Play background in audio ads
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This guide is intended for iOS publishers interested in adding background audio ad playback to their IMA SDK implementation. This allows the app to request ads in the background. It also allow the app to enter the background and continue to play an ad to completion.
We do not recommend playing video ads in the background.
Prerequisites
- iOS application with the IMA SDK implemented.
- IMA SDK V3 Beta v13 or greater.
Helpful primers
If you still need to implement the IMA SDK in your app, check out our Get Started guide.
Adding background ad playback to your app
Adding background ad playback takes the following steps:
- Enable the Audio and Airplay background mode. In Xcode 6, select a target, then under Capabilities > Background Modes, enable "Audio and Airplay".
- Activate the
AVAudioSession
, and set its category with an AVAudioSessionCategory
that can play background audio, such as AVAudioSessionCategoryPlayback
.
- (void)viewDidLoad {
[super viewDidLoad];
NSError *error;
[[AVAudioSession sharedInstance] setActive:YES error:&error];
if (error != nil) {
NSLog(@"Error: %@", error.localizedDescription);
}
[[AVAudioSession sharedInstance] setCategory:AVAudioSessionCategoryPlayback error:&error];
if (error != nil) {
NSLog(@"Error: %@", error.localizedDescription);
}
}
- Create an
IMAAdsLoader
, passing in an IMASettings
object with enableBackgroundPlayback
set to YES
.
IMASettings *settings = [[IMASettings alloc] init];
settings.enableBackgroundPlayback = YES;
IMAAdsLoader *adsLoader = [[IMAAdsLoader alloc] initWithSettings:settings];
Important
To make background ad requests, your content must be playing. This may require manually calling play on the content player when the app enters the background before calling [IMAAdsLoader requestAds:]
.
Backgrounding an iOS app automatically pauses ad playback. If your app is backgrounded while playing an ad, you need to call [IMAAdsManager resume]
to resume playback.
FAQ
- What happens if I don't enable the Audio and Airplay background mode capability in my app?
- If you don't select this mode, any audio being played by the app stops when the app moves to the background. The app is also not able to launch any audio while backgrounded.
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Last updated 2025-08-28 UTC.
[null,null,["Last updated 2025-08-28 UTC."],[[["\u003cp\u003eThis guide helps iOS publishers add background audio ad playback to their IMA SDK implementation.\u003c/p\u003e\n"],["\u003cp\u003eRequires iOS application with IMA SDK V3 Beta v13 or greater.\u003c/p\u003e\n"],["\u003cp\u003eEnable "Audio and Airplay" background mode in Xcode and activate \u003ccode\u003eAVAudioSession\u003c/code\u003e for background audio playback.\u003c/p\u003e\n"],["\u003cp\u003eCreate an \u003ccode\u003eIMAAdsLoader\u003c/code\u003e with \u003ccode\u003eenableBackgroundPlayback\u003c/code\u003e set to \u003ccode\u003eYES\u003c/code\u003e in \u003ccode\u003eIMASettings\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eBackgrounding pauses ad playback; resume with \u003ccode\u003e[IMAAdsManager resume]\u003c/code\u003e.\u003c/p\u003e\n"]]],[],null,["# Play background in audio ads\n\nThis guide is intended for iOS publishers interested in adding background **audio** ad playback to their IMA SDK implementation. This allows the app to request ads in the background. It also allow the app to enter the background and continue to play an ad to completion.\n\nWe do not recommend playing video ads in the background.\n\nPrerequisites\n-------------\n\n\u003cbr /\u003e\n\n- iOS application with the IMA SDK implemented.\n- IMA SDK V3 Beta v13 or greater.\n\n\u003cbr /\u003e\n\nHelpful primers\n---------------\n\nIf you still need to implement the IMA SDK in your app, check out our [Get Started guide](/interactive-media-ads/docs/sdks/ios/client-side).\n\nAdding background ad playback to your app\n-----------------------------------------\n\nAdding background ad playback takes the following steps:\n\n1. Enable the **Audio and Airplay** background mode. In Xcode 6, select a target, then under **Capabilities \\\u003e Background Modes**, enable \"Audio and Airplay\".\n2. Activate the `AVAudioSession`, and set its category with an `AVAudioSessionCategory` that can play background audio, such as `AVAudioSessionCategoryPlayback`. \n\n```objective-c\n- (void)viewDidLoad {\n [super viewDidLoad];\n\n NSError *error;\n [[AVAudioSession sharedInstance] setActive:YES error:&error];\n if (error != nil) {\n NSLog(@\"Error: %@\", error.localizedDescription);\n }\n\n [[AVAudioSession sharedInstance] setCategory:AVAudioSessionCategoryPlayback error:&error];\n if (error != nil) {\n NSLog(@\"Error: %@\", error.localizedDescription);\n }\n}\n```\n3. Create an `IMAAdsLoader`, passing in an `IMASettings` object with `enableBackgroundPlayback` set to `YES`. \n\n```objective-c\n IMASettings *settings = [[IMASettings alloc] init];\n settings.enableBackgroundPlayback = YES;\n IMAAdsLoader *adsLoader = [[IMAAdsLoader alloc] initWithSettings:settings];\n```\n\nImportant\n---------\n\nTo make background ad requests, your content must be playing. This may require manually calling play on the content player when the app enters the background before calling `[IMAAdsLoader requestAds:]`.\n\nBackgrounding an iOS app automatically pauses ad playback. If your app is backgrounded while playing an ad, you need to call `[IMAAdsManager resume]` to resume playback.\n\nFAQ\n---\n\nWhat happens if I don't enable the Audio and Airplay background mode capability in my app?\n: If you don't select this mode, any audio being played by the app stops when the app moves to the background. The app is also not able to launch any audio while backgrounded."]]