除了網路商店,商家也可以上傳本地商店的產品資料。透過 Content API for Shopping,商家現在能將 Merchant Center 帳戶連結至適當的商家檔案,並調整放送店面商品目錄廣告 (LIA) 產品所需的其他設定。以下將逐步說明如何為 Merchant Center 帳戶設定店面商品目錄廣告資訊。
事前準備
本指南假設您已擁有 Merchant Center 帳戶和商家檔案,且已熟悉 Content API for Shopping 的基本概念。如要進一步瞭解如何建立商家檔案,請參閱「註冊商家檔案」一文。
在本指南的其餘部分,我們會使用下列帳戶資訊範例:
Merchant Center
管理帳戶 (方法呼叫中的 merchantId 參數):12345
包含店面產品的帳戶 (方法呼叫中的 accountId 參數):67890
商家檔案
管理員帳戶 (admin@example.com) 可存取:
所有商家帳戶 (包括下列帳戶以及未列出的其他商家帳戶)
共 82 家門市
企業帳戶:
金州,20 個地點,由 california@example.com 管理
Sunshine-State,共 15 個地點,由 florida@example.com 管理
帝國,有 25 個地點,由newyork@example.com管理
店面商品目錄廣告新手上路程序所需的其他資訊
美國境內英語地區的商品目錄驗證聯絡人:商品目錄管理員 <invcheck@example.com>
本指南中的範例是可視需要以 JSON 內容做為主體的 REST HTTP 要求。只有 GET 方法能包含回應。此外,如果 JSON 物件欄位與目前的主題無關,回應中可能會省略 JSON 物件欄位,因此 Content API 的實際回應可能包含更多資訊。您可以參閱參考說明文件中適用於合適方法的「試用」一節,試用本指南中的步驟,或使用我們的用戶端程式庫,使用偏好的程式設計語言開發解決方案。
[null,null,["上次更新時間:2025-08-13 (世界標準時間)。"],[[["\u003cp\u003eThe Merchant API is the new version of the Content API for Shopping and enables online and local product data uploads.\u003c/p\u003e\n"],["\u003cp\u003eThis guide outlines the process for onboarding Local Inventory Ads (LIA) using the Content API for Shopping.\u003c/p\u003e\n"],["\u003cp\u003eYou need an existing Merchant Center account and a Business Profile to proceed with the LIA setup.\u003c/p\u003e\n"],["\u003cp\u003eMerchants can configure target countries, link their Business Profile, and verify inventory as part of the LIA onboarding process.\u003c/p\u003e\n"],["\u003cp\u003eThese onboarding steps can be executed in parallel for faster setup.\u003c/p\u003e\n"]]],["The document introduces the beta Merchant API, the new version of the Content API for Shopping, and explains how merchants can use it to upload product data for both online and local stores. It details the onboarding process for Local Inventory Ads (LIA), including linking a Merchant Center account with a Business Profile and configuring necessary settings. Key actions involve configuring target countries for LIA, linking the Business Profile, and verifying inventory, all of which can be done in parallel. It references using HTTP and JSON for requests.\n"],null,["# Get started with local inventory ads\n\nIn addition to online stores, merchants can upload product data for local\nstores. The Content API for Shopping now allows merchants to link a\n[Merchant Center](//merchants.google.com) account with the appropriate\n[Business Profile](//www.google.com/business) and\nconfigure additional settings needed to serve products for\n[Local Inventory Ads](https://support.google.com/merchants/answer/3057972)\n(LIA). Here, we walk through the onboarding process in setting up LIA\ninformation for your Merchant Center account.\n\nBefore you begin\n----------------\n\nThis guide assumes that you already have a Merchant Center account and a\nBusiness Profile and that you are already familiar with the basics of the\nContent API for Shopping. For more information on creating a Business Profile,\nsee [Sign up for a Business Profile](//support.google.com/business/answer/6300717).\n\nFor the rest of this guide, we use the following example account\ninformation:\n\n- Merchant Center\n\n - Managing account (the `merchantId` parameter in method calls): 12345\n - Account to contain local products (the `accountId` parameter in method calls): 67890\n\n | **Note:** Here, we use a multi-client account and a sub-account, but you can use this process for standalone accounts as well. For standalone accounts, the managing account will be the same as the account that contains local products, so you'll use the same Merchant Center ID for both parameters.\n- Business Profiles\n\n - Administrative account, `admin@example.com`, has access to:\n - All business accounts (both those listed below and others not listed)\n - 82 store locations in total\n - Business accounts:\n - Golden-State, 20 locations, managed by `california@example.com`\n - Sunshine-State, 15 locations, managed by `florida@example.com`\n - Empire-State, 25 locations, managed by `newyork@example.com`\n- Other information needed for the LIA onboarding process\n\n - Inventory verification contact for English-speaking locations in the US: Inventory Manager \\\u003c`invcheck@example.com`\\\u003e\n\nThe examples in this guide are REST HTTP requests with JSON content as the body\nwhen needed. Responses are only included for GET methods. Also, JSON object\nfields may be omitted in responses when they are unrelated to the current topic,\nso actual responses from the Content API may contain more information. You can\ntry out the steps in this guide using the Try-It sections for the appropriate\nmethods in the [reference documentation](/shopping-content/reference/rest/v2.1) or\nuse one of our [client libraries](/shopping-content/guides/libraries) to\ndevelop your solution in your preferred programming language.\n\nOnce you're ready to begin, continue with the other sections of this guide:\n\n- [Configure Target Countries for LIA](/shopping-content/guides/how-tos/lia/configure-targets)\n- [Link Your Business Profile](/shopping-content/guides/how-tos/lia/link-gmb)\n- [Verify Your Inventory](/shopping-content/guides/how-tos/lia/verify-inventory)\n\n| **Note:** These sections can and should be performed in parallel, as most sections can be done independently. We will explicitly note steps within a section that require other sections to be completed first."]]