.com"
detected_language: "ja"
adslot {
  id: 1
  excluded_attribute: 25
  excluded_attribute: 34
  allowed_vendor_type: 3
  allowed_vendor_type: 42
  excluded_sensitive_category: 36
  excluded_sensitive_category: 4
  matching_ad_data {
    billing_id: 41106584355
    billing_id: 30773030290
    minimum_cpm_micros: 130000
  }
  slot_visibility: ABOVE_THE_FOLD
  excluded_product_category: 10031
  ad_block_key: 1332130058
  publisher_settings_list_id: 8685019249309350543
  publisher_settings_list_id: 9740837501405857020
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  viewability: 83
  allowed_ad_types: ALLOWED_AD_TYPE_NATIVE
  is_amp_page: DIALECT_HTML
  amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
  api: MRAID_1
  api: MRAID_2
  native_ad_template {
    required_fields: 83
    recommended_fields: 388
    headline_max_safe_length: 25
    body_max_safe_length: 90
    call_to_action_max_safe_length: 15
    image_width: 1200
    image_height: 627
    app_icon_width: 100
    app_icon_height: 100
  }
  omidpn: "Google"
  omidpv: "afma-sdk-i-v11.5.0"
  creative_enforcement_settings {
    policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
    publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
  }
  auction_environment: SERVER_SIDE_AUCTION
  impression_expiration_seconds: 14400
  billable_event_rate_bid_adjustment {
    bid_adjustment: 1.0
    creative_type: NATIVE
  }
  supported_auction_environment: SERVER_SIDE_AUCTION
  display_manager: "GoogleMobileAds-iOS"
  display_manager_version: "11.5.0"
}
is_test: false
timezone_offset: 540
mobile {
  app_id: "627009739"
  is_app: true
  is_mobile_web_optimized: true
  app_name: "Test App"
  skadn {
    sourceapp: "627009739"
    skadnetids: "l6x39K4z"
    versions: "2.0"
    versions: "2.1"
    supported_fidelity_types: STOREKIT_RENDERED_ADS
    supported_fidelity_types: VIEW_THROUGH_ADS
  }
}
postal_code: "10011"
geo_criteria_id: 9161820
publisher_type: PUBLISHER_OWNED_AND_OPERATED
device {
  device_type: HIGHEND_PHONE
  platform: "iphone"
  brand: "Apple"
  model: "iPhone10,3"
  os_version {
    major: 16
    minor: 7
    micro: 10
  }
  carrier_id: 0
  screen_width: 375
  screen_height: 812
  screen_pixel_ratio_millis: 3000
  screen_orientation: PORTRAIT
  hardware_version: "iPhone10,3"
  limit_ad_tracking: true
  app_tracking_authorization_status: RESTRICTED
  connection_type: WIFI
}
publisher_country: "US"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 300
google_query_id: "ANy-zrk77i-KbW4i79W0c018hwPx3aS9rl10TU52SMd7Sv82r01g5O4D20sxKTj53Xrr9VK0"
auction_type: FIRST_PRICE
geo {
  lat: 0.0
  lon: 0.0
  country: "JPN"
  region: "JP-36"
  zip: "771-0212"
  utcoffset: 540
  accuracy: 1031
}
user_agent_data {
  platform {
    brand: "iPhone"
    version: "16"
    version: "7"
  }
  mobile: true
  model: "iPhone"
  browsers {
    brand: "Mozilla"
    version: "5"
    version: "0"
  }
  browsers {
    brand: "AppleWebKit"
    version: "605"
    version: "1"
  }
  bitness: "64"
  source: USER_AGENT_STRING
}
supply_chain {
  complete: true
  nodes {
    advertising_system_identifier: "testdomain.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_NONE
privacy_treatments {
  allow_user_data_collection: true
}
inventory_partner_domain: "OMITTED"

ウェブ動画

OpenRTB ProtobufOpenRTB JSONGoogle（非推奨）

例を表示

シリアル化されたリクエスト

id: "474xe8G3edB9ZG60IaK880"
imp {
  id: "1"
  video {
    mimes: "video/mp4"
    linearity: LINEAR
    w: 300
    h: 250
    playbackmethod: ENTER_SOUND_OFF
    pos: ABOVE_THE_FOLD
    api: OMID_1
    protocols: VAST_2_0
    protocols: VAST_3_0
    skip: true
    placement: IN_ARTICLE_PLACEMENT
    playbackend: LEAVING_OR_USER
    plcmt: PLCMT_NO_CONTENT_STANDALONE
    [com.google.doubleclick.video] {
      inferredplcmt: PLCMT_NO_CONTENT_STANDALONE
      embeddedoffsite: true
    }
  }
  displaymanager: "GOOGLE"
  tagid: "8378930064"
  bidfloor: 0.19
  bidfloorcur: "USD"
  secure: true
  exp: 3600
  metric {
    type: "click_through_rate"
    value: 0.0012572698760777712
    vendor: "EXCHANGE"
  }
  metric {
    type: "viewability"
    value: 0.62
    vendor: "EXCHANGE"
  }
  [com.google.doubleclick.imp] {
    billing_id: 47460168025
    publisher_settings_list_id: 5764601004062573461
    publisher_settings_list_id: 9583254202940413383
    allowed_vendor_type: 3
    allowed_vendor_type: 42
    dfp_ad_unit_code: "/3049200/google/test"
    ampad: AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED
    buyer_generated_request_data {
      data: "Test Data"
    }
    buyer_generated_request_data {
      data: "Test Data"
    }
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    open_bidding {
      is_open_bidding: true
    }
    allowed_restricted_category: 33
    allowed_restricted_category: 32
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
    }
    auction_environment: SERVER_SIDE_AUCTION
    ae: SERVER_SIDE_AUCTION
  }
}
site {
  page: "https://www.google.com"
  publisher {
    id: "pub-1111111111111111"
    [com.google.doubleclick.publisher] {
      country: "US"
    }
  }
  content {
    livestream: false
    producer {
    }
    language: "en"
  }
  mobile: true
  [com.google.doubleclick.site] {
    amp: DIALECT_HTML
    page_visibility: VISIBILITY_STATE_VISIBLE
    inventorypartnerdomain: "OMITTED"
    ntype: NAVIGATION_TYPE_NAVIGATE
  }
}
device {
  ua: "OMITTED"
  geo {
    lat: 0.0
    lon: 0.0
    country: "USA"
    region: "TX"
    metro: "618"
    city: "Houston"
    zip: "77032"
    type: IP
    utcoffset: -300
    accuracy: 3682
    [com.google.doubleclick.geo] {
      geo_criteria_id: 9027607
    }
  }
  ipv6: "2600:100d:b045::"
  carrier: "70092"
  make: "Samsung"
  model: "sm-a037u"
  os: "android"
  osv: "13"
  devicetype: HIGHEND_PHONE
  lmt: false
  w: 412
  h: 915
  pxratio: 1.75
  sua {
    browsers {
      brand: "Google Chrome"
      version: "129"
      version: "0"
    }
    browsers {
      brand: "Not=A?Brand"
      version: "8"
      version: "0"
    }
    platform {
      brand: "Android"
      version: "13"
      version: "0"
    }
    mobile: true
    model: "SM-A037U"
    source: CLIENT_HINTS_HIGH_ENTROPY
  }
}
user {
  buyeruid: "8cw7780874mg61q5MBecJyQ8hXIoYQPM"
  customdata: "l7898Ufx682216u9F0WUQsxMFr1956dw76p8ZAdpwA3586Y2"
  data {
    segment {
      id: "OMITTED"
    }
    segment {
      id: "OMITTED"
    }
    [com.google.doubleclick.data] {
      segtax: 601
    }
  }
  [com.google.doubleclick.user] {
    eids {
      source: "OMITTED"
      uids {
        id: "12JD92JD8078S8J29SDOAKC0EF230337"
      }
    }
    eids {
      source: "OMITTED"
      uids {
        id: "12JD92JD8078S8J29SDOAKC0EF230337"
      }
    }
  }
}
at: FIRST_PRICE
tmax: 350
cur: "USD"
regs {
  gpp: "OMITTED"
}
source {
  schain {
    complete: true
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    ver: "1.0"
  }
  [com.google.doubleclick.source] {
    schain {
      complete: 1
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  bid_feedback {
    request_id: "V68ZT9H20868b1ze4z5rWa"
    creative_status_code: 80
    event_notification_token {
      payload: "token"
    }
    buyer_creative_id: "test_creative_id_175726"
    minimum_bid_to_win: 8.62
    feedbacktype: BID_FEEDBACK
  }
  google_query_id: "ANy-z732H2-9Z57W2Ufp82238m3DQ5T47oEIDlSkITGYWkX1CgL2VPch1wbeQV6kb1631u7h"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_NONE
}

例を表示

{
  "id": "474xe8G3edB9ZG60IaK880",
  "imp": [
    {
      "id": "1",
      "video": {
        "mimes": [
          "video/mp4"
        ],
        "linearity": 1,
        "w": 300,
        "h": 250,
        "playbackmethod": [
          6
        ],
        "pos": 1,
        "api": [
          7
        ],
        "protocols": [
          2,
          3
        ],
        "skip": 1,
        "placement": 3,
        "playbackend": 2,
        "plcmt": 4,
        "ext": {
          "inferredplcmt": 4,
          "embeddedoffsite": 1
        }
      },
      "displaymanager": "GOOGLE",
      "tagid": "8378930064",
      "bidfloor": 0.19,
      "bidfloorcur": "USD",
      "secure": 1,
      "exp": 3600,
      "metric": [
        {
          "type": "click_through_rate",
          "value": 0.0012572698760777712,
          "vendor": "EXCHANGE"
        },
        {
          "type": "viewability",
          "value": 0.62,
          "vendor": "EXCHANGE"
        }
      ],
      "ext": {
        "billing_id": [
          "47460168025"
        ],
        "publisher_settings_list_id": [
          "5764601004062573461",
          "9583254202940413383"
        ],
        "allowed_vendor_type": [
          3,
          42
        ],
        "dfp_ad_unit_code": "/3049200/google/test",
        "ampad": 3,
        "buyer_generated_request_data": [
          {
            "data": "Test Data"
          },
          {
            "data": "Test Data"
          }
        ],
        "excluded_creatives": [
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          },
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          }
        ],
        "open_bidding": {
          "is_open_bidding": 1
        },
        "allowed_restricted_category": [
          33,
          32
        ],
        "creative_enforcement_settings": {
          "policy_enforcement": 1,
          "publisher_blocks_enforcement": 1
        },
        "auction_environment": 0,
        "ae": 0
      }
    }
  ],
  "site": {
    "page": "https://www.google.com",
    "publisher": {
      "id": "pub-1111111111111111",
      "ext": {
        "country": "US"
      }
    },
    "content": {
      "livestream": 0,
      "language": "en"
    },
    "mobile": 1,
    "ext": {
      "amp": 0,
      "page_visibility": 1,
      "inventorypartnerdomain": "OMITTED",
      "ntype": 1
    }
  },
  "device": {
    "ua": "OMITTED",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "USA",
      "region": "TX",
      "metro": "618",
      "city": "Houston",
      "zip": "77032",
      "type": 2,
      "utcoffset": -300,
      "accuracy": 3682,
      "ext": {
        "geo_criteria_id": 9027607
      }
    },
    "ipv6": "2600:100d:b045::",
    "carrier": "70092",
    "make": "Samsung",
    "model": "sm-a037u",
    "os": "android",
    "osv": "13",
    "devicetype": 4,
    "lmt": 0,
    "w": 412,
    "h": 915,
    "pxratio": 1.75,
    "sua": {
      "browsers": [
        {
          "brand": "Google Chrome",
          "version": [
            "129",
            "0"
          ]
        },
        {
          "brand": "Not=A?Brand",
          "version": [
            "8",
            "0"
          ]
        }
      ],
      "platform": {
        "brand": "Android",
        "version": [
          "13",
          "0"
        ]
      },
      "mobile": 1,
      "model": "SM-A037U",
      "source": 2
    }
  },
  "user": {
    "buyeruid": "8cw7780874mg61q5MBecJyQ8hXIoYQPM",
    "customdata": "l7898Ufx682216u9F0WUQsxMFr1956dw76p8ZAdpwA3586Y2",
    "data": [
      {
        "segment": [
          {
            "id": "OMITTED"
          },
          {
            "id": "OMITTED"
          }
        ],
        "ext": {
          "segtax": 601
        }
      }
    ],
    "ext": {
      "eids": [
        {
          "source": "OMITTED",
          "uids": [
            {
              "id": "12JD92JD8078S8J29SDOAKC0EF230337"
            }
          ]
        },
        {
          "source": "OMITTED",
          "uids": [
            {
              "id": "12JD92JD8078S8J29SDOAKC0EF230337"
            }
          ]
        }
      ]
    }
  },
  "at": 1,
  "tmax": 350,
  "cur": [
    "USD"
  ],
  "regs": {
    "gpp": "OMITTED"
  },
  "source": {
    "schain": {
      "complete": 1,
      "nodes": [
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        },
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        }
      ],
      "ver": "1.0"
    },
    "ext": {
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          },
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "bid_feedback": [
      {
        "request_id": "V68ZT9H20868b1ze4z5rWa",
        "creative_status_code": 80,
        "event_notification_token": {
          "payload": "token"
        },
        "buyer_creative_id": "test_creative_id_175726",
        "minimum_bid_to_win": 8.62,
        "feedbacktype": 1
      }
    ],
    "google_query_id": "ANy-z732H2-9Z57W2Ufp82238m3DQ5T47oEIDlSkITGYWkX1CgL2VPch1wbeQV6kb1631u7h",
    "fcap_scope": 1
  }
}

例を表示

シリアル化されたリクエスト

id: "J#\010\024\351\000\207\247\265\033\315\nA\251\257}\216\313\206\214\323\312\215"
ip: "\300\250"
user_agent: "OMITTED"
url: "https://www.google.com"
detected_language: "ja"
adslot {
  id: 1
  width: 1176
  width: 480
  height: 1046
  height: 800
  excluded_attribute: 7
  excluded_attribute: 16
  allowed_vendor_type: 4513
  allowed_vendor_type: 485
  excluded_sensitive_category: 36
  excluded_sensitive_category: 31
  matching_ad_data {
    billing_id: 75752641104
    billing_id: 20395399239
    minimum_cpm_micros: 40000
  }
  matching_ad_data {
    billing_id: 97958384088
    billing_id: 56530052009
    minimum_cpm_micros: 530000
  }
  slot_visibility: ABOVE_THE_FOLD
  ad_block_key: 5888439717
  publisher_settings_list_id: 4545709109957121468
  allowed_restricted_category: 32
  allowed_restricted_category: 33
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  iframing_state: UNKNOWN_IFRAME_STATE
  viewability: 86
  allowed_restricted_category_for_deals: 32
  allowed_restricted_category_for_deals: 33
  renderer: GOOGLE
  is_rewarded: true
  allowed_ad_types: ALLOWED_AD_TYPE_VIDEO
  is_amp_page: DIALECT_HTML
  amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
  session_depth: 1
  api: OMID_1
  creative_enforcement_settings {
    policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
    publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
  }
  auction_environment: SERVER_SIDE_AUCTION
  impression_expiration_seconds: 3600
  supported_auction_environment: SERVER_SIDE_AUCTION
}
is_test: false
cookie_version: 1
google_user_id: "0bQri772Ba4h145n2m5dRK2e7IM"
timezone_offset: 540
mobile {
  is_interstitial_request: true
}
video {
  max_ad_duration: 30000
  video_ad_skippable: BLOCK_SKIPPABLE
  allowed_video_formats: VIDEO_MP4
  end_cap_support: END_CAP_OPTIONAL
  playback_method: CLICK_TO_PLAY
  is_clickable: true
  placement: INTERSTITIAL
  protocols: VAST_2_0
  protocols: VAST_3_0
  playback_cessation_mode: COMPLETION_OR_USER
  plcmt: PLCMT_INTERSTITIAL
  inferred_plcmt: PLCMT_INTERSTITIAL
}
cookie_age_seconds: 57024000
hosted_match_data: "\207r9\204\322\022\324Ezf\263\305\373\3153\311\271i\305"
geo_criteria_id: 1009341
publisher_settings_list_id: 6038657471597087436
bid_response_feedback {
  request_id: "\373\263!2t;\224C\363\372\224\220\376red"
  creative_status_code: 79
  event_notification_token: "token"
  buyer_creative_id: "test_creative_id_378410"
  minimum_bid_to_win: 114000000
  feedback_type: BID_FEEDBACK
}
publisher_type: PUBLISHER_OWNED_AND_OPERATED
partner_id: 3153428956954513893
device {
  device_type: PERSONAL_COMPUTER
  platform: "Windows"
  limit_ad_tracking: false
}
publisher_country: "JP"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 350
google_query_id: "ANy-zz9y8d-2p0141lC5k418ht4e0FOF2M06a40So6pmPJim2U4LWw2hERI5310mnf649802"
auction_type: FIRST_PRICE
geo {
  lat: 0.0
  lon: 0.0
  country: "JPN"
  region: "JP-14"
  city: "Saiwai"
  utcoffset: 540
  accuracy: 1785
}
user_agent_data {
  platform {
    brand: "Windows"
    version: "10"
    version: "0"
  }
  mobile: false
  architecture: "x86"
  browsers {
    brand: "Google Chrome"
    version: "129"
    version: "0"
  }
  browsers {
    brand: "Not=A?Brand"
    version: "8"
    version: "0"
  }
  bitness: "64"
  source: CLIENT_HINTS_HIGH_ENTROPY
}
page_visibility: VISIBILITY_STATE_VISIBLE
supply_chain {
  complete: true
  nodes {
    advertising_system_identifier: "testdomain.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_BROWSER
privacy_treatments {
  allow_user_data_collection: true
}
inventory_partner_domain: "OMITTED"

エクスチェンジ入札者のモバイルウェブバナー

OpenRTB ProtobufOpenRTB JSON

例を表示

シリアル化されたリクエスト

id: "W5rO389B0p836803G6tI3T"
imp {
  id: "1"
  banner {
    w: 320
    h: 50
    pos: ABOVE_THE_FOLD
    expdir: LEFT
    expdir: RIGHT
    expdir: UP
    expdir: DOWN
    api: MRAID_1
    api: MRAID_2
    format {
      w: 320
      h: 50
    }
    format {
      w: 320
      h: 100
    }
  }
  displaymanager: "GoogleMobileAds-Android"
  displaymanagerver: "23.1.0"
  tagid: "3758755668"
  bidfloor: 0.11
  bidfloorcur: "USD"
  secure: true
  exp: 3600
  clickbrowser: true
  metric {
    type: "viewability"
    value: 0.71
    vendor: "EXCHANGE"
  }
  [com.google.doubleclick.imp] {
    billing_id: 50962964480
    dfp_ad_unit_code: "/5025729/google/test"
    ampad: AMP_AD_NOT_ALLOWED
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    open_bidding {
      is_open_bidding: true
    }
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_OVERRIDDEN
    }
    auction_environment: SERVER_SIDE_AUCTION
    ae: SERVER_SIDE_AUCTION
  }
}
app {
  name: "Test App"
  ver: "6.8.1"
  bundle: "com.google.testapp"
  publisher {
    id: "pub-6120362493380457"
    [com.google.doubleclick.publisher] {
      country: "PL"
    }
  }
  content {
    url: "https://www.google.com"
    userrating: "4.5"
    livestream: false
    language: "pl"
  }
  storeurl: "https://www.google.com"
  [com.google.doubleclick.app] {
    inventorypartnerdomain: "OMITTED"
  }
}
device {
  ua: "OMITTED"
  ip: "192.168.1.0"
  geo {
    lat: 0.0
    lon: 0.0
    country: "POL"
    region: "PL-MZ"
    city: "Warsaw"
    zip: "04"
    type: IP
    utcoffset: 120
    accuracy: 2263
    [com.google.doubleclick.geo] {
      geo_criteria_id: 9061066
    }
  }
  carrier: "70872"
  make: "Samsung"
  model: "SM-A346B"
  os: "android"
  osv: "14"
  connectiontype: CELL_4G
  devicetype: HIGHEND_PHONE
  ifa: "1f3ed9c7-e8d8-4cec-9167-2811375e2cbe"
  lmt: false
  w: 384
  h: 758
  pxratio: 2.813
  sua {
    browsers {
      brand: "Mozilla"
      version: "5"
      version: "0"
    }
    browsers {
      brand: "AppleWebKit"
      version: "537"
      version: "36"
    }
    platform {
      brand: "Android"
      version: "14"
    }
    mobile: true
    bitness: "64"
    model: "SM-A346B"
    source: USER_AGENT_STRING
  }
}
user {
  id: "a9S5d7s7r38o1q8ifv4U80GBxKA"
  [com.google.doubleclick.user] {
    consented_providers_settings {
      consented_providers: 1215
      consented_providers: 2567
      additional_consent: "OMITTED"
    }
    consent: "OMITTED"
    session {
      duration: 464
    }
    idage: 25920000
  }
}
at: FIRST_PRICE
tmax: 1000
cur: "USD"
regs {
  gpp: "OMITTED"
  [com.google.doubleclick.regs] {
    gdpr: true
  }
}
source {
  schain {
    complete: true
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    ver: "1.0"
  }
  [com.google.doubleclick.source] {
    omidpn: "Google"
    omidpv: "afma-sdk-a-v243799999.241199000.1"
    schain {
      complete: 1
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  google_query_id: "ANy-z4luKF-u274F3WU34uUUoQ7E82k3L42z23v2K4T1k0eA7Rw8Xb6JeXDG6K703e88p491"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_DEVICE
}

例を表示

{
  "id": "W5rO389B0p836803G6tI3T",
  "imp": [
    {
      "id": "1",
      "banner": {
        "w": 320,
        "h": 50,
        "pos": 1,
        "expdir": [
          1,
          2,
          3,
          4
        ],
        "api": [
          3,
          5
        ],
        "format": [
          {
            "w": 320,
            "h": 50
          },
          {
            "w": 320,
            "h": 100
          }
        ]
      },
      "displaymanager": "GoogleMobileAds-Android",
      "displaymanagerver": "23.1.0",
      "tagid": "3758755668",
      "bidfloor": 0.11,
      "bidfloorcur": "USD",
      "secure": 1,
      "exp": 3600,
      "clickbrowser": 1,
      "metric": [
        {
          "type": "viewability",
          "value": 0.71,
          "vendor": "EXCHANGE"
        }
      ],
      "ext": {
        "billing_id": [
          "50962964480"
        ],
        "dfp_ad_unit_code": "/5025729/google/test",
        "ampad": 2,
        "excluded_creatives": [
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          },
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          }
        ],
        "open_bidding": {
          "is_open_bidding": 1
        },
        "creative_enforcement_settings": {
          "policy_enforcement": 1,
          "publisher_blocks_enforcement": 2
        },
        "auction_environment": 0,
        "ae": 0
      }
    }
  ],
  "app": {
    "name": "Test App",
    "ver": "6.8.1",
    "bundle": "com.google.testapp",
    "publisher": {
      "id": "pub-6120362493380457",
      "ext": {
        "country": "PL"
      }
    },
    "content": {
      "url": "https://www.google.com",
      "userrating": "4.5",
      "livestream": 0,
      "language": "pl"
    },
    "storeurl": "https://www.google.com",
    "ext": {
      "inventorypartnerdomain": "OMITTED"
    }
  },
  "device": {
    "ua": "OMITTED",
    "ip": "192.168.1.0",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "POL",
      "region": "PL-MZ",
      "city": "Warsaw",
      "zip": "04",
      "type": 2,
      "utcoffset": 120,
      "accuracy": 2263,
      "ext": {
        "geo_criteria_id": 9061066
      }
    },
    "carrier": "70872",
    "make": "Samsung",
    "model": "SM-A346B",
    "os": "android",
    "osv": "14",
    "connectiontype": 6,
    "devicetype": 4,
    "ifa": "1f3ed9c7-e8d8-4cec-9167-2811375e2cbe",
    "lmt": 0,
    "w": 384,
    "h": 758,
    "pxratio": 2.813,
    "sua": {
      "browsers": [
        {
          "brand": "Mozilla",
          "version": [
            "5",
            "0"
          ]
        },
        {
          "brand": "AppleWebKit",
          "version": [
            "537",
            "36"
          ]
        }
      ],
      "platform": {
        "brand": "Android",
        "version": [
          "14"
        ]
      },
      "mobile": 1,
      "bitness": "64",
      "model": "SM-A346B",
      "source": 3
    }
  },
  "user": {
    "id": "a9S5d7s7r38o1q8ifv4U80GBxKA",
    "ext": {
      "consented_providers_settings": {
        "consented_providers": [
          "1215",
          "2567"
        ],
        "additional_consent": "OMITTED"
      },
      "consent": "OMITTED",
      "session": {
        "duration": 464
      },
      "idage": 25920000
    }
  },
  "at": 1,
  "tmax": 1000,
  "cur": [
    "USD"
  ],
  "regs": {
    "gpp": "OMITTED",
    "ext": {
      "gdpr": 1
    }
  },
  "source": {
    "schain": {
      "complete": 1,
      "nodes": [
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        }
      ],
      "ver": "1.0"
    },
    "ext": {
      "omidpn": "Google",
      "omidpv": "afma-sdk-a-v243799999.241199000.1",
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "google_query_id": "ANy-z4luKF-u274F3WU34uUUoQ7E82k3L42z23v2K4T1k0eA7Rw8Xb6JeXDG6K703e88p491",
    "fcap_scope": 3
  }
}

マルチフォーマット ネイティブと動画

OpenRTB ProtobufOpenRTB JSONGoogle（非推奨）

例を表示

シリアル化されたリクエスト

id: "o9j8MO3eW468670y7CVv1A"
imp {
  id: "1"
  banner {
    w: 300
    h: 250
    pos: ABOVE_THE_FOLD
    battr: VIDEO_IN_BANNER_AUTO_PLAY
    battr: VIDEO_IN_BANNER_USER_INITIATED
    api: MRAID_1
    api: MRAID_2
    format {
      w: 300
      h: 250
    }
    format {
      w: 320
      h: 50
    }
  }
  video {
    mimes: "video/mp4"
    linearity: LINEAR
    w: 300
    h: 250
    battr: VIDEO_IN_BANNER_AUTO_PLAY
    battr: VIDEO_IN_BANNER_USER_INITIATED
    playbackmethod: ENTER_SOUND_OFF
    pos: ABOVE_THE_FOLD
    api: MRAID_1
    api: MRAID_2
    protocols: VAST_2_0
    protocols: VAST_3_0
    skip: true
    placement: IN_FEED_PLACEMENT
    playbackend: LEAVING_OR_USER
    plcmt: PLCMT_NO_CONTENT_STANDALONE
    [com.google.doubleclick.video] {
      inferredplcmt: PLCMT_NO_CONTENT_STANDALONE
      embeddedoffsite: true
    }
  }
  displaymanager: "GoogleMobileAds-Android"
  displaymanagerver: "22.3.0"
  tagid: "6247365183"
  bidfloor: 0.01
  bidfloorcur: "USD"
  secure: true
  native {
    ver: "1.2"
    api: MRAID_1
    api: MRAID_2
    battr: VIDEO_IN_BANNER_AUTO_PLAY
    battr: VIDEO_IN_BANNER_USER_INITIATED
    request_native {
      ver: "1.2"
      assets {
        id: 1
        required: true
        title {
          len: 25
        }
      }
      assets {
        id: 2
        required: true
        data {
          type: DESC
          len: 90
        }
      }
      assets {
        id: 3
        data {
          type: CTATEXT
          len: 15
        }
      }
      assets {
        id: 4
        required: true
        img {
          type: MAIN
          wmin: 1200
          hmin: 627
        }
      }
      assets {
        id: 5
        required: true
        img {
          type: ICON
          wmin: 100
          hmin: 100
        }
      }
      assets {
        id: 6
        data {
          type: RATING
          len: 5
        }
      }
      assets {
        id: 7
        data {
          type: PRICE
          len: 15
        }
      }
      eventtrackers {
        event: IMPRESSION
        methods: IMG
      }
      privacy: true
    }
  }
  exp: 3600
  clickbrowser: true
  metric {
    type: "viewability"
    value: 0.64
    vendor: "EXCHANGE"
  }
  metric {
    type: "session_depth"
    value: 7.0
    vendor: "EXCHANGE"
  }
  [com.google.doubleclick.imp] {
    billing_id: 21221902373
    billing_id: 53569531917
    publisher_settings_list_id: 7651048085774412615
    publisher_settings_list_id: 3305930710629093223
    allowed_vendor_type: 3
    allowed_vendor_type: 42
    ampad: AMP_AD_NOT_ALLOWED
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
    }
    auction_environment: SERVER_SIDE_AUCTION
    billable_event_rate_bid_adjustment {
      bid_adjustment: 1.1452553
      creative_type: HTML_SNIPPET
    }
    ae: SERVER_SIDE_AUCTION
  }
}
app {
  name: "Test App"
  ver: "14.27.7"
  bundle: "com.google.testapp"
  publisher {
    id: "pub-8822142511593237"
    [com.google.doubleclick.publisher] {
      country: "SE"
    }
  }
  content {
    url: "https://www.google.com"
    userrating: "4.5"
    livestream: false
    producer {
    }
    language: "en"
  }
  storeurl: "https://www.google.com"
  [com.google.doubleclick.app] {
    inventorypartnerdomain: "OMITTED"
  }
}
device {
  ua: "OMITTED"
  ip: "192.168.1.0"
  geo {
    lat: 0.0
    lon: 0.0
    country: "NGA"
    region: "NG-LA"
    city: "Lagos"
    zip: "106104"
    type: IP
    utcoffset: 60
    accuracy: 1559
    [com.google.doubleclick.geo] {
      geo_criteria_id: 9198908
    }
  }
  make: "Xiaomi"
  model: "23129RAA4G"
  os: "android"
  osv: "14"
  connectiontype: WIFI
  devicetype: HIGHEND_PHONE
  ifa: "94b6ef8c-99d8-4997-98d2-c2377bd7abd1"
  lmt: false
  w: 393
  h: 792
  pxratio: 2.75
  sua {
    browsers {
      brand: "Mozilla"
      version: "5"
      version: "0"
    }
    browsers {
      brand: "AppleWebKit"
      version: "537"
      version: "36"
    }
    platform {
      brand: "Android"
      version: "14"
    }
    mobile: true
    bitness: "64"
    model: "23129RAA4G"
    source: USER_AGENT_STRING
  }
}
user {
  id: "04X9BE2175274aL0C296l24WI68"
  [com.google.doubleclick.user] {
    session {
      duration: 439
    }
    idage: 7776000
  }
}
at: FIRST_PRICE
tmax: 1500
cur: "USD"
cur: "EUR"
bcat: "IAB23-9"
bcat: "IAB14-1"
bapp: "com.ayoba.ayoba"
source {
  schain {
    complete: true
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    ver: "1.0"
  }
  [com.google.doubleclick.source] {
    omidpn: "Google"
    omidpv: "afma-sdk-a-v243799999.232400000.1"
    schain {
      complete: 1
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  google_query_id: "ANy-zM284h-2Q24Y9v315v54F50lLaqQ3hq549685jR3ack28k6J6Ko65F1aS73r197eM8zX"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_DEVICE
  privacy_treatments {
    allow_user_data_collection: false
  }
}

例を表示

{
  "id": "o9j8MO3eW468670y7CVv1A",
  "imp": [
    {
      "id": "1",
      "banner": {
        "w": 300,
        "h": 250,
        "pos": 1,
        "battr": [
          6,
          7
        ],
        "api": [
          3,
          5
        ],
        "format": [
          {
            "w": 300,
            "h": 250
          },
          {
            "w": 320,
            "h": 50
          }
        ]
      },
      "video": {
        "mimes": [
          "video/mp4"
        ],
        "linearity": 1,
        "w": 300,
        "h": 250,
        "battr": [
          6,
          7
        ],
        "playbackmethod": [
          6
        ],
        "pos": 1,
        "api": [
          3,
          5
        ],
        "protocols": [
          2,
          3
        ],
        "skip": 1,
        "placement": 4,
        "playbackend": 2,
        "plcmt": 4,
        "ext": {
          "inferredplcmt": 4,
          "embeddedoffsite": 1
        }
      },
      "displaymanager": "GoogleMobileAds-Android",
      "displaymanagerver": "22.3.0",
      "tagid": "6247365183",
      "bidfloor": 0.01,
      "bidfloorcur": "USD",
      "secure": 1,
      "native": {
        "ver": "1.2",
        "api": [
          3,
          5
        ],
        "battr": [
          6,
          7
        ],
        "request": "{\"ver\":\"1.2\",\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":25}},{\"id\":2,\"required\":1,\"data\":{\"type\":2,\"len\":90}},{\"id\":3,\"data\":{\"type\":12,\"len\":15}},{\"id\":4,\"required\":1,\"img\":{\"type\":3,\"wmin\":1200,\"hmin\":627}},{\"id\":5,\"required\":1,\"img\":{\"type\":1,\"wmin\":100,\"hmin\":100}},{\"id\":6,\"data\":{\"type\":3,\"len\":5}},{\"id\":7,\"data\":{\"type\":6,\"len\":15}}],\"eventtrackers\":[{\"event\":1,\"methods\":[1]}],\"privacy\":1}"
      },
      "exp": 3600,
      "clickbrowser": 1,
      "metric": [
        {
          "type": "viewability",
          "value": 0.64,
          "vendor": "EXCHANGE"
        },
        {
          "type": "session_depth",
          "value": 7.0,
          "vendor": "EXCHANGE"
        }
      ],
      "ext": {
        "billing_id": [
          "21221902373",
          "53569531917"
        ],
        "publisher_settings_list_id": [
          "7651048085774412615",
          "3305930710629093223"
        ],
        "allowed_vendor_type": [
          3,
          42
        ],
        "ampad": 2,
        "creative_enforcement_settings": {
          "policy_enforcement": 2,
          "publisher_blocks_enforcement": 1
        },
        "auction_environment": 0,
        "billable_event_rate_bid_adjustment": [
          {
            "bid_adjustment": 1.1452553,
            "creative_type": 1
          }
        ],
        "ae": 0
      }
    }
  ],
  "app": {
    "name": "Test App",
    "ver": "14.27.7",
    "bundle": "com.google.testapp",
    "publisher": {
      "id": "pub-8822142511593237",
      "ext": {
        "country": "SE"
      }
    },
    "content": {
      "url": "https://www.google.com",
      "userrating": "4.5",
      "livestream": 0,
      "language": "en"
    },
    "storeurl": "https://www.google.com",
    "ext": {
      "inventorypartnerdomain": "OMITTED"
    }
  },
  "device": {
    "ua": "OMITTED",
    "ip": "192.168.1.0",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "NGA",
      "region": "NG-LA",
      "city": "Lagos",
      "zip": "106104",
      "type": 2,
      "utcoffset": 60,
      "accuracy": 1559,
      "ext": {
        "geo_criteria_id": 9198908
      }
    },
    "make": "Xiaomi",
    "model": "23129RAA4G",
    "os": "android",
    "osv": "14",
    "connectiontype": 2,
    "devicetype": 4,
    "ifa": "94b6ef8c-99d8-4997-98d2-c2377bd7abd1",
    "lmt": 0,
    "w": 393,
    "h": 792,
    "pxratio": 2.75,
    "sua": {
      "browsers": [
        {
          "brand": "Mozilla",
          "version": [
            "5",
            "0"
          ]
        },
        {
          "brand": "AppleWebKit",
          "version": [
            "537",
            "36"
          ]
        }
      ],
      "platform": {
        "brand": "Android",
        "version": [
          "14"
        ]
      },
      "mobile": 1,
      "bitness": "64",
      "model": "23129RAA4G",
      "source": 3
    }
  },
  "user": {
    "id": "04X9BE2175274aL0C296l24WI68",
    "ext": {
      "session": {
        "duration": 439
      },
      "idage": 7776000
    }
  },
  "at": 1,
  "tmax": 1500,
  "cur": [
    "USD",
    "EUR"
  ],
  "bcat": [
    "IAB23-9",
    "IAB14-1"
  ],
  "bapp": [
    "com.ayoba.ayoba"
  ],
  "source": {
    "schain": {
      "complete": 1,
      "nodes": [
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        }
      ],
      "ver": "1.0"
    },
    "ext": {
      "omidpn": "Google",
      "omidpv": "afma-sdk-a-v243799999.232400000.1",
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "google_query_id": "ANy-zM284h-2Q24Y9v315v54F50lLaqQ3hq549685jR3ack28k6J6Ko65F1aS73r197eM8zX",
    "fcap_scope": 3,
    "privacy_treatments": {
      "allow_user_data_collection": 0
    }
  }
}

例を表示

シリアル化されたリクエスト

id: "\3213\327N\305\205|\363P-\002\271\321\255\2422a\336\344w\032\315\364"
ip: "\300\250"
user_agent: "OMITTED"
url: "https://www.google.com"
detected_language: "ko"
adslot {
  id: 1
  width: 336
  width: 300
  height: 280
  height: 250
  excluded_attribute: 16
  excluded_attribute: 34
  allowed_vendor_type: 3
  allowed_vendor_type: 42
  excluded_sensitive_category: 36
  excluded_sensitive_category: 27
  matching_ad_data {
    billing_id: 46229095026
    minimum_cpm_micros: 6000000
    direct_deal {
      direct_deal_id: 41020803
      fixed_cpm_micros: 6000000
      deal_type: AUCTION_PACKAGE
    }
    direct_deal {
      direct_deal_id: 83063356
      fixed_cpm_micros: 6000000
      deal_type: AUCTION_PACKAGE
    }
  }
  matching_ad_data {
    billing_id: 97161713426
    billing_id: 54565593373
    minimum_cpm_micros: 60000
  }
  slot_visibility: BELOW_THE_FOLD
  excluded_product_category: 10031
  excluded_product_category: 10080
  ad_block_key: 1676780364
  publisher_settings_list_id: 4302366834898588447
  publisher_settings_list_id: 5535773595467535705
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  iframing_state: UNKNOWN_IFRAME_STATE
  viewability: 3
  click_through_rate: 0.00045286646
  renderer: GOOGLE
  allowed_ad_types: ALLOWED_AD_TYPE_NATIVE
  allowed_ad_types: ALLOWED_AD_TYPE_BANNER
  is_amp_page: DIALECT_HTML
  amp_ad_requirement_type: AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED
  session_depth: 1
  api: OMID_1
  flexible_adslot_settings {
    max_width: 412
    max_height: 371
    min_width: 300
    min_height: 250
  }
  native_ad_template {
    required_fields: 81
    recommended_fields: 132
    headline_max_safe_length: 25
    body_max_safe_length: 90
    call_to_action_max_safe_length: 15
    image_width: 1200
    image_height: 627
    app_icon_width: 100
    app_icon_height: 100
    style_id: 188124
    style_height: 250
    style_width: 300
  }
  native_ad_template {
    required_fields: 25
    recommended_fields: 36
    headline_max_safe_length: 90
    body_max_safe_length: 90
    call_to_action_max_safe_length: 15
    advertiser_max_safe_length: 25
    image_width: 1200
    image_height: 627
    logo_width: 100
    logo_height: 100
    style_id: 192343
    style_height: 250
    style_width: 300
  }
  creative_enforcement_settings {
    policy_enforcement: POLICY_ENFORCEMENT_PLATFORM_POLICY
    publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
  }
  auction_environment: SERVER_SIDE_AUCTION
  impression_expiration_seconds: 3600
  supported_auction_environment: SERVER_SIDE_AUCTION
}
is_test: false
cookie_version: 1
google_user_id: "s13Tq1N7711701GoYey29S07G4O"
timezone_offset: 540
mobile {
  app_id: "com.google.testapp"
  is_app: false
  is_mobile_web_optimized: true
  app_name: "Test App"
  app_rating: 4.0387864
}
video {
  video_ad_skippable: ALLOW_SKIPPABLE
  allowed_video_formats: VIDEO_MP4
  playback_method: INITIATE_ON_ENTERING_VIEWPORT_SOUND_OFF
  is_clickable: true
  placement: IN_ARTICLE
  protocols: VAST_2_0
  protocols: VAST_3_0
  playback_cessation_mode: LEAVING_OR_USER
  plcmt: PLCMT_NO_CONTENT_STANDALONE
  inferred_plcmt: PLCMT_NO_CONTENT_STANDALONE
}
cookie_age_seconds: 28512000
hosted_match_data: "\017\345\237\340\225\030\327\003\332\303-\t\267\244E\365*K\367"
geo_criteria_id: 9207704
publisher_type: PUBLISHER_OWNED_AND_OPERATED
device {
  device_type: HIGHEND_PHONE
  platform: "android"
  brand: "Samsung"
  model: "sm-n981n"
  os_version {
    major: 13
  }
  carrier_id: 0
  screen_width: 412
  screen_height: 915
  screen_pixel_ratio_millis: 2625
  screen_orientation: PORTRAIT
  limit_ad_tracking: false
}
publisher_country: "KR"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 350
google_query_id: "ANy-zPlGA9-Bn8zO1n4y6DiyW32gF8LE7901694954EJXoV4WF7nMGDL3Ao08pJ88w463SK6"
auction_type: FIRST_PRICE
geo {
  lat: 0.0
  lon: 0.0
  country: "KOR"
  region: "KR-29"
  city: "Gwangju"
  utcoffset: 540
  accuracy: 3889
}
user_agent_data {
  platform {
    brand: "Android"
    version: "13"
    version: "0"
  }
  mobile: true
  model: "SM-N981N"
  browsers {
    brand: "Chromium"
    version: "130"
    version: "0"
  }
  browsers {
    brand: "Android WebView"
    version: "130"
    version: "0"
  }
  source: CLIENT_HINTS_HIGH_ENTROPY
}
page_visibility: VISIBILITY_STATE_VISIBLE
supply_chain {
  complete: true
  nodes {
    advertising_system_identifier: "testdomain.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_BROWSER
privacy_treatments {
  allow_user_data_collection: false
}
inventory_partner_domain: "OMITTED"
navigation_type: NAVIGATION_TYPE_NAVIGATE