หากต้องการพูดคุยและแสดงความคิดเห็นเกี่ยวกับผลิตภัณฑ์ของเรา โปรดเข้าร่วมช่อง Discord อย่างเป็นทางการของ Ad Manager ในเซิร์ฟเวอร์ชุมชนการโฆษณาและการวัดผลของ Google
[null,null,["อัปเดตล่าสุด 2025-08-01 UTC"],[[["\u003cp\u003eGoogle's Interactive Media Ads SDK offers two parameters, Google's RDP and IAB's \u003ccode\u003eus_privacy\u003c/code\u003e, for publishers to enable restricted data processing (RDP) for CCPA compliance.\u003c/p\u003e\n"],["\u003cp\u003ePublishers can signal RDP to Google by appending \u003ccode\u003e&rdp=1\u003c/code\u003e or using the \u003ccode\u003eus_privacy\u003c/code\u003e parameter with an IAB-compliant value in their ad tag parameters.\u003c/p\u003e\n"],["\u003cp\u003eUtilizing these parameters restricts Google's usage of certain data, aiding publishers in CCPA compliance efforts.\u003c/p\u003e\n"],["\u003cp\u003eThese parameters are supported for ad tags from Ad Manager, AdSense, and AdMob, and publishers should consult third-party providers for their RDP support.\u003c/p\u003e\n"],["\u003cp\u003ePublishers have the flexibility to use either or both parameters, although they both have the same impact on Google's ad serving.\u003c/p\u003e\n"]]],[],null,["# Enable restricted data processing\n\nTo help publishers toward compliance with the [California Consumer Privacy Act (CCPA)](//support.google.com/admob/answer/9561022), the Google Interactive Media Ads SDK allows publishers\nto use two different parameters to indicate whether Google should enable\n[restricted data processing](//privacy.google.com/businesses/rdp/) (RDP). The SDK\nprovides publishers with the ability to set RDP at an ad request level utilizing the following\nparameters:\n\n- Google's RDP\n- [IAB-defined](//github.com/InteractiveAdvertisingBureau/USPrivacy/blob/master/CCPA/US%20Privacy%20String.md) `us_privacy`\n\n| **Note:** The RDP and `us_privacy` ad tag parameters are supported for ad tags originating from Ad Manager, AdSense, and AdMob. If you use a third-party ad provider, contact the provider about supporting restricted data processing.\n\n\nWhen either parameter is used, Google restricts how it uses certain unique identifiers and other\ndata processed in the provision of services to publishers.\n\n\nPublishers should decide for themselves how restricted data processing can support their\ncompliance plans and when it should be enabled. It is possible to use both optional parameters at\nthe same time, although they have the same effect on Google's ad serving.\n\n\nThis guide is intended to help publishers understand the steps required to enable these options on\na per-ad-request basis.\n\nRDP signal\n----------\n\n\nTo notify Google that RDP should be enabled using Google's signal, append `&rdp=1` to\nyour ad tag parameters, as shown in the following example: \n\n```scdoc\nhttps://pubads.g.doubleclick.net/gampad/ads?iu=/21775744923/external/single_ad_samples&output=vast&rdp=1\n```\n\nIAB signal\n----------\n\n\nTo notify Google that RDP should be enabled using IAB's signal, use the ad tag parameter\n`us_privacy`. Make sure that the string value you use is compliant with the\n[IAB specification](//github.com/InteractiveAdvertisingBureau/USPrivacy/blob/master/CCPA/US%20Privacy%20String.md).\n\n\nThe snippet below demonstrates how to create an ad request with the IAB parameter\n`\"1YNN\"`: \n\n```scdoc\nhttps://pubads.g.doubleclick.net/gampad/ads?iu=/21775744923/external/single_ad_samples&output=vast&us_privacy=1YNN\n```"]]
