向商家显示问题和解决方案

本指南介绍了第三方应用开发者如何使用 MerchantSupport 服务,为商家创建应用内诊断页面。

您可以使用 此服务用于创建类似于 Merchant Center 账号的界面 诊断产品 问题页面上。

MerchantSupport 服务仅适用于第三方界面。请求应如下所示: 在商家与您的应用界面交互时触发。为了实现自动化 自己的商家账号的诊断信息,请参阅 statusproduct status产品 过滤指南。

我们建议您在应用中提供以下页面, 商家问题排查:

  • 账号诊断
  • 产品诊断

实现诊断页面的不同选项

您可以通过不同的方式实施诊断页面。根据您的需求 选择决定了复杂诊断操作的处理方式。在 请求,您可以将 user_input_action_option 设置为以下其中一项 选项:

  • REDIRECT_TO_MERCHANT_CENTER:这是默认选项。会 需要显示更多内容,或者从 商家在您的应用内未完全实现。对于他们来说,API 为他们提供了 链接重定向到 Merchant Center 中 商家可以执行该操作。

  • BUILT_IN_USER_INPUT_ACTIONS:您可以实现需要 在应用中以应用内解决方案的形式提供用户输入。

实现诊断页面

本部分介绍了如何实现诊断页面。它使用默认的 (简单)选项来处理复杂操作,例如重定向到 Merchant Center。

有关应用内操作的更高级实现,请查看以下内容 部分,参阅使用用户输入实现内置操作

实现

以下是我们建议的诊断页面流程:

  1. 商家在您的应用中打开诊断页面。
  2. 您的应用通过调用 MerchantSupport 服务来请求诊断。

    下面是一个示例请求:

    POST https://shoppingcontent.googleapis.com/content/v2.1/{merchantId}/merchantsupport/renderaccountissues?timeZone=America/Los_Angeles&languageCode=en-GB {}
    

    {merchantId} 替换为 要对其触发操作处理的账号。

  3. 您的应用显示响应中的诊断信息和推荐操作 。以下是示例响应:

    {
      "issues": [
        {
          "title": "Misrepresentation",
          "impact": {
            "message": "Prevents all products from showing in all countries",
            "severity": "ERROR",
            "breakdowns": [
              {
                "regions": [
                  {
                    "code": "001",
                    "name": "All countries"
                  }
                ],
                "details": [
                  "Products not showing organically"
                ]
              }
            ]
          },
          "prerenderedContent": "\u003cdiv class=\"issue-detail\"\u003e\u003cdiv class=\"issue-content\"\u003e\u003cp class=\"content-element\"\u003e\u003cspan class=\"segment\"\u003eBased on the information available about your business, there is reason to believe that customers are being misled on Google. Review the Misrepresentation policy and make changes to your Merchant Center and/or online store.u003c/span\u003e\u003c/p\u003e\u003cp class=\"content-element root-causes-intro\"\u003e\u003cspan class=\"segment\"\u003eMake sure your Merchant Center and online store follow the following best practices / guidelines\u003c/span\u003e\u003c/p\u003e\u003cul class=\"content-element root-causes\"\u003e\u003cli\u003e\u003cp\u003e\u003cspan class=\"segment\"\u003eProvide transparency about your business identity, business model, policies and how your customers can interact with you\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan class=\"segment\"\u003ePromote your online reputation by showing reviews or highlighting any badges or seals of approval\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp class=\"tooltip tooltip-style-info\"\u003e\u003cspan class=\"segment\"\u003eUse a professional design for your online store that includes an SSL certificate\u003c/span\u003e\u003cspan class=\"tooltip-icon\"\u003e\u003cbr\u003e\u003c/span\u003e\u003cspan class=\"tooltip-text\"\u003e\u003cspan class=\"segment\"\u003eMake sure it's accessible for all users without any redirects and doesn't have any placeholders for text and images.u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp class=\"tooltip tooltip-style-info\"\u003e\u003cspan class=\"segment\"\u003eProvide information in the business information settings in your Merchant Center\u003c/span\u003e\u003cspan class=\"tooltip-icon\"\u003e\u003cbr\u003e\u003c/span\u003e\u003cspan class=\"tooltip-text\"\u003e\u003cspan class=\"segment\"\u003eLink any relevant third-party platforms to your Merchant Center and create a Google Business Profile.u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan class=\"segment\"\u003eFollow SEO guidelines, improve your eligibility for seller ratings and match your product data in your Merchant Center with your online store\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ca href=\"https://support.google.com/merchants/answer/6150127?hl=en-US\" class=\"content-element\"\u003eLearn more about the Misrepresentation policy\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e",
          "actions": [
            {
              "externalAction": {
                "type": "REVIEW_ACCOUNT_ISSUE_IN_MERCHANT_CENTER",
                "uri": "https://merchants.google.com/mc/products/diagnostics/accountissues?a=672911686&hl=en-US"
              },
              "buttonLabel": "Request review",
              "isAvailable": true
            }
          ]
        },
        {
          "title": "Adult-oriented content",
          "impact": {
            "message": "Prevents all products from showing in all countries",
            "severity": "ERROR",
            "breakdowns": [
              {
                "regions": [
                  {
                    "code": "001",
                    "name": "All countries"
                  }
                ],
                "details": [
                  "Products not showing organically"
                ]
              }
            ]
          },
          "prerenderedContent": "\u003cdiv class=\"issue-detail\"\u003e\u003cdiv class=\"callout-banners\"\u003e\u003cdiv class=\"callout-banner callout-banner-info\"\u003e\u003cp\u003e\u003cspan class=\"segment\"\u003eReview requested on Aug 9, 2023. It can take a few days to complete.u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv class=\"issue-content\"\u003e\u003cp class=\"content-element\"\u003e\u003cspan class=\"segment\"\u003eThere was a problem identified with the sale of prohibited adult products on your online store. In the case that you are intentionally selling adult items, enable Adult content in Settings in your Merchant Center. In your product file, use the \u003c/span\u003e\u003cspan class=\"segment segment-attribute\"\u003eadult\u003c/span\u003e\u003cspan class=\"segment\"\u003e attribute for specific products.u003c/span\u003e\u003c/p\u003e\u003cp class=\"content-element root-causes-intro\"\u003e\u003cspan class=\"segment\"\u003eMake sure the products meet the policy requirements\u003c/span\u003e\u003c/p\u003e\u003cul class=\"content-element root-causes\"\u003e\u003cli\u003e\u003cp class=\"tooltip tooltip-style-info\"\u003e\u003cspan class=\"segment\"\u003eAdult oriented content may be prohibited or restricted depending on the product sold and the country it is sold\u003c/span\u003e\u003cspan class=\"tooltip-icon\"\u003e\u003cbr\u003e\u003c/span\u003e\u003cspan class=\"tooltip-text\"\u003e\u003cspan class=\"segment\"\u003eSee a full list of countries in the HelpCenter\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp class=\"tooltip tooltip-style-info\"\u003e\u003cspan class=\"segment\"\u003eDon't list sexually explicit content that is intended to arouse or includes content such as text, image, audio, or video of graphic sexual acts intended to arouse\u003c/span\u003e\u003cspan class=\"tooltip-icon\"\u003e\u003cbr\u003e\u003c/span\u003e\u003cspan class=\"tooltip-text\"\u003e\u003cspan class=\"segment\"\u003eExamples: Graphic depictions of sexual acts in progress, including hardcore pornography, any type of genital, anal, or oral sexual activity; graphic depictions of masturbation or genital arousal and language explicitly referencing arousal, masturbation, cartoon porn, or hentai\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ca href=\"https://support.google.com/merchants/answer/6150138?hl=en-US#wycd-restricted-adult-content\" class=\"content-element\"\u003eLearn more about the Adult-oriented content policy\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e"
        },
        {
          "title": "Missing return and refund policy",
          "impact": {
            "message": "Limits visibility of all products in all countries",
            "severity": "ERROR",
            "breakdowns": [
              {
                "regions": [
                  {
                    "code": "001",
                    "name": "All countries"
                  }
                ],
                "details": [
                  "Limited visibility for products showing organically"
                ]
              }
            ]
          },
          "prerenderedContent": "\u003cdiv class=\"issue-detail\"\u003e\u003cdiv class=\"issue-content\"\u003e\u003cp class=\"content-element\"\u003e\u003cspan class=\"segment\"\u003eThere was a problem identified with the return and/or refund policy of your online store. Update your return or refund policy to provide customers a transparent shopping experience.u003c/span\u003e\u003c/p\u003e\u003cp class=\"content-element root-causes-intro\"\u003e\u003cspan class=\"segment\"\u003eMake sure your products meet the Shopping policy requirements\u003c/span\u003e\u003c/p\u003e\u003cul class=\"content-element root-causes\"\u003e\u003cli\u003e\u003cp class=\"tooltip tooltip-style-info\"\u003e\u003cspan class=\"segment\"\u003eIt's available on your online store\u003c/span\u003e\u003cspan class=\"tooltip-icon\"\u003e\u003cbr\u003e\u003c/span\u003e\u003cspan class=\"tooltip-text\"\u003e\u003cspan class=\"segment\"\u003eWe recommend that you have a separate landing page for your policy and link to it from the other pages on your online store, so that it's easy to find.u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp class=\"tooltip tooltip-style-info\"\u003e\u003cspan class=\"segment\"\u003eIt's available in the language of the country you're selling in or in English\u003c/span\u003e\u003cspan class=\"tooltip-icon\"\u003e\u003cbr\u003e\u003c/span\u003e\u003cspan class=\"tooltip-text\"\u003e\u003cspan class=\"segment\"\u003eMake sure that the return and/or refund policy is available in the target language or in English. Ideally, users should be given the option to select the return and/or refund policy in their own language.u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan class=\"segment\"\u003eIt's accessible to everyone visiting your online store, without having to log in, sign up or enter any personal information\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ca href=\"https://support.google.com/merchants/answer/9158778?hl=en-US\" class=\"content-element\"\u003eLearn more about Missing return and refund policy\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e",
          "actions": [
            {
              "externalAction": {
                "type": "REVIEW_ACCOUNT_ISSUE_IN_MERCHANT_CENTER",
                "uri": "https://merchants.google.com/mc/products/diagnostics/accountissues?a=672911686&hl=en-US"
              },
             "buttonLabel": "Request review",
             "isAvailable": true
            }
          ]
        }
      ],
      "alternateDisputeResolution": {
        "uri": "https://support.google.com/european-union-digital-services-act-redress-options?hl=en-US",
        "label": "Additional options available to you"
      }
    }
    

    我们建议您按照退货顺序显示问题, titleimpact.message。此外,我们还建议您在 当商家将鼠标悬停在问题上时,问题的impact.breakdowns 标题或说明。

  4. 商家点击列表中的某个问题。

  5. 您的应用会针对每个country显示每个问题的详细impactdestinationprerendered_content 和按钮 对于 actions,商家可以采取哪些措施来解决问题。还有 不同类型的操作:

    1. 外部操作:指向外部网页,例如 Merchant Center,商家可在其中解决问题。
    2. 内置简单操作:指向应用中 以便商家解决问题
    3. 内置的用户输入操作:打开一个对话框,供商家用来执行以下操作 提供所需信息并请求操作。这种类型的 仅当 BUILT_IN_USER_INPUT_ACTIONS 为 请求。
  6. 商家按照说明解决问题。

  7. 商家会在您的应用中重新加载诊断页面。

  8. 您的应用向 MerchantSupport 服务再次提交请求,并且 会显示更新后的问题列表。

您可以将完成的应用显示的信息与 查看 Merchant Center 中的诊断页面 中心来验证您的 实施。

界面模拟

以下示例说明了如何显示来自 renderaccountissues 响应。对象 界面会映射到模拟中的相应 API 字段。您可以创建一个类似的 了解产品问题。

图片

填充的账号诊断页面如下所示:

图片

设置预呈现的 HTML 的样式

调用 MerchantSupport 服务的响应包含 prerendered_content 字段,HTML 中每个问题的详细信息。你可以嵌入 将此 HTML 内容直接传递到您的界面中,以易于理解的方式 格式。

您可能会看到类为 new-element 的 HTML 元素。new-element 类会应用到在将代码集成到 HTML 代码中后添加到 HTML 中的元素 使用 MerchantSupport 服务。我们建议使用 类隐藏元素 new-element,以便在将这些元素显示给 。

以下是 prerendered_content 字段值的示例:

<div class="issue-detail">
  <div class="callout-banners">
    <div class="callout-banner callout-banner-info"><p><span class="segment">Review requested on Aug 9, 2023. It can take a few days to complete.</span>
    </p></div>
  </div>
  <div class="issue-content"><p class="content-element"><span class="segment">There was a problem identified with the sale of prohibited adult products on your online store. In the case that you are intentionally selling adult items, enable Adult content in Settings in your Merchant Center. In your product file, use the </span><span
      class="segment segment-attribute">adult</span><span class="segment"> attribute for specific products.</span>
  </p>
    <p class="content-element root-causes-intro"><span class="segment">Make sure the products meet the policy requirements</span>
    </p>
    <ul class="content-element root-causes">
      <li><p class="tooltip tooltip-style-info"><span class="segment">Adult oriented content may be prohibited or restricted depending on the product sold and the country it is sold</span><span
          class="tooltip-icon"><br></span><span class="tooltip-text"><span class="segment">See a full list of countries in the HelpCenter</span></span>
      </p></li>
      <li><p class="tooltip tooltip-style-info"><span class="segment">Don't list sexually explicit content that is intended to arouse or includes content such as text, image, audio, or video of graphic sexual acts intended to arouse</span><span
          class="tooltip-icon"><br></span><span class="tooltip-text"><span class="segment">Examples: Graphic depictions of sexual acts in progress, including hardcore pornography, any type of genital, anal, or oral sexual activity; graphic depictions of masturbation or genital arousal and language explicitly referencing arousal, masturbation, cartoon porn, or hentai</span></span>
      </p></li>
    </ul>
    <a href="https://support.google.com/merchants/answer/6150138?hl=en-US#wycd-restricted-adult-content"
       class="content-element">Learn more about the Adult-oriented content policy</a></div>
</div>

如果您嵌入上述 HTML 代码,将如下所示 prerendered_content

图片

您可以使用多个 CSS 类来调整内容在界面中的呈现方式。 以下是您可以使用的 CSS 示例:

issue-detail {
  text-align: left;
  width: 700px;
  border-radius: 8px;
  background: white;
  margin: 16px;
  padding: 16px;
}

.content-element {
  margin: 8px 0 8px 0;
  display: block;
}

/* callout banners */
.callout-banners {
  margin: 0 0 16px 0;
}

.callout-banner {
  display: block;
  padding: 16px 16px 6px 16px;
  margin: 0 0 8px 0;
  border-radius: 8px;
}

.callout-banner-info {
  background: #e8f0fe;
}

.callout-banner-warning {
  background: #fef7e0;
}

.callout-banner-error {
  background: #fce8e6;
}

/* add an icon to the callout banner */
.callout-banner p {
  background-repeat: no-repeat;
  padding-left: 32px;
}

.callout-banner-error p {
  background-image: url("https://fonts.gstatic.com/s/i/short-term/release/googlesymbols/error/default/20px.svg");
}

.callout-banner-warning p {
  background-image: url("https://fonts.gstatic.com/s/i/short-term/release/googlesymbols/warning/default/20px.svg");
}

.callout-banner-info p {
  background-image: url("https://fonts.gstatic.com/s/i/short-term/release/googlesymbols/search/default/20px.svg");
}

/* segments with style */
.segment-attribute {
  color: #198639;
  font-family: monospace, monospace;
}

.segment-bold {
  font-weight: bold;
}

.segment-italic {
  font-style: italic;
}

/* tooltip */
.tooltip {
  position: relative;
}

.tooltip-style-info .tooltip-icon:before {
  content: '(i)';
  font-style: normal;
  font-weight: normal;
  text-decoration: inherit;
  margin-left: 5px;
}

.tooltip-style-question .tooltip-icon:before {
  content: '(?)';
  font-style: normal;
  font-weight: normal;
  text-decoration: inherit;
  margin-left: 5px;
}

.tooltip .tooltip-text {
  visibility: hidden;
  text-align: left;
  background: white;
  border-radius: 8px;
  padding: 5px 0;
  border: 1px solid;
  padding: 10px;
  box-shadow: 3px 7px 12px #c1c1c1;
  position: absolute;
  z-index: 1;
}

.tooltip:hover .tooltip-text {
  visibility: visible;
}

/* table */
table.content-element {
  margin: 16px 0 16px 0;
  border: 1px solid #ccc;
  border-collapse: collapse;
  margin: 1em 0;
}

table.content-element th {
  background-color: #eee;
}

table.content-element th, table td {
  border: 1px solid #ddd;
  font-size: 0.9em;
  padding: 0.3em 1em;
}

/* hidde elements added in future, until they are supported in your application */
.new-element {
  visibility: hidden;
}

如果您使用上述 CSS,所渲染内容将如下所示:

图片

您还可以使用 CSS 配置和显示提示:

图片

通过用户输入实现内置操作

借助带有用户输入的内置操作,你可以提供复杂的诊断信息 功能作为应用内解决方案。我们建议采用 它是一个对话框,商家可以在其中提供信息;阅读更多 并确认请求。

每个操作包含一个或多个操作流程。对于某些操作 多个数据流。例如,当请求触发时, 商家不认同此决定,要求进行进一步审核 在问题得到解决后,会出现不同的流程。

要请求数据以使用用户输入实现复杂操作,您必须设置 将 user_input_action_option 字段设置为 BUILT_IN_USER_INPUT_ACTIONS 值。

POST https://shoppingcontent.googleapis.com/content/v2.1/{merchantId}/merchantsupport/renderaccountissues

{
  "user_input_action_option": "BUILT_IN_USER_INPUT_ACTIONS"
}

{merchantId} 替换为 要对其触发操作处理的账号。

实现

下面显示了我们如何建议向您请求用户的诊断页面流程 输入的内容应如下所示:

  1. 商家点击操作按钮。

    • 如果有多个流程可用,您的应用将提供所有流程,以便 商家可以根据意图进行选择。
    • 由商家选择该流程。
  2. 您的应用会显示 所选操作流程我们建议您在 对话框。

    • 宣传信息(如果存在)包含的重要信息 以便商家更好地了解操作的运作方式以及如何处理 才能成功建议突出显示此消息并设置其样式 根据出价邀约的严重程度
    • 如果流程中有任何输入字段,则需要显示这些字段, 商家可以提供价值如果输入字段标记为 required, 那么您的应用不应让商家先于他们发送请求, 提供值。
  3. 商家会读取该信息并提供请求的值。

  4. 商家点击相应按钮来确认其请求。

  5. 您的应用通过调用 MerchantSupport 服务。下面是一个示例请求:

    POST https://shoppingcontent.googleapis.com/content/v2.1/{merchantId}/merchantsupport/triggeraction
    
    {
      actionContext: "ActionContextValue=",
      actionInput: { actionFlowId: "flow1",
      inputValues: [
      { input_field_id: "input1", checkbox_input_value: { value: true } }
      ]
    }
    

    {merchantId} 替换为 要对其触发操作处理的账号。

    如需访问 BuiltInUserInputActiontriggeraction 方法,请提交一个 使用此 表单

  6. 您的应用显示了从 MerchantSupport 返回的确认消息 服务。

    • 如果服务返回包含 INVALID_ARGUMENT 的验证错误 状态,其中包含了 应向商家显示的本地化错误消息。我们建议 在受影响的输入字段附近显示此类错误。下面是一个示例 示例响应:
    {
      "error":
        {
          "code": 400,
          "message": "[actionInput.inputValues] Invalid user input",
          "status": "INVALID_ARGUMENT",
          "details": [
          {
            "@type": "type.googleapis.com/google.rpc.ErrorInfo",
            "reason": "invalid",
            "domain": "global"
          },
          {
            "@type": "type.googleapis.com/google.rpc.BadRequest",
            "fieldViolations": [
              {
                "field": "actionInput.inputValues.input",
                "description": "The field is required"
              }
            ]
          }
        ]
      }
    }
    
    • 如果服务返回无效状态或内部错误,用 FAILED_PRECONDITIONINTERNAL 状态时,应用应指示 重新加载页面或稍后重试。