per_store_view

A per store view. This view provides per store impression reach and local action conversion stats for advertisers.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Segmenting resources
campaign

Fields from the above resources, when selected along with this resource in your SELECT and WHERE clauses, will segment metrics.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of per_store_view. However, when you specify per_store_view in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when per_store_view is specified in the FROM clause.

Is per_store_view specified in the FROM clause of your query?

 Resource fields
place_id
resource_name
 Segments
ad_network_type
date
day_of_week
month
month_of_year
quarter
week
year
 Metrics
all_conversions_from_location_asset_click_to_call
all_conversions_from_location_asset_directions
all_conversions_from_location_asset_menu
all_conversions_from_location_asset_order
all_conversions_from_location_asset_other_engagement
all_conversions_from_location_asset_store_visits
all_conversions_from_location_asset_website
eligible_impressions_from_location_asset_store_reach
view_through_conversions_from_location_asset_click_to_call
view_through_conversions_from_location_asset_directions
view_through_conversions_from_location_asset_menu
view_through_conversions_from_location_asset_order
view_through_conversions_from_location_asset_other_engagement
view_through_conversions_from_location_asset_store_visits
view_through_conversions_from_location_asset_website

per_store_view.place_id

Field descriptionOutput only. The place ID of the per store view.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

per_store_view.resource_name

Field descriptionOutput only. The resource name of the per store view. Per Store view resource names have the form: customers/{customer_id}/perStoreViews/{place_id}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

segments.ad_network_type

Field descriptionAd network type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.AdNetworkTypeEnum.AdNetworkType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.date

Field descriptionDate to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.day_of_week

Field descriptionDay of the week, for example, MONDAY.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.DayOfWeekEnum.DayOfWeek
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.month

Field descriptionMonth as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.month_of_year

Field descriptionMonth of the year, for example, January.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v17.enums.MonthOfYearEnum.MonthOfYear
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.quarter

Field descriptionQuarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.week

Field descriptionWeek as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.year

Field descriptionYear, formatted as yyyy.
CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_location_asset_click_to_call

Field descriptionNumber of call button clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_location_asset_directions

Field descriptionNumber of driving directions clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_location_asset_menu

Field descriptionNumber of menu link clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_location_asset_order

Field descriptionNumber of order clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_location_asset_other_engagement

Field descriptionNumber of other types of local action clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_location_asset_store_visits

Field descriptionEstimated number of visits to the store after a chargeable ad event (click or impression). This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_location_asset_website

Field descriptionNumber of website URL clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.eligible_impressions_from_location_asset_store_reach

Field descriptionNumber of impressions in which the store location was shown or the location was used for targeting. This measure is coming from Asset based location.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.view_through_conversions_from_location_asset_click_to_call

Field descriptionNumber of call button clicks on any location surface after an impression. This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.view_through_conversions_from_location_asset_directions

Field descriptionNumber of driving directions clicks on any location surface after an impression. This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.view_through_conversions_from_location_asset_menu

Field descriptionNumber of menu link clicks on any location surface after an impression. This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.view_through_conversions_from_location_asset_order

Field descriptionNumber of order clicks on any location surface after an impression. This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.view_through_conversions_from_location_asset_other_engagement

Field descriptionNumber of other types of local action clicks on any location surface after an impression. This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.view_through_conversions_from_location_asset_store_visits

Field descriptionEstimated number of visits to the store after an impression. This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.view_through_conversions_from_location_asset_website

Field descriptionNumber of website URL clicks on any location surface after an impression. This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse