In Real-time Bidding, bidders compete in an
auction to place creatives for a given impression. You can use the
resource to manage your creatives. Here are some ways you can use the
- Submit new creatives for review
- View the status of existing creatives
- Update existing creatives
Creatives from Authorized Buyers must be reviewed to ensure they do the following before they can serve:
- Follow Google's policies
- Align with publisher protections and controls
You can also review the status of creatives for associated buyer accounts through a Google Cloud Pub/Sub subscription.
Here are the steps in the life cycle of a creative:
Creation: You can use
buyers.creatives.createto submit a creative for review.
Review: Creatives must be reviewed before they can serve. The review process takes about 30 minutes.
If you've configured your account to watch for creative status changes, a message is logged to a corresponding Google Cloud Pub/Sub subscription for every creative status change.
Activation: Creatives are active immediately after approval. Active creatives can be placed in bid responses. Bids placed with disapproved creatives are filtered from the auction.
Modification: After review, you can use
buyers.creatives.patch, to update an existing creative. This automatically resubmits the creative for review.
Deactivation: Creatives become inactive after being unused for 15 days. Inactive creatives aren't returned by the API. You can reactivate a creative by placing a bid with it.