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Découvrez l'
API Merchant, qui succède officiellement à Content API for Shopping.
Automatisation complète
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Cette page décrit les étapes à suivre pour automatiser les annonces Shopping avec Content API for Shopping et l'API Google Ads.
Content API for Shopping vous permet d'effectuer les opérations suivantes:
- Créer et gérer des comptes Merchant Center
- Gérer l'inventaire de produits
- Associez Merchant Center à Google Ads.
Vous pouvez utiliser l'API Google Ads pour effectuer les opérations suivantes:
- créer et gérer des comptes Google Ads ;
- Gérer les campagnes publicitaires
- Associez Google Ads à Merchant Center.
Les exemples de code présentés dans ce guide utilisent les bibliothèques clientes Content API for Shopping et les bibliothèques clientes Google Ads, que nous vous recommandons d'utiliser dans vos propres applications si vous employez une langue compatible. Sinon, vous pouvez utiliser directement Content API et l'API Google Ads.
Configurer des comptes
Merchant Center
Google Ads
Configurer des flux de produits
Obtenir l'accès à l'API
Associer Merchant Center à Google Ads
Configurez Analytics
Sauf indication contraire, le contenu de cette page est régi par une licence Creative Commons Attribution 4.0, et les échantillons de code sont régis par une licence Apache 2.0. Pour en savoir plus, consultez les Règles du site Google Developers. Java est une marque déposée d'Oracle et/ou de ses sociétés affiliées.
Dernière mise à jour le 2025/08/31 (UTC).
[null,null,["Dernière mise à jour le 2025/08/31 (UTC)."],[[["\u003cp\u003eThis guide explains how to automate Shopping Ads using the Content API for Shopping and the Google Ads API to manage accounts, inventory, and campaigns.\u003c/p\u003e\n"],["\u003cp\u003eYou can utilize the Content API for Shopping to manage Merchant Center accounts and product data, while the Google Ads API allows you to control Google Ads accounts and campaigns.\u003c/p\u003e\n"],["\u003cp\u003eThe guide provides step-by-step instructions for setting up accounts, creating and managing product feeds, linking Merchant Center with Google Ads, and managing Shopping campaigns.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers can use the provided client libraries for the Content API for Shopping and the Google Ads API or interact directly with the APIs for automation.\u003c/p\u003e\n"],["\u003cp\u003eThis automation process enables streamlined management of Shopping Ads, from account setup and product feeds to campaign management and performance analysis using analytics.\u003c/p\u003e\n"]]],[],null,["# Full Automation\n\nThis page outlines the steps to automate Shopping Ads with the Content API\nfor Shopping and Google Ads API.\n\nYou can use the Content API for Shopping to do the following:\n\n- Create and manage Merchant Center accounts\n- Manage product inventory\n- Link [Merchant Center](https://merchants.google.com) to Google Ads\n\nYou can use the Google Ads API to do the following:\n\n- Create and manage [Google Ads accounts](/google-ads/api/docs/start)\n- Manage ad campaigns\n- Link Google Ads to Merchant Center.\n\nThe code samples in this guide use the\n[Content API for Shopping client libraries](/shopping-content/guides/libraries),\nand the [Google Ads client libraries](/google-ads/api/docs/client-libs), which\nwe recommend using in your own applications if you're using a supported\nlanguage. Otherwise, you can use the\n[Content API](/shopping-content/reference/rest/v2.1) and [Google Ads\nAPI](/google-ads/api/rest/overview) directly.\n\nSet up accounts\n---------------\n\n### Merchant Center\n\n- [Create a multi-client account](/google-ads/shopping/feed-management/articles/t1)\n- [Create sub-accounts](/google-ads/shopping/feed-management/articles/t2)\n- [Administer an existing account](/google-ads/shopping/feed-management/articles/t3)\n- [Verify and claim a URL](/google-ads/shopping/feed-management/articles/t4)\n- [Set tax and shipping settings](/google-ads/shopping/feed-management/articles/t5)\n\n### Google Ads\n\n- [Create a Google Ads manager account](/google-ads/shopping/campaign-management/articles/t12)\n- [Create Google Ads accounts](/google-ads/shopping/campaign-management/articles/t13)\n- [Administer an existing account](/google-ads/shopping/campaign-management/articles/t14)\n\nSet up product feeds\n--------------------\n\n- [Create a feed](/google-ads/shopping/feed-management/articles/t6)\n- [Correct an existing feed](/google-ads/shopping/feed-management/articles/t7)\n- [Maintain a product feed](/google-ads/shopping/feed-management/articles/t8)\n\nGet API access\n--------------\n\n- [Content API for Shopping](/google-ads/shopping/feed-management/articles/t10)\n- [Google Ads API](/google-ads/shopping/campaign-management/articles/t11)\n\nLink Merchant Center with Google Ads\n------------------------------------\n\n- [Request link in the Merchant Center](/google-ads/shopping/feed-management/articles/t15)\n- [Accept link through Google Ads](/google-ads/shopping/campaign-management/articles/t16)\n\nManage Shopping campaigns\n-------------------------\n\n- [Create a campaign](/google-ads/shopping/campaign-management/articles/t18)\n- [Manage a campaign](/google-ads/shopping/campaign-management/articles/t19)\n- [Create product groups](/google-ads/shopping/campaign-management/articles/t20)\n- [Filter products](/google-ads/shopping/campaign-management/articles/t21)\n- [Set campaign priority](/google-ads/shopping/campaign-management/articles/t22)\n\nSet up analytics\n----------------\n\n- [Conversion tracking](/google-ads/shopping/campaign-management/articles/t25)\n- [Reporting](/google-ads/shopping/campaign-management/articles/t26)"]]
