I banner adattivi consentono di specificare la larghezza di un annuncio per determinare le dimensioni ottimali
dell'annuncio. I banner adattivi massimizzano il rendimento ottimizzando le dimensioni dell'annuncio
per ogni dispositivo. Questo approccio offre opportunità per
migliorare il rendimento.
Rispetto ai banner adattivi ancorati, i banner adattivi in linea sono più grandi,
più alti e utilizzano altezze variabili anziché fisse. I banner adattivi in linea hanno
un'altezza variabile e possono occupare l'intero schermo o un'altezza massima
che specifichi.
Posiziona i banner adattivi in linea nei contenuti scorrevoli, ad esempio:
Prima di iniziare
Prima di continuare, assicurati di aver completato la guida introduttiva
Annunci banner.
Implementare i banner adattivi
A differenza dei banner adattivi ancorati, i banner adattivi in linea vengono caricati utilizzando una dimensione
adattiva in linea. Per creare una dimensione dell'annuncio adattabile in linea, completa
i seguenti passaggi:
Ottieni la larghezza del dispositivo in uso o imposta la tua larghezza se non vuoi
utilizzare la larghezza massima dello schermo.
Utilizza i metodi statici appropriati nella classe delle dimensioni dell'annuncio, ad esempio
AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(Context context, int width)
per ottenere un oggetto delle dimensioni dell'annuncio adattivo in linea per l'orientamento scelto.
Quando implementi i banner adattivi nella tua app, tieni presente quanto segue:
Le dimensioni dei banner adattivi in linea si adattano meglio quando viene utilizzata l'intera larghezza disponibile. Nella maggior parte dei casi, questa dimensione è la larghezza massima dello schermo del dispositivo in
uso o del contenuto principale del banner. Devi conoscere la larghezza
della visualizzazione da inserire nell'annuncio, la larghezza del dispositivo, la larghezza dei contenuti principali
e le aree sicure applicabili.
Potresti dover aggiornare o creare nuovi elementi pubblicitari per utilizzare le dimensioni adattive. Ulteriori informazioni.
Orientare le dimensioni del banner adattivo in linea
Per precaricare un annuncio banner adattivo in linea per un orientamento specifico, utilizza i seguenti metodi:
Per impostazione predefinita, i banner adattivi in linea istanziati senza un valore maxHeight
hanno un valore maxHeight pari all'altezza del dispositivo. Per limitare l'altezza del banner
adattivo in linea, utilizza il
metodo AdSize.getInlineAdaptiveBannerAdSize(int width, int maxHeight).
Risorse aggiuntive
Esempi su GitHub
Scarica l'applicazione di esempio per vedere i banner adattivi in linea in azione.
[null,null,["Ultimo aggiornamento 2025-08-31 UTC."],[[["\u003cp\u003eAdaptive banners optimize ad size for each device, maximizing performance and improving viewability.\u003c/p\u003e\n"],["\u003cp\u003eInline adaptive banners, placed within scrolling content, are larger and use variable heights compared to anchored adaptive banners.\u003c/p\u003e\n"],["\u003cp\u003eYou can control the width and maximum height of inline adaptive banners to fit your layout.\u003c/p\u003e\n"],["\u003cp\u003eImplement inline adaptive banners by specifying the ad size and ad unit ID, and load them using an AdManagerAdRequest.\u003c/p\u003e\n"],["\u003cp\u003eEnsure your Ad Manager line items support adaptive sizes for optimal delivery.\u003c/p\u003e\n"]]],["Inline adaptive banners, which are larger and use variable heights compared to anchored banners, optimize ad size for each device and enhance performance. Implementation involves determining ad width, using methods like `AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize` or `AdSize.getInlineAdaptiveBannerAdSize` to get an ad size object, setting the size with `setAdSizes`, and loading the ad with `loadAd`. They can be preloaded for specific orientations or have height limitations using the `maxHeight` parameter. These banners work best at full width and require setting the right width and height.\n"],null,["Select platform: [Android](/ad-manager/mobile-ads-sdk/android/banner/inline-adaptive \"View this page for the Android platform docs.\") [iOS](/ad-manager/mobile-ads-sdk/ios/banner/inline-adaptive \"View this page for the iOS platform docs.\") [Flutter](/ad-manager/mobile-ads-sdk/flutter/banner/inline-adaptive \"View this page for the Flutter platform docs.\")\n\n\u003cbr /\u003e\n\nAdaptive banners let you specify the width of an ad to determine the optimal\nad size. Adaptive banners also maximize performance by optimizing the ad size\nfor each device. This approach results in opportunities for\nimproved performance.\n\nCompared to anchored adaptive banners, inline adaptive banners are larger,\ntaller, and use variable instead of fixed heights. Inline adaptive banners are\nof variable height, and might encompass the entire screen or a maximum height\nthat you specify.\n\nYou place inline adaptive banners in scrolling content, for example:\n\nBefore you begin\n\nBefore continuing, make sure you have completed the getting started guide,\n[Banner ads](/ad-manager/mobile-ads-sdk/android/banner).\n\nImplement adaptive banners\n\nUnlike anchored adaptive banners, inline adapter banners load using an inline\nadaptive banner size. To create an inline adaptive ad size, complete the\nfollowing:\n\n1. Get the width of the device in use, or set your own width if you don't want\n to use the full width of the screen.\n\n Kotlin \n\n private val adWidth: Int\n get() {\n val displayMetrics = resources.displayMetrics\n val adWidthPixels =\n if (Build.VERSION.SDK_INT \u003e= Build.VERSION_CODES.R) {\n val windowMetrics: WindowMetrics = this.windowManager.currentWindowMetrics\n windowMetrics.bounds.width()\n } else {\n displayMetrics.widthPixels\n }\n val density = displayMetrics.density\n return (adWidthPixels / density).toInt()\n } \n https://github.com/googleads/googleads-mobile-android-examples/blob/ccc290a583d7f552bdcf81ea76adc05beaa43f0b/kotlin/advanced/InlineAdaptiveBannerExample/app/src/main/java/com/google/android/gms/example/inlineadaptivebannerexample/MainActivity.kt#L70-L83\n\n Java \n\n public int getAdWidth() {\n DisplayMetrics displayMetrics = getResources().getDisplayMetrics();\n int adWidthPixels = displayMetrics.widthPixels;\n\n if (VERSION.SDK_INT \u003e= VERSION_CODES.R) {\n WindowMetrics windowMetrics = this.getWindowManager().getCurrentWindowMetrics();\n adWidthPixels = windowMetrics.getBounds().width();\n }\n\n float density = displayMetrics.density;\n return (int) (adWidthPixels / density);\n } \n https://github.com/googleads/googleads-mobile-android-examples/blob/ccc290a583d7f552bdcf81ea76adc05beaa43f0b/java/advanced/InlineAdaptiveBannerExample/app/src/main/java/com/google/android/gms/example/inlineadaptivebannerexample/MainActivity.java#L133-L145\n\n2. Use the appropriate static methods on the ad size class, such as\n\n `AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(Context context, int width)`\n\n to get an inline adaptive ad size object for the chosen orientation.\n\n Kotlin \n\n val adView = AdView(this@MainActivity)\n adView.setAdSize(AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(this, adWidth)) \n https://github.com/googleads/googleads-mobile-android-examples/blob/ccc290a583d7f552bdcf81ea76adc05beaa43f0b/kotlin/advanced/InlineAdaptiveBannerExample/app/src/main/java/com/google/android/gms/example/inlineadaptivebannerexample/MainActivity.kt#L120-L121\n\n Java \n\n final AdView adView = new AdView(MainActivity.this);\n adView.setAdSize(AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(this, getAdWidth())); \n https://github.com/googleads/googleads-mobile-android-examples/blob/ccc290a583d7f552bdcf81ea76adc05beaa43f0b/java/advanced/InlineAdaptiveBannerExample/app/src/main/java/com/google/android/gms/example/inlineadaptivebannerexample/MainActivity.java#L154-L155\n\n| **Important:** Ad Manager reservation ad sizes can be served in the same ad slot as adaptive banner sized ads. In order to use adaptive banners with Ad Manager reservation ads in the same ad slot, call `setAdSizes` with a list of sizes containing the adaptive size *in addition to* all sizes of reservation ads.\n\nWhen implementing adaptive banners in your app, note these points:\n\n- The inline adaptive banner sizes work best when using the full available width. In most cases, this size is the full width of the device screen in use, or the full width of the banner's parent content. You must know the width of the view to place in the ad, the device width, the parent content width, and applicable safe areas.\n\n\u003c!-- --\u003e\n\n- You may need to update or create new line items to work with adaptive sizes. [Learn more](//support.google.com/admanager/answer/9464128).\n\nOrient inline adaptive banner size\n\nTo preload an inline adaptive banner ad for a specific orientation, use the\nfollowing methods:\n\n- [`AdSize.getPortraitInlineAdaptiveBannerAdSize(Context context, int width)`](/ad-manager/mobile-ads-sdk/android/reference/com/google/android/gms/ads/AdSize#getPortraitInlineAdaptiveBannerAdSize(android.content.Context,int))\n\n- [`AdSize.getLandscapeInlineAdaptiveBannerAdSize(Context context, int width)`](/ad-manager/mobile-ads-sdk/android/reference/com/google/android/gms/ads/AdSize#getLandscapeInlineAdaptiveBannerAdSize(android.content.Context,int))\n\nIf your app supports both portrait and landscape views, and you want to preload\nan adaptive banner ad in the current orientation, use\n\n[`AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(Context context, int width)`](/ad-manager/mobile-ads-sdk/android/reference/com/google/android/gms/ads/AdSize#getCurrentOrientationInlineAdaptiveBannerAdSize(android.content.Context,int))\n\nThis method loads an ad in the current orientation.\n\nLimit inline adaptive banner height\n\nBy default, inline adaptive banners instantiated without a `maxHeight` value\nhave a `maxHeight` equal to the device height. To limit the inline adaptive\nbanner height, use the\n\n[`AdSize.getInlineAdaptiveBannerAdSize(int width, int maxHeight)`](/ad-manager/mobile-ads-sdk/android/reference/com/google/android/gms/ads/AdSize#getInlineAdaptiveBannerAdSize(int,int))\n\nmethod.\n\nAdditional resources\n\nExamples on GitHub\n\nDownload the sample application to see inline adaptive banners in action.\n\n[Java](//github.com/googleads/googleads-mobile-android-examples/tree/main/java/advanced/InlineAdaptiveBannerExample)\n[Kotlin](//github.com/googleads/googleads-mobile-android-examples/tree/main/kotlin/advanced/InlineAdaptiveBannerExample)\n\n\u003cbr /\u003e"]]