RateMetrics

Average rate metrics. Metrics that represent monetary values are returned in USD by default, if unspecified in the request.

Proto definition

Fields
active_view_viewability	double The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).
average_active_view_cpm	double Average cost-per-thousand viewable impressions.
average_cpc	double The average cost-per-click (CPC) is defined by the total cost of all clicks divided by the total number of clicks received.
average_cpe	double The average cost-per-engagement (CPE) is defined by the total cost of all ad engagements divided by the total number of ad engagements.
average_cpi	double The average cost-per-interaction (CPI) is defined by the total cost of all interactions divided by the total number of interactions.
average_cpm	double Average cost-per-thousand impressions (CPM).
click_through_rate	double The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
engagement_rate	double How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.
interaction_rate	double How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
trueview_average_cpv	double The average TrueView cost-per-view (CPV) is defined by the total cost of all ad TrueView views divided by the number of TrueView views.
trueview_view_rate	double Number of completed TrueView views divided by the number of impressions.
video_completion_p100_rate	double Percentage of impressions where the viewer watched all of your video.
video_completion_p25_rate	double Percentage of impressions where the viewer watched 25% of your video.
video_completion_p50_rate	double Percentage of impressions where the viewer watched 50% of your video.
video_completion_p75_rate	double Percentage of impressions where the viewer watched 75% of your video.