Join us live on
Discord on the Google Advertising and Measurement Community server and on
YouTube on January 29th at 10:00 AM EST! We will discuss the new features added in v23 of the Google Ads API.
OptimizationGoalType
Stay organized with collections
Save and categorize content based on your preferences.
| Enums |
APP_PRE_REGISTRATION
|
Optimize for pre-registration. Pre-registration conversions are the number of pre-registration signups to receive a notification when the app is released. |
CALL_CLICKS
|
Optimize for call clicks. Call click conversions are times people selected 'Call' to contact a store after viewing an ad. |
DRIVING_DIRECTIONS
|
Optimize for driving directions. Driving directions conversions are times people selected 'Get directions' to navigate to a store after viewing an ad. |
UNKNOWN
|
Used as a return value only. Represents value unknown in this version. |
UNSPECIFIED
|
Not specified. |
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2026-01-22 UTC.
[null,null,["Last updated 2026-01-22 UTC."],[],[]]
