Join us live on
Discord on the Google Advertising and Measurement Community server and on
YouTube on January 29th at 10:00 AM EST! We will discuss the new features added in v23 of the Google Ads API.
ExperimentMetricDirection
Stay organized with collections
Save and categorize content based on your preferences.
| Enums |
DECREASE
|
The goal of the experiment is to decrease the metric. |
INCREASE
|
The goal of the experiment is to increate the metric. |
NO_CHANGE
|
The goal of the experiment is to not change the metric. |
NO_CHANGE_OR_DECREASE
|
The goal of the experiment is to either not change or decrease the metric. |
NO_CHANGE_OR_INCREASE
|
The goal of the experiment is to either not change or increase the metric. |
UNKNOWN
|
The value is unknown in this version. |
UNSPECIFIED
|
Not specified. |
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2026-01-22 UTC.
[null,null,["Last updated 2026-01-22 UTC."],[],[]]
