Join us live on
Discord on the Google Advertising and Measurement Community server and on
YouTube on January 29th at 10:00 AM EST! We will discuss the new features added in v23 of the Google Ads API.
MobileAppAsset
Stay organized with collections
Save and categorize content based on your preferences.
| Fields |
app_id
|
string
Required. A string that uniquely identifies a mobile application. It should just contain the platform native id, like "com.android.ebay" for Android or "12345689" for iOS.
|
app_store
|
MobileAppVendor
Required. The application store that distributes this specific app.
|
end_date
|
string
Last date of when this asset is effective and still serving, in yyyy-MM-dd format.
|
link_text
|
string
Required. The visible text displayed when the link is rendered in an ad. The length of this string should be between 1 and 25, inclusive.
|
start_date
|
string
Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
|
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2026-01-22 UTC.
[null,null,["Last updated 2026-01-22 UTC."],[],[]]