Relatórios
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Consulte o guia da API de relatórios das campanhas Performance Max para ver todos os detalhes sobre os recursos de relatórios das campanhas Performance Max. Você pode executar qualquer consulta encontrada nessa página, além de qualquer consulta personalizada que você criar, usando a função AdsApp.search()
.
Por exemplo, para executar a consulta de performance do grupo de recursos:
const searchResults = AdsApp.search(`
SELECT
asset_group.id,
asset_group.name,
asset_group.primary_status,
metrics.conversions,
metrics.conversions_value,
metrics.cost_micros,
metrics.clicks,
metrics.impressions
FROM asset_group
WHERE campaign.id = CAMPAIGN_ID
AND segments.date DURING LAST_7_DAYS
`);
while (searchResults.hasNext()) {
const row = searchResults.next();
const assetGroup = row.assetGroup;
// Your custom logic here, fetching the selected fields to do your analysis.
}
Exceto em caso de indicação contrária, o conteúdo desta página é licenciado de acordo com a Licença de atribuição 4.0 do Creative Commons, e as amostras de código são licenciadas de acordo com a Licença Apache 2.0. Para mais detalhes, consulte as políticas do site do Google Developers. Java é uma marca registrada da Oracle e/ou afiliadas.
Última atualização 2025-08-27 UTC.
[null,null,["Última atualização 2025-08-27 UTC."],[[["\u003cp\u003eAccess comprehensive Performance Max campaign data through the dedicated reporting API guide and the \u003ccode\u003eAdsApp.search()\u003c/code\u003e function.\u003c/p\u003e\n"],["\u003cp\u003eLeverage pre-built queries or craft custom ones to extract desired insights from your Performance Max campaigns.\u003c/p\u003e\n"],["\u003cp\u003eObtain crucial performance metrics like conversions, cost, clicks, and impressions at the asset group level using provided code samples.\u003c/p\u003e\n"]]],[],null,["# Reporting\n\nConsult the [Performance Max reporting API guide](/google-ads/api/performance-max/reporting)\nfor full details about the capabilities of reporting on Performance Max\ncampaigns. You can run any query found on that page, plus any custom query you\ncreate, using the\n[`AdsApp.search()`](/google-ads/scripts/docs/features/reports#search_example)\nfunction.\n\nFor example, to run the asset group performance query: \n\n const searchResults = AdsApp.search(`\n SELECT\n asset_group.id,\n asset_group.name,\n asset_group.primary_status,\n metrics.conversions,\n metrics.conversions_value,\n metrics.cost_micros,\n metrics.clicks,\n metrics.impressions\n FROM asset_group\n WHERE campaign.id = CAMPAIGN_ID\n AND segments.date DURING LAST_7_DAYS\n `);\n\n while (searchResults.hasNext()) {\n const row = searchResults.next();\n const assetGroup = row.assetGroup;\n // Your custom logic here, fetching the selected fields to do your analysis.\n }"]]