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TargetSpend
An automated bid strategy that sets your bids to help get as many clicks as possible within your budget.
| JSON representation |
{
"targetSpendMicros": string,
"cpcBidCeilingMicros": string
} |
| Fields |
targetSpendMicros
(deprecated) |
string (int64 format)
Deprecated: The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
|
cpcBidCeilingMicros |
string (int64 format)
Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
|
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Last updated 2025-03-06 UTC.
[null,null,["Last updated 2025-03-06 UTC."],[[["Maximize Clicks: This automated bid strategy aims to drive as many clicks as possible while staying within your budget."],["Budget or Target Spend: Uses either your specified budget or a deprecated target spend to manage bids."],["Bid Ceiling: Allows setting a maximum bid limit across all keywords managed by the strategy."],["Deprecated Field: `targetSpendMicros` is deprecated and should no longer be used, refer to linked blog post for details."]]],["The JSON representation of a bid strategy includes `targetSpendMicros` and `cpcBidCeilingMicros`. `targetSpendMicros`, now deprecated, represented the spend target for maximizing clicks. `cpcBidCeilingMicros` sets the maximum bid limit for all keywords managed by the strategy. The strategy aims to get as many clicks as possible within a given budget, attempting to spend either the `targetSpendMicros` value or the natural throttling spend amount. If not specified, the budget is used.\n"]]
