Audiences overview

Use the Data Manager API to manage audiences for Google Ads and Display & Video 360.

Google Ads: Customer Match audiences using contact information or user IDs, and mobile device ID audiences.
Display & Video 360: Customer Match audiences using contact information, and mobile device ID audiences.

The Data Manager API uses confidential matching to process Customer Match data and supports encryption.

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Last updated 2026-02-11 UTC.

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