La nueva API de informes de Search Ads 360 ya está disponible. Únete al grupo de Google searchads-api-announcements para mantenerte al tanto de las próximas mejoras y lanzamientos.
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Jerarquía de nombres
Los nombres de recursos que se usan en la API de Search Ads 360 Reporting son jerárquicos y reflejan la organización de las entidades dentro de Search Ads 360. Casi todos los recursos son subrecursos del recurso Customer, lo que refleja el hecho de que casi todas las llamadas a la API deben dirigirse a una cuenta específica de Search Ads 360. Por ejemplo, las campañas, los grupos de anuncios, los anuncios y las palabras clave son todos recursos secundarios de un recurso raíz del cliente.
Las entidades de la API de Informes de Search Ads 360 (clientes, campañas, etcétera) se conocen por sus nombres de recursos en toda la API. Sin embargo, es importante tener en cuenta que los nombres de los recursos pueden tener IDs de recursos numéricos únicos que identifican cada objeto en la jerarquía. En estos casos, puede ser útil analizar el nombre del recurso para extraer estos IDs y ensamblar uno nuevo.
Por ejemplo, examina el nombre del recurso AdGroupAd de la tabla anterior:
Esto se puede dividir en sus IDs de recursos individuales (separados por IDs de colección) de la siguiente manera:
Componentes del nombre del recurso
IDs de recursos
ID de cliente:
"1234567890"
ID del grupo de anuncios:
"54321098765"
ID del anuncio del grupo de anuncios:
"2109876543210"
IDs de colección
"customers"
"adGroupAds"
El análisis de los IDs individuales te permite derivar nombres de recursos nuevos para hacer referencia al cliente del anuncio del grupo de anuncios (customers/1234567890) o a su grupo de anuncios (customers/1234567890/adGroupAds/54321098765).
[null,null,["Última actualización: 2025-08-29 (UTC)"],[[["\u003cp\u003eSearch Ads 360 Reporting API resource names are hierarchical, starting with the customer and followed by sub-resources like campaigns, ad groups, and ads.\u003c/p\u003e\n"],["\u003cp\u003eResource names use relative paths and contain numerical resource IDs for each entity in the hierarchy.\u003c/p\u003e\n"],["\u003cp\u003eYou can parse resource names to extract individual resource IDs and construct new resource names for related entities.\u003c/p\u003e\n"],["\u003cp\u003eIn JSON request and response bodies, resource names are identified by the \u003ccode\u003eresourceName\u003c/code\u003e field, not the \u003ccode\u003ename\u003c/code\u003e field.\u003c/p\u003e\n"]]],["The Search Ads 360 Reporting API uses a hierarchical structure for resource names, with most resources being sub-resources of the `Customer`. Each resource has a unique numerical ID within its resource name. Resource names are relative and can be parsed to extract these IDs. These IDs allow for the derivation of new resource names, referencing parent entities, like the customer or ad group. The `resourceName` field, not `name`, is used in JSON bodies.\n"],null,["# Resource Names\n\nName hierarchy\n--------------\n\nResource names used in the Search Ads 360 Reporting API are hierarchical, mirroring the\norganization of entities within Search Ads 360. Almost all resources are sub-resources\nof the [`Customer`](/search-ads/reporting/api/reference/rest/v0/customers.searchAds360)\nresource, which reflects the fact that almost every API call has to target a\nspecific Search Ads 360 account. For example, campaigns, ad groups, ads, and keywords\nare all sub-resources of a root customer resource.\n\n| Resource | Resource Name |\n|-----------|-------------------------------------------------------------|\n| Customer | `customers/1234567890` |\n| Campaign | `customers/1234567890/campaigns/8765432109` |\n| AdGroup | `customers/1234567890/adGroups/54321098765` |\n| AdGroupAd | `customers/1234567890/adGroupAds/54321098765~2109876543210` |\n\n| **Key Point:** The Search Ads 360 Reporting API uses [*relative* resource names](//cloud.google.com/apis/design/resource_names#relative_resource_name) (and not [*full* resource names](//cloud.google.com/apis/design/resource_names#full_resource_name) like some other Google APIs).\n\nResource IDs\n------------\n\nSearch Ads 360 Reporting API entities (customers, campaigns, etc.) are referred to by their resource\nnames throughout the API. However, it's important to note that the resource\nnames themselves may have unique numerical [resource\nIDs](//cloud.google.com/apis/design/resource_names#resource_id) that identify\neach object in the hierarchy. In these cases, it may be useful to parse the\nresource name to extract these resource IDs and assemble a new one.\n\nFor example, examine the `AdGroupAd` resource name from the previous table: \n\n customers/1234567890/adGroupAds/54321098765~2109876543210\n\nThis can be broken down into its individual resource IDs (separated by\n[collection IDs](//cloud.google.com/apis/design/resource_names#collection_id))\nas follows:\n\n| Resource name components ||\n|--------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **Resource IDs** | |-----------------|-------------------| | customer ID: | `\"1234567890\"` | | ad group ID: | `\"54321098765\"` | | ad group ad ID: | `\"2109876543210\"` | |\n| **Collection IDs** | |----------------| | `\"customers\"` | | `\"adGroupAds\"` | |\n\nParsing the individual IDs lets you derive new resource names to reference\nthe ad group ad's customer (`customers/1234567890`) or its ad group\n(`customers/1234567890/adGroupAds/54321098765`).\n| **Key Point:** Resource names in JSON request and response bodies are referred to by the `resourceName` field, not the [`name`](//cloud.google.com/apis/design/resource_names#q_why_is_the_special_field_called_name_instead_of_id) field like in some other Google Cloud APIs. Many Search Ads 360 entities have name attributes themselves (`campaign.Name`, `adGroup.Name`, etc.), so `resourceName` is used to avoid collision with existing object names."]]
