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The
Publisher Privacy Treatment
(PPT) API is an optional tool that lets publishers indicate whether to turn off
ads personalization for an ad request.
By default, ad requests to Google are served personalized ads. To turn off ads
personalization for an ad request, append &ppt=1 to your ad tag parameters, as
shown in the following example:
[null,null,["Last updated 2025-08-01 UTC."],[[["\u003cp\u003eThe Publisher Privacy Treatment (PPT) API allows publishers to disable personalized ads for specific ad requests.\u003c/p\u003e\n"],["\u003cp\u003eTo turn off ad personalization, add \u003ccode\u003e&ppt=1\u003c/code\u003e to your ad tag's parameters.\u003c/p\u003e\n"],["\u003cp\u003eIn cases of multiple user privacy signals, the most restrictive signal is prioritized.\u003c/p\u003e\n"]]],[],null,["# Disable personalized ads\n\nThe\n[Publisher Privacy Treatment](//support.google.com/admanager/answer/14323214)\n(PPT) API is an optional tool that lets publishers indicate whether to turn off\nads personalization for an ad request.\n\nBy default, ad requests to Google are served personalized ads. To turn off ads\npersonalization for an ad request, append `&ppt=1` to your ad tag parameters, as\nshown in the following example: \n\n https://pubads.g.doubleclick.net/gampad/ads?iu=/21775744923/external/single_ad_samples&output=vast\\&ppt=1\n\n| **Note:** For ad requests with multiple user privacy signals, the most restrictive signal takes precedence. See the [Publisher Privacy Treatment API](//support.google.com/admanager/answer/14323214) documentation for specific examples."]]