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Para marcar una relación con una cuenta de comerciante, primero, un socio de Shopping debe usar el método accounts.link para enviar una solicitud de vinculación.
La solicitud de vinculación contiene un linkedAccountId que identifica al comercio que recibe la solicitud y tiene un tipo action de request. Cada vínculo también debe especificar un conjunto de services que enumere las funciones que el socio proporciona al comercio. Se admiten los siguientes valores de services.
Servicio
Descripción
shoppingAdsProductManagement
Administración de datos de productos para anuncios de Shopping
shoppingActionsProductManagement
Administración de datos de productos para Comprar con Google (antes conocido como Acciones de Shopping)
shoppingActionsOrderManagement
Administración de pedidos para Comprar con Google (anteriormente conocido como Acciones de Shopping)
Además, la solicitud también debe contener un linkType válido que describa el tipo de socio de Shopping que realiza la solicitud. A los socios de Shopping se les asigna una de las siguientes etiquetas, y deben usar la etiqueta designada en el campo linkType cuando llamen a la API.
Tipos de vínculos válidos
channelPartner
eCommercePlatform
Ejemplo
La siguiente llamada a la API envía una solicitud de vinculación desde la cuenta de un socio 123456789 a un comercio con linkedAccountId de "98765".
El "eCommercePlatform"linkType identifica al socio como una plataforma de comercio electrónico. La lista services indica que el socio proporciona las funciones "shoppingAdsProductManagement" (administración de datos de productos para anuncios de Shopping) y "shoppingActionsOrderManagement" (administración de pedidos para Comprar con Google, anteriormente conocida como Acciones de Shopping).
[null,null,["Última actualización: 2025-08-13 (UTC)"],[[["\u003cp\u003eThe Merchant API is the new version of the Content API for Shopping and represents the future of the platform.\u003c/p\u003e\n"],["\u003cp\u003eTo establish a relationship, partners must send a linking request using the \u003ccode\u003eaccounts.link\u003c/code\u003e method, specifying the desired services and partner type.\u003c/p\u003e\n"],["\u003cp\u003eThe link request requires approval from the receiving merchant before it becomes fully established.\u003c/p\u003e\n"],["\u003cp\u003ePartners can be categorized as either \u003ccode\u003echannelPartner\u003c/code\u003e or \u003ccode\u003eeCommercePlatform\u003c/code\u003e and must use their designated \u003ccode\u003elinkType\u003c/code\u003e in the API call.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003eservices\u003c/code\u003e field allows partners to indicate the specific features they offer to merchants, such as product and order management.\u003c/p\u003e\n"]]],["The Merchant API beta, a new version of the Content API for Shopping, is introduced. Shopping partners must use the `accounts.link` method to request a link to a merchant account. This requires specifying the `linkedAccountId` of the merchant, the `linkType` (e.g., `channelPartner`, `eCommercePlatform`), the provided `services` (e.g., `shoppingAdsProductManagement`), and an `action` of `request`. The link requires the receiving merchant's approval to be established. An example API call is provided.\n"],null,["# Request links\n\nTo flag a relationship with a merchant account, a Shopping partner must first\nuse the [`accounts.link`](/shopping-content/reference/rest/v2.1/accounts/link)\nmethod to send a linking request.\n| **Note:** The link is not fully established until the receiving merchant approves the request.\n\nThe link request contains a [`linkedAccountId`](/shopping-content/reference/rest/v2.1/accounts/link#linkedAccountId)\nthat identifies the merchant receiving the request and has an [`action`](/shopping-content/reference/rest/v2.1/accounts/link#action)\ntype of `request`. Each link should also specificy a set of [`services`](/shopping-content/reference/rest/v2.1/accounts/link#linkType)\nthat enumerates which features the partner provides to the merchant. The following\n[`services`](/shopping-content/reference/rest/v2.1/accounts/link#linkType) values\nare supported.\n\n| Service | Description |\n|------------------------------------|--------------------------------------------------------------------------------|\n| `shoppingAdsProductManagement` | Product data management for Shopping ads |\n| `shoppingActionsProductManagement` | Product data management for Buy on Google (formerly known as Shopping Actions) |\n| `shoppingActionsOrderManagement` | Order management for Buy on Google (formerly known as Shopping Actions) |\n\nAdditionally, a request must also contain a valid [`linkType`](/shopping-content/reference/rest/v2.1/accounts/link#linkType)\nthat describes the type of Shopping partner making the request. Shopping\npartners are assigned one of the following labels and should use their designated\nlabel in the `linkType` field when calling the API.\n\n| Valid linkTypes |\n|---------------------|\n| `channelPartner` |\n| `eCommercePlatform` |\n\nExample\n-------\n\nThe following API call sends a link request from a partner's account\n`123456789` to a merchant with `linkedAccountId` of `\"98765\"`.\n\nThe `\"eCommercePlatform\"` `linkType` identifies the partner as an e-commerce\nplatform. The `services` list indicates that the partner provides\n`\"shoppingAdsProductManagement\"` (product data management for Shopping ads) and\n`\"shoppingActionsOrderManagement\"` (order management for Buy on Google, formerly\nknown as Shopping Actions) features. \n\n POST https://shoppingcontent.googleapis.com/content/v2.1/123456789/accounts/123456789/link\n {\n \"linkedAccountId\": \"98765\",\n \"linkType\": \"eCommercePlatform\",\n \"services\": [\"shoppingAdsProductManagement\", \"shoppingActionsOrderManagement\"],\n \"action\": \"request\"\n }\n\nThe [next section](/shopping-content/guides/flagging/list) describes how to get a list of existing links."]]
