Join us live on Discord on the Google Advertising and Measurement Community server and on YouTube on January 29th at 10:00 AM EST! We will discuss the new features added in v23 of the Google Ads API.

AdGroupAdRotationMode

The possible ad rotation modes of an ad group.

Proto definition

Enums
`OPTIMIZE`	Optimize ad group ads based on clicks or conversions.
`ROTATE_FOREVER`	Rotate evenly forever.
`UNKNOWN`	The received value is not known in this version. This is a response-only value.
`UNSPECIFIED`	The ad rotation mode has not been specified.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2026-01-22 UTC.

Blog
Visit our blog for important announcements.
Client Libraries
Use our officially supported client libraries.
YouTube
Access our video contents.
Discord
Join the Google Ads Discord server.

AdGroupAdRotationMode

`OPTIMIZE`

`ROTATE_FOREVER`

`UNKNOWN`

`UNSPECIFIED`

AdGroupAdRotationMode Stay organized with collections Save and categorize content based on your preferences.

OPTIMIZE

ROTATE_FOREVER

UNKNOWN

UNSPECIFIED

AdGroupAdRotationMode

`OPTIMIZE`

`ROTATE_FOREVER`

`UNKNOWN`

`UNSPECIFIED`