Disable personalized ads

AI-generated Key Takeaways

• The Publisher Privacy Treatment (PPT) API is an optional tool for publishers to turn off ad personalization for specific ad requests.

• By default, Google serves personalized ads, but personalization can be turned off by appending &ppt=1 to ad tag parameters.

• When multiple user privacy signals are present in an ad request, the most restrictive signal takes precedence.

Select platform: Android iOS

The Publisher Privacy Treatment (PPT) API is an optional tool that lets publishers indicate whether to turn off ads personalization for an ad request.

By default, ad requests to Google are served personalized ads. To turn off ads personalization for an ad request, append &ppt=1 to your ad tag parameters, as shown in the following example:

https://pubads.g.doubleclick.net/gampad/ads?iu=/21775744923/external/single_ad_samples&output=vast&ppt=1

Note: For ad requests with multiple user privacy signals, the most restrictive signal takes precedence. See the Publisher Privacy Treatment API documentation for specific examples.