A nova API Search Ads 360 Reporting já está disponível. Participe do grupo do Google searchads-api-announcements para ficar por dentro das próximas melhorias e versões.
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Hierarquia de nomes
Os nomes de recursos usados na API Search Ads 360 Reporting são hierárquicos, refletindo a organização das entidades no Search Ads 360. Quase todos os recursos são sub-recursos do Customer, o que reflete o fato de que quase todas as chamadas de API precisam segmentar uma conta específica do Search Ads 360. Por exemplo, campanhas, grupos de anúncios, anúncios e palavras-chave são todos sub-recursos de um recurso de cliente raiz.
As entidades da API Reporting do Search Ads 360 (clientes, campanhas etc.) são chamadas pelos nomes de recursos em toda a API. No entanto, é importante observar que os nomes de recursos podem ter IDs de recursos numéricos exclusivos que identificam cada objeto na hierarquia. Nesses casos, pode ser útil analisar o nome do recurso para extrair esses IDs e montar um novo.
Por exemplo, examine o nome do recurso AdGroupAd da tabela anterior:
Isso pode ser dividido em IDs de recursos individuais (separados por IDs de coleção) da seguinte maneira:
Componentes de nome do recurso
IDs de recursos
ID do cliente:
"1234567890"
ID do grupo de anúncios:
"54321098765"
ID do anúncio do grupo de anúncios:
"2109876543210"
IDs de coleta
"customers"
"adGroupAds"
A análise dos IDs individuais permite derivar novos nomes de recursos para referenciar o cliente do anúncio do grupo de anúncios (customers/1234567890) ou o grupo de anúncios (customers/1234567890/adGroupAds/54321098765).
[null,null,["Última atualização 2025-08-29 UTC."],[[["\u003cp\u003eSearch Ads 360 Reporting API resource names are hierarchical, starting with the customer and followed by sub-resources like campaigns, ad groups, and ads.\u003c/p\u003e\n"],["\u003cp\u003eResource names use relative paths and contain numerical resource IDs for each entity in the hierarchy.\u003c/p\u003e\n"],["\u003cp\u003eYou can parse resource names to extract individual resource IDs and construct new resource names for related entities.\u003c/p\u003e\n"],["\u003cp\u003eIn JSON request and response bodies, resource names are identified by the \u003ccode\u003eresourceName\u003c/code\u003e field, not the \u003ccode\u003ename\u003c/code\u003e field.\u003c/p\u003e\n"]]],["The Search Ads 360 Reporting API uses a hierarchical structure for resource names, with most resources being sub-resources of the `Customer`. Each resource has a unique numerical ID within its resource name. Resource names are relative and can be parsed to extract these IDs. These IDs allow for the derivation of new resource names, referencing parent entities, like the customer or ad group. The `resourceName` field, not `name`, is used in JSON bodies.\n"],null,["# Resource Names\n\nName hierarchy\n--------------\n\nResource names used in the Search Ads 360 Reporting API are hierarchical, mirroring the\norganization of entities within Search Ads 360. Almost all resources are sub-resources\nof the [`Customer`](/search-ads/reporting/api/reference/rest/v0/customers.searchAds360)\nresource, which reflects the fact that almost every API call has to target a\nspecific Search Ads 360 account. For example, campaigns, ad groups, ads, and keywords\nare all sub-resources of a root customer resource.\n\n| Resource | Resource Name |\n|-----------|-------------------------------------------------------------|\n| Customer | `customers/1234567890` |\n| Campaign | `customers/1234567890/campaigns/8765432109` |\n| AdGroup | `customers/1234567890/adGroups/54321098765` |\n| AdGroupAd | `customers/1234567890/adGroupAds/54321098765~2109876543210` |\n\n| **Key Point:** The Search Ads 360 Reporting API uses [*relative* resource names](//cloud.google.com/apis/design/resource_names#relative_resource_name) (and not [*full* resource names](//cloud.google.com/apis/design/resource_names#full_resource_name) like some other Google APIs).\n\nResource IDs\n------------\n\nSearch Ads 360 Reporting API entities (customers, campaigns, etc.) are referred to by their resource\nnames throughout the API. However, it's important to note that the resource\nnames themselves may have unique numerical [resource\nIDs](//cloud.google.com/apis/design/resource_names#resource_id) that identify\neach object in the hierarchy. In these cases, it may be useful to parse the\nresource name to extract these resource IDs and assemble a new one.\n\nFor example, examine the `AdGroupAd` resource name from the previous table: \n\n customers/1234567890/adGroupAds/54321098765~2109876543210\n\nThis can be broken down into its individual resource IDs (separated by\n[collection IDs](//cloud.google.com/apis/design/resource_names#collection_id))\nas follows:\n\n| Resource name components ||\n|--------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **Resource IDs** | |-----------------|-------------------| | customer ID: | `\"1234567890\"` | | ad group ID: | `\"54321098765\"` | | ad group ad ID: | `\"2109876543210\"` | |\n| **Collection IDs** | |----------------| | `\"customers\"` | | `\"adGroupAds\"` | |\n\nParsing the individual IDs lets you derive new resource names to reference\nthe ad group ad's customer (`customers/1234567890`) or its ad group\n(`customers/1234567890/adGroupAds/54321098765`).\n| **Key Point:** Resource names in JSON request and response bodies are referred to by the `resourceName` field, not the [`name`](//cloud.google.com/apis/design/resource_names#q_why_is_the_special_field_called_name_instead_of_id) field like in some other Google Cloud APIs. Many Search Ads 360 entities have name attributes themselves (`campaign.Name`, `adGroup.Name`, etc.), so `resourceName` is used to avoid collision with existing object names."]]
