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life_event
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Last updated 2025-03-03 UTC.
[null,null,["Last updated 2025-03-03 UTC."],[[["Life events are interest-based verticals used to target users during important milestones."],["The Life Event query builder tool helps to construct queries to retrieve life event data."],["You can access details such as availability, ID, launch status, name, parent, and resource name for each life event."],["This data can be filtered and sorted using various attributes like ID, launch status, and name."]]],["Life events are interest-based verticals targeting users during significant milestones. Key data includes `life_event.availabilities`, detailing availability; `life_event.id`, the unique event identifier; `life_event.launched_to_all`, indicating if it's available across all channels and locales; `life_event.name`, providing a descriptive title; `life_event.parent`, identifying its parent event; and `life_event.resource_name`, its unique identifier in the system, formatted as `customers/{customer_id}/lifeEvents/{life_event_id}`. These fields are either filterable, selectable or sortable.\n"]]