Module: scenarioplanner.converters

Provides tools for converting and wrapping MMM schema data.

This package contains modules to transform Marketing Mix Modeling (MMM) protocol buffer data into other formats and provides high-level wrappers for easier data manipulation, analysis, and reporting.

Modules

dataframe module: Converters for Mmm protos to flat dataframes.

mmm module: Provides wrappers for the Mmm proto.

mmm_converter module: Converts a fully specified trained model and analysis output.

sheets module: Utility library for compiling Google sheets.