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ConvertingUserPriorEngagementTypeAndLtvBucket
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Enumerates converting user prior engagement types and lifetime-value bucket
codeProto definition
| Enums |
NEW
|
Converting user is new to the advertiser. |
NEW_AND_HIGH_LTV
|
Converting user is new to the advertiser and has high lifetime value. |
RETURNING
|
Converting user is returning to the advertiser. Definition of returning differs among conversion types, such as a second store visit versus a second online purchase. |
UNKNOWN
|
The value is unknown in this version. |
UNSPECIFIED
|
Not specified. |
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Last updated 2026-01-22 UTC.
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