Tawaran atas Nama Beberapa Akun

Bidder dapat membeli inventaris untuk beberapa pembeli dalam satu bid yang dihasilkan. Misalnya, platform sisi permintaan (DSP) mungkin menggunakan bidding-nya aplikasi untuk membeli inventaris bagi beberapa pemasar atau agensi yang pembeli. Panduan ini menjelaskan cara mengodekan bidder Anda untuk memproses satu permintaan dikirim atas nama beberapa pembeli.

Latar belakang

Dalam beberapa skenario, jaringan iklan atau bagian perdagangan Agensi dapat memilih untuk bekerja dengan satu atau beberapa DSP. Ada dua opsi yang tersedia bagi pembeli yang bekerja melalui DSP:

  • DSP membeli inventaris untuk pemasar atau agensi yang bukan pembeli. Dalam hal ini, DSP menerima satu permintaan bid dan merespons dengan satu bid. Google menagih DSP secara langsung.
  • DSP membeli inventaris untuk pemasar atau agensi yang pembeli. DSP menerima satu permintaan bid yang mencakup beberapa penagihan ID yang dikaitkan dengan pembeli yang memenuhi syarat, dan dapat mengajukan bid yang berbeda untuk setiap pembeli yang ingin mereka ajukan bid-nya. Dalam model ini, Google menghitung pembeli, bukan DSP. Bagian selanjutnya dari panduan ini berfokus pada skenario ini.

Penyiapan dan pra-penargetan

Google akan mengirimkan permintaan bid yang berisi satu atau beberapa ID penagihan yang terkait dengan konfigurasi pembeli dan pra-penargetan yang menargetkan tayangan iklan. Kunci ini dapat ditemukan dengan BidRequest.imp.ext.billing_id kolom tersebut.

Saat merespons BidRequest yang berisi ID penagihan dari beberapa pembeli, BidResponse.seatbid.bid.ext.billing_id adalah diperlukan agar Google mengetahui akun mana yang akan dikaitkan dengan bid. Apa saja yang tidak menyetel kolom akan difilter. Kolom ini tetap bersifat opsional untuk BidRequest apa pun yang hanya menyertakan satu ID penagihan.

Contoh pra-penargetan

Bidder mengajukan bid atas nama dua pembeli, satu yang memiliki ID penagihan 123, dan satu lagi dengan ID penagihan 124. Bidder mengonfigurasi satu pra-penargetan konfigurasi dengan ID penagihan 213 untuk menargetkan bahasa Inggris, dan dengan ID penagihan 231 untuk menargetkan komputer pribadi. Berikut penjelasan mengenai ID penagihan yang muncul dalam permintaan bid untuk berbagai jenis tayangan.

Deskripsi tayangan ID penagihan dalam permintaan bid
Konten berbahasa Jepang di komputer pribadi. 123, 124, 231
Konten bahasa Inggris di ponsel. 123, 124, 213
Konten berbahasa Inggris di komputer pribadi. 123, 124, 213, 231

Contoh BidRequest

Berikut adalah contoh BidRequest. Anda akan melihat bahwa ada beberapa ID penagihan dalam permintaan ini karena permintaan tersebut berlaku untuk beberapa akun.

Protobuf OpenRTBJSON OpenRTBGoogle
id: "n9YFp0D9qE02Q5A49bo68a"
imp {
  id: "1"
  banner {
    w: 320
    h: 50
    pos: ABOVE_THE_FOLD
    api: MRAID_1
    api: MRAID_2
    format {
      w: 320
      h: 50
    }
  }
  displaymanager: "GoogleMobileAds-iOS"
  displaymanagerver: "11.2.0"
  tagid: "2913643481"
  bidfloor: 0.04
  bidfloorcur: "USD"
  secure: true
  exp: 3600
  clickbrowser: true
  metric {
    type: "click_through_rate"
    value: 0.0003642654628492892
    vendor: "EXCHANGE"
  }
  metric {
    type: "viewability"
    value: 0.98
    vendor: "EXCHANGE"
  }
  [com.google.doubleclick.imp] {
    billing_id: 41048190734
    billing_id: 87998475627
    publisher_settings_list_id: 5889715199959683550
    publisher_settings_list_id: 3379823455061055318
    allowed_vendor_type: 566
    allowed_vendor_type: 113
    ampad: AMP_AD_NOT_ALLOWED
    skadn {
      sourceapp: "com.google.testapp"
      skadnetids: "6ZVs3vs4"
      versions: "2.0"
      versions: "2.1"
      fidelities: VIEW_THROUGH_ADS
      fidelities: STOREKIT_RENDERED_ADS
    }
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
    }
    auction_environment: SERVER_SIDE_AUCTION
    ae: SERVER_SIDE_AUCTION
  }
}
app {
  name: "Test App"
  bundle: "com.google.testapp"
  publisher {
    id: "pub-6227762759521589"
    [com.google.doubleclick.publisher] {
      country: "US"
    }
  }
  content {
    url: "https://www.google.com"
    livestream: false
    language: "en"
  }
  storeurl: "https://www.google.com"
  [com.google.doubleclick.app] {
    inventorypartnerdomain: "OMITTED"
  }
}
device {
  ua: "Mozilla/5.0 (iPhone; CPU iPhone OS 17_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148"
  ip: "192.168.1.0"
  geo {
    lat: 0.0
    lon: 0.0
    country: "USA"
    region: "TX"
    metro: "623"
    city: "Lewisville"
    type: IP
    utcoffset: -300
    accuracy: 6225
  }
  make: "Apple"
  model: "iPhone13,2"
  os: "iOS"
  osv: "17.4.1"
  connectiontype: WIFI
  devicetype: HIGHEND_PHONE
  lmt: true
  hwv: "iPhone13,2"
  w: 390
  h: 844
  pxratio: 3.0
  sua {
    browsers {
      brand: "Mozilla"
      version: "5"
      version: "0"
    }
    browsers {
      brand: "AppleWebKit"
      version: "605"
      version: "1"
    }
    platform {
      brand: "iPhone"
      version: "17"
      version: "4"
    }
    mobile: true
    bitness: "64"
    model: "iPhone"
    source: USER_AGENT_STRING
  }
  [com.google.doubleclick.device] {
    atts: 2
  }
}
at: FIRST_PRICE
tmax: 1000
cur: "USD"
bcat: "IAB18-5"
bcat: "IAB23-4"
bapp: "359917414"
bapp: "1446254576"
source {
  schain {
    complete: true
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    ver: "1.0"
  }
  [com.google.doubleclick.source] {
    omidpn: "Google"
    omidpv: "afma-sdk-i-v11.2.0"
    schain {
      complete: 1
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  google_query_id: "ANy-z17251-40u3eXfXPL5j3MDPa7n6Ree92uf7354o71FP67Rk5i3G30Ez7p39Ze1722D8H"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_APP
  privacy_treatments {
    allow_user_data_collection: true
  }
}
 
{
  "id": "pu96xf0D7otnT4Q317588G",
  "imp": [
    {
      "id": "1",
      "banner": {
        "w": 320,
        "h": 50,
        "pos": 1,
        "expdir": [
          1,
          2,
          3,
          4
        ],
        "api": [
          3,
          5
        ],
        "format": [
          {
            "w": 320,
            "h": 50
          },
          {
            "w": 320,
            "h": 100
          }
        ]
      },
      "displaymanager": "GoogleMobileAds-iOS",
      "displaymanagerver": "10.5.0",
      "tagid": "1077633402",
      "bidfloor": 0.01,
      "bidfloorcur": "USD",
      "secure": 1,
      "exp": 3600,
      "clickbrowser": 1,
      "metric": [
        {
          "type": "viewability",
          "value": 0.74,
          "vendor": "EXCHANGE"
        },
        {
          "type": "session_depth",
          "value": 1,
          "vendor": "EXCHANGE"
        }
      ],
      "ext": {
        "billing_id": [
          77621228638,
          75301362736
        ],
        "dfp_ad_unit_code": "/9041646/google/test",
        "ampad": 2,
        "buyer_generated_request_data": [
          {
            "source_app": {
              "id": "com.google.ads.mediation.test.TestAdapter"
            },
            "data": "Test Data"
          }
        ],
        "excluded_creatives": [
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          },
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          }
        ],
        "creative_enforcement_settings": {
          "policy_enforcement": 1,
          "publisher_blocks_enforcement": 2
        },
        "billable_event_rate_adjustment": 1,
        "auction_environment": 0,
        "ad_unit_mapping": [
          {
            "keyvals": [
              {
                "key": "OMITTED",
                "value": "OMITTED"
              },
              {
                "key": "OMITTED",
                "value": "OMITTED"
              }
            ],
            "format": 1
          }
        ],
        "ae": 0
      }
    }
  ],
  "app": {
    "name": "Test App",
    "bundle": "com.google.testapp",
    "publisher": {
      "id": "pub-3858090347872942",
      "ext": {
        "country": "JP"
      }
    },
    "content": {
      "url": "https://www.google.com",
      "livestream": 0,
      "language": "ja"
    },
    "storeurl": "https://www.google.com",
    "ext": {
      "installed_sdk": [
        {
          "id": "com.google.ads.mediation.test.TestAdapter",
          "sdk_version": {
            "major": 5,
            "minor": 2,
            "micro": 6
          },
          "adapter_version": {
            "major": 5,
            "minor": 2,
            "micro": 600
          }
        }
      ],
      "inventorypartnerdomain": "OMITTED"
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 17_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148",
    "ip": "192.168.1.0",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "JPN",
      "region": "JP-11",
      "city": "Wako",
      "type": 2,
      "utcoffset": 540,
      "accuracy": 1656
    },
    "make": "Apple",
    "model": "iPhone13,2",
    "os": "iOS",
    "osv": "17.4.1",
    "connectiontype": 2,
    "devicetype": 4,
    "ifa": "644t6oo9K5630T4P55UhH3U6QwBvyR8434j1",
    "lmt": 0,
    "hwv": "iPhone13,2",
    "w": 390,
    "h": 844,
    "pxratio": 3,
    "sua": {
      "browsers": [
        {
          "brand": "Mozilla",
          "version": [
            "5",
            "0"
          ]
        },
        {
          "brand": "AppleWebKit",
          "version": [
            "605",
            "1"
          ]
        }
      ],
      "platform": {
        "brand": "iPhone",
        "version": [
          "17",
          "4"
        ]
      },
      "mobile": 1,
      "bitness": "64",
      "model": "iPhone",
      "source": 3
    },
    "ext": {
      "atts": 3
    }
  },
  "user": {
    "id": "wr62bT596f06jhZ1V77n3I1b63h",
    "data": [
      {
        "id": "pub-9226299926337762",
        "name": "Publisher Passed",
        "segment": [
          {
            "name": "TEST_NAME",
            "value": "TEST_VALUE"
          },
          {
            "name": "TEST_NAME",
            "value": "TEST_VALUE"
          }
        ]
      }
    ],
  },
  "at": 1,
  "tmax": 1000,
  "cur": [
    "USD"
  ],
  "source": {
    "schain": {
      "complete": 1,
      "nodes": [
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        }
      ],
      "ver": "1.0"
    },
    "ext": {
      "omidpn": "Google",
      "omidpv": "afma-sdk-i-v10.5.0",
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "google_query_id": "ANy-z3D398-yn1l2uC2D50Bl9f19AQ3nSQAI82307LmCWc646P925n10EqSpUdQ1wt1IxQj7",
    "fcap_scope": 1
  }
}
 
id: "\330\334\201\343\345\\jN\3313`V^\214\207\003\345\022GP\023\323\251"
user_agent: "Mozilla/5.0 (iPhone; CPU iPhone OS 15_0 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148"
url: "https://www.google.com"
detected_language: "it"
adslot {
  id: 1
  width: 414
  width: 320
  height: 50
  height: 50
  excluded_attribute: 15
  excluded_attribute: 22
  allowed_vendor_type: 489
  allowed_vendor_type: 550
  excluded_sensitive_category: 36
  excluded_sensitive_category: 4
  matching_ad_data {
    billing_id: 97713609660
    billing_id: 60373602214
    minimum_cpm_micros: 40000
  }
  matching_ad_data {
    billing_id: 84882034591
    billing_id: 74365219129
    minimum_cpm_micros: 520000
  }
  slot_visibility: ABOVE_THE_FOLD
  ad_block_key: 4252652432
  publisher_settings_list_id: 8511095895255592384
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  viewability: 89
  click_through_rate: 0.0027791813
  allowed_ad_types: ALLOWED_AD_TYPE_BANNER
  is_amp_page: DIALECT_HTML
  amp_ad_requirement_type: AMP_AD_NOT_ALLOWED
  consented_providers_settings {
    consented_providers: 196
    consented_providers: 153
    additional_consent_string: "OMITTED"
  }
  regs_gdpr: true
  api: OMID_1
  api: MRAID_1
  omidpn: "Google"
  omidpv: "afma-sdk-i-v9.0.0"
  creative_enforcement_settings {
    policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
    publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
  }
  auction_environment: SERVER_SIDE_AUCTION
  impression_expiration_seconds: 3600
  supported_auction_environment: SERVER_SIDE_AUCTION
  display_manager: "GoogleMobileAds-iOS"
  display_manager_version: "9.0.0"
}
is_test: false
timezone_offset: 120
mobile {
  app_id: "116395214"
  is_app: true
  app_name: "Test App"
}
postal_code: "10011"
geo_criteria_id: 20524
publisher_settings_list_id: 9033154688577085139
publisher_type: PUBLISHER_OWNED_AND_OPERATED
partner_id: 8689962800479104672
device {
  device_type: HIGHEND_PHONE
  platform: "iphone"
  brand: "Apple"
  model: "iPhone9,4"
  os_version {
    major: 15
    minor: 8
    micro: 2
  }
  carrier_id: 0
  screen_width: 414
  screen_height: 736
  screen_pixel_ratio_millis: 3000
  screen_orientation: PORTRAIT
  hardware_version: "iPhone9,4"
  limit_ad_tracking: true
  app_tracking_authorization_status: DENIED
  connection_type: WIFI
}
publisher_country: "IT"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 1000
google_query_id: "ANy-z17d1Q-rs050w92ve6V2Lm2820pMZ0517u12jT7m02AURu7dw0XbsQ0pK5EAd173Cm1Q"
auction_type: FIRST_PRICE
geo {
  lat: 42.85
  lon: 13.7
  country: "ITA"
  region: "IT-AP"
  zip: "63082"
  utcoffset: 120
  accuracy: 19730
}
user_agent_data {
  platform {
    brand: "iPhone"
    version: "15"
    version: "0"
  }
  mobile: true
  model: "iPhone"
  browsers {
    brand: "Mozilla"
    version: "5"
    version: "0"
  }
  browsers {
    brand: "AppleWebKit"
    version: "605"
    version: "1"
  }
  bitness: "64"
  source: USER_AGENT_STRING
}
supply_chain {
  complete: true
  nodes {
    advertising_system_identifier: "testdomain.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_NONE
privacy_treatments {
  ip: IP_REDACTED
  user_agent: USER_AGENT_COARSENED
  non_personalized_ads_reason: PUBLISHER_DECLARED_NPA
  allow_user_data_collection: false
  device_storage_restriction_reason: INSUFFICIENT_USER_CONSENT
}
inventory_partner_domain: "OMITTED"