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KeywordPlanConceptGroupType
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BRAND
|
The concept group classification is based on BRAND. |
NON_BRAND
|
These concept group classification is not based on BRAND. This is returned for generic keywords that don't have a brand association. |
OTHER_BRANDS
|
The concept group classification based on BRAND, that didn't fit well with the BRAND classifications. These are generally outliers and can have very few keywords in this type of classification. |
UNKNOWN
|
The value is unknown in this version. |
UNSPECIFIED
|
The concept group classification different from brand/non-brand. This is a catch all bucket for all classifications that are none of the below. |
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Last updated 2026-01-22 UTC.
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