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AdGroupCriterionPrimaryStatus
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Enum describing the possible ad group criterion primary status. Provides insight into why an ad group criterion is not serving or not serving optimally.
codeProto definition
| Enums |
ELIGIBLE
|
The ad group criterion is eligible to serve. |
NOT_ELIGIBLE
|
The ad group criterion is not eligible to serve. |
PAUSED
|
The ad group criterion is paused. |
PENDING
|
The ad group criterion is pending. |
REMOVED
|
The ad group criterion is removed. |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
UNSPECIFIED
|
Not specified. |
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Last updated 2026-01-22 UTC.
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