Caution: You are viewing documentation for the API's REST interface. Most of our official client libraries use gRPC. See the
REST Introduction for details.
TargetImpressionShare
An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
| Fields |
location |
enum (TargetImpressionShareLocation)
The targeted location on the search results page.
|
locationFractionMicros |
string (int64 format)
The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.
|
cpcBidCeilingMicros |
string (int64 format)
The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
|
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-03-06 UTC.
[null,null,["Last updated 2025-03-06 UTC."],[[["Target Impression Share bidding is an automated strategy focusing on displaying a set percentage of ads at the top of the first search results page or other specified locations."],["This strategy utilizes the `location`, `locationFractionMicros`, and `cpcBidCeilingMicros` fields within its JSON representation to define ad placement and bidding limits."],["Advertisers specify the desired location on the search results page, the percentage of ads to be shown there, and the maximum cost-per-click bid allowed."]]],["The system employs an automated bidding strategy to show a target percentage of search ads in a specific location on the search results page. Key actions include defining the `location`, specifying the target `locationFractionMicros` (percentage in micros), and setting a maximum `cpcBidCeilingMicros` which is the highest allowed CPC bid, in local micros. This information is represented in JSON and is essential to the functionality of the automated bidding system.\n"]]
