Caution: You are viewing documentation for the API's REST interface. Most of our official client libraries use gRPC. See the
REST Introduction for details.
TargetCpa
An automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
| JSON representation |
{
"targetCpaMicros": string,
"cpcBidCeilingMicros": string,
"cpcBidFloorMicros": string
} |
| Fields |
targetCpaMicros |
string (int64 format)
Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
|
cpcBidCeilingMicros |
string (int64 format)
Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
|
cpcBidFloorMicros |
string (int64 format)
Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
|
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-03-06 UTC.
[null,null,["Last updated 2025-03-06 UTC."],[[["This automated bid strategy aims to maximize conversions while adhering to your target cost-per-acquisition (CPA)."],["You can define a target CPA, and optionally set maximum and minimum bid limits for the strategy."],["Bid limits are applicable to all keywords managed by the strategy and are primarily used for portfolio bid strategies."],["The JSON representation includes fields for target CPA, maximum bid limit, and minimum bid limit, all expressed in micros."]]],["The provided content details an automated bid strategy aiming to maximize conversions at a specified target cost-per-acquisition (CPA). The strategy's JSON representation includes fields for `targetCpaMicros`, `cpcBidCeilingMicros`, and `cpcBidFloorMicros`. `targetCpaMicros` defines the average CPA target. `cpcBidCeilingMicros` and `cpcBidFloorMicros` set the maximum and minimum bid limits for keywords managed by the strategy, respectively, and apply only to portfolio bid strategies.\n"]]
