Google 購物合作夥伴可透過 Content API 的 accounts.link 方法,透過程式標記自家 Merchant Center 帳戶與其他商家之間的關係。這個連結會說明合作夥伴提供給這些連結商家的服務。服務清單可能包含多項功能,例如購物廣告的產品資料管理或 Buy on Google 的訂單管理。如需支援服務的完整清單,請參閱要求連結頁面。
合作夥伴透過 Content API 傳送連結要求後,商家可以在 Google Merchant Center 使用者介面中管理帳戶連結要求。
要求與核准工作流程
標記合作夥伴與其他商家之間使用 link 的關係的程序包含多個步驟。如要建立連結,合作夥伴會先傳送要求給商家。商家收到要求後,必須核准要求。
您可以使用 Content API 管理連結檢舉程序,並通常包含以下步驟。本指南的後續章節會詳細說明各個步驟。
[null,null,["上次更新時間:2025-08-13 (世界標準時間)。"],[[["\u003cp\u003eIntroducing the beta version of the Merchant API, the future replacement for the Content API for Shopping.\u003c/p\u003e\n"],["\u003cp\u003eThe API enables Shopping partners to programmatically link their Merchant Center account with other merchants' accounts, specifying the services they offer.\u003c/p\u003e\n"],["\u003cp\u003eMerchants can manage these account links through the Google Merchant Center user interface.\u003c/p\u003e\n"],["\u003cp\u003eEstablishing a link requires a multi-step process: the partner sends a request, and the merchant approves it.\u003c/p\u003e\n"],["\u003cp\u003eBoth partners and merchants can view, manage, and remove existing links.\u003c/p\u003e\n"]]],["The beta version of the Merchant API, the new Content API for Shopping, is available to enabled Shopping partners. This API allows partners to programmatically establish relationships with other merchant accounts using the `accounts.link` method. The partner initiates a link request, and the merchant must approve it. Both can view existing and pending links, and either party can remove a link. This process involves sending requests, viewing lists, approving links, and removing links.\n"],null,["# Account linking overview\n\n| **Note:** This API is available only to enabled Shopping partners.\n\nThe Content API's [`accounts.link`](/shopping-content/reference/rest/v2.1/accounts/link)\nmethod allows a Google Shopping partner to programmatically flag a relationship\nbetween their own Merchant Center account and those of other merchants. This\nlink describes the services that the partner provides to those linked merchants.\nThe list of services can include features such as product data management for\nShopping ads or order management for Buy on Google. The full list of supported\nservices can be found on the [Requesting Links page](/shopping-content/guides/flagging/request).\n\nAfter a partner sends a link request via the Content API, merchants can [manage\ntheir account links](//support.google.com/merchants/answer/9440376) in the\nGoogle Merchant Center user interface.\n| **Note:** Flagging accounts via [`accounts.link`](/shopping-content/reference/rest/v2.1/accounts/link) does not automatically make a merchant's account part of a partner's [multi-client\n| account](//support.google.com/merchants/answer/188487).\n\nRequest and approval workflow\n-----------------------------\n\nFlagging a relationship between partner and another merchant with a\n[`link`](/shopping-content/reference/rest/v2.1/accounts/link) is a multi-step\nprocess. To initiate a link, a partner first sends a request to a merchant.\nAfter the request is received, the merchant must then approve it.\n\nThe link flagging process can be managed using the Content API and generally\ncomprises the following steps. The subsequent sections of this guide describe\neach step in more detail.\n\n1. Partner [sends an account link request](/shopping-content/guides/flagging/request).\n2. Both merchant and partner can [view a list of existing and pending links](/shopping-content/guides/flagging/list).\n3. Merchant [accepts the link](/shopping-content/guides/flagging/approve).\n4. Either merchant or partner can [remove a link](/shopping-content/guides/flagging/remove) at any time.\n\nThe [next section](/shopping-content/guides/flagging/request) describes how a partner sends a link flagging request."]]