Proposals

A Proposal represents a negotiation between a buyer and a publisher. Proposals contain one or more deals.

Buyers and their clients can use the Authorized Buyers Marketplace UI to view and negotiate proposals. A client’s access to features in the Authorized Buyers Marketplace UI depends on the client's role.

Only buyers can use the Marketplace API.

To learn more about clients, and how to configure access to the Authorized Buyers Marketplace UI for one of your clients, see clients and client users.

If the buyer field is populated in a Proposal, then the publisher is negotiating directly with you. If client is populated, then the publisher is negotiating with one of your clients. You can negotiate on behalf of your buyer account, or any Client associated with your account.