广告素材接受审核时,系统会使用检测到的属性和政策合规字段填充其 creativeServingDecision
,这些字段决定了广告素材有资格投放到的广告资源类型。
检测到的属性
检测到的属性用于更正声明的属性,以及描述在审核过程中发现的其他属性。检测到的属性可能会影响广告素材的政策合规性,并有助于确定广告素材是否符合广告资源的条件。例如,如果某个广告素材的 detectedAttributes
与出价请求的 excluded_attribute
匹配,那么系统会从竞价中排除为该广告资源(包括该广告素材)出价。
政策合规性
在审核期间,creativeServingDecision
会填充以下内容:
dealsPolicyCompliance
networkPolicyCompliance
platformPolicyCompliance
chinaPolicyCompliance
russiaPolicyCompliance
不符合相关政策的出价将会从实时出价竞价中滤除。
政策合规性 status
字段用于指明广告素材是否已获准用于特定用途。
您可以使用以下信息排查拒批问题:
topics
字段提供拒批详情- PolicyTopicEntry 具有以下字段:
policyTopic
描述了拒登原因helpCenterUrl
指向有关该违反政策的帮助中心文章的链接evidences
说明了广告素材为何违反了政策missingCertificate
指示是否需要证书才能为某些区域取消屏蔽。
示例
已获批
具有以下 creativeServingDecision
的广告素材不会被滤除而无法参与公开竞价、交易、公开出价,也不会在中国或俄罗斯投放。
{ "chinaPolicyCompliance": { "status": "APPROVED" }, "dealsPolicyCompliance": { "status": "APPROVED" }, "detectedAttributes": [ "CREATIVE_TYPE_HTML" ], "detectedLanguages": [ "en" ], "detectedProductCategories": [ 10016, 10019, 10141, 10168, 10754, 10885, 12206 ], "lastStatusUpdate": "2020-07-30T04:47:31.616018Z", "networkPolicyCompliance": { "status": "APPROVED" }, "platformPolicyCompliance": { "status": "APPROVED" }, "russiaPolicyCompliance": { "status": "APPROVED" } }
已拒登
除了检测到的属性之外,以下 creativeServingDecision
还表示相应广告素材未获准在交易或公开竞价中投放。dealsPolicyCompliance
和 networkPolicyCompliance
设置为 DISAPPROVED
。
{ "detectedAdvertisers": [ { "advertiserId": "22114433", "advertiserName": "Test Advertiser" } ], "detectedAttributes": [ "RICH_MEDIA_CAPABILITY_TYPE_SSL" ], "lastStatusUpdate": "2020-10-16T23:20:26.140810Z", "dealsPolicyCompliance": { "status": "APPROVED" }, "networkPolicyCompliance": { "status": "DISAPPROVED", "topics": [ { "policyTopic": "ONLINE_PHARMACY_CERTIFICATION_REQUIRED", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6100448" }, { "policyTopic": "DESTINATION_NOT_CRAWLABLE", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6272857", "evidences": [ { "destinationNotWorking": { "httpError": 403, "expandedUrl": "https://www.milkywaypharma.com/content/en_earth_us/find-plan?query=QUxJRU5fRVhQT1NVUkVfUVVBUkFOVElORQ", "lastCheckTime": "2020-10-17T22:32:05Z" } } ] } ] }, "platformPolicyCompliance": { "status": "APPROVED" }, "chinaPolicyCompliance": { "status": "DISAPPROVED" }, "russiaPolicyCompliance": { "status": "DISAPPROVED" } }
如果适用,可在 topics
下提供其他背景信息。在这种情况下,policyTopic
会表明相应广告素材因以下原因而未获准参与公开竞价:
- 广告素材的目标网址无法抓取
- 系统检测到该视频在宣传在线医药产品
如需进一步了解所违反的政策,请访问 helpCenterUrl
链接。evidence
包含在审核期间无法抓取的广告素材目标网址。
相应广告素材也被拒登,无法在中国和俄罗斯使用。请注意,目前系统不会为这两者填充政策主题和证据。
需要通过认证
以下 creativeServingDecision
包含设置为 CERTIFICATE_REQUIRED
的 networkPolicyCompliance
。CERTIFICATE_REQUIRED
表示广告素材符合认证条件,但未在任何区域经过认证,这会导致其无法参与竞价。如果买方已在至少一个区域获得认证,则状态将更改为 APPROVED
。如需详细了解此流程,请参阅“赌博和游戏”政策。
{ "detectedClickThroughUrls": [ "https://testaccount.testcr.com?value=test" ], "detectedAdvertisers": [ { "advertiserId": "1234567", "advertiserName": "TestAdvertiser", "brandId": "87654321", "brandName": "TestBrand" } ], "detectedProductCategories": [ 10013, 10014, 10015, 10125, 10137 ], "detectedLanguages": [ "en" ], "detectedDomains": [ "testcr.com" ], "detectedAttributes": [ "RICH_MEDIA_CAPABILITY_TYPE_SSL" ], "adTechnologyProviders": { "detectedProviderIds": [ "2778", "494", "479" ], "detectedGvlIds": [ "385", "772", "21" ] }, "lastStatusUpdate": "2022-10-25T18:40:21.405Z", "dealsPolicyCompliance": { "status": "APPROVED" }, "networkPolicyCompliance": { "status": "CERTIFICATE_REQUIRED", "topics": [ { "policyTopic": "ONLINE_NON_CASINO_GAMES", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776" } ] }, "platformPolicyCompliance": { "status": "APPROVED" }, "chinaPolicyCompliance": { "status": "DISAPPROVED", "topics": [ { "policyTopic": "ONLINE_NON_CASINO_GAMES", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776" }, { "policyTopic": "LEGAL_CHINA", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6163678" } ] }, "russiaPolicyCompliance": { "status": "DISAPPROVED", "topics": [ { "policyTopic": "ONLINE_NON_CASINO_GAMES", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776" }, { "policyTopic": "LEGAL_RUSSIA", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6163678" } ] } }