重要事項：範例中顯示的 Protobuf 訊息，在此處以人類可讀的文字表示。不過，這並不是訊息透過電線傳送的方式。使用 Google 或 OpenRTB Protobuf 格式時，系統只會接受已序列化的 BidResponse 訊息。
您可以使用下列 C++ 程式碼建立及序列化 BidResponse 訊息：
BidResponse bid_response;
// fill in bid response with bid information
string post_response;
if (bid_response.SerializeToString(&post_response)) {
// respond to the POST with post_response as the content
} else {
// return an error to the POST
}
在 BidResponse.seatbid.bid.adm 欄位中使用 HTML 程式碼片段，指定在您自有伺服器上託管的廣告。程式碼片段會封裝在插入網頁的 iFrame 中，因此在載入網頁時，系統會擷取並轉譯廣告。您必須編寫 HTML 程式碼片段，讓廣告 (橫幅或插頁式廣告) 正確顯示在 iFrame 中，並以適當大小顯示在您出價的廣告版位中。
此外，在下列情況下，出價回應中宣告的大小必須與出價要求中完全相符的大小組合相符：
廣告是一般橫幅廣告 (不是影片、原生或插頁式廣告)。
出價者已在出價回應中宣告大小。請求中只要有兩種以上的大小，就必須宣告大小。
插頁式廣告則例外。插頁式廣告的寬度必須至少為螢幕寬度的 50%，高度則至少為螢幕高度的 40%。
您可以使用任何有效的 HTML 程式碼指定 HTML 廣告素材片段，但請注意，在「Create BidResponse message」部分指定 crid 欄位時，請遵守相關限制。這項功能的其中一個用途，就是在擷取自伺服器的網址引數中加入額外資訊，以便在算繪廣告時使用。這樣一來，您就能將曝光次數的任意資料傳回至自己的伺服器。
id:"96Z599PGNvp7Mr99138Fm0"seatbid{bid{id:"NQb32Ge7Rtt84wFn2p8"impid:"1"price:0.153584adid:"test_creative_id_272596"adomain:"google.com"crid:"test_creative_id_272596"cat:"IAB13-7"burl:"https://test.com/imp?id=123456"adm_native{ver:"1.2"assets{id:1required:truetitle{text:"Luxury Mars Cruises"}}assets{id:2required:truedata{value:"Visit the planet in a luxury spaceship."}}assets{id:3required:falsedata{value:"Book today"}}assets{id:4required:truedata{value:"Galactic Luxury Cruises"}}assets{id:5required:trueimg{url:"https://native.test.com/image?id=123456"w:1200h:627}}link{url:"https://www.google.com"}eventtrackers{event:IMPRESSIONmethod:IMGurl:"https://test.com/event?id=123456"}privacy:"https://adssettings.google.com/whythisad?source=display&reasons=OMITTED"}[com.google.doubleclick.bid]{ad_choices_destination_url:"https://test.com/preferences"billing_id:29846056590dsa{behalf:"TEST_ADVERTISER"paid:"TEST_PAYING_ENTITY"adrender:false}}}bid{id:"4vwb23qm6iqU6w6G978"impid:"1"price:0.153584adid:"test_creative_id_272596"adomain:"google.com"crid:"test_creative_id_272596"cat:"IAB21"burl:"https://test.com/imp?id=123456"adm_native{ver:"1.2"assets{id:1required:truetitle{text:"Luxury Mars Cruises"}}assets{id:2required:truedata{value:"Visit the planet in a luxury spaceship."}}assets{id:3required:falsedata{value:"Book today"}}assets{id:4required:truedata{value:"Galactic Luxury Cruises"}}assets{id:5required:trueimg{url:"https://native.test.com/image?id=123456"w:1200h:627}}link{url:"https://www.google.com"}eventtrackers{event:IMPRESSIONmethod:IMGurl:"https://test.com/event?id=123456"}privacy:"https://adssettings.google.com/whythisad?source=display&reasons=OMITTED"}[com.google.doubleclick.bid]{ad_choices_destination_url:"https://test.com/preferences"dsa{behalf:"TEST_ADVERTISER"paid:"TEST_PAYING_ENTITY"adrender:false}}}seat:"4528:1161:591635"group:false}bidid:"hgu4ev7j-ZK929XM0-79f7-0A23O0VN2CFC"cur:"USD"
OpenRTB JSON
顯示範例
{"id":"96Z599PGNvp7Mr99138Fm0","seatbid":[{"bid":[{"id":"NQb32Ge7Rtt84wFn2p8","impid":"1","price":0.153584,"adid":"test_creative_id_272596","adomain":["google.com"],"crid":"test_creative_id_272596","cat":["IAB13-7"],"burl":"https://test.com/imp?id=123456","ext":{"ad_choices_destination_url":"https://test.com/preferences","billing_id":"29846056590","dsa":{"behalf":"TEST_ADVERTISER","paid":"TEST_PAYING_ENTITY","adrender":0}},"adm":"{\"ver\":\"1.2\",\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"text\":\"Luxury Mars Cruises\"}},{\"id\":2,\"required\":1,\"data\":{\"value\":\"Visit the planet in a luxury spaceship.\"}},{\"id\":3,\"required\":0,\"data\":{\"value\":\"Book today\"}},{\"id\":4,\"required\":1,\"data\":{\"value\":\"Galactic Luxury Cruises\"}},{\"id\":5,\"required\":1,\"img\":{\"url\":\"https://native.test.com/image?id=123456\",\"w\":1200,\"h\":627}}],\"link\":{\"url\":\"https://www.google.com\"},\"eventtrackers\":[{\"event\":1,\"method\":1,\"url\":\"https://test.com/event?id=123456\"}],\"privacy\":\"https://adssettings.google.com/whythisad?source=display&reasons=OMITTED\"}"},{"id":"4vwb23qm6iqU6w6G978","impid":"1","price":0.153584,"adid":"test_creative_id_272596","adomain":["google.com"],"crid":"test_creative_id_272596","cat":["IAB21"],"burl":"https://test.com/imp?id=123456","ext":{"ad_choices_destination_url":"https://test.com/preferences","dsa":{"behalf":"TEST_ADVERTISER","paid":"TEST_PAYING_ENTITY","adrender":0}},"adm":"{\"ver\":\"1.2\",\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"text\":\"Luxury Mars Cruises\"}},{\"id\":2,\"required\":1,\"data\":{\"value\":\"Visit the planet in a luxury spaceship.\"}},{\"id\":3,\"required\":0,\"data\":{\"value\":\"Book today\"}},{\"id\":4,\"required\":1,\"data\":{\"value\":\"Galactic Luxury Cruises\"}},{\"id\":5,\"required\":1,\"img\":{\"url\":\"https://native.test.com/image?id=123456\",\"w\":1200,\"h\":627}}],\"link\":{\"url\":\"https://www.google.com\"},\"eventtrackers\":[{\"event\":1,\"method\":1,\"url\":\"https://test.com/event?id=123456\"}],\"privacy\":\"https://adssettings.google.com/whythisad?source=display&reasons=OMITTED\"}"}],"seat":"4528:1161:591635","group":0}],"bidid":"hgu4ev7j-ZK929XM0-79f7-0A23O0VN2CFC","cur":"USD"}
ad{adslot{id:1max_cpm_micros:158000billing_id:41106584355deal_id:1}click_through_url:"google.com"attribute:70buyer_creative_id:"test_creative_id_251451"advertiser_name:"Google"native_ad{headline:"Luxury Mars Cruises"body:"Visit the planet in a luxury spaceship."call_to_action:"Book today"advertiser:"Galactic Luxury Cruises"image{url:"https://native.test.com/image?id=123456"width:1200height:222}app_icon{url:"https://native.test.com/icon?id=123456"width:512height:512}star_rating:4.300000190734863click_link_url:"https://www.google.com"}impression_tracking_url:"https://test.com/imp?id=123456"impression_tracking_url:"https://test.com/imp?id=123456"event_notification_token:"token"skadn{version:"4.0"network:"l6x39K4z"itunesitem:"731305960"sourceapp:"627009739"fidelities{fidelity_type:STOREKIT_RENDERED_ADSnonce:"9216faff-74a9-4b35-badc-66878c35f67c"timestamp:1728975919221signature:"b0USXkmg02Q3v6p301kYOHG36CCOWWdEo52RHRttB9t8PTNi79qL17E4D6h7UeUSuq479oTK13G2Ev34MJlU86C5vY1SMVw2"}fidelities{fidelity_type:VIEW_THROUGH_ADSnonce:"9216faff-74a9-4b35-badc-66878c35f67c"timestamp:1728975919221signature:"4Cf4NH6239z9f3wa8j6420Z7H0UISYxyxN5720444dkq6457I5FY0Jg8bk1xge2P8YgiDp74l2738136v2g1A8D50331IRm0"}source_identifier:1}click_tracking_urls:"https://google.com/rtb/click?imp_id=55d2112c-4947-4da5-bc37-b79ebf4577dd"advertised_app_id:"APP_ID_OMITTED"app_promotion_type:INSTALLS}processing_time_ms:63
[null,null,["上次更新時間：2025-02-12 (世界標準時間)。"],[[["Bid responses must be serialized `BidResponse` protocol buffers with the `Content-Type` header set to `application/octet-stream` for Protobuf, and a parsable `BidResponse` is required for each `BidRequest`, while an empty HTTP 204 response signals no bid."],["Each creative needs a unique `crid` (creative ID) limited to 64 bytes, and this ID must be unique across creatives if there are differences in size, declared URL, attributes, vendor types, appearance, behavior, or rendering method."],["Ad characteristics should be declared using `BidResponse.seatbid.bid.apis`, `BidResponse.seatbid.bid.attr`, or `BidResponse.seatbid.bid.ext.attribute`, with specific values indicating VPAID, MRAID, SIZELESS, or PLAYABLE attributes, respectively, and additional attributes from `buyer-declarable-creative-attributes.txt`."],["Responses should remain under 8KB, utilize persistent HTTPS connections with at least a 10-second timeout, and employ `BidResponse.seatbid.bid.burl` or `BidResponse.seatbid.bid.ext.impression_tracking_url` for tracking impressions."],["The `BidResponse` must accurately set creative attributes (`BidResponse.seatbid.bid.attr`), categories (`BidResponse.seatbid.bid.cat`), and advertiser domain (`BidResponse.seatbid.bid.adomain`) or native ad link (`BidResponse.seatbid.bid.adm_native.link.url`), as responses lacking these are discarded."]]],[]]
