scenarioplanner.converters.mmm.MarketingAnalysis

A wrapper for MarketingAnalysis proto with derived properties.

scenarioplanner.converters.mmm.MarketingAnalysis(
    marketing_analysis_proto: marketing_pb.MarketingAnalysis
)

analysis_date_interval

analysis_date_interval_str Returns a tuple of (date_start, date_end) as strings.
baseline_analysis Returns a "baseline" non media analysis among the given values.
channel_mapped_media_analyses Returns media analyses mapped to their channel names.
channel_mapped_non_media_analyses Returns non-media analyses mapped to their non-media names.
response_curves Returns a list of ResponseCurves.
tag

marketing_analysis_proto Dataclass field

Methods

__eq__

__eq__(
    other
)

Return self==value.