Improve measurement for events with a transaction ID

Use the Data Manager API to send Google Analytics events with a transaction ID as an additional data source for your tag or Google Analytics for Firebase (GA4F) events, to maximize ad interaction signals and strengthen your data and overall performance.

This feature is only available to accounts on an allowlist. Fill out the form if you're interested in adding your Google Analytics property.

Note: If you're bidding to Google Analytics conversions in Google Ads, data from the additional data source you connect won't flow to your conversion bidding for a 14-day trial period. This doesn't apply to your existing Google tag data source.

Check out Get started for details.