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AudienceInsightsMarketingObjective
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Describes the overall objective for defining an audience for insights.
codeProto definition
| Enums |
AWARENESS
|
The objective is to increase awareness of a brand or product among relevant audiences. |
CONSIDERATION
|
The objective is to encourage potential customers to consider your brand or products when they're researching or shopping for product. |
RESEARCH
|
The objective is for research, to gain further insights into your audience. |
UNKNOWN
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The value is unknown in this version. |
UNSPECIFIED
|
Not specified. |
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Last updated 2026-01-22 UTC.
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