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CustomerAcquisitionOptimizationMode
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BID_HIGHER_FOR_NEW_CUSTOMER
|
The mode is used when campaign is bidding higher for new customers than existing customer. |
TARGET_ALL_EQUALLY
|
The mode is used when campaign is optimizing equally for existing and new customers, which is the default value. |
TARGET_NEW_CUSTOMER
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The mode is used when campaign is only optimizing for new customers. |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
UNSPECIFIED
|
Not specified. |
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Last updated 2026-01-22 UTC.
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