ad_group_criterion

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An ad group criterion. The ad_group_criterion report only returns criteria that were explicitly added to the ad group.

Attributed resources
ad_group
campaign
customer
language_constant
mobile_app_category_constant
topic_constant
user_interest
user_list

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

ad_group_criterion.ad_group Field description Immutable. The ad group to which the criterion belongs. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

ad_group_criterion.age_range.type Field description Type of the age range. Category ATTRIBUTE Data Type ENUM AGE_RANGE_18_24 AGE_RANGE_25_34 AGE_RANGE_35_44 AGE_RANGE_45_54 AGE_RANGE_55_64 AGE_RANGE_65_UP AGE_RANGE_UNDETERMINED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.AgeRangeTypeEnum.AgeRangeType Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.app_payment_model.type Field description Type of the app payment model. Category ATTRIBUTE Data Type ENUM PAID UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.AppPaymentModelTypeEnum.AppPaymentModelType Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.approval_status Field description Output only. Approval status of the criterion. Category ATTRIBUTE Data Type ENUM APPROVED DISAPPROVED PENDING_REVIEW UNDER_REVIEW UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.AdGroupCriterionApprovalStatusEnum.AdGroupCriterionApprovalStatus Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.audience.audience Field description The Audience resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.bid_modifier Field description The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.combined_audience.combined_audience Field description The CombinedAudience resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.cpc_bid_micros Field description The CPC (cost-per-click) bid. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.cpm_bid_micros Field description The CPM (cost-per-thousand viewable impressions) bid. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.cpv_bid_micros Field description The CPV (cost-per-view) bid. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.criterion_id Field description Output only. The ID of the criterion. This field is ignored for mutates. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.custom_affinity.custom_affinity Field description The CustomInterest resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.custom_audience.custom_audience Field description The CustomAudience resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.custom_intent.custom_intent Field description The CustomInterest resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.disapproval_reasons Field description Output only. List of disapproval reasons of the criterion. The different reasons for disapproving a criterion can be found here: https://support.google.com/adspolicy/answer/6008942 This field is read-only. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

ad_group_criterion.display_name Field description Output only. The display name of the criterion. This field is ignored for mutates. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.effective_cpc_bid_micros Field description Output only. The effective CPC (cost-per-click) bid. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.effective_cpc_bid_source Field description Output only. Source of the effective CPC bid. Category ATTRIBUTE Data Type ENUM AD_GROUP AD_GROUP_CRITERION CAMPAIGN_BIDDING_STRATEGY UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.BiddingSourceEnum.BiddingSource Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.effective_cpm_bid_micros Field description Output only. The effective CPM (cost-per-thousand viewable impressions) bid. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.effective_cpm_bid_source Field description Output only. Source of the effective CPM bid. Category ATTRIBUTE Data Type ENUM AD_GROUP AD_GROUP_CRITERION CAMPAIGN_BIDDING_STRATEGY UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.BiddingSourceEnum.BiddingSource Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.effective_cpv_bid_micros Field description Output only. The effective CPV (cost-per-view) bid. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.effective_cpv_bid_source Field description Output only. Source of the effective CPV bid. Category ATTRIBUTE Data Type ENUM AD_GROUP AD_GROUP_CRITERION CAMPAIGN_BIDDING_STRATEGY UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.BiddingSourceEnum.BiddingSource Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.effective_percent_cpc_bid_micros Field description Output only. The effective Percent CPC bid amount. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.effective_percent_cpc_bid_source Field description Output only. Source of the effective Percent CPC bid. Category ATTRIBUTE Data Type ENUM AD_GROUP AD_GROUP_CRITERION CAMPAIGN_BIDDING_STRATEGY UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.BiddingSourceEnum.BiddingSource Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.final_mobile_urls Field description The list of possible final mobile URLs after all cross-domain redirects. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

ad_group_criterion.final_url_suffix Field description URL template for appending params to final URL. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.final_urls Field description The list of possible final URLs after all cross-domain redirects for the ad. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

ad_group_criterion.gender.type Field description Type of the gender. Category ATTRIBUTE Data Type ENUM FEMALE MALE UNDETERMINED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.GenderTypeEnum.GenderType Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.income_range.type Field description Type of the income range. Category ATTRIBUTE Data Type ENUM INCOME_RANGE_0_50 INCOME_RANGE_50_60 INCOME_RANGE_60_70 INCOME_RANGE_70_80 INCOME_RANGE_80_90 INCOME_RANGE_90_UP INCOME_RANGE_UNDETERMINED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.IncomeRangeTypeEnum.IncomeRangeType Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.keyword.match_type Field description The match type of the keyword. Category ATTRIBUTE Data Type ENUM BROAD EXACT PHRASE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.KeywordMatchTypeEnum.KeywordMatchType Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.keyword.text Field description The text of the keyword (at most 80 characters and 10 words). Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.labels Field description Output only. The resource names of labels attached to this ad group criterion. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated True

ad_group_criterion.language.language_constant Field description The language constant resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

ad_group_criterion.listing_group.case_value.activity_city.value Field description String value of the activity city. The Geo Target Constant resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

ad_group_criterion.listing_group.case_value.activity_country.value Field description String value of the activity country. The Geo Target Constant resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

ad_group_criterion.listing_group.case_value.activity_id.value Field description String value of the activity ID. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.listing_group.case_value.activity_rating.value Field description Long value of the activity rating. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.listing_group.case_value.activity_state.value Field description String value of the activity state. The Geo Target Constant resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

ad_group_criterion.listing_group.case_value.hotel_city.city_criterion Field description The Geo Target Constant resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

ad_group_criterion.listing_group.case_value.hotel_class.value Field description Long value of the hotel class. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.listing_group.case_value.hotel_country_region.country_region_criterion Field description The Geo Target Constant resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

ad_group_criterion.listing_group.case_value.hotel_id.value Field description String value of the hotel ID. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.listing_group.case_value.hotel_state.state_criterion Field description The Geo Target Constant resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

ad_group_criterion.listing_group.case_value.product_brand.value Field description String value of the product brand. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.listing_group.case_value.product_category.category_id Field description ID of the product category. This ID is equivalent to the google_product_category ID as described in this article: https://support.google.com/merchants/answer/6324436 Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.listing_group.case_value.product_category.level Field description Level of the product category. Category ATTRIBUTE Data Type ENUM LEVEL1 LEVEL2 LEVEL3 LEVEL4 LEVEL5 UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.ProductCategoryLevelEnum.ProductCategoryLevel Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.listing_group.case_value.product_channel.channel Field description Value of the locality. Category ATTRIBUTE Data Type ENUM LOCAL ONLINE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.ProductChannelEnum.ProductChannel Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.listing_group.case_value.product_channel_exclusivity.channel_exclusivity Field description Value of the availability. Category ATTRIBUTE Data Type ENUM MULTI_CHANNEL SINGLE_CHANNEL UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.ProductChannelExclusivityEnum.ProductChannelExclusivity Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.listing_group.case_value.product_condition.condition Field description Value of the condition. Category ATTRIBUTE Data Type ENUM NEW REFURBISHED UNKNOWN UNSPECIFIED USED Type URL google.ads.googleads.v17.enums.ProductConditionEnum.ProductCondition Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.listing_group.case_value.product_custom_attribute.index Field description Indicates the index of the custom attribute. Category ATTRIBUTE Data Type ENUM INDEX0 INDEX1 INDEX2 INDEX3 INDEX4 UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.ProductCustomAttributeIndexEnum.ProductCustomAttributeIndex Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.listing_group.case_value.product_custom_attribute.value Field description String value of the product custom attribute. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.listing_group.case_value.product_item_id.value Field description Value of the id. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.listing_group.case_value.product_type.level Field description Level of the type. Category ATTRIBUTE Data Type ENUM LEVEL1 LEVEL2 LEVEL3 LEVEL4 LEVEL5 UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.ProductTypeLevelEnum.ProductTypeLevel Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.listing_group.case_value.product_type.value Field description Value of the type. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.listing_group.parent_ad_group_criterion Field description Resource name of ad group criterion which is the parent listing group subdivision. Null for the root group. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

ad_group_criterion.listing_group.path Field description The path of dimensions defining this listing group. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v17.common.ListingDimensionPath Filterable False Selectable True Sortable False Repeated False

ad_group_criterion.listing_group.type Field description Type of the listing group. Category ATTRIBUTE Data Type ENUM SUBDIVISION UNIT UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.ListingGroupTypeEnum.ListingGroupType Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.location.geo_target_constant Field description The geo target constant resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

ad_group_criterion.mobile_app_category.mobile_app_category_constant Field description The mobile app category constant resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

ad_group_criterion.mobile_application.app_id Field description A string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.mobile_application.name Field description Name of this mobile application. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.negative Field description Immutable. Whether to target (false) or exclude (true) the criterion. This field is immutable. To switch a criterion from positive to negative, remove then re-add it. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.parental_status.type Field description Type of the parental status. Category ATTRIBUTE Data Type ENUM NOT_A_PARENT PARENT UNDETERMINED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.ParentalStatusTypeEnum.ParentalStatusType Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.percent_cpc_bid_micros Field description The CPC bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction]. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.placement.url Field description URL of the placement. For example, "http://www.domain.com". Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.position_estimates.estimated_add_clicks_at_first_position_cpc Field description Output only. Estimate of how many clicks per week you might get by changing your keyword bid to the value in first_position_cpc_micros. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.position_estimates.estimated_add_cost_at_first_position_cpc Field description Output only. Estimate of how your cost per week might change when changing your keyword bid to the value in first_position_cpc_micros. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.position_estimates.first_page_cpc_micros Field description Output only. The estimate of the CPC bid required for ad to be shown on first page of search results. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.position_estimates.first_position_cpc_micros Field description Output only. The estimate of the CPC bid required for ad to be displayed in first position, at the top of the first page of search results. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.position_estimates.top_of_page_cpc_micros Field description Output only. The estimate of the CPC bid required for ad to be displayed at the top of the first page of search results. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.primary_status Field description Output only. The primary status for the ad group criterion. Category ATTRIBUTE Data Type ENUM ELIGIBLE NOT_ELIGIBLE PAUSED PENDING REMOVED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.AdGroupCriterionPrimaryStatusEnum.AdGroupCriterionPrimaryStatus Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.primary_status_reasons Field description Output only. The primary status reasons for the ad group criterion. Category ATTRIBUTE Data Type ENUM AD_GROUP_CRITERION_BELOW_FIRST_PAGE_BID AD_GROUP_CRITERION_DISAPPROVED AD_GROUP_CRITERION_LOW_QUALITY AD_GROUP_CRITERION_NEGATIVE AD_GROUP_CRITERION_PAUSED AD_GROUP_CRITERION_PAUSED_DUE_TO_LOW_ACTIVITY AD_GROUP_CRITERION_PENDING_REVIEW AD_GROUP_CRITERION_RARELY_SERVED AD_GROUP_CRITERION_REMOVED AD_GROUP_CRITERION_RESTRICTED AD_GROUP_CRITERION_UNDER_REVIEW AD_GROUP_PAUSED AD_GROUP_REMOVED CAMPAIGN_CRITERION_NEGATIVE CAMPAIGN_ENDED CAMPAIGN_PAUSED CAMPAIGN_PENDING CAMPAIGN_REMOVED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.AdGroupCriterionPrimaryStatusReasonEnum.AdGroupCriterionPrimaryStatusReason Filterable True Selectable True Sortable False Repeated True

ad_group_criterion.quality_info.creative_quality_score Field description Output only. The performance of the ad compared to other advertisers. Category ATTRIBUTE Data Type ENUM ABOVE_AVERAGE AVERAGE BELOW_AVERAGE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.QualityScoreBucketEnum.QualityScoreBucket Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.quality_info.post_click_quality_score Field description Output only. The quality score of the landing page. Category ATTRIBUTE Data Type ENUM ABOVE_AVERAGE AVERAGE BELOW_AVERAGE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.QualityScoreBucketEnum.QualityScoreBucket Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.quality_info.quality_score Field description Output only. The quality score. This field may not be populated if Google does not have enough information to determine a value. Category ATTRIBUTE Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.quality_info.search_predicted_ctr Field description Output only. The click-through rate compared to that of other advertisers. Category ATTRIBUTE Data Type ENUM ABOVE_AVERAGE AVERAGE BELOW_AVERAGE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.QualityScoreBucketEnum.QualityScoreBucket Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.resource_name Field description Immutable. The resource name of the ad group criterion. Ad group criterion resource names have the form: customers/{customer_id}/adGroupCriteria/{ad_group_id}~{criterion_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

ad_group_criterion.status Field description The status of the criterion. This is the status of the ad group criterion entity, set by the client. Note: UI reports may incorporate additional information that affects whether a criterion is eligible to run. In some cases a criterion that's REMOVED in the API can still show as enabled in the UI. For example, campaigns by default show to users of all age ranges unless excluded. The UI will show each age range as "enabled", since they're eligible to see the ads; but AdGroupCriterion.status will show "removed", since no positive criterion was added. Category ATTRIBUTE Data Type ENUM ENABLED PAUSED REMOVED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.AdGroupCriterionStatusEnum.AdGroupCriterionStatus Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.system_serving_status Field description Output only. Serving status of the criterion. Category ATTRIBUTE Data Type ENUM ELIGIBLE RARELY_SERVED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.CriterionSystemServingStatusEnum.CriterionSystemServingStatus Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.topic.path Field description The category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, "Pets & Animals", "Pets", "Dogs" represents the "Pets & Animals/Pets/Dogs" category. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

ad_group_criterion.topic.topic_constant Field description The Topic Constant resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

ad_group_criterion.tracking_url_template Field description The URL template for constructing a tracking URL. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.type Field description Output only. The type of the criterion. Category ATTRIBUTE Data Type ENUM AD_SCHEDULE AGE_RANGE APP_PAYMENT_MODEL AUDIENCE BRAND BRAND_LIST CARRIER COMBINED_AUDIENCE CONTENT_LABEL CUSTOM_AFFINITY CUSTOM_AUDIENCE CUSTOM_INTENT DEVICE GENDER INCOME_RANGE IP_BLOCK KEYWORD KEYWORD_THEME LANGUAGE LIFE_EVENT LISTING_GROUP LISTING_SCOPE LOCAL_SERVICE_ID LOCATION LOCATION_GROUP MOBILE_APPLICATION MOBILE_APP_CATEGORY MOBILE_DEVICE NEGATIVE_KEYWORD_LIST OPERATING_SYSTEM_VERSION PARENTAL_STATUS PLACEMENT PROXIMITY SEARCH_THEME TOPIC UNKNOWN UNSPECIFIED USER_INTEREST USER_LIST WEBPAGE YOUTUBE_CHANNEL YOUTUBE_VIDEO Type URL google.ads.googleads.v17.enums.CriterionTypeEnum.CriterionType Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.url_custom_parameters Field description The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v17.common.CustomParameter Filterable False Selectable True Sortable False Repeated True

ad_group_criterion.user_interest.user_interest_category Field description The UserInterest resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

ad_group_criterion.user_list.user_list Field description The User List resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

ad_group_criterion.webpage.conditions Field description Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v17.common.WebpageConditionInfo Filterable False Selectable True Sortable False Repeated True

ad_group_criterion.webpage.coverage_percentage Field description Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.webpage.criterion_name Field description The name of the criterion that is defined by this parameter. The name value will be used for identifying, sorting and filtering criteria with this type of parameters. This field is required for CREATE operations and is prohibited on UPDATE operations. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.webpage.sample.sample_urls Field description Webpage sample urls Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

ad_group_criterion.youtube_channel.channel_id Field description The YouTube uploader channel id or the channel code of a YouTube channel. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion.youtube_video.video_id Field description YouTube video id as it appears on the YouTube watch page. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False