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Anuncios intersticiales

Los anuncios intersticiales son anuncios de pantalla completa que cubren la interfaz de su app host. Por lo general, se muestran en puntos naturales de transición en el flujo de una app, como entre actividades o durante la pausa entre niveles de un juego. Cuando una app muestra un anuncio intersticial, el usuario puede presionarlo para continuar hasta su destino o cerrarlo y volver a la app. Lee uno de nuestros casos de éxito.

En esta guía, se explica cómo integrar anuncios intersticiales en una app para Android.

Requisitos previos

SDK de anuncios de Google para dispositivos móviles 19.7.0 o una versión posterior
Completa la guía de introducción.

Siempre realiza pruebas con anuncios de prueba

Cuando compiles y pruebes tus apps, asegúrate de usar anuncios de prueba en lugar de anuncios activos en fase de producción. De lo contrario, podría suspenderse tu cuenta.

La forma más sencilla de cargar anuncios de prueba es usar nuestro ID de unidad de anuncios de prueba exclusivo para anuncios intersticiales de Android:

ca-app-pub-3940256099942544/1033173712

Se configuró de forma especial para mostrar anuncios de prueba para cada solicitud, y puedes usarlo en tus propias apps mientras codificas, pruebas y depuras. Solo asegúrate de reemplazarlo por tu propio ID de unidad de anuncios antes de publicar la app.

Para obtener más información sobre cómo funcionan los anuncios de prueba del SDK de anuncios para dispositivos móviles, consulta Anuncios de prueba.

Carga un anuncio

Para cargar un anuncio intersticial, llama al método load() estático InterstitialAd y pasa un InterstitialAdLoadCallback para recibir el anuncio cargado o cualquier error posible. Ten en cuenta que, al igual que otras devoluciones de llamada de carga de formato, InterstitialAdLoadCallback aprovecha LoadAdError para proporcionar detalles de errores de mayor fidelidad.

JavaKotlin

import com.google.android.gms.ads.interstitial.InterstitialAd;
import com.google.android.gms.ads.interstitial.InterstitialAdLoadCallback;

public class MainActivity extends Activity {

  private InterstitialAd mInterstitialAd;
  private static final String TAG = "MainActivity";

  @Override
  protected void onCreate(Bundle savedInstanceState) {
    super.onCreate(savedInstanceState);
    setContentView(R.layout.activity_main);

    AdRequest adRequest = new AdRequest.Builder().build();

    InterstitialAd.load(this,"ca-app-pub-3940256099942544/1033173712", adRequest,
        new InterstitialAdLoadCallback() {
      @Override
      public void onAdLoaded(@NonNull InterstitialAd interstitialAd) {
        // The mInterstitialAd reference will be null until
        // an ad is loaded.
        mInterstitialAd = interstitialAd;
        Log.i(TAG, "onAdLoaded");
      }

      @Override
      public void onAdFailedToLoad(@NonNull LoadAdError loadAdError) {
        // Handle the error
        Log.d(TAG, loadAdError.toString());
        mInterstitialAd = null;
      }
    });
  }
}

import com.google.android.gms.ads.interstitial.InterstitialAd;
import com.google.android.gms.ads.interstitial.InterstitialAdLoadCallback;

class MainActivity : AppCompatActivity() {

  private var mInterstitialAd: InterstitialAd? = null
  private final val TAG = "MainActivity"

    override fun onCreate(savedInstanceState: Bundle?) {
      super.onCreate(savedInstanceState)
      setContentView(R.layout.activity_main)

      val adRequest = AdRequest.Builder().build()

      InterstitialAd.load(this,"ca-app-pub-3940256099942544/1033173712", adRequest, object : InterstitialAdLoadCallback() {
        override fun onAdFailedToLoad(adError: LoadAdError) {
          Log.d(TAG, adError?.toString())
          mInterstitialAd = null
        }

        override fun onAdLoaded(interstitialAd: InterstitialAd) {
          Log.d(TAG, 'Ad was loaded.')
          mInterstitialAd = interstitialAd
        }
      })
    }
}

Establece FullScreenContentCallback

FullScreenContentCallback controla los eventos relacionados con la visualización de tu InterstitialAd. Antes de mostrar InterstitialAd, asegúrate de configurar la devolución de llamada:

JavaKotlin

mInterstitialAd.setFullScreenContentCallback(new FullScreenContentCallback(){
  @Override
  public void onAdClicked() {
    // Called when a click is recorded for an ad.
    Log.d(TAG, "Ad was clicked.");
  }

  @Override
  public void onAdDismissedFullScreenContent() {
    // Called when ad is dismissed.
    // Set the ad reference to null so you don't show the ad a second time.
    Log.d(TAG, "Ad dismissed fullscreen content.");
    mInterstitialAd = null;
  }

  @Override
  public void onAdFailedToShowFullScreenContent(AdError adError) {
    // Called when ad fails to show.
    Log.e(TAG, "Ad failed to show fullscreen content.");
    mInterstitialAd = null;
  }

  @Override
  public void onAdImpression() {
    // Called when an impression is recorded for an ad.
    Log.d(TAG, "Ad recorded an impression.");
  }

  @Override
  public void onAdShowedFullScreenContent() {
    // Called when ad is shown.
    Log.d(TAG, "Ad showed fullscreen content.");
  }
});

mInterstitialAd?.fullScreenContentCallback = object: FullScreenContentCallback() {
  override fun onAdClicked() {
    // Called when a click is recorded for an ad.
    Log.d(TAG, "Ad was clicked.")
  }

  override fun onAdDismissedFullScreenContent() {
    // Called when ad is dismissed.
    Log.d(TAG, "Ad dismissed fullscreen content.")
    mInterstitialAd = null
  }

  override fun onAdFailedToShowFullScreenContent(adError: AdError?) {
    // Called when ad fails to show.
    Log.e(TAG, "Ad failed to show fullscreen content.")
    mInterstitialAd = null
  }

  override fun onAdImpression() {
    // Called when an impression is recorded for an ad.
    Log.d(TAG, "Ad recorded an impression.")
  }

  override fun onAdShowedFullScreenContent() {
    // Called when ad is shown.
    Log.d(TAG, "Ad showed fullscreen content.")
  }
}

Muestra el anuncio

Los anuncios intersticiales deben mostrarse durante pausas naturales en el flujo de una app. Un buen ejemplo es entre los niveles de un juego o después de que el usuario completa una tarea. Para mostrar una unidad intersticial, usa el método show().

JavaKotlin

if (mInterstitialAd != null) {
  mInterstitialAd.show(MyActivity.this);
} else {
  Log.d("TAG", "The interstitial ad wasn't ready yet.");
}

if (mInterstitialAd != null) {
  mInterstitialAd?.show(this)
} else {
  Log.d("TAG", "The interstitial ad wasn't ready yet.")
}

Algunas prácticas recomendadas

Considera si los anuncios intersticiales son el tipo de anuncio adecuado para tu app.: Los anuncios intersticiales funcionan mejor en apps con puntos de transición naturales. La conclusión de una tarea dentro de una app, como compartir una imagen o completar un nivel de un juego, crea un punto de este tipo. Asegúrate de considerar en qué puntos del flujo de trabajo de tu app mostrarás los anuncios intersticiales y cómo es probable que responda el usuario.
Recuerda pausar la acción cuando se muestre un anuncio intersticial.: Existen varios tipos de anuncios intersticiales: de texto, con imágenes, de video y mucho más. Es importante asegurarse de que, cuando tu app muestre un anuncio intersticial, también suspenda el uso de algunos recursos para permitir que el anuncio los aproveche. Por ejemplo, cuando realices la llamada para mostrar un anuncio intersticial, asegúrate de pausar cualquier salida de audio que produzca tu app.
Permite un tiempo de carga adecuado.: Así como es importante asegurarte de mostrar anuncios intersticiales en un momento apropiado, también es importante que el usuario no tenga que esperar a que se carguen. Si cargas el anuncio por adelantado llamando a load() antes de llamar a show(), puedes asegurarte de que tu app tenga un anuncio intersticial completamente cargado listo cuando llegue el momento de mostrarlo.
No abrumes al usuario con anuncios.: Si bien aumentar la frecuencia de los anuncios intersticiales en tu app puede parecer una excelente manera de aumentar los ingresos, también puede perjudicar la experiencia del usuario y reducir las tasas de clics. Asegúrate de que los usuarios no se vean tan frecuentemente afectados por interrupciones que ya no puedan disfrutar del uso de tu app.

Código fuente

MyActivity.java

/*
 * Copyright (C) 2013 Google, Inc.
 *
 * Licensed under the Apache License, Version 2.0 (the "License");
 * you may not use this file except in compliance with the License.
 * You may obtain a copy of the License at
 *
 *      http://www.apache.org/licenses/LICENSE-2.0
 *
 * Unless required by applicable law or agreed to in writing, software
 * distributed under the License is distributed on an "AS IS" BASIS,
 * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 * See the License for the specific language governing permissions and
 * limitations under the License.
 */
package com.google.android.gms.example.interstitialexample;

import android.annotation.SuppressLint;
import android.os.Bundle;
import android.os.CountDownTimer;
import android.util.Log;
import android.view.Menu;
import android.view.MenuItem;
import android.view.View;
import android.widget.Button;
import android.widget.PopupMenu;
import android.widget.TextView;
import android.widget.Toast;
import androidx.annotation.NonNull;
import androidx.appcompat.app.AppCompatActivity;
import com.google.android.gms.ads.AdError;
import com.google.android.gms.ads.AdRequest;
import com.google.android.gms.ads.FullScreenContentCallback;
import com.google.android.gms.ads.LoadAdError;
import com.google.android.gms.ads.MobileAds;
import com.google.android.gms.ads.RequestConfiguration;
import com.google.android.gms.ads.interstitial.InterstitialAd;
import com.google.android.gms.ads.interstitial.InterstitialAdLoadCallback;
import java.util.Arrays;
import java.util.concurrent.atomic.AtomicBoolean;

/** Main Activity. Inflates main activity xml. */
@SuppressLint("SetTextI18n")
public class MyActivity extends AppCompatActivity {

  // Check your logcat output for the test device hashed ID e.g.
  // "Use RequestConfiguration.Builder().setTestDeviceIds(Arrays.asList("ABCDEF012345"))
  // to get test ads on this device" or
  // "Use new ConsentDebugSettings.Builder().addTestDeviceHashedId("ABCDEF012345") to set this as
  // a debug device".
  public static final String TEST_DEVICE_HASHED_ID = "ABCDEF012345";

  private static final long GAME_LENGTH_MILLISECONDS = 3000;
  private static final String AD_UNIT_ID = "ca-app-pub-3940256099942544/1033173712";
  private static final String TAG = "MyActivity";

  private final AtomicBoolean isMobileAdsInitializeCalled = new AtomicBoolean(false);
  private GoogleMobileAdsConsentManager googleMobileAdsConsentManager;
  private InterstitialAd interstitialAd;
  private CountDownTimer countDownTimer;
  private Button retryButton;
  private boolean gamePaused;
  private boolean gameOver;
  private boolean adIsLoading;
  private long timerMilliseconds;

  @Override
  protected void onCreate(Bundle savedInstanceState) {
    super.onCreate(savedInstanceState);
    setContentView(R.layout.activity_my);

    // Log the Mobile Ads SDK version.
    Log.d(TAG, "Google Mobile Ads SDK Version: " + MobileAds.getVersion());

    googleMobileAdsConsentManager =
        GoogleMobileAdsConsentManager.getInstance(getApplicationContext());
    googleMobileAdsConsentManager.gatherConsent(
        this,
        consentError -> {
          if (consentError != null) {
            // Consent not obtained in current session.
            Log.w(
                TAG,
                String.format("%s: %s", consentError.getErrorCode(), consentError.getMessage()));
          }

          startGame();

          if (googleMobileAdsConsentManager.canRequestAds()) {
            initializeMobileAdsSdk();
          }

          if (googleMobileAdsConsentManager.isPrivacyOptionsRequired()) {
            // Regenerate the options menu to include a privacy setting.
            invalidateOptionsMenu();
          }
        });

    // This sample attempts to load ads using consent obtained in the previous session.
    if (googleMobileAdsConsentManager.canRequestAds()) {
      initializeMobileAdsSdk();
    }

    // Create the "retry" button, which tries to show an interstitial between game plays.
    retryButton = findViewById(R.id.retry_button);
    retryButton.setVisibility(View.INVISIBLE);
    retryButton.setOnClickListener(
        new View.OnClickListener() {
          @Override
          public void onClick(View view) {
            showInterstitial();
          }
        });
  }

  public void loadAd() {
    // Request a new ad if one isn't already loaded.
    if (adIsLoading || interstitialAd != null) {
      return;
    }
    adIsLoading = true;
    AdRequest adRequest = new AdRequest.Builder().build();
    InterstitialAd.load(
        this,
        AD_UNIT_ID,
        adRequest,
        new InterstitialAdLoadCallback() {
          @Override
          public void onAdLoaded(@NonNull InterstitialAd interstitialAd) {
            // The mInterstitialAd reference will be null until
            // an ad is loaded.
            MyActivity.this.interstitialAd = interstitialAd;
            adIsLoading = false;
            Log.i(TAG, "onAdLoaded");
            Toast.makeText(MyActivity.this, "onAdLoaded()", Toast.LENGTH_SHORT).show();
            interstitialAd.setFullScreenContentCallback(
                new FullScreenContentCallback() {
                  @Override
                  public void onAdDismissedFullScreenContent() {
                    // Called when fullscreen content is dismissed.
                    // Make sure to set your reference to null so you don't
                    // show it a second time.
                    MyActivity.this.interstitialAd = null;
                    Log.d("TAG", "The ad was dismissed.");
                  }

                  @Override
                  public void onAdFailedToShowFullScreenContent(AdError adError) {
                    // Called when fullscreen content failed to show.
                    // Make sure to set your reference to null so you don't
                    // show it a second time.
                    MyActivity.this.interstitialAd = null;
                    Log.d("TAG", "The ad failed to show.");
                  }

                  @Override
                  public void onAdShowedFullScreenContent() {
                    // Called when fullscreen content is shown.
                    Log.d("TAG", "The ad was shown.");
                  }
                });
          }

          @Override
          public void onAdFailedToLoad(@NonNull LoadAdError loadAdError) {
            // Handle the error
            Log.i(TAG, loadAdError.getMessage());
            interstitialAd = null;
            adIsLoading = false;

            String error =
                String.format(
                    java.util.Locale.US,
                    "domain: %s, code: %d, message: %s",
                    loadAdError.getDomain(),
                    loadAdError.getCode(),
                    loadAdError.getMessage());
            Toast.makeText(
                    MyActivity.this, "onAdFailedToLoad() with error: " + error, Toast.LENGTH_SHORT)
                .show();
          }
        });
  }

  private void createTimer(final long milliseconds) {
    // Create the game timer, which counts down to the end of the level
    // and shows the "retry" button.
    if (countDownTimer != null) {
      countDownTimer.cancel();
    }

    final TextView textView = findViewById(R.id.timer);

    countDownTimer =
        new CountDownTimer(milliseconds, 50) {
          @Override
          public void onTick(long millisUnitFinished) {
            timerMilliseconds = millisUnitFinished;
            textView.setText("seconds remaining: " + ((millisUnitFinished / 1000) + 1));
          }

          @Override
          public void onFinish() {
            gameOver = true;
            textView.setText("done!");
            retryButton.setVisibility(View.VISIBLE);
          }
        };

    countDownTimer.start();
  }

  @Override
  public void onResume() {
    // Start or resume the game.
    super.onResume();
    resumeGame();
  }

  @Override
  public void onPause() {
    super.onPause();
    pauseGame();
  }

  @Override
  public boolean onCreateOptionsMenu(Menu menu) {
    getMenuInflater().inflate(R.menu.action_menu, menu);
    return true;
  }

  @Override
  public boolean onOptionsItemSelected(MenuItem item) {
    View menuItemView = findViewById(item.getItemId());
    PopupMenu popup = new PopupMenu(this, menuItemView);
    popup.getMenuInflater().inflate(R.menu.popup_menu, popup.getMenu());
    popup.show();
    popup
        .getMenu()
        .findItem(R.id.privacy_settings)
        .setVisible(googleMobileAdsConsentManager.isPrivacyOptionsRequired());
    popup.setOnMenuItemClickListener(
        popupMenuItem -> {
          if (popupMenuItem.getItemId() == R.id.privacy_settings) {
            pauseGame();
            // Handle changes to user consent.
            googleMobileAdsConsentManager.showPrivacyOptionsForm(
                this,
                formError -> {
                  if (formError != null) {
                    Toast.makeText(this, formError.getMessage(), Toast.LENGTH_SHORT).show();
                  }
                  resumeGame();
                });
            return true;
          } else if (popupMenuItem.getItemId() == R.id.ad_inspector) {
            MobileAds.openAdInspector(
                this,
                error -> {
                  // Error will be non-null if ad inspector closed due to an error.
                  if (error != null) {
                    Toast.makeText(this, error.getMessage(), Toast.LENGTH_SHORT).show();
                  }
                });
            return true;
          }
          return false;
        });
    return super.onOptionsItemSelected(item);
  }

  private void showInterstitial() {
    // Show the ad if it's ready. Otherwise restart the game.
    if (interstitialAd != null) {
      interstitialAd.show(this);
    } else {
      startGame();
      if (googleMobileAdsConsentManager.canRequestAds()) {
        loadAd();
      }
    }
  }

  private void startGame() {
    // Hide the button, and kick off the timer.
    retryButton.setVisibility(View.INVISIBLE);
    createTimer(GAME_LENGTH_MILLISECONDS);
    gamePaused = false;
    gameOver = false;
  }

  private void resumeGame() {
    if (gameOver || !gamePaused) {
      return;
    }
    // Create a new timer for the correct length.
    gamePaused = false;
    createTimer(timerMilliseconds);
  }

  private void pauseGame() {
    if (gameOver || gamePaused) {
      return;
    }
    countDownTimer.cancel();
    gamePaused = true;
  }

  private void initializeMobileAdsSdk() {
    if (isMobileAdsInitializeCalled.getAndSet(true)) {
      return;
    }

    // Set your test devices.
    MobileAds.setRequestConfiguration(
        new RequestConfiguration.Builder()
            .setTestDeviceIds(Arrays.asList(TEST_DEVICE_HASHED_ID))
            .build());

    new Thread(
            () -> {
              // Initialize the Google Mobile Ads SDK on a background thread.
              MobileAds.initialize(this, initializationStatus -> {});

              // Load an ad on the main thread.
              runOnUiThread(() -> loadAd());
            })
        .start();
  }
}

MainActivity.kt

package com.google.android.gms.example.interstitialexample

import android.os.Bundle
import android.os.CountDownTimer
import android.util.Log
import android.view.Menu
import android.view.MenuItem
import android.view.View
import android.widget.PopupMenu
import android.widget.Toast
import androidx.appcompat.app.AppCompatActivity
import com.google.android.gms.ads.*
import com.google.android.gms.ads.interstitial.InterstitialAd
import com.google.android.gms.ads.interstitial.InterstitialAdLoadCallback
import com.google.android.gms.example.interstitialexample.databinding.ActivityMainBinding
import java.util.concurrent.atomic.AtomicBoolean
import kotlinx.coroutines.CoroutineScope
import kotlinx.coroutines.Dispatchers
import kotlinx.coroutines.launch

class MainActivity : AppCompatActivity() {

  private val isMobileAdsInitializeCalled = AtomicBoolean(false)
  private lateinit var binding: ActivityMainBinding
  private lateinit var googleMobileAdsConsentManager: GoogleMobileAdsConsentManager
  private var interstitialAd: InterstitialAd? = null
  private var countdownTimer: CountDownTimer? = null
  private var gamePaused = false
  private var gameOver = false
  private var adIsLoading: Boolean = false
  private var timerMilliseconds = 0L

  override fun onCreate(savedInstanceState: Bundle?) {
    super.onCreate(savedInstanceState)
    binding = ActivityMainBinding.inflate(layoutInflater)
    val view = binding.root
    setContentView(view)

    // Log the Mobile Ads SDK version.
    Log.d(TAG, "Google Mobile Ads SDK Version: " + MobileAds.getVersion())

    googleMobileAdsConsentManager = GoogleMobileAdsConsentManager.getInstance(this)
    googleMobileAdsConsentManager.gatherConsent(this) { consentError ->
      if (consentError != null) {
        // Consent not obtained in current session.
        Log.w(TAG, "${consentError.errorCode}: ${consentError.message}")
      }

      // Kick off the first play of the "game".
      startGame()

      if (googleMobileAdsConsentManager.canRequestAds) {
        initializeMobileAdsSdk()
      }
      if (googleMobileAdsConsentManager.isPrivacyOptionsRequired) {
        // Regenerate the options menu to include a privacy setting.
        invalidateOptionsMenu()
      }
    }

    // This sample attempts to load ads using consent obtained in the previous session.
    if (googleMobileAdsConsentManager.canRequestAds) {
      initializeMobileAdsSdk()
    }

    // Create the "retry" button, which triggers an interstitial between game plays.
    binding.retryButton.visibility = View.INVISIBLE
    binding.retryButton.setOnClickListener { showInterstitial() }
  }

  override fun onCreateOptionsMenu(menu: Menu?): Boolean {
    menuInflater.inflate(R.menu.action_menu, menu)
    return super.onCreateOptionsMenu(menu)
  }

  override fun onOptionsItemSelected(item: MenuItem): Boolean {
    val menuItemView = findViewById<View>(item.itemId)
    val activity = this
    PopupMenu(this, menuItemView).apply {
      menuInflater.inflate(R.menu.popup_menu, menu)
      menu
        .findItem(R.id.privacy_settings)
        .setVisible(googleMobileAdsConsentManager.isPrivacyOptionsRequired)
      show()
      setOnMenuItemClickListener { popupMenuItem ->
        when (popupMenuItem.itemId) {
          R.id.privacy_settings -> {
            pauseGame()
            // Handle changes to user consent.
            googleMobileAdsConsentManager.showPrivacyOptionsForm(activity) { formError ->
              if (formError != null) {
                Toast.makeText(activity, formError.message, Toast.LENGTH_SHORT).show()
              }
              resumeGame()
            }
            true
          }
          R.id.ad_inspector -> {
            MobileAds.openAdInspector(activity) { error ->
              // Error will be non-null if ad inspector closed due to an error.
              error?.let { Toast.makeText(activity, it.message, Toast.LENGTH_SHORT).show() }
            }
            true
          }
          // Handle other branches here.
          else -> false
        }
      }
      return super.onOptionsItemSelected(item)
    }
  }

  private fun loadAd() {
    // Request a new ad if one isn't already loaded.
    if (adIsLoading || interstitialAd != null) {
      return
    }
    adIsLoading = true

    val adRequest = AdRequest.Builder().build()

    InterstitialAd.load(
      this,
      AD_UNIT_ID,
      adRequest,
      object : InterstitialAdLoadCallback() {
        override fun onAdFailedToLoad(adError: LoadAdError) {
          Log.d(TAG, adError.message)
          interstitialAd = null
          adIsLoading = false
          val error =
            "domain: ${adError.domain}, code: ${adError.code}, " + "message: ${adError.message}"
          Toast.makeText(
              this@MainActivity,
              "onAdFailedToLoad() with error $error",
              Toast.LENGTH_SHORT,
            )
            .show()
        }

        override fun onAdLoaded(ad: InterstitialAd) {
          Log.d(TAG, "Ad was loaded.")
          interstitialAd = ad
          adIsLoading = false
          Toast.makeText(this@MainActivity, "onAdLoaded()", Toast.LENGTH_SHORT).show()
        }
      },
    )
  }

  // Create the game timer, which counts down to the end of the level
  // and shows the "retry" button.
  private fun createTimer(milliseconds: Long) {
    countdownTimer?.cancel()

    countdownTimer =
      object : CountDownTimer(milliseconds, 50) {
        override fun onTick(millisUntilFinished: Long) {
          timerMilliseconds = millisUntilFinished
          binding.timer.text = "seconds remaining: ${ millisUntilFinished / 1000 + 1 }"
        }

        override fun onFinish() {
          gameOver = true
          binding.timer.text = "done!"
          binding.retryButton.visibility = View.VISIBLE
        }
      }

    countdownTimer?.start()
  }

  // Show the ad if it's ready. Otherwise restart the game.
  private fun showInterstitial() {
    if (interstitialAd != null) {
      interstitialAd?.fullScreenContentCallback =
        object : FullScreenContentCallback() {
          override fun onAdDismissedFullScreenContent() {
            Log.d(TAG, "Ad was dismissed.")
            // Don't forget to set the ad reference to null so you
            // don't show the ad a second time.
            interstitialAd = null
          }

          override fun onAdFailedToShowFullScreenContent(adError: AdError) {
            Log.d(TAG, "Ad failed to show.")
            // Don't forget to set the ad reference to null so you
            // don't show the ad a second time.
            interstitialAd = null
          }

          override fun onAdShowedFullScreenContent() {
            Log.d(TAG, "Ad showed fullscreen content.")
            // Called when ad is dismissed.
          }
        }
      interstitialAd?.show(this)
    } else {
      startGame()
      if (googleMobileAdsConsentManager.canRequestAds) {
        loadAd()
      }
    }
  }

  // Hide the button, and kick off the timer.
  private fun startGame() {
    binding.retryButton.visibility = View.INVISIBLE
    createTimer(GAME_LENGTH_MILLISECONDS)
    gamePaused = false
    gameOver = false
  }

  private fun pauseGame() {
    if (gameOver || gamePaused) {
      return
    }
    countdownTimer?.cancel()
    gamePaused = true
  }

  private fun resumeGame() {
    if (gameOver || !gamePaused) {
      return
    }
    createTimer(timerMilliseconds)
    gamePaused = true
  }

  private fun initializeMobileAdsSdk() {
    if (isMobileAdsInitializeCalled.getAndSet(true)) {
      return
    }

    // Set your test devices.
    MobileAds.setRequestConfiguration(
      RequestConfiguration.Builder().setTestDeviceIds(listOf(TEST_DEVICE_HASHED_ID)).build()
    )

    CoroutineScope(Dispatchers.IO).launch {
      // Initialize the Google Mobile Ads SDK on a background thread.
      MobileAds.initialize(this@MainActivity) {}
      runOnUiThread {
        // Load an ad on the main thread.
        loadAd()
      }
    }
  }

  // Resume the game if it's in progress.
  public override fun onResume() {
    super.onResume()
    resumeGame()
  }

  public override fun onPause() {
    super.onPause()
    pauseGame()
  }

  companion object {
    // This is an ad unit ID for a test ad. Replace with your own interstitial ad unit ID.
    private const val AD_UNIT_ID = "ca-app-pub-3940256099942544/1033173712"
    private const val GAME_LENGTH_MILLISECONDS = 3000L
    private const val TAG = "MainActivity"

    // Check your logcat output for the test device hashed ID e.g.
    // "Use RequestConfiguration.Builder().setTestDeviceIds(Arrays.asList("ABCDEF012345"))
    // to get test ads on this device" or
    // "Use new ConsentDebugSettings.Builder().addTestDeviceHashedId("ABCDEF012345") to set this as
    // a debug device".
    const val TEST_DEVICE_HASHED_ID = "ABCDEF012345"
  }
}

Ejemplos en GitHub

Ejemplo de anuncios intersticiales: Java | Kotlin

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Próximos pasos

Si aún no lo has hecho, crea tu propia unidad de anuncios intersticiales en la interfaz web de AdMob.
Obtén más información sobre la segmentación de anuncios y la orientación de anuncios intersticiales.
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Explora la inicialización y carga de anuncios optimizadas del SDK (beta).